Localise Pty Limited, profile picture
Uploaded byLocalise Pty Limited
7,325 views

Social-digital-mobile-worldwide-jan14

This document is a report from We Are Social that provides global and regional statistics on digital trends as of January 2014. Some key findings include: there were over 2 billion internet users worldwide in 2014 representing 35% internet penetration globally; nearly 1.9 billion people actively used social media accounting for 26% of the world's population; and over 6.5 billion mobile subscriptions amounted to a 93% mobile penetration rate worldwide. The report also analyzes and compares regional data on internet, social media, and mobile connectivity.

Embed presentation

Downloaded 125 times
1 / 183
2 / 183
3 / 183
4 / 183
5 / 183
6 / 183
7 / 183
8 / 183
9 / 183
10 / 183
11 / 183
12 / 183
13 / 183
14 / 183
15 / 183
16 / 183
17 / 183
18 / 183
19 / 183
20 / 183
21 / 183
22 / 183
23 / 183
24 / 183
25 / 183
26 / 183
27 / 183
28 / 183
29 / 183
30 / 183
31 / 183
32 / 183
33 / 183
34 / 183
35 / 183
36 / 183
37 / 183
38 / 183
39 / 183
40 / 183
41 / 183
42 / 183
43 / 183
44 / 183
45 / 183
46 / 183
47 / 183
48 / 183
49 / 183
50 / 183
51 / 183
52 / 183
53 / 183
54 / 183
55 / 183
56 / 183
57 / 183
58 / 183
59 / 183
60 / 183
61 / 183
62 / 183
63 / 183
64 / 183
65 / 183
66 / 183
67 / 183
68 / 183
69 / 183
70 / 183
71 / 183
72 / 183
73 / 183
74 / 183
75 / 183
76 / 183
77 / 183
78 / 183
79 / 183
80 / 183
81 / 183
82 / 183
83 / 183
84 / 183
85 / 183
86 / 183
87 / 183
88 / 183
89 / 183
90 / 183
91 / 183
92 / 183
93 / 183
94 / 183
95 / 183
96 / 183
97 / 183
98 / 183
99 / 183
100 / 183
101 / 183
102 / 183
103 / 183
104 / 183
105 / 183
106 / 183
107 / 183
108 / 183
109 / 183
110 / 183
111 / 183
112 / 183
113 / 183
114 / 183
115 / 183
116 / 183
117 / 183
118 / 183
119 / 183
120 / 183
121 / 183
122 / 183
123 / 183
124 / 183
125 / 183
126 / 183
127 / 183
128 / 183
129 / 183
130 / 183
131 / 183
132 / 183
133 / 183
134 / 183
135 / 183
136 / 183
137 / 183
138 / 183
139 / 183
140 / 183
141 / 183
142 / 183
143 / 183
144 / 183
145 / 183
146 / 183
147 / 183
148 / 183
149 / 183
150 / 183
151 / 183
152 / 183
153 / 183
154 / 183
155 / 183
156 / 183
157 / 183
158 / 183
159 / 183
160 / 183
161 / 183
162 / 183
163 / 183
164 / 183
165 / 183
166 / 183
167 / 183
168 / 183
169 / 183
170 / 183
171 / 183
172 / 183
173 / 183
174 / 183
175 / 183
176 / 183
177 / 183
178 / 183
179 / 183
180 / 183
181 / 183
182 / 183
183 / 183
we are social GLOBAL DIGITAL STATISTICS 2014 WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL INDICATORS We Are Social wearesocial.sg • @wearesocialsg • 1
COUNTRIES DETAILED IN THIS REPORT 15! 4! 23! 6! 24! 7! 14! 10! 20! 16! 22! 12! 13! 19! 11! 5! 8! 21! 17! 9! 3! 18! 2! 1! 1  2  3  4  5  6  7  8  ARGENTINA AUSTRALIA BRAZIL CANADA CHINA FRANCE GERMANY INDIA We Are Social 9  10  11  12  13  14  15  16  INDONESIA ITALY JAPAN MEXICO NIGERIA POLAND RUSSIA SAUDI ARABIA 17  SINGAPORE 18  SOUTH AFRICA 19  SOUTH KOREA 20  TURKEY 21  THAILAND 22  UNITED ARAB EMIRATES 23  UNITED KINGDOM 24  UNITED STATES wearesocial.sg • @wearesocialsg • 2
PLEASE CONTACT US FOR REPORTS ON OTHER COUNTRIES & REGIONS: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 3
GLOBAL OVERVIEW We Are Social wearesocial.sg • @wearesocialsg • 4
JAN 2014 GLOBAL DATA SNAPSHOT 7,095,476,818 52% 48% TOTAL WORLD POPULATION URBAN RURAL 2,484,915,152 INTERNET USERS 1,856,680,860 ACTIVE SOCIAL NETWORK USERS 35% INTERNET PENETRATION 26% SOCIAL NETWORKING PENETRATION 6,572,950,124 MOBILE SUBSCRIBERS 93% MOBILE PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 5
JAN 2014 SHARE OF GLOBAL USERS BY REGION CENTRAL & EASTERN EUROPE 5% NORTH AMERICA 5% 6% 13% 11% 11% 10% 8% EAST ASIA 2% MIDDLE EAST 3% 4% 3% 4% 4% 4% 5% 3% SOUTH AMERICA INTERNET USERS 1% 1% 2% 6% 10% 8% 37% 30% 22% 18% 11% 9% 9% 6% 11% 4% 8% 6% 8% 16% 22% SOUTHEAST ASIA SOUTH ASIA 23% AFRICA POPULATION 7% CENTRAL ASIA 5% CENTRAL AMERICA 6% 7% WESTERN EUROPE 8% SOCIAL MEDIA USERS OCEANIA 1% 1% 1% 1% MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 6
JAN 2014 INTERNET PENETRATION BY REGION NORTH AMERICA WESTERN EUROPE 81%! 54%! 78%! 29%! 37%! 34%! CENTRAL AMERICA 47%! MIDDLE EAST 18%! AFRICA SOUTH AMERICA We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC CENTRAL & EASTERN EUROPE CENTRAL ASIA 48%! EAST ASIA 12%! SOUTH ASIA 25%! SOUTHEAST ASIA 63%! OCEANIA wearesocial.sg • @wearesocialsg • 7
JAN 2014 81%! INTERNET PENETRATION BY REGION 78%! 63%! 54%! 48%! 47%! 37%! 35%! 34%! 29%! 25%! 18%! We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC SOUTH ASIA AFRICA SOUTHEAST ASIA CENTRAL ASIA CENTRAL AMERICA WORLD AVERAGE MIDDLE EAST SOUTH AMERICA EAST ASIA CENTRAL & EASTERN EUROPE OCEANIA WESTERN EUROPE NORTH AMERICA 12%! wearesocial.sg • @wearesocialsg • 8
JAN 2014 SOCIAL PENETRATION BY REGION BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY NORTH AMERICA WESTERN EUROPE 56%! 33%! 44%! 5%! 24%! 34%! CENTRAL AMERICA 44%! MIDDLE EAST 7%! AFRICA SOUTH AMERICA We Are Social • Sources: US Census Bureau, Facebook, Tencent, VKontakte CENTRAL & EASTERN EUROPE CENTRAL ASIA 43%! EAST ASIA 7%! SOUTH ASIA 26%! SOUTHEAST ASIA 44%! OCEANIA wearesocial.sg • @wearesocialsg • 9
JAN 2014 SOCIAL PENETRATION BY REGION BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY 56%! 43%! 34%! 33%! 26%! 26%! 24%! We Are Social • Sources: US Census Bureau, Facebook, Tencent, VKontakte MIDDLE EAST SOUTHEAST ASIA WORLD AVERAGE CENTRAL & EASTERN EUROPE CENTRAL AMERICA EAST ASIA SOUTH AMERICA OCEANIA WESTERN EUROPE NORTH AMERICA 7%! 7%! 5%! CENTRAL ASIA 44%! SOUTH ASIA 44%! AFRICA 44%! wearesocial.sg • @wearesocialsg • 10
JAN 2014 ACTIVE USERS BY SOCIAL PLATFORM 1,184 M FACEBOOK 816 M QQ 632 M QZONE 400 M WHATSAPP GOOGLE+ WECHAT LINKEDIN TWITTER 300 M 272 M 259 M 232 M SOCIAL NETWORK TUMBLR 230 M TENCENT WEIBO 220 M We Are Social • Sources: most recent user data in company press releases, correct as at January 2014 MESSENGER / CHAT APP wearesocial.sg • @wearesocialsg • 11
JAN 2014 MOBILE PENETRATION BY REGION NORTH AMERICA WESTERN EUROPE 101%! 151%! 129%! CENTRAL AMERICA 124%! SOUTH AMERICA We Are Social • Sources: US Census Bureau, ITU, CIA MIDDLE EAST 67%! AFRICA CENTRAL ASIA 90%! 112%! 89%! CENTRAL & EASTERN EUROPE 92%! EAST ASIA 72%! SOUTH ASIA 109%! SOUTHEAST ASIA 94%! OCEANIA wearesocial.sg • @wearesocialsg • 12
JAN 2014 MOBILE PENETRATION BY REGION 151%! 124%! 112%! 109%! 101%! 94%! 93%! 92%! 90%! 89%! We Are Social • Sources: US Census Bureau, ITU, CIA SOUTH ASIA CENTRAL AMERICA CENTRAL ASIA EAST ASIA WORLD AVERAGE OCEANIA NORTH AMERICA SOUTHEAST ASIA MIDDLE EAST SOUTH AMERICA WESTERN EUROPE CENTRAL & EASTERN EUROPE 72%! 67%! AFRICA 129%! wearesocial.sg • @wearesocialsg • 13
JAN 2014 MOBILE BROADBAND PENETRATION NORTH AMERICA WESTERN EUROPE 72%! 39%! 55%! CENTRAL AMERICA 23%! CENTRAL ASIA 16%! 13%! 8%! CENTRAL & EASTERN EUROPE MIDDLE EAST 7%! AFRICA SOUTH AMERICA We Are Social • Sources: US Census Bureau, International Telecommunication Union 28%! EAST ASIA 4%! SOUTH ASIA 18%! SOUTHEAST ASIA 66%! OCEANIA wearesocial.sg • @wearesocialsg • 14
JAN 2014 MOBILE BROADBAND PENETRATION 72%! 66%! 55%! 39%! 28%! 18%! 16%! 13%! We Are Social • Sources: US Census Bureau, International Telecommunication Union CENTRAL AMERICA MIDDLE EAST CENTRAL ASIA SOUTHEAST ASIA WORLD AVERAGE SOUTH AMERICA EAST ASIA CENTRAL & EASTERN EUROPE WESTERN EUROPE OCEANIA NORTH AMERICA 8%! 7%! 4%! SOUTH ASIA 21%! AFRICA 23%! wearesocial.sg • @wearesocialsg • 15
JAN 2014 MOBILE BROADBAND SUBSCRIPTIONS NORTH AMERICA WESTERN EUROPE 252M! 127M! 228M! CENTRAL AMERICA 93M! SOUTH AMERICA We Are Social • Source: International Telecommunication Union MIDDLE EAST 83M! AFRICA CENTRAL ASIA 18M! 37M! 15M! CENTRAL & EASTERN EUROPE 444M! EAST ASIA 61M! SOUTH ASIA 112M! SOUTHEAST ASIA 24M! OCEANIA wearesocial.sg • @wearesocialsg • 16
JAN 2014 NORTH AMERICA 351,300,266 82% 18% TOTAL POPULATION URBAN RURAL 284,093,742 INTERNET USERS 197,033,600 81% INTERNET PENETRATION 56% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 353,899,984 101% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 17
JAN 2014 CENTRAL AMERICA 195,127,178 71% 29% TOTAL POPULATION URBAN RURAL 66,034,487 INTERNET USERS 66,951,880 ACTIVE SOCIAL NETWORK USERS 34% INTERNET PENETRATION 34% SOCIAL NETWORKING PENETRATION 173,787,140 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 89% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 18
JAN 2014 SOUTH AMERICA 408,157,815 83% 17% TOTAL POPULATION URBAN RURAL 193,655,950 INTERNET USERS 179,145,980 47% INTERNET PENETRATION 44% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 508,079,743 124% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 19
JAN 2014 WESTERN EUROPE 416,767,521 77% 23% TOTAL POPULATION URBAN RURAL 326,197,681 INTERNET USERS 185,034,740 78% INTERNET PENETRATION 44% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 538,572,700 129% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 20
JAN 2014 CENTRAL & EASTERN EUROPE 323,365,917 68% 32% TOTAL POPULATION URBAN RURAL 174,727,847 INTERNET USERS 54% INTERNET PENETRATION 106,440,000 33% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 486,919,115 151% ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITU wearesocial.sg • @wearesocialsg • 21
JAN 2014 MIDDLE EAST 279,192,238 72% 28% TOTAL POPULATION URBAN RURAL 102,346,717 INTERNET USERS 66,900,000 37% INTERNET PENETRATION 24% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 311,419,837 112% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 22
JAN 2014 AFRICA 1,125,664,947 39% 61% TOTAL POPULATION URBAN RURAL 205,185,547 INTERNET USERS 79,851,240 ACTIVE SOCIAL NETWORK USERS 750,257,377 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 18% INTERNET PENETRATION 7% SOCIAL NETWORKING PENETRATION 67% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 23
JAN 2014 CENTRAL ASIA 113,197,987 38% 62% TOTAL POPULATION URBAN RURAL 32,444,899 INTERNET USERS 5,740,000 ACTIVE SOCIAL NETWORK USERS 29% INTERNET PENETRATION 5% SOCIAL NETWORKING PENETRATION 102,433,527 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 90% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 24
