2. Michael Carnell
2 | P a g e
PERSONAL
Name: Michael John Carnell
Nationality: Australian Citizen
Marital status: Married with two children
Home language: English
Other languages: Dutch (Afrikaans)
Military commitments: Completed
Health: Excellent
EDUCATION - SECONDARY
Glenwood High School - Higher Senior Certificate
Durban, South Africa
Year 12 Pass - Advanced Grade Physics and Maths with Merit
Prizes and Awards: - Navy League Essay Competition
- School Centenary Poetry Prize
- Sports colours for Tennis
Leadership roles: - School Prefect
- Captain 1st Tennis team
EDUCTION AND QUALIFICATIONS - TERTIARY
University of Natal - Bachelor of Science in Civil Engineering
Durban, South Africa
Final year subjects - Hydrology, Fluids, Soils, Structures,
Transport, Engineering Practice, Engineering Design
Distinctions - Design thesis “Reinforced Concrete Silo Installation with Conical Roof”
Prizes and Awards - Awarded Murray and Roberts 4 year University Study Bursary
- Awarded annual S.A. Federation of Civil Engineering Contractors
Prize for Final Year Design Thesis
PROFESSIONAL - Member of S.A. Council for Professional Engineers
- Member of S.A. Institute of Civil Engineers
- Member of Institute of Marketing Management – Industrial
- approved as Graduate member of The Australian Institute of
Engineers, June 1995
- Member of Western Sydney Metals Network 1996
- Rocla member of Concrete Masonry Assoc. of Australia - 2001
3. Michael Carnell
3 | P a g e
POST-GRADUATE COURSES
Louis Allen Professional Management - Johannesburg
Strategic Marketing EDP - Graduate School of Business - Univ. of Cape Town
Tack Sales Training - Johannesburg
Profitable Negotiation - Johannesburg
Marketing Management - PE Corporate Services
Dale Carnegie Effective Speaking and Human Relations - JHB
Bosworth Strategic Planning - Durban
Toastmasters Civil Engineers Public Speaking - Johannesburg
Industrial Marketing - Products and Services - Johannesburg
Positive Power and Influence - Johannesburg 1995
The Winning Edge - Sydney 1997
Pricing for Profit – Sydney 1998
Professional Selling Skills – Sydney 1998
Project Management – Sydney 2003
EMPLOYMENT HISTORY
ROCLA PIPE – GUILDFORD, SYDNEY
Period: April 2004 - present
Position: National Civil Structures Manager
Civil Product portfolio comprises:
• Road bridge systems
• Earth Retention walling systems
• Erosion Protection (Water Energy Dissipation)
• Landscape (Elevated walkways, precast Boardwalks & Viewing Platforms)
Duties:
Reporting to the Market Manager, my responsibilities include annual sales / product design / quality
assurance / pricing / logistics / sales training on a national basis for the four civil growth product sectors as
listed above.
My current KPI's are:
- achieve annual civil sales plan
- new product development program
- sales engineer training initiative
- technical support for our national factory sales network
4. Michael Carnell
4 | P a g e
My role includes providing sales and technical support to personnel at Rocla factories Australia-wide in
order to facilitate the design, manufacture and quality assurance of precast civil growth products.
Regular attendance at national customer presentations & meetings together with Rocla sales engineers
and their customers is part of my national Sales Training initiative for civil products.
Reasons for leaving:
Re-structure of Rocla in Dec 2015 by owners Fletcher Building NZ resulting in 30 employees leaving the
company including GM, HR Manager, myself and others - after 16 years with Rocla, am looking for a new
challenge.
ROCLA PIPE – GUILDFORD, SYDNEY
Period: April 2002 - 2004
Position: PROJECT MANAGER – SPECIAL PROJECTS
Duties: Reporting to the General Manager and as a member of the Steering Committee, I was
responsible for the management of a highly confidential extruded product development
project, probably the largest of its kind that has been undertaken by Rocla. This required
extensive liaising with the Danish inventor together with the management of technical
consultants in Europe and internal resources comprising a Project Team of scientists,
mechanical, civil and process engineers.
Represented Rocla in 2002 at an international fibre composite conference and workshop in
Japan and attended practical demonstrations at Gifu University.
In 2003, I undertook in parallel a further geopolymer sewer pipe development project that
was planned for commercialisation in Dec 04
These projects passed the milestones of Prototyping, Design and Construction and are under
consideration for commercialisation.
ROCLA PAVERS & MASONRY – MOOREBANK, SYDNEY
Period: Aug 1999 – Mar 2002
Position: SALES ENGINEER
Duties: A leading Australian manufacturer of concrete blocks and paving products to the
commercial and domestic building markets. My role encompassed:
• specification selling to landscape architects, consulting engineers and specifiers in
councils and state departments
• incoming technical enquiries from architects, consulting engineers and builders
• developing promotional and advertising material for the commercial market
Reasons for I applied for the in-house position of National Marketing Manager for Rocla Pavers
leaving: - after being short-listed I was instead transferred to Rocla Pipeline Products as a full-time
Project Manager to manage a confidential high priority project.
5. Michael Carnell
5 | P a g e
ACHIEVER INDUSTRIAL MARKETING PTY LTD - ST IVES, SYDNEY
Period: April 1997 – July 1999
Position: OWNER
Duties: Whilst working for All Metal Products I had seen an opportunity for importing manufactured
steel building products into Australia. For this reason Achiever Industrial Marketing was set
up and was successfully operated for over six years.
