1. SHANNON SMITH
design.shannonsmith@hotmail.co.uk
CONTACT
ADDRESS 7 Wrede Crt
Altona Meadows, Vic, 3028
PHONE +44 (0)7789804571(mob) 9315 6065(ah)
EMAIL design.shannonsmith@hotmail.co.uk
NATIONALITY Australian
EMPLOYMENT HISTORY
2010 - Jul 2011 THE ALLOY, Farnham, UK
Senior Designer – Lead designer and project manager for several
concurrent IPTV development projects for British Telecom (BT). Responsible
for the conception, design and specification of new propositions, along with
project management, and co-ordination of dual-supplier production
strategies.
2007 – 2010 STUDIO CONRAN, London, UK
Senior Designer – Instrumental in driving the creative direction of major
design projects spanning various industry sectors. Categories include
wireless mobile, consumer electronics, domestic appliances, transportation,
environments and homewares. Notable achievements include:
- Red Dot design award for the design of luxury interior for the Sealine T60
Aura 60 foot motor yacht.
- Lead designer of Conran Audio iPod dock for Armour Home
- Design lead on mobile phone development program for NTT Docomo,
Japan’s leading mobile telecoms provider, in conjunction with LGE.
- Lead designer on various other development projects, including ultra-
compact ‘WebBook’ PCs for Carphone Warehouse.

2. 2001 – 2007 COBALTNICHE PTY LTD, Melbourne, Australia
CobaltNiche is one of Australia’s leading industrial design and engineering
firms, developing products, packaging and specialist equipment across a
range of industries.
2006 - 2007 Design and Business Development Manager, Europe
Establishment of representative office in West Midlands, UK.
EU business development and implementation of marketing strategies
Conceptual design & development.
2004 - 2006 Senior Designer - Responsible for driving and managing the creative
direction of many commercially successful development projects.
Achievements include:
Australian Design Award for Excellence in Design
- Victoria Police ‘Booze Bus’ (2004) – Design of blood alcohol testing vehicle.
Australian Design Mark for Good Design
- Care Essentials Cocoon Patient Warmer (2004) – Design of a patient warming
device that prevents hypothermia before, during and after surgery.
- JD MacDonald Autobeam/Touchdry Hand dryers (2005) – Design of Australia’s
most popular and robust washroom hand dryers. Sales increased by almost 200%
over its predecessor.
Responsibilities included:
- Project management and client liaison – leading teams of designers and
engineers from concept through to manufacture.
- Proposal writing and budget estimation.
- Preparing design specification for engineering
- Team leader; mentor for junior staff, responsible for specialised training.
2001 - 2004 Industrial Designer
1999 - 2000 NEO PURPLE, Industrial Design Internship

3. PROFESSIONAL SKILLS
• Extensive product development experience – Versatility demonstrated by a diverse portfolio
of innovative, commercially successful products.
• Comprehensive creative design skills, with the ability to clearly convey ideas both verbally
and through a range of visual media.
• Involved in all aspects of the design process; actively participating in research exercises,
concept development, definition and implementation.
• Confident and disciplined project management abilities, leading design and engineering
teams to successful solutions on time and within budget.
• Thorough knowledge of a variety 2D and 3D CAD packages including:
o Siemens NX; Solidworks; ProEngineer.
o Keyshot; 3D Studio Max; Rhino and VRay.
o Adobe Design Suite: Photoshop, Illustrator, InDesign, After Effects etc.
• Highly motivated and efficient; comfortable achieving outcomes within tight deadlines.
• Positive and responsive work ethic; working either autonomously or in team-based projects.
EDUCATION
1997 - 2000 BA Industrial Design (Hons), The Swinburne School of Design (Melb, Aus)
1991 - 1996 Victorian Certificate of Education Westbourne Grammar School (Melb, Aus)
REFEREES
Jim Blyth - Managing Director, TheAlloy
t: +44(0)1252 712000 e: jimb@thealloy.com
Tristram Keech – Design Director, Studio Conran. Currently Principal of Industrial Design at PDD.
t: +44(0)20 8735 1111 e: tkeech@mac.com
Jack Magree – Managing Director, Cobalt Niche
t: [613] 9320 2200 e: jack@cobaltniche.com
Further references may be supplied upon request.