JAN 2014 SOUTH ASIA 1,630,919,286 31% 69% TOTAL POPULATION URBAN RURAL 188,303,759 INTERNET USERS 112,696,000 ACTIVE SOCIAL NETWORK USERS 1,173,703,583 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook 12% INTERNET PENETRATION 7% SOCIAL NETWORKING PENETRATION 72% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 25
JAN 2014 EAST ASIA 1,584,806,482 56% 44% TOTAL POPULATION URBAN RURAL 756,093,363 INTERNET USERS 48% INTERNET PENETRATION 678,728,200 ACTIVE SOCIAL NETWORK USERS 43% SOCIAL NETWORKING PENETRATION 1,451,087,957 ACTIVE MOBILE SUBSCRIPTIONS 92% MOBILE PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU wearesocial.sg • @wearesocialsg • 26
JAN 2014 SOUTHEAST ASIA 630,551,581 45% 55% TOTAL POPULATION URBAN RURAL 155,173,606 INTERNET USERS 161,996,000 25% INTERNET PENETRATION 26% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 688,607,654 109% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 27
JAN 2014 OCEANIA 36,425,600 71% 29% TOTAL POPULATION URBAN RURAL 23,025,488 INTERNET USERS 16,163,220 ACTIVE SOCIAL NETWORK USERS 63% INTERNET PENETRATION 44% SOCIAL NETWORKING PENETRATION 34,181,507 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 94% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 28
JAN 2014 INTERNET PENETRATION BY COUNTRY 53%! GERMANY 86%! CANADA 80%! UK 87%! FRANCE 83%! USA 65%! RUSSIA 84%! ITALY SOUTH KOREA POLAND TURKEY 58%! 45%! UAE 83%! 53%! 38%! SAUDI ARABIA 32%! MEXICO NIGERIA BRAZIL 84%! CHINA INDIA 12%! 79%! 42%! 26%! JAPAN THAILAND SINGAPORE 73%! 15%! INDONESIA 49%! 41%! ARGENTINA 55%! We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC SOUTH AFRICA 81%! AUSTRALIA wearesocial.sg • @wearesocialsg • 29
JAN 2014 87%! 86%! INTERNET PENETRATION BY COUNTRY 84%! 84%! 83%! 83%! 81%! 80%! 79%! 73%! 65%! 58%! 55%! 53%! 53%! 49%! 45%! 44%! 41%! 38%! 35%! 32%! 26%! We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC 12%! INDIA INDONESIA THAILAND NIGERIA WORLD AVERAGE MEXICO SOUTH AFRICA CHINA TURKEY BRAZIL SAUDI ARABIA RUSSIA ARGENTINA ITALY POLAND SINGAPORE JAPAN USA AUSTRALIA UAE FRANCE SOUTH KOREA GERMANY CANADA UK 15%! wearesocial.sg • @wearesocialsg • 30
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC NIGERIA SOUTH KOREA JAPAN GERMANY FRANCE UK AUSTRALIA CHINA ITALY WEIGHTED AVERAGE TURKEY CANADA INDIA RUSSIA SAUDI ARABIA POLAND THAILAND ARGENTINA UAE USA SINGAPORE MEXICO INDONESIA SOUTH AFRICA BRAZIL 1.0! 1.0! 1.7! 1.6! 1.5! 1.5! 1.4! 1.4! 2.1! 1.9! 2.0! 1.9! 1.9! 2.0! 2.6! 2.4! 2.5! 2.5! 2.4! 3.0! 3.1! 3.0! 3.2! 3.5! 3.5! 3.4! 3.8! 4.1! 4.2! 4.5! 4.5! 4.7! 4.8! 4.9! 4.9! 4.9! 4.9! 5.0! 5.0! 5.1! 5.2! 5.2! 5.2! 5.3! 5.4! 5.5! 5.6! 6.1! JAN 2014 TIME SPENT ON THE INTERNET AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE N/A! wearesocial.sg • @wearesocialsg • 31
JAN 2014 SOCIAL PENETRATION BY COUNTRY VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY 33%! GERMANY 55%! CANADA 56%! UK 57%! FRANCE 42%! USA 31%! RUSSIA 35%! ITALY SOUTH KOREA POLAND TURKEY 42%! 45%! UAE 80%! 28%! 43%! SAUDI ARABIA 6%! MEXICO NIGERIA BRAZIL 27%! CHINA INDIA 7%! 17%! 46%! 36%! JAPAN THAILAND SINGAPORE 59%! 25%! INDONESIA 43%! 20%! ARGENTINA 56%! SOUTH AFRICA We Are Social • Sources: US Census Bureau, Tencent, Facebook, VKontakte 57%! AUSTRALIA wearesocial.sg • @wearesocialsg • 32
JAN 2014 SOCIAL PENETRATION BY COUNTRY VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS 50%! GERMANY 82%! CANADA 75%! UK 76%! FRANCE 68%! USA 56%! RUSSIA 74%! ITALY SOUTH KOREA POLAND TURKEY 54%! 44%! UAE 81%! 51%! 37%! SAUDI ARABIA N/A! MEXICO NIGERIA BRAZIL 74%! CHINA INDIA 12%! 58%! 42%! 25%! JAPAN THAILAND SINGAPORE 70%! 15%! INDONESIA 48%! 40%! ARGENTINA 54%! We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOUTH AFRICA 73%! AUSTRALIA wearesocial.sg • @wearesocialsg • 33
JAN 2014 SOCIAL PENETRATION BY COUNTRY VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY 80%! 59%! 57%! 57%! 56%! 56%! 55%! 43%! 43%! 42%! 42%! 36%! 35%! 33%! 31%! 28%! 27%! 26%! 25%! 20%! 17%! We Are Social • Sources: US Census Bureau, Tencent, Facebook, VKontakte JAPAN SOUTH AFRICA INDONESIA WORLD AVERAGE SOUTH KOREA SAUDI ARABIA POLAND RUSSIA GERMANY THAILAND ITALY FRANCE BRAZIL MEXICO TURKEY CHINA CANADA USA ARGENTINA UK AUSTRALIA SINGAPORE UAE 7%! 6%! NIGERIA 45%! INDIA 46%! wearesocial.sg • @wearesocialsg • 34
JAN 2014 82%! SOCIAL PENETRATION BY COUNTRY VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS 81%! 76%! 75%! 74%! 74%! 73%! 70%! 68%! 58%! 56%! 54%! 54%! 51%! 50%! 48%! 44%! 42%! 40%! 39%! 37%! 25%! 15%! 12%! We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 NIGERIA INDIA INDONESIA THAILAND MEXICO WEIGHTED AVERAGE SOUTH AFRICA CHINA TURKEY BRAZIL RUSSIA SAUDI ARABIA ARGENTINA ITALY POLAND JAPAN FRANCE SINGAPORE AUSTRALIA GERMANY SOUTH KOREA USA UK UAE CANADA N/A! wearesocial.sg • @wearesocialsg • 35
JAN 2014 TIME SPENT ON SOCIAL MEDIA AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS 4.3! 3.8! 3.7! 3.3! 3.1! 3.0! 2.9! 2.8! 2.5! 2.5! 2.4! 2.3! 2.3! 2.2! 2.2! 2.1! 2.0! 1.9! 1.6! 1.5! 1.5! 1.4! 1.0! 0.8! We Are Social • Source: GlobalWebIndex Wave 11 NIGERIA JAPAN SOUTH KOREA GERMANY FRANCE CHINA POLAND UK WEIGHTED AVERAGE AUSTRALIA SINGAPORE RUSSIA USA CANADA INDIA ITALY TURKEY SAUDI ARABIA INDONESIA SOUTH AFRICA BRAZIL UAE THAILAND MEXICO ARGENTINA N/A! wearesocial.sg • @wearesocialsg • 36
JAN 2014 MOBILE PENETRATION BY COUNTRY 184%! GERMANY 76%! CANADA 103%! UK 130%! FRANCE 109%! USA 132%! RUSSIA 133%! ITALY SOUTH KOREA POLAND TURKEY 158%! 84%! UAE 252%! INDIA 197%! 87%! SAUDI ARABIA 65%! MEXICO NIGERIA 110%! CHINA 73%! 109%! 89%! 125%! JAPAN THAILAND SINGAPORE 148%! BRAZIL 112%! INDONESIA 134%! 141%! ARGENTINA 138%! SOUTH AFRICA We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 110%! AUSTRALIA wearesocial.sg • @wearesocialsg • 37
134%! 133%! 132%! 130%! BRAZIL GERMANY POLAND UK We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 110%! 109%! 109%! SOUTH KOREA FRANCE JAPAN 93%! NIGERIA 65%! 73%! TURKEY INDIA 84%! MEXICO 76%! 87%! CHINA CANADA 89%! WORLD AVERAGE 103%! 110%! AUSTRALIA USA 112%! INDONESIA 125%! 138%! ARGENTINA THAILAND 141%! 148%! 158%! SOUTH AFRICA SINGAPORE ITALY RUSSIA SAUDI ARABIA UAE 184%! 197%! 252%! JAN 2014 MOBILE PENETRATION BY COUNTRY wearesocial.sg • @wearesocialsg • 38
INDIVIDUAL COUNTRY SNAPSHOTS We Are Social wearesocial.sg • @wearesocialsg • 39
ARGENTINA We Are Social wearesocial.sg • @wearesocialsg • 40
ARGENTINA: DATA SNAPSHOT 42,610,981 93% 7%! JAN 2014 TOTAL POPULATION URBAN RURAL 23,543,412 INTERNET USERS 24,000,000 ACTIVE FACEBOOK USERS 55% INTERNET PENETRATION 56% FACEBOOK PENETRATION 58,599,390 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 138% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 41
JAN 2014 ARGENTINA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 11M 42% 3H 25M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 42
JAN 2014 ARGENTINA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 54% 4H 17M 59% 21% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 43
JAN 2014 ARGENTINA: SOCIAL MEDIA USE 95% ANY SOCIAL NETWORK 65% 90% FACEBOOK 56% 67% GOOGLE+ 27% 51% TWITTER LINKEDIN BADOO 23% 31% 11% 25% 8% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 44
JAN 2014 ARGENTINA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 31% 86% 85% 25% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 45
AUSTRALIA We Are Social wearesocial.sg • @wearesocialsg • 46
AUSTRALIA: DATA SNAPSHOT 22,262,501 89% TOTAL POPULATION URBAN 11%! JAN 2014 RURAL 18,129,727 INTERNET USERS 12,800,000 ACTIVE FACEBOOK USERS 81% INTERNET PENETRATION 57% FACEBOOK PENETRATION 24,400,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 110% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 47
JAN 2014 AUSTRALIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 30M 59% 1H 40M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 48
JAN 2014 AUSTRALIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 73% 2H 05M 55% 14% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 49
JAN 2014 AUSTRALIA: SOCIAL MEDIA USE 89% ANY SOCIAL NETWORK 62% 81% FACEBOOK 53% 42% TWITTER 14% 30% GOOGLE+ LINKEDIN INSTAGRAM 14% 23% 11% 15% 7% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 50
JAN 2014 AUSTRALIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 65% 90% 78% 41% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 51
BRAZIL We Are Social wearesocial.sg • @wearesocialsg • 52
JAN 2014 BRAZIL: DATA SNAPSHOT 201,009,622 85% 15% TOTAL POPULATION URBAN RURAL 99,357,737 INTERNET USERS 86,000,000 ACTIVE FACEBOOK USERS 49% INTERNET PENETRATION 43% FACEBOOK PENETRATION 268,440,423 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 134% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 53
JAN 2014 BRAZIL: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 6H 03M 39% 2H 26M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 54
JAN 2014 BRAZIL: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 48% 3H 08M 59% 24% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 55
JAN 2014 BRAZIL: SOCIAL MEDIA USE 98% ANY SOCIAL NETWORK 72% 94% FACEBOOK 57% 75% GOOGLE+ 28% 56% TWITTER LINKEDIN ORKUT 21% 54% 13% 39% 12% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 56
JAN 2014 BRAZIL: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 26% 89% 82% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 57
CANADA We Are Social wearesocial.sg • @wearesocialsg • 58
JAN 2014 CANADA: DATA SNAPSHOT 34,568,211 81% 19% TOTAL POPULATION URBAN RURAL 29,760,764 INTERNET USERS 19,000,000 ACTIVE FACEBOOK USERS 26,263,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 86% INTERNET PENETRATION 55% FACEBOOK PENETRATION 76% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 59
JAN 2014 CANADA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 53M 58% 1H 51M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 60
JAN 2014 CANADA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 82% 2H 19M 46% 9% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 61
JAN 2014 CANADA: SOCIAL MEDIA USE 91% ANY SOCIAL NETWORK 66% 85% FACEBOOK 57% 46% TWITTER GOOGLE+ LINKEDIN PINTEREST 22% 45% 13% 30% 11% 26% 10% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 62