Veemesh medium security fencing systems can be seen in various locations such as
around Killara Golf Club and community centres in North Rocks Sydney. In addition our bid
for the supply of powder-coated HDG split-pale high security fencing for the Sydney
Olympic stadium came at a cost to competitor Gryffin in Melbourne.
https://www.google.com.au/maps/@-
33.7722954,151.1550968,3a,36.9y,328.2h,80.59t/data=!3m7!1e1!3m5!1s0BWZIUSQBw0smISLfhwDbQ!2e0!6s%2F%2Fgeo2.ggpht.com%2Fcbk%3Fp
anoid%3D0BWZIUSQBw0smISLfhwDbQ%26output%3Dthumbnail%26cb_client%3Dmaps_sv.tactile.gps%26thumb%3D2%26w%3D203%26h%3D100
%26yaw%3D292.02869%26pitch%3D0!7i13312!8i6656
ALL METAL PRODUCTS LTD - ST MARYS, WESTERN SYDNEY
Period: April 1996 - March 1997
Position: MANAGER
Duties: A manufacturer of metal products for the building, engineering, and cosmetic market
sectors. Staff complement of 65 personnel and 10,000 sq.m of factory floor area.
Reporting to the Managing Director my appointment brief included an immediate
assessment of current staffing together with sales and marketing issues. My marketing plan
introduced the “Engineers in Metal“ branding that later proved very successful.
A new cable support system was added to the product range after successful testing in the
market and was due for launching around mid-year. A vital feature of this system was
developed and patented in Australia by myself.
Staff reporting to myself - Accounts Manager, Sales Manager and Factory Manager
Reasons for The company was a family-owned business with two directors, both close to retirement.
leaving: Profit margins had been dropping steadily over the years with the result that most
products were selling at 1989 average prices - the company was up for sale in Nov 96.
STEELEDALE (PTY) LTD – JOHANNESBURG, South Africa
Period: October 1992 - January 1996
Position: NATIONAL MARKETING MANAGER
Duties: A major manufacturer and supplier of steel products to the civil engineering, building,
construction and security industries - reporting directly to the Managing Director my duties
included:
• Member of the Company Management team, vice-chairman of the Steeledale
Group Marketing Committee, and chairman of the New Product Development
6. Michael Carnell
6 | P a g e
Committee.
• Marketing - managing and controlling the Company sales and marketing
functions on a South African base including the annual business plan,
advertising, promotion, client liaison, tenders, branch distribution and product
costings.
• Technical – all new product design with relevant specifications as well as
existing product updates where necessary. All design and drawing work was
done personally - fully computer and CAD literate.
• R & D - managing and controlling the Research & Development function
including new product development and prototype testing, patent registration.
Three patents were registered by myself on behalf of Steeledale and included products
over a broad spectrum of industry.
Reasons for Emigration to Australia
leaving:
BOSCH & ASSOCIATES - JOHANNESBURG
Dates: February 1989 - September 1992
Position: JOHANNESBURG BRANCH MANAGER
Duties: A multi-disciplinary group of consulting engineers with Head office in Durban and branches
throughout South Africa. Reporting to the board director my responsibilities as branch
manager included:
- management of the branch and staff
- project / works costings, estimates and tenders
- project design and co-ordination
- new business development
- marketing of civil, structural and electrical consulting services as well as Bosch
Group subsidiary services in the form of control instrumentation, chemical and
process work and municipal management services.
GRINAKER ( PTY) LTD – JOHANNESBURG (now Aveng Infraset)
Dates: April 1984 - January 1989
Position: SALES & MARKETING MANAGER - MINING DIVISION
Duties: A specialist division manufacturing prestressed concrete products including railway
sleepers / retaining wall elements / floor slabs as well as glass-fibre reinforced concrete
products for the mining and construction industries.
Reporting to the Mining Division Director, my responsibilities included the sales and
marketing of all products. New prestressed concrete products were designed by myself
using in-house computer programmes.
Staff reporting to me: Two Area Sales Managers and Internal Sales person.
In October 1987, I represented Grinaker at the World Glass-Fibre Reinforced Concrete
Convention which was held in Edinburgh, Scotland and thereafter visited prestressed
concrete factories in Italy and Switzerland.
7. Michael Carnell
7 | P a g e
GRINAKER (PTY) LTD - ORANGE FREE STATE DIVISION
Dates: April 1981 - March 1984
Position: FACTORY MANAGER
Duties: The Orange Free State division of Grinaker comprised of a manufacturing
facility for prestressed and reinforced concrete products.
Reporting directly to the Branch Manager and as a member of the management team, I
was responsible for the overall factory operation necessary to meet production,
maintenance, quality and safety targets for the manufacture of prestressed concrete rail
sleepers, glass-fibre reinforced concrete drain channels and stormwater culverts.
GENERAL
Present outside interests: Fishing, walking, keeping fit
Hobbies: Woodwork, DIY, building computers, motorcycling
Home address: 13 Linford Pl. Beaumont Hills 2155
Home Tel: (02) 9836 1291
Email: Private achiever2@internode.on.net or mikejcarnell@gmail.com
Mobile: 0478 656 395
REFERENCES:
Karen Thompson – Rocla Market Manager
07 3331 3510 m 0418 540 470 karen.thompson@rocla.com.au
Ric Lewtas – Rocla Rail Systems
02 8724 2853 m 0417 352 142 ric.lewtas@rocla.com.au
