This is a presentation given by Dr. Craig Friderichs at mHealth Summit 2012 on 3 December at a panel session called, "Evidence Matters: mHealth Evidence Status and Approaches."

1. EVIDENCE MATTERS:
1 YEAR DOWN THE ROAD,
PERSPECTIVES FROM THE MOBILE INDUSTRY
Dr Craig Friderichs
Director of Health
GSMA
cfriderichs@gsm.org

2. Evidence Matters – Perspectives from the Mobile Industry
Where are we 1yr down the road?
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3. Evidence Matters – Perspectives from the Mobile Industry
Evidence shifts the supply curve
SPECTRUM
ALLOCATION
FOR HEALTH
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4. Evidence Matters – Perspectives from the Mobile Industry
Evidence shifts the demand curve
SPECTRUM
ALLOCATION
FOR HEALTH
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5. Evidence Matters – Perspectives from the Mobile Industry
Evidence shifts the demand curve
SPECTRUM
ALLOCATION
FOR HEALTH
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6. Evidence Matters – Perspectives from the Mobile Industry
… But has this translated into value?
CSR/CSI INNOVATION COMMERCIAL
SIZE OF
Small Medium Large
INVESTMENT
ROI, Market share, ARPU,
VALUE DRIVER Brand equity Support of strategic goals
other
Proof of organisation’s
Proof of concept to
actual capacity to deliver
support critical business
EVIDENCE Potential for social impact and supported evidence
metrics or drive usage of
of estimated
existing mobile assets
adoption/return
New business
Product, technical,
DECISION CSR / Foundation / development (cross
marketing and commercial
MAKERS Marketing team functional innovation
teams
committees)
1 YR ON Moderate Minimal Isolated
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7. Evidence Matters – Perspectives from the Mobile Industry
Evidence to inform and shift SUPPLY
Audience Government, Regulator, Health governance, Finance
Resource Wireless Intelligence – mobile data from 800+ mobile operators
Mobile Development Intelligence – M4D analytics platform
National Repositories of Information
- mHealth tracker - searchable database of > 830 services
- Impact pathway – searchable database of scientific evidence
- Maturity tool – tool to assess macro and microeconomic maturity of
services in the tracker
Outcome Increase infrastructure spending, policy evolution and spectrum
allocation by presenting scientific and market data in a consumable
way and empowering decision making
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8. Evidence Matters – Perspectives from the Mobile Industry
Evidence to inform and shift DEMAND
Audience Mobile operator, Health provider, Technical supplier,
Consumer, Academic, Other
Resource Pan African mHealth Initiative – MOU between dominant mobile
operators to collaborate and launch services that support MDG 4, 5, 6
Diabetes Initiative – stimulating implementation and scientific trials of
mHealth Diabetic solutions
GSMA events +convening – strong, well established events that
stimulate the industry
Outcome Improve health outcomes by supporting scaled implementation and
demonstrating a sustainable and shared value proposition between
mobile and health stakeholders.
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