JAN 2014 CANADA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 56% 89% 77% 27% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 63
CHINA We Are Social wearesocial.sg • @wearesocialsg • 64
JAN 2014 CHINA: DATA SNAPSHOT 1,349,585,838 51% 49% TOTAL POPULATION URBAN RURAL 590,560,000 INTERNET USERS 623,300,000 ACTIVE QZONE USERS 44% INTERNET PENETRATION 46% QZONE PENETRATION 1,206,553,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, CNNIC, Tencent, ITU 89% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 65
JAN 2014 CHINA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 31M 43% 1H 55M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 66
JAN 2014 CHINA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 42% 1H 30M 51% 24% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 67
JAN 2014 CHINA: SOCIAL MEDIA USE 98% ANY SOCIAL NETWORK 87% 83% SINA WEIBO 62% 76% QZONE 53% 75% TENCENT WEIBO 51% 74% TENCENT YOUKU 51% 56% 35% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 68
JAN 2014 CHINA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 47% 96% 98% 69% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 69
FRANCE We Are Social wearesocial.sg • @wearesocialsg • 70
JAN 2014 FRANCE: DATA SNAPSHOT 65,951,611 86% 14% TOTAL POPULATION URBAN RURAL 54,473,474 INTERNET USERS 28,000,000 ACTIVE FACEBOOK USERS 83% INTERNET PENETRATION 42% FACEBOOK PENETRATION 72,180,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 109% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 71
JAN 2014 FRANCE: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 07M 54% 0H 58M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 72
JAN 2014 FRANCE: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 68% 1H 29M 41% 10% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 73
JAN 2014 FRANCE: SOCIAL MEDIA USE 85% ANY SOCIAL NETWORK 55% 74% FACEBOOK GOOGLE+ TWITTER LINKEDIN VIADEO 43% 35% 11% 24% 10% 23% 5% 13% 5% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 74
JAN 2014 FRANCE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 42% 88% 74% 26% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 75
GERMANY We Are Social wearesocial.sg • @wearesocialsg • 76
JAN 2014 GERMANY: DATA SNAPSHOT 81,147,265 74% 26% TOTAL POPULATION URBAN RURAL 68,296,919 INTERNET USERS 28,000,000 ACTIVE FACEBOOK USERS 84% INTERNET PENETRATION 35% FACEBOOK PENETRATION 107,700,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 133% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 77
JAN 2014 GERMANY: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 46M 62% 1H 27M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 78
JAN 2014 GERMANY: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 74% 1H 25M 46% 13% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 79
JAN 2014 GERMANY: SOCIAL MEDIA USE 81% ANY SOCIAL NETWORK 52% 72% FACEBOOK TWITTER GOOGLE+ OTHER INSTAGRAM 45% 32% 8% 21% 7% 8% 2% 7% 2% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 80
JAN 2014 GERMANY: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 40% 88% 76% 32% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 81
INDIA We Are Social wearesocial.sg • @wearesocialsg • 82
JAN 2014 INDIA: DATA SNAPSHOT 1,220,800,359 31% 69% TOTAL POPULATION URBAN RURAL 151,598,994 INTERNET USERS 90,000,000 12% INTERNET PENETRATION 7% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 893,862,000 73% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 83
JAN 2014 INDIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 54M 11% 2H 36M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 84
JAN 2014 INDIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 12% 2H 26M 57% 29% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 85
JAN 2014 INDIA: SOCIAL MEDIA USE 97% ANY SOCIAL NETWORK 72% 94% FACEBOOK 55% 78% GOOGLE+ 35% 67% TWITTER 30% 54% LINKEDIN ORKUT 24% 51% 17% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 86
JAN 2014 INDIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 13% 95% 91% 54% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 87
INDONESIA We Are Social wearesocial.sg • @wearesocialsg • 88
JAN 2014 INDONESIA: DATA SNAPSHOT 251,160,124 51% 49% TOTAL POPULATION URBAN RURAL 38,191,873 INTERNET USERS 62,000,000 ACTIVE FACEBOOK USERS 15% INTERNET PENETRATION 25% FACEBOOK PENETRATION 281,963,665 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 112% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 89
JAN 2014 INDONESIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 27M 14% 2H 30M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 90
JAN 2014 INDONESIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 15% 2H 54M 74% 32% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 91
JAN 2014 INDONESIA: SOCIAL MEDIA USE 98% ANY SOCIAL NETWORK 79% 93% FACEBOOK 59% 80% TWITTER 41% 74% GOOGLE+ LINKEDIN INSTAGRAM 33% 39% 15% 32% 12% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 92
JAN 2014 INDONESIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 14% 94% 95% 57% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 93
ITALY We Are Social wearesocial.sg • @wearesocialsg • 94
JAN 2014 ITALY: DATA SNAPSHOT 61,482,297 68% 32% TOTAL POPULATION URBAN RURAL 35,531,527 INTERNET USERS 26,000,000 ACTIVE FACEBOOK USERS 58% INTERNET PENETRATION 42% FACEBOOK PENETRATION 97,226,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 158% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 95
JAN 2014 ITALY: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 42M 46% 1H 59M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 96
JAN 2014 ITALY: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 54% 2H 29M 47% 16% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 97
JAN 2014 ITALY: SOCIAL MEDIA USE 92% ANY SOCIAL NETWORK 61% 83% FACEBOOK 49% 53% GOOGLE+ 16% 41% TWITTER LINKEDIN INSTAGRAM 15% 24% 9% 17% 8% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 98
JAN 2014 ITALY: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 41% 92% 84% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 99
JAPAN We Are Social wearesocial.sg • @wearesocialsg • 100
JAPAN: DATA SNAPSHOT 127,253,075 91% 9%! JAN 2014 TOTAL POPULATION URBAN RURAL 100,684,474 INTERNET USERS 22,000,000 ACTIVE FACEBOOK USERS 79% INTERNET PENETRATION 17% FACEBOOK PENETRATION 138,362,823 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 109% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 101
JAN 2014 JAPAN: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 27M 48% 1H 01M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 102
JAN 2014 JAPAN: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 58% 0H 45M 11% 5% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 103
JAN 2014 JAPAN: SOCIAL MEDIA USE 66% ANY SOCIAL NETWORK 42% 39% TWITTER 22% 38% FACEBOOK MIXI GOOGLE+ TUMBLR 22% 25% 8% 17% 2% 2% 1% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 104
JAN 2014 JAPAN: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 25% 89% 81% 44% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 105
MEXICO We Are Social wearesocial.sg • @wearesocialsg • 106
JAN 2014 MEXICO: DATA SNAPSHOT 116,220,947 78% 22% TOTAL POPULATION URBAN RURAL 44,173,551 INTERNET USERS 50,000,000 ACTIVE FACEBOOK USERS 38% INTERNET PENETRATION 43% FACEBOOK PENETRATION 100,785,917 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 87% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 107
JAN 2014 MEXICO: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 22M 33% 3H 10M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 108
JAN 2014 MEXICO: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 37% 3H 46M 59% 21% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 109
JAN 2014 MEXICO: SOCIAL MEDIA USE 98% ANY SOCIAL NETWORK 72% 94% FACEBOOK 61% 74% GOOGLE+ 29% 62% TWITTER LINKEDIN INSTAGRAM 27% 36% 12% 28% 8% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 110
JAN 2014 MEXICO: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 37% 95% 91% 39% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 111
NIGERIA We Are Social wearesocial.sg • @wearesocialsg • 112
JAN 2014 NIGERIA: DATA SNAPSHOT 174,507,539 50% 50% TOTAL POPULATION URBAN RURAL 55,930,391 INTERNET USERS 11,200,000 ACTIVE FACEBOOK USERS 114,000,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 32% INTERNET PENETRATION 6% FACEBOOK PENETRATION 65% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 113
POLAND We Are Social wearesocial.sg • @wearesocialsg • 114
JAN 2014 POLAND: DATA SNAPSHOT 38,383,809 61% 39% TOTAL POPULATION URBAN RURAL 24,969,935 INTERNET USERS 11,800,000 ACTIVE FACEBOOK USERS 65% INTERNET PENETRATION 31% FACEBOOK PENETRATION 50,840,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 132% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 115
JAN 2014 POLAND: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 59M 45% 1H 21M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 116
JAN 2014 POLAND: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 56% 1H 37M 27% 9% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 117
JAN 2014 POLAND: SOCIAL MEDIA USE 90% ANY SOCIAL NETWORK 77% 74% FACEBOOK 59% 55% NASZAKLASA 29% 46% GOOGLE+ TWITTER LINKEDIN 26% 18% 10% 12% 5% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 118
JAN 2014 POLAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 35% 90% 78% 28% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 119
RUSSIA We Are Social wearesocial.sg • @wearesocialsg • 120
JAN 2014 RUSSIA: DATA SNAPSHOT 142,500,482 74% 26% TOTAL POPULATION URBAN RURAL 75,926,004 INTERNET USERS 46,800,000 ACTIVE VKONTAKTE USERS 53% INTERNET PENETRATION 33% VKONTAKTE PENETRATION 261,886,329 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU 184% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 121
JAN 2014 RUSSIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 56M 36% 1H 22M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 122
JAN 2014 RUSSIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 50% 2H 11M 46% 12% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 123
JAN 2014 RUSSIA: SOCIAL MEDIA USE 94% ANY SOCIAL NETWORK 80% 75% VKONTAKTE 52% 69% ODNOKLASSNIKI 44% 68% FACEBOOK 41% 52% GOOGLE+ TWITTER 24% 39% 18% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 124
JAN 2014 RUSSIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 36% 93% 82% 39% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 125
SAUDI ARABIA We Are Social wearesocial.sg • @wearesocialsg • 126
JAN 2014 SAUDI ARABIA: DATA SNAPSHOT 26,939,583 82% 18% TOTAL POPULATION URBAN RURAL 14,328,632 INTERNET USERS 7,600,000 ACTIVE FACEBOOK USERS 53% INTERNET PENETRATION 28% FACEBOOK PENETRATION 53,012,322 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 197% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 127
JAN 2014 SAUDI ARABIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 57M 47% 3H 01M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 128
JAN 2014 SAUDI ARABIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 51% 2H 48M 51% 20% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 129
JAN 2014 SAUDI ARABIA: SOCIAL MEDIA USE 94% ANY SOCIAL NETWORK 66% 89% FACEBOOK 55% 77% TWITTER 41% 75% GOOGLE+ INSTAGRAM LINKEDIN 32% 33% 16% 31% 13% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 130
JAN 2014 SAUDI ARABIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 73% 89% 83% 31% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 131
SINGAPORE We Are Social wearesocial.sg • @wearesocialsg • 132
JAN 2014 SINGAPORE: DATA SNAPSHOT 5,460,302 TOTAL POPULATION 100% URBAN 3,971,318 INTERNET USERS 3,200,000 ACTIVE FACEBOOK USERS 73% INTERNET PENETRATION 59% FACEBOOK PENETRATION 8,063,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 148% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 133
JAN 2014 SINGAPORE: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 16M 64% 1H 57M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 134
JAN 2014 SINGAPORE: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 70% 2H 10M 49% 18% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 135
JAN 2014 SINGAPORE: SOCIAL MEDIA USE 96% ANY SOCIAL NETWORK 68% 92% FACEBOOK 59% 54% TWITTER 19% 45% GOOGLE+ LINKEDIN INSTAGRAM 18% 36% 13% 25% 12% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 136
JAN 2014 SINGAPORE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 72% 96% 87% 44% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 137
SOUTH AFRICA We Are Social wearesocial.sg • @wearesocialsg • 138
JAN 2014 SOUTH AFRICA: DATA SNAPSHOT 48,601,098 62% 38% TOTAL POPULATION URBAN RURAL 20,012,275 INTERNET USERS 9,800,000 ACTIVE FACEBOOK USERS 41% INTERNET PENETRATION 20% FACEBOOK PENETRATION 68,394,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 141% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 139
JAN 2014 SOUTH AFRICA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 37M 38% 2H 29M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 140
JAN 2014 SOUTH AFRICA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 40% 3H 02M 59% 19% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 141
JAN 2014 SOUTH AFRICA: SOCIAL MEDIA USE 97% ANY SOCIAL NETWORK 81% 92% FACEBOOK 71% 69% GOOGLE+ 35% 62% TWITTER 35% 49% LINKEDIN PINTEREST 25% 34% 13% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 142
JAN 2014 SOUTH AFRICA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 40% 92% 89% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 143
SOUTH KOREA We Are Social wearesocial.sg • @wearesocialsg • 144
JAN 2014 SOUTH KOREA: DATA SNAPSHOT 48,955,203 83% 17% TOTAL POPULATION URBAN RURAL 41,091,681 INTERNET USERS 13,000,000 ACTIVE FACEBOOK USERS 84% INTERNET PENETRATION 27% FACEBOOK PENETRATION 53,624,427 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 110% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 145
JAN 2014 SOUTH KOREA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 27M 75% 1H 35M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 146
JAN 2014 SOUTH KOREA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 74% 1H 01M 37% 17% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 147
JAN 2014 SOUTH KOREA: SOCIAL MEDIA USE 84% ANY SOCIAL NETWORK 48% 75% FACEBOOK 36% 56% TWITTER GOOGLE+ ME2DAY NATE CONNECT 22% 38% 7% 33% 7% 8% 1% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 148
JAN 2014 SOUTH KOREA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 73% 94% 94% 56% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 149
THAILAND We Are Social wearesocial.sg • @wearesocialsg • 150
JAN 2014 THAILAND: DATA SNAPSHOT 67,448,120 34% 66% TOTAL POPULATION URBAN RURAL 17,779,139 INTERNET USERS 24,000,000 ACTIVE FACEBOOK USERS 26% INTERNET PENETRATION 36% FACEBOOK PENETRATION 84,075,036 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 125% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 151
JAN 2014 THAILAND: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 07M 24% 3H 04M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 152
JAN 2014 THAILAND: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 25% 3H 39M 50% 36% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 153
JAN 2014 THAILAND: SOCIAL MEDIA USE 97% ANY SOCIAL NETWORK 76% 96% FACEBOOK 68% 69% GOOGLE+ 36% 57% TWITTER 32% 40% INSTAGRAM LINKEDIN 22% 23% 7% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 154
JAN 2014 THAILAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 31% 95% 94% 51% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 155
TURKEY We Are Social wearesocial.sg • @wearesocialsg • 156
JAN 2014 TURKEY: DATA SNAPSHOT 80,694,485 72% 28% TOTAL POPULATION URBAN RURAL 35,990,932 INTERNET USERS 45% INTERNET PENETRATION 36,000,000 45% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 68,000,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 84% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 157
JAN 2014 TURKEY: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 51M 36% 1H 53M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 158
JAN 2014 TURKEY: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 44% 2H 32M 51% 26% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 159
JAN 2014 TURKEY: SOCIAL MEDIA USE 97% ANY SOCIAL NETWORK 75% 93% FACEBOOK 60% 72% TWITTER 34% 70% GOOGLE+ LINKEDIN INSTAGRAM 28% 33% 11% 26% 11% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 160
JAN 2014 TURKEY: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 30% 95% 92% 43% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 161
UNITED ARAB EMIRATES We Are Social wearesocial.sg • @wearesocialsg • 162
JAN 2014 UAE: DATA SNAPSHOT 5,473,972 84% 16% TOTAL POPULATION URBAN RURAL 4,517,169 INTERNET USERS 83% INTERNET PENETRATION 4,400,000 ACTIVE FACEBOOK USERS 80% FACEBOOK PENETRATION 13,775,252 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 252% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 163
JAN 2014 UAE: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 12M 71% 2H 57M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 164
JAN 2014 UAE: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 81% 3H 17M 52% 22% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 165
JAN 2014 UAE: SOCIAL MEDIA USE 96% ANY SOCIAL NETWORK 67% 93% FACEBOOK 53% 73% GOOGLE+ 32% 64% TWITTER 27% 49% LINKEDIN INSTAGRAM 22% 26% 10% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 166
JAN 2014 UAE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 74% 90% 82% 38% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 167
UNITED KINGDOM We Are Social wearesocial.sg • @wearesocialsg • 168
JAN 2014 UK: DATA SNAPSHOT 63,395,574 80% 20% TOTAL POPULATION URBAN RURAL 54,861,245 INTERNET USERS 36,000,000 ACTIVE FACEBOOK USERS 87% INTERNET PENETRATION 57% FACEBOOK PENETRATION 82,109,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 130% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 169
JAN 2014 UK: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 11M 64% 1H 32M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 170
JAN 2014 UK: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 76% 1H 51M 45% 9% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 171
JAN 2014 UK: SOCIAL MEDIA USE 87% ANY SOCIAL NETWORK 63% 79% FACEBOOK 54% 44% TWITTER GOOGLE+ LINKEDIN INSTAGRAM 24% 33% 10% 22% 9% 13% 7% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 172
JAN 2014 UK: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 62% 87% 73% 39% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 173
UNITED STATES OF AMERICA We Are Social wearesocial.sg • @wearesocialsg • 174
JAN 2014 USA: DATA SNAPSHOT 316,668,567 82% 18% TOTAL POPULATION URBAN RURAL 254,295,536 INTERNET USERS 178,000,000 ACTIVE FACEBOOK USERS 80% INTERNET PENETRATION 56% FACEBOOK PENETRATION 327,577,529 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 103% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 175
JAN 2014 USA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 13M 60% 2H 25M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 176
JAN 2014 USA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 75% 2H 17M 54% 15% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 177
JAN 2014 USA: SOCIAL MEDIA USE 92% ANY SOCIAL NETWORK 67% 85% FACEBOOK 56% 46% TWITTER 22% 44% GOOGLE+ PINTEREST LINKEDIN 17% 33% 16% 30% 11% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 178
JAN 2014 USA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 56% 94% 77% 46% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 179
DATA SOURCES USED IN THIS REPORT Population data Latest available data from the United States Census Bureau (based on 2013 data), correct as at January 2014. Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage behaviour data from GlobalWebIndex Wave 11 (Q3 2013). Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013). Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), and the CIA Government Factbook, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013), and Google’s “Our Mobile Planet” Report from May 2013. We Are Social wearesocial.sg • @wearesocialsg • 180
FIND OUT MORE AT WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 181
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. We Are Social Making Friends & Influencing People • 45
WE ARE SOCIAL SINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social Making Friends & Influencing People • 46

More Related Content

PDF
Global social, digital & mobile statistics 2014
byDaniel Palacio - Master Marketing Digital
 
PDF
Tasting a Digital Tomorrow - Talk on Social Commerce
byWeb Wednesday Ventures Limited
 
PDF
The State of Broadband: Broadband catalyzing sustainable development. Septemb...
byAndrés Rodríguez Seijo
 
PPT
Mobile MENA Internet users Survey
bySpot On PR
 
PDF
Middle East Social Media Summit and Award 2016
byAndrew Chow ✯ Keynote Speaker ✯
 
PDF
Mobile StatPack
byPakistanAdvertisersSociety
 
PDF
RadiumOne State of Mobile Acquisition Report
byRadiumOne
 
PDF
Internet users statistics & trends: Brazil, Russia, India, China, Indonesia
byVaibhav Agarwal
 
Global social, digital & mobile statistics 2014
byDaniel Palacio - Master Marketing Digital
 
Tasting a Digital Tomorrow - Talk on Social Commerce
byWeb Wednesday Ventures Limited
 
The State of Broadband: Broadband catalyzing sustainable development. Septemb...
byAndrés Rodríguez Seijo
 
Mobile MENA Internet users Survey
bySpot On PR
 
Middle East Social Media Summit and Award 2016
byAndrew Chow ✯ Keynote Speaker ✯
 
Mobile StatPack
byPakistanAdvertisersSociety
 
RadiumOne State of Mobile Acquisition Report
byRadiumOne
 
Internet users statistics & trends: Brazil, Russia, India, China, Indonesia
byVaibhav Agarwal
 

What's hot

PDF
2015 Digital Marketing, Social Media und Mobile Marketing Trends
byGnocchi / Digital Marketing
 
PDF
Digital, Social & Mobile in India in 2015
byWe Are Social Singapore
 
PDF
We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011
byWe Are Social Singapore
 
PDF
Social Media Stats in the Philippines 2015
byFleire Castro
 
PDF
Nigeria: State Of Digital Media
byEniola Moronfolu
 
PDF
Mary Meeker’s 2015 Internet Trends
byMohamed Mahdy
 
PDF
Nielsen Research: Mobile consumer report 2013
byMitya Voskresensky
 
PDF
Out of Home Media Effectiveness Indonesia 2016
byManifesto Digital Agency
 
PDF
Smartphone User Persona Report 2015 - Philippines
byVserv
 
PDF
State of Social Media and Digital in the Philippines 2016 (wearesocial.sg data)
byThird Team Media
 
PPTX
Media Measurement: Social Media Trends by Country and Age
byMML_Annabel
 
PDF
Global Digital Statistics 2014
byEvgeny Tsarkov
 
PDF
2014 ASIA-PACIFIC DIGITAL OVERVIEW
byQuynh LE
 
PDF
Digital, Social & Mobile in China in 2015
byWe Are Social Singapore
 
PDF
2017 digital yearbook
bymondialsolution mondialbrand
 
PDF
Digital in 2017: South America
byWe Are Social Singapore
 
PDF
We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...
byWe Are Social Singapore
 
PPT
Digital In Singapore The Numbers
byAaron Gomez
 
PPTX
Hkaim social media marketer survey 2010
byHKAIM
 
PDF
2016-Digital-Consumer-View-Asia-Report-Experian.PDF
byRoy Chan
 
2015 Digital Marketing, Social Media und Mobile Marketing Trends
byGnocchi / Digital Marketing
 
Digital, Social & Mobile in India in 2015
byWe Are Social Singapore
 
We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011
byWe Are Social Singapore
 
Social Media Stats in the Philippines 2015
byFleire Castro
 
Nigeria: State Of Digital Media
byEniola Moronfolu
 
Mary Meeker’s 2015 Internet Trends
byMohamed Mahdy
 
Nielsen Research: Mobile consumer report 2013
byMitya Voskresensky
 
Out of Home Media Effectiveness Indonesia 2016
byManifesto Digital Agency
 
Smartphone User Persona Report 2015 - Philippines
byVserv
 
State of Social Media and Digital in the Philippines 2016 (wearesocial.sg data)
byThird Team Media
 
Media Measurement: Social Media Trends by Country and Age
byMML_Annabel
 
Global Digital Statistics 2014
byEvgeny Tsarkov
 
2014 ASIA-PACIFIC DIGITAL OVERVIEW
byQuynh LE
 
Digital, Social & Mobile in China in 2015
byWe Are Social Singapore
 
2017 digital yearbook
bymondialsolution mondialbrand
 
Digital in 2017: South America
byWe Are Social Singapore
 
We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...
byWe Are Social Singapore
 
Digital In Singapore The Numbers
byAaron Gomez
 
Hkaim social media marketer survey 2010
byHKAIM
 
2016-Digital-Consumer-View-Asia-Report-Experian.PDF
byRoy Chan
 

Similar to Social-digital-mobile-worldwide-jan14

PDF
Social, Digital and Mobile World - January 2014
byCan Bakir
 
PDF
Digital 2014 Global Overview (January 2014)
byDataReportal
 
PDF
Social, Digital & Mobile in APAC
byWe Are Social Singapore
 
PDF
Global Digital Statistics 2014
byAllan Braverman
 
PDF
GLOBAL DIGITAL STATISTICS 2014
bywe20
 
PDF
Global Digital Statistics 2014 by We Are Social
byAlan Martínez
 
PDF
Informe Social,Digital & Mobile Worldwide in 2014
byPaulaitm2014
 
PDF
Wheretao.com wearesocialsguidetosocialdigitalandmobileworldwide
bywheretao
 
PDF
Wearesocialsguidetosocialdigitalandmobileworldwidejan2014v01 140107235800-php...
byGuiller Llergui
 
PDF
2014 DIGITAL LANDSCAPE OVERVIEW by @wearesocialSG
byCCN
 
PDF
Global Digital Statistics 2014
byМихаил Климарёв
 
PDF
Wearesocialsguidetosocialdigitalandmobile
byElio Laureano
 
PDF
Asia pacific digital overview 2014
byPhuong Le Dinh
 
PDF
Asia Pacific Digital Mobile 2014 Insights
byJames Woodworth
 
PDF
SUMMARY DIGITAL OVERVIEW ASIA PACIFIC 2014
byCCN
 
PDF
2014 asia pacific digital overview
byTruong Minh Yen
 
PDF
Digital 2014 Asia-Pacific (January 2014)
byDataReportal
 
PDF
Asia pacific digital overview 2014
byBinh Pham Thanh
 
PDF
Asia pacific digital overview 2014
bySuthasinee Lieopairoj
 
PDF
We are socials guide to social digital and mobile in apac 2014v01
byMediaZ - Digital Marketing Agency
 
Social, Digital and Mobile World - January 2014
byCan Bakir
 
Digital 2014 Global Overview (January 2014)
byDataReportal
 
Social, Digital & Mobile in APAC
byWe Are Social Singapore
 
Global Digital Statistics 2014
byAllan Braverman
 
GLOBAL DIGITAL STATISTICS 2014
bywe20
 
Global Digital Statistics 2014 by We Are Social
byAlan Martínez
 
Informe Social,Digital & Mobile Worldwide in 2014
byPaulaitm2014
 
Wheretao.com wearesocialsguidetosocialdigitalandmobileworldwide
bywheretao
 
Wearesocialsguidetosocialdigitalandmobileworldwidejan2014v01 140107235800-php...
byGuiller Llergui
 
2014 DIGITAL LANDSCAPE OVERVIEW by @wearesocialSG
byCCN
 
Global Digital Statistics 2014
byМихаил Климарёв
 
Wearesocialsguidetosocialdigitalandmobile
byElio Laureano
 
Asia pacific digital overview 2014
byPhuong Le Dinh
 
Asia Pacific Digital Mobile 2014 Insights
byJames Woodworth
 
SUMMARY DIGITAL OVERVIEW ASIA PACIFIC 2014
byCCN
 
2014 asia pacific digital overview
byTruong Minh Yen
 
Digital 2014 Asia-Pacific (January 2014)
byDataReportal
 
Asia pacific digital overview 2014
byBinh Pham Thanh
 
Asia pacific digital overview 2014
bySuthasinee Lieopairoj
 
We are socials guide to social digital and mobile in apac 2014v01
byMediaZ - Digital Marketing Agency
 

Recently uploaded

PDF
Insurance in Transition: A Social Media Cheat Sheet for Insurers in Kenya
byMoses Kemibaro
 
PDF
My Jirapat Profile and Archievement update 2026
byJirapat Chutithadakul
 
PDF
Helen Bevan graphics posted 2025 (2).pdf
byHelen Bevan
 
PDF
How to Buy Twitter Accounts – Verified & USA Options.pdf
byBusiness site usaallhub
 
PPT
Toward a Political Economy of Digital Culture
byJeffrey Hart
 
PDF
How to Buy Verified Skrill Accounts Quickly & Securely .pdf
byHarry Brookm
 
PPTX
Digital Marketing World – Learn for your business growth.pptx
byabhijas7777
 
PDF
Top 7 Tips for Buying Verified OnlyFans Accounts.pdf
byBuy Old Gmail Accounts
 
PDF
How to Buy Verified Venmo Accounts Easy Steps Guide.pdf
byHarry Brookm
 
PDF
Monique_Herbert_Biography_FINAL Compressed.pdf
byniquaaaa5
 
DOCX
High-Quality Buy TikTok Accounts With Verified Status.docx
byBuy Old Gmail Accounts
 
DOCX
How to Buy Telegram Accounts for Business or Personal Use in the USA.docx
byUSAALLHUB Self-Employed Marketer
 
DOCX
Where to Buy Twitter Accounts_ A Safe and Educational Guide.docx
byusaallhub
 
DOCX
Buy LinkedIn Accounts Online in the New Year.docx
byBusiness & Marketing form usaallhub
 
DOCX
Buy Facebook Meta Ads Manager in the New Year.docx
byUsaallhub is a Marketer Self-Employed
 
PDF
Instagram 2026: All Features Unlocked Explore Now
byTurrboo
 
DOCX
How to Buy Gmail Accounts_ Five Easy and Smart Approaches.docx
bymarketing
 
PDF
How Google Search Works: From Crawling to Search Results
byramyasreethota939
 
Insurance in Transition: A Social Media Cheat Sheet for Insurers in Kenya
byMoses Kemibaro
 
My Jirapat Profile and Archievement update 2026
byJirapat Chutithadakul
 
Helen Bevan graphics posted 2025 (2).pdf
byHelen Bevan
 
How to Buy Twitter Accounts – Verified & USA Options.pdf
byBusiness site usaallhub
 
Toward a Political Economy of Digital Culture
byJeffrey Hart
 
How to Buy Verified Skrill Accounts Quickly & Securely .pdf
byHarry Brookm
 
Digital Marketing World – Learn for your business growth.pptx
byabhijas7777
 
Top 7 Tips for Buying Verified OnlyFans Accounts.pdf
byBuy Old Gmail Accounts
 
How to Buy Verified Venmo Accounts Easy Steps Guide.pdf
byHarry Brookm
 
Monique_Herbert_Biography_FINAL Compressed.pdf
byniquaaaa5
 
High-Quality Buy TikTok Accounts With Verified Status.docx
byBuy Old Gmail Accounts
 
How to Buy Telegram Accounts for Business or Personal Use in the USA.docx
byUSAALLHUB Self-Employed Marketer
 
Where to Buy Twitter Accounts_ A Safe and Educational Guide.docx
byusaallhub
 
Buy LinkedIn Accounts Online in the New Year.docx
byBusiness & Marketing form usaallhub
 
Buy Facebook Meta Ads Manager in the New Year.docx
byUsaallhub is a Marketer Self-Employed
 
Instagram 2026: All Features Unlocked Explore Now
byTurrboo
 
How to Buy Gmail Accounts_ Five Easy and Smart Approaches.docx
bymarketing
 
How Google Search Works: From Crawling to Search Results
byramyasreethota939
 

Social-digital-mobile-worldwide-jan14

  • 1.
    we are social GLOBAL DIGITAL STATISTICS 2014 WEARE SOCIAL’S SNAPSHOT OF KEY DIGITAL INDICATORS We Are Social wearesocial.sg • @wearesocialsg • 1
  • 2.
    COUNTRIES DETAILED INTHIS REPORT 15! 4! 23! 6! 24! 7! 14! 10! 20! 16! 22! 12! 13! 19! 11! 5! 8! 21! 17! 9! 3! 18! 2! 1! 1  2  3  4  5  6  7  8  ARGENTINA AUSTRALIA BRAZIL CANADA CHINA FRANCE GERMANY INDIA We Are Social 9  10  11  12  13  14  15  16  INDONESIA ITALY JAPAN MEXICO NIGERIA POLAND RUSSIA SAUDI ARABIA 17  SINGAPORE 18  SOUTH AFRICA 19  SOUTH KOREA 20  TURKEY 21  THAILAND 22  UNITED ARAB EMIRATES 23  UNITED KINGDOM 24  UNITED STATES wearesocial.sg • @wearesocialsg • 2
  • 3.
    PLEASE CONTACT USFOR REPORTS ON OTHER COUNTRIES & REGIONS: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 3
  • 4.
    GLOBAL OVERVIEW We AreSocial wearesocial.sg • @wearesocialsg • 4
  • 5.
    JAN 2014 GLOBAL DATA SNAPSHOT 7,095,476,818 52% 48% TOTALWORLD POPULATION URBAN RURAL 2,484,915,152 INTERNET USERS 1,856,680,860 ACTIVE SOCIAL NETWORK USERS 35% INTERNET PENETRATION 26% SOCIAL NETWORKING PENETRATION 6,572,950,124 MOBILE SUBSCRIBERS 93% MOBILE PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 5
  • 6.
    JAN 2014 SHARE OF GLOBALUSERS BY REGION CENTRAL & EASTERN EUROPE 5% NORTH AMERICA 5% 6% 13% 11% 11% 10% 8% EAST ASIA 2% MIDDLE EAST 3% 4% 3% 4% 4% 4% 5% 3% SOUTH AMERICA INTERNET USERS 1% 1% 2% 6% 10% 8% 37% 30% 22% 18% 11% 9% 9% 6% 11% 4% 8% 6% 8% 16% 22% SOUTHEAST ASIA SOUTH ASIA 23% AFRICA POPULATION 7% CENTRAL ASIA 5% CENTRAL AMERICA 6% 7% WESTERN EUROPE 8% SOCIAL MEDIA USERS OCEANIA 1% 1% 1% 1% MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 6
  • 7.
    JAN 2014 INTERNET PENETRATION BYREGION NORTH AMERICA WESTERN EUROPE 81%! 54%! 78%! 29%! 37%! 34%! CENTRAL AMERICA 47%! MIDDLE EAST 18%! AFRICA SOUTH AMERICA We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC CENTRAL & EASTERN EUROPE CENTRAL ASIA 48%! EAST ASIA 12%! SOUTH ASIA 25%! SOUTHEAST ASIA 63%! OCEANIA wearesocial.sg • @wearesocialsg • 7
  • 8.
    JAN 2014 81%! INTERNET PENETRATION BYREGION 78%! 63%! 54%! 48%! 47%! 37%! 35%! 34%! 29%! 25%! 18%! We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC SOUTH ASIA AFRICA SOUTHEAST ASIA CENTRAL ASIA CENTRAL AMERICA WORLD AVERAGE MIDDLE EAST SOUTH AMERICA EAST ASIA CENTRAL & EASTERN EUROPE OCEANIA WESTERN EUROPE NORTH AMERICA 12%! wearesocial.sg • @wearesocialsg • 8
  • 9.
    JAN 2014 SOCIAL PENETRATION BYREGION BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY NORTH AMERICA WESTERN EUROPE 56%! 33%! 44%! 5%! 24%! 34%! CENTRAL AMERICA 44%! MIDDLE EAST 7%! AFRICA SOUTH AMERICA We Are Social • Sources: US Census Bureau, Facebook, Tencent, VKontakte CENTRAL & EASTERN EUROPE CENTRAL ASIA 43%! EAST ASIA 7%! SOUTH ASIA 26%! SOUTHEAST ASIA 44%! OCEANIA wearesocial.sg • @wearesocialsg • 9
  • 10.
    JAN 2014 SOCIAL PENETRATION BYREGION BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY 56%! 43%! 34%! 33%! 26%! 26%! 24%! We Are Social • Sources: US Census Bureau, Facebook, Tencent, VKontakte MIDDLE EAST SOUTHEAST ASIA WORLD AVERAGE CENTRAL & EASTERN EUROPE CENTRAL AMERICA EAST ASIA SOUTH AMERICA OCEANIA WESTERN EUROPE NORTH AMERICA 7%! 7%! 5%! CENTRAL ASIA 44%! SOUTH ASIA 44%! AFRICA 44%! wearesocial.sg • @wearesocialsg • 10
  • 11.
    JAN 2014 ACTIVE USERS BYSOCIAL PLATFORM 1,184 M FACEBOOK 816 M QQ 632 M QZONE 400 M WHATSAPP GOOGLE+ WECHAT LINKEDIN TWITTER 300 M 272 M 259 M 232 M SOCIAL NETWORK TUMBLR 230 M TENCENT WEIBO 220 M We Are Social • Sources: most recent user data in company press releases, correct as at January 2014 MESSENGER / CHAT APP wearesocial.sg • @wearesocialsg • 11
  • 12.
    JAN 2014 MOBILE PENETRATION BYREGION NORTH AMERICA WESTERN EUROPE 101%! 151%! 129%! CENTRAL AMERICA 124%! SOUTH AMERICA We Are Social • Sources: US Census Bureau, ITU, CIA MIDDLE EAST 67%! AFRICA CENTRAL ASIA 90%! 112%! 89%! CENTRAL & EASTERN EUROPE 92%! EAST ASIA 72%! SOUTH ASIA 109%! SOUTHEAST ASIA 94%! OCEANIA wearesocial.sg • @wearesocialsg • 12
  • 13.
    JAN 2014 MOBILE PENETRATION BYREGION 151%! 124%! 112%! 109%! 101%! 94%! 93%! 92%! 90%! 89%! We Are Social • Sources: US Census Bureau, ITU, CIA SOUTH ASIA CENTRAL AMERICA CENTRAL ASIA EAST ASIA WORLD AVERAGE OCEANIA NORTH AMERICA SOUTHEAST ASIA MIDDLE EAST SOUTH AMERICA WESTERN EUROPE CENTRAL & EASTERN EUROPE 72%! 67%! AFRICA 129%! wearesocial.sg • @wearesocialsg • 13
  • 14.
    JAN 2014 MOBILE BROADBAND PENETRATION NORTH AMERICA WESTERN EUROPE 72%! 39%! 55%! CENTRAL AMERICA 23%! CENTRAL ASIA 16%! 13%! 8%! CENTRAL& EASTERN EUROPE MIDDLE EAST 7%! AFRICA SOUTH AMERICA We Are Social • Sources: US Census Bureau, International Telecommunication Union 28%! EAST ASIA 4%! SOUTH ASIA 18%! SOUTHEAST ASIA 66%! OCEANIA wearesocial.sg • @wearesocialsg • 14
  • 15.
    JAN 2014 MOBILE BROADBAND PENETRATION 72%! 66%! 55%! 39%! 28%! 18%! 16%! 13%! WeAre Social • Sources: US Census Bureau, International Telecommunication Union CENTRAL AMERICA MIDDLE EAST CENTRAL ASIA SOUTHEAST ASIA WORLD AVERAGE SOUTH AMERICA EAST ASIA CENTRAL & EASTERN EUROPE WESTERN EUROPE OCEANIA NORTH AMERICA 8%! 7%! 4%! SOUTH ASIA 21%! AFRICA 23%! wearesocial.sg • @wearesocialsg • 15
  • 16.
    JAN 2014 MOBILE BROADBAND SUBSCRIPTIONS NORTH AMERICA WESTERN EUROPE 252M! 127M! 228M! CENTRAL AMERICA 93M! SOUTH AMERICA WeAre Social • Source: International Telecommunication Union MIDDLE EAST 83M! AFRICA CENTRAL ASIA 18M! 37M! 15M! CENTRAL & EASTERN EUROPE 444M! EAST ASIA 61M! SOUTH ASIA 112M! SOUTHEAST ASIA 24M! OCEANIA wearesocial.sg • @wearesocialsg • 16
  • 17.
    JAN 2014 NORTH AMERICA 351,300,266 82% 18% TOTAL POPULATION URBAN RURAL 284,093,742 INTERNETUSERS 197,033,600 81% INTERNET PENETRATION 56% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 353,899,984 101% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 17
  • 18.
    JAN 2014 CENTRAL AMERICA 195,127,178 71% 29% TOTAL POPULATION URBAN RURAL 66,034,487 INTERNETUSERS 66,951,880 ACTIVE SOCIAL NETWORK USERS 34% INTERNET PENETRATION 34% SOCIAL NETWORKING PENETRATION 173,787,140 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 89% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 18
  • 19.
    JAN 2014 SOUTH AMERICA 408,157,815 83% 17% TOTAL POPULATION URBAN RURAL 193,655,950 INTERNETUSERS 179,145,980 47% INTERNET PENETRATION 44% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 508,079,743 124% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 19
  • 20.
    JAN 2014 WESTERN EUROPE 416,767,521 77% 23% TOTAL POPULATION URBAN RURAL 326,197,681 INTERNETUSERS 185,034,740 78% INTERNET PENETRATION 44% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 538,572,700 129% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 20
  • 21.
    JAN 2014 CENTRAL & EASTERNEUROPE 323,365,917 68% 32% TOTAL POPULATION URBAN RURAL 174,727,847 INTERNET USERS 54% INTERNET PENETRATION 106,440,000 33% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 486,919,115 151% ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITU wearesocial.sg • @wearesocialsg • 21
  • 22.
    JAN 2014 MIDDLE EAST 279,192,238 72% 28% TOTAL POPULATION URBAN RURAL 102,346,717 INTERNETUSERS 66,900,000 37% INTERNET PENETRATION 24% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 311,419,837 112% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 22
  • 23.
    JAN 2014 AFRICA 1,125,664,947 39% 61% TOTAL POPULATION URBAN RURAL 205,185,547 INTERNET USERS 79,851,240 ACTIVESOCIAL NETWORK USERS 750,257,377 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 18% INTERNET PENETRATION 7% SOCIAL NETWORKING PENETRATION 67% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 23
  • 24.
    JAN 2014 CENTRAL ASIA 113,197,987 38% 62% TOTAL POPULATION URBAN RURAL 32,444,899 INTERNETUSERS 5,740,000 ACTIVE SOCIAL NETWORK USERS 29% INTERNET PENETRATION 5% SOCIAL NETWORKING PENETRATION 102,433,527 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 90% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 24
  • 25.
    JAN 2014 SOUTH ASIA 1,630,919,286 31% 69% TOTAL POPULATION URBAN RURAL 188,303,759 INTERNETUSERS 112,696,000 ACTIVE SOCIAL NETWORK USERS 1,173,703,583 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook 12% INTERNET PENETRATION 7% SOCIAL NETWORKING PENETRATION 72% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 25
  • 26.
    JAN 2014 EAST ASIA 1,584,806,482 56% 44% TOTAL POPULATION URBAN RURAL 756,093,363 INTERNETUSERS 48% INTERNET PENETRATION 678,728,200 ACTIVE SOCIAL NETWORK USERS 43% SOCIAL NETWORKING PENETRATION 1,451,087,957 ACTIVE MOBILE SUBSCRIPTIONS 92% MOBILE PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU wearesocial.sg • @wearesocialsg • 26
  • 27.
    JAN 2014 SOUTHEAST ASIA 630,551,581 45% 55% TOTAL POPULATION URBAN RURAL 155,173,606 INTERNETUSERS 161,996,000 25% INTERNET PENETRATION 26% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 688,607,654 109% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 27
  • 28.
    JAN 2014 OCEANIA 36,425,600 71% 29% TOTAL POPULATION URBAN RURAL 23,025,488 INTERNET USERS 16,163,220 ACTIVESOCIAL NETWORK USERS 63% INTERNET PENETRATION 44% SOCIAL NETWORKING PENETRATION 34,181,507 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 94% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 28
  • 29.
    JAN 2014 INTERNET PENETRATION BYCOUNTRY 53%! GERMANY 86%! CANADA 80%! UK 87%! FRANCE 83%! USA 65%! RUSSIA 84%! ITALY SOUTH KOREA POLAND TURKEY 58%! 45%! UAE 83%! 53%! 38%! SAUDI ARABIA 32%! MEXICO NIGERIA BRAZIL 84%! CHINA INDIA 12%! 79%! 42%! 26%! JAPAN THAILAND SINGAPORE 73%! 15%! INDONESIA 49%! 41%! ARGENTINA 55%! We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC SOUTH AFRICA 81%! AUSTRALIA wearesocial.sg • @wearesocialsg • 29
  • 30.
    JAN 2014 87%! 86%! INTERNET PENETRATIONBY COUNTRY 84%! 84%! 83%! 83%! 81%! 80%! 79%! 73%! 65%! 58%! 55%! 53%! 53%! 49%! 45%! 44%! 41%! 38%! 35%! 32%! 26%! We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC 12%! INDIA INDONESIA THAILAND NIGERIA WORLD AVERAGE MEXICO SOUTH AFRICA CHINA TURKEY BRAZIL SAUDI ARABIA RUSSIA ARGENTINA ITALY POLAND SINGAPORE JAPAN USA AUSTRALIA UAE FRANCE SOUTH KOREA GERMANY CANADA UK 15%! wearesocial.sg • @wearesocialsg • 30
  • 31.
    We Are Social• Sources: US Census Bureau, InternetWorldStats, CNNIC NIGERIA SOUTH KOREA JAPAN GERMANY FRANCE UK AUSTRALIA CHINA ITALY WEIGHTED AVERAGE TURKEY CANADA INDIA RUSSIA SAUDI ARABIA POLAND THAILAND ARGENTINA UAE USA SINGAPORE MEXICO INDONESIA SOUTH AFRICA BRAZIL 1.0! 1.0! 1.7! 1.6! 1.5! 1.5! 1.4! 1.4! 2.1! 1.9! 2.0! 1.9! 1.9! 2.0! 2.6! 2.4! 2.5! 2.5! 2.4! 3.0! 3.1! 3.0! 3.2! 3.5! 3.5! 3.4! 3.8! 4.1! 4.2! 4.5! 4.5! 4.7! 4.8! 4.9! 4.9! 4.9! 4.9! 5.0! 5.0! 5.1! 5.2! 5.2! 5.2! 5.3! 5.4! 5.5! 5.6! 6.1! JAN 2014 TIME SPENT ON THE INTERNET AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE N/A! wearesocial.sg • @wearesocialsg • 31
  • 32.
    JAN 2014 SOCIAL PENETRATION BYCOUNTRY VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY 33%! GERMANY 55%! CANADA 56%! UK 57%! FRANCE 42%! USA 31%! RUSSIA 35%! ITALY SOUTH KOREA POLAND TURKEY 42%! 45%! UAE 80%! 28%! 43%! SAUDI ARABIA 6%! MEXICO NIGERIA BRAZIL 27%! CHINA INDIA 7%! 17%! 46%! 36%! JAPAN THAILAND SINGAPORE 59%! 25%! INDONESIA 43%! 20%! ARGENTINA 56%! SOUTH AFRICA We Are Social • Sources: US Census Bureau, Tencent, Facebook, VKontakte 57%! AUSTRALIA wearesocial.sg • @wearesocialsg • 32
  • 33.
    JAN 2014 SOCIAL PENETRATION BYCOUNTRY VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS 50%! GERMANY 82%! CANADA 75%! UK 76%! FRANCE 68%! USA 56%! RUSSIA 74%! ITALY SOUTH KOREA POLAND TURKEY 54%! 44%! UAE 81%! 51%! 37%! SAUDI ARABIA N/A! MEXICO NIGERIA BRAZIL 74%! CHINA INDIA 12%! 58%! 42%! 25%! JAPAN THAILAND SINGAPORE 70%! 15%! INDONESIA 48%! 40%! ARGENTINA 54%! We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOUTH AFRICA 73%! AUSTRALIA wearesocial.sg • @wearesocialsg • 33
  • 34.
    JAN 2014 SOCIAL PENETRATION BYCOUNTRY VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY 80%! 59%! 57%! 57%! 56%! 56%! 55%! 43%! 43%! 42%! 42%! 36%! 35%! 33%! 31%! 28%! 27%! 26%! 25%! 20%! 17%! We Are Social • Sources: US Census Bureau, Tencent, Facebook, VKontakte JAPAN SOUTH AFRICA INDONESIA WORLD AVERAGE SOUTH KOREA SAUDI ARABIA POLAND RUSSIA GERMANY THAILAND ITALY FRANCE BRAZIL MEXICO TURKEY CHINA CANADA USA ARGENTINA UK AUSTRALIA SINGAPORE UAE 7%! 6%! NIGERIA 45%! INDIA 46%! wearesocial.sg • @wearesocialsg • 34
  • 35.
    JAN 2014 82%! SOCIAL PENETRATION BYCOUNTRY VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS 81%! 76%! 75%! 74%! 74%! 73%! 70%! 68%! 58%! 56%! 54%! 54%! 51%! 50%! 48%! 44%! 42%! 40%! 39%! 37%! 25%! 15%! 12%! We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 NIGERIA INDIA INDONESIA THAILAND MEXICO WEIGHTED AVERAGE SOUTH AFRICA CHINA TURKEY BRAZIL RUSSIA SAUDI ARABIA ARGENTINA ITALY POLAND JAPAN FRANCE SINGAPORE AUSTRALIA GERMANY SOUTH KOREA USA UK UAE CANADA N/A! wearesocial.sg • @wearesocialsg • 35
  • 36.
    JAN 2014 TIME SPENT ONSOCIAL MEDIA AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS 4.3! 3.8! 3.7! 3.3! 3.1! 3.0! 2.9! 2.8! 2.5! 2.5! 2.4! 2.3! 2.3! 2.2! 2.2! 2.1! 2.0! 1.9! 1.6! 1.5! 1.5! 1.4! 1.0! 0.8! We Are Social • Source: GlobalWebIndex Wave 11 NIGERIA JAPAN SOUTH KOREA GERMANY FRANCE CHINA POLAND UK WEIGHTED AVERAGE AUSTRALIA SINGAPORE RUSSIA USA CANADA INDIA ITALY TURKEY SAUDI ARABIA INDONESIA SOUTH AFRICA BRAZIL UAE THAILAND MEXICO ARGENTINA N/A! wearesocial.sg • @wearesocialsg • 36
  • 37.
    JAN 2014 MOBILE PENETRATION BYCOUNTRY 184%! GERMANY 76%! CANADA 103%! UK 130%! FRANCE 109%! USA 132%! RUSSIA 133%! ITALY SOUTH KOREA POLAND TURKEY 158%! 84%! UAE 252%! INDIA 197%! 87%! SAUDI ARABIA 65%! MEXICO NIGERIA 110%! CHINA 73%! 109%! 89%! 125%! JAPAN THAILAND SINGAPORE 148%! BRAZIL 112%! INDONESIA 134%! 141%! ARGENTINA 138%! SOUTH AFRICA We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 110%! AUSTRALIA wearesocial.sg • @wearesocialsg • 37
  • 38.
    134%! 133%! 132%! 130%! BRAZIL GERMANY POLAND UK We Are Social• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 110%! 109%! 109%! SOUTH KOREA FRANCE JAPAN 93%! NIGERIA 65%! 73%! TURKEY INDIA 84%! MEXICO 76%! 87%! CHINA CANADA 89%! WORLD AVERAGE 103%! 110%! AUSTRALIA USA 112%! INDONESIA 125%! 138%! ARGENTINA THAILAND 141%! 148%! 158%! SOUTH AFRICA SINGAPORE ITALY RUSSIA SAUDI ARABIA UAE 184%! 197%! 252%! JAN 2014 MOBILE PENETRATION BY COUNTRY wearesocial.sg • @wearesocialsg • 38
  • 39.
    INDIVIDUAL COUNTRY SNAPSHOTS WeAre Social wearesocial.sg • @wearesocialsg • 39
  • 40.
    ARGENTINA We Are Social wearesocial.sg• @wearesocialsg • 40
  • 41.
    ARGENTINA: DATA SNAPSHOT 42,610,981 93% 7%! JAN 2014 TOTALPOPULATION URBAN RURAL 23,543,412 INTERNET USERS 24,000,000 ACTIVE FACEBOOK USERS 55% INTERNET PENETRATION 56% FACEBOOK PENETRATION 58,599,390 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 138% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 41
  • 42.
    JAN 2014 ARGENTINA: INTERNET INDICATORS AVERAGETIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 11M 42% 3H 25M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 42
  • 43.
    JAN 2014 ARGENTINA: SOCIAL INDICATORS SOCIALMEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 54% 4H 17M 59% 21% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 43
  • 44.
    JAN 2014 ARGENTINA: SOCIAL MEDIAUSE 95% ANY SOCIAL NETWORK 65% 90% FACEBOOK 56% 67% GOOGLE+ 27% 51% TWITTER LINKEDIN BADOO 23% 31% 11% 25% 8% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 44
  • 45.
    JAN 2014 ARGENTINA: SMARTPHONE USAGE SMARTPHONE PENETRATIONAS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 31% 86% 85% 25% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 45
  • 46.
    AUSTRALIA We Are Social wearesocial.sg• @wearesocialsg • 46
  • 47.
    AUSTRALIA: DATA SNAPSHOT 22,262,501 89% TOTALPOPULATION URBAN 11%! JAN 2014 RURAL 18,129,727 INTERNET USERS 12,800,000 ACTIVE FACEBOOK USERS 81% INTERNET PENETRATION 57% FACEBOOK PENETRATION 24,400,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 110% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 47
  • 48.
    JAN 2014 AUSTRALIA: INTERNET INDICATORS AVERAGETIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 30M 59% 1H 40M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 48
  • 49.
    JAN 2014 AUSTRALIA: SOCIAL INDICATORS SOCIALMEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 73% 2H 05M 55% 14% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 49
  • 50.
    JAN 2014 AUSTRALIA: SOCIAL MEDIAUSE 89% ANY SOCIAL NETWORK 62% 81% FACEBOOK 53% 42% TWITTER 14% 30% GOOGLE+ LINKEDIN INSTAGRAM 14% 23% 11% 15% 7% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 50
  • 51.
    JAN 2014 AUSTRALIA: SMARTPHONE USAGE SMARTPHONE PENETRATIONAS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 65% 90% 78% 41% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 51
  • 52.
    BRAZIL We Are Social wearesocial.sg• @wearesocialsg • 52
  • 53.
    JAN 2014 BRAZIL: DATA SNAPSHOT 201,009,622 85% 15% TOTALPOPULATION URBAN RURAL 99,357,737 INTERNET USERS 86,000,000 ACTIVE FACEBOOK USERS 49% INTERNET PENETRATION 43% FACEBOOK PENETRATION 268,440,423 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 134% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 53
  • 54.
    JAN 2014 BRAZIL: INTERNET INDICATORS AVERAGETIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 6H 03M 39% 2H 26M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 54
  • 55.
    JAN 2014 BRAZIL: SOCIAL INDICATORS SOCIALMEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 48% 3H 08M 59% 24% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 55
  • 56.
    JAN 2014 BRAZIL: SOCIAL MEDIAUSE 98% ANY SOCIAL NETWORK 72% 94% FACEBOOK 57% 75% GOOGLE+ 28% 56% TWITTER LINKEDIN ORKUT 21% 54% 13% 39% 12% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 56
  • 57.
    JAN 2014 BRAZIL: SMARTPHONE USAGE SMARTPHONE PENETRATIONAS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 26% 89% 82% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 57
  • 58.
    CANADA We Are Social wearesocial.sg• @wearesocialsg • 58
  • 59.
    JAN 2014 CANADA: DATA SNAPSHOT 34,568,211 81% 19% TOTALPOPULATION URBAN RURAL 29,760,764 INTERNET USERS 19,000,000 ACTIVE FACEBOOK USERS 26,263,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 86% INTERNET PENETRATION 55% FACEBOOK PENETRATION 76% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 59
  • 60.
    JAN 2014 CANADA: INTERNET INDICATORS AVERAGETIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 53M 58% 1H 51M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 60
  • 61.
    JAN 2014 CANADA: SOCIAL INDICATORS SOCIALMEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 82% 2H 19M 46% 9% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 61
  • 62.
    JAN 2014 CANADA: SOCIAL MEDIAUSE 91% ANY SOCIAL NETWORK 66% 85% FACEBOOK 57% 46% TWITTER GOOGLE+ LINKEDIN PINTEREST 22% 45% 13% 30% 11% 26% 10% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 62
  • 63.
    JAN 2014 CANADA: SMARTPHONE USAGE SMARTPHONE PENETRATIONAS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 56% 89% 77% 27% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 63
  • 64.
    CHINA We Are Social wearesocial.sg• @wearesocialsg • 64
  • 65.
    JAN 2014 CHINA: DATA SNAPSHOT 1,349,585,838 51% 49% TOTALPOPULATION URBAN RURAL 590,560,000 INTERNET USERS 623,300,000 ACTIVE QZONE USERS 44% INTERNET PENETRATION 46% QZONE PENETRATION 1,206,553,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, CNNIC, Tencent, ITU 89% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 65
  • 66.
    JAN 2014 CHINA: INTERNET INDICATORS AVERAGETIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 31M 43% 1H 55M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 66
  • 67.
    JAN 2014 CHINA: SOCIAL INDICATORS SOCIALMEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 42% 1H 30M 51% 24% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 67
  • 68.
    JAN 2014 CHINA: SOCIAL MEDIAUSE 98% ANY SOCIAL NETWORK 87% 83% SINA WEIBO 62% 76% QZONE 53% 75% TENCENT WEIBO 51% 74% TENCENT YOUKU 51% 56% 35% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 68
  • 69.
    JAN 2014 CHINA: SMARTPHONE USAGE SMARTPHONE PENETRATIONAS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 47% 96% 98% 69% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 69
  • 70.
    FRANCE We Are Social wearesocial.sg• @wearesocialsg • 70
  • 71.
    JAN 2014 FRANCE: DATA SNAPSHOT 65,951,611 86% 14% TOTALPOPULATION URBAN RURAL 54,473,474 INTERNET USERS 28,000,000 ACTIVE FACEBOOK USERS 83% INTERNET PENETRATION 42% FACEBOOK PENETRATION 72,180,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 109% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 71
  • 72.
    JAN 2014 FRANCE: INTERNET INDICATORS AVERAGETIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 07M 54% 0H 58M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 72
  • 73.
    JAN 2014 FRANCE: SOCIAL INDICATORS SOCIALMEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 68% 1H 29M 41% 10% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 73
  • 74.
    JAN 2014 FRANCE: SOCIAL MEDIAUSE 85% ANY SOCIAL NETWORK 55% 74% FACEBOOK GOOGLE+ TWITTER LINKEDIN VIADEO 43% 35% 11% 24% 10% 23% 5% 13% 5% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 74
  • 75.
    JAN 2014 FRANCE: SMARTPHONE USAGE SMARTPHONE PENETRATIONAS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 42% 88% 74% 26% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 75
  • 76.
    GERMANY We Are Social wearesocial.sg• @wearesocialsg • 76
  • 77.
    JAN 2014 GERMANY: DATA SNAPSHOT 81,147,265 74% 26% TOTALPOPULATION URBAN RURAL 68,296,919 INTERNET USERS 28,000,000 ACTIVE FACEBOOK USERS 84% INTERNET PENETRATION 35% FACEBOOK PENETRATION 107,700,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 133% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 77
  • 78.
    JAN 2014 GERMANY: INTERNET INDICATORS AVERAGETIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 46M 62% 1H 27M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 78
  • 79.
    JAN 2014 GERMANY: SOCIAL INDICATORS SOCIALMEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 74% 1H 25M 46% 13% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 79
  • 80.
    JAN 2014 GERMANY: SOCIAL MEDIAUSE 81% ANY SOCIAL NETWORK 52% 72% FACEBOOK TWITTER GOOGLE+ OTHER INSTAGRAM 45% 32% 8% 21% 7% 8% 2% 7% 2% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 80
  • 81.
    JAN 2014 GERMANY: SMARTPHONE USAGE SMARTPHONE PENETRATIONAS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 40% 88% 76% 32% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 81
  • 82.
    INDIA We Are Social wearesocial.sg• @wearesocialsg • 82
  • 83.
    JAN 2014 INDIA: DATA SNAPSHOT 1,220,800,359 31% 69% TOTALPOPULATION URBAN RURAL 151,598,994 INTERNET USERS 90,000,000 12% INTERNET PENETRATION 7% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 893,862,000 73% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 83
  • 84.
    JAN 2014 INDIA: INTERNET INDICATORS AVERAGETIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 54M 11% 2H 36M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 84
  • 85.
    JAN 2014 INDIA: SOCIAL INDICATORS SOCIALMEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 12% 2H 26M 57% 29% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 85
  • 86.
    JAN 2014 INDIA: SOCIAL MEDIAUSE 97% ANY SOCIAL NETWORK 72% 94% FACEBOOK 55% 78% GOOGLE+ 35% 67% TWITTER 30% 54% LINKEDIN ORKUT 24% 51% 17% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 86
  • 87.
    JAN 2014 INDIA: SMARTPHONE USAGE SMARTPHONE PENETRATIONAS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 13% 95% 91% 54% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 87
  • 88.
    INDONESIA We Are Social wearesocial.sg• @wearesocialsg • 88
  • 89.
    JAN 2014 INDONESIA: DATA SNAPSHOT 251,160,124 51% 49% TOTALPOPULATION URBAN RURAL 38,191,873 INTERNET USERS 62,000,000 ACTIVE FACEBOOK USERS 15% INTERNET PENETRATION 25% FACEBOOK PENETRATION 281,963,665 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 112% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 89
  • 90.
    JAN 2014 INDONESIA: INTERNET INDICATORS AVERAGETIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 27M 14% 2H 30M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 90
  • 91.
    JAN 2014 INDONESIA: SOCIAL INDICATORS SOCIALMEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 15% 2H 54M 74% 32% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 91
  • 92.
    JAN 2014 INDONESIA: SOCIAL MEDIAUSE 98% ANY SOCIAL NETWORK 79% 93% FACEBOOK 59% 80% TWITTER 41% 74% GOOGLE+ LINKEDIN INSTAGRAM 33% 39% 15% 32% 12% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 92
  • 93.
    JAN 2014 INDONESIA: SMARTPHONE USAGE SMARTPHONE PENETRATIONAS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 14% 94% 95% 57% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 93
  • 94.
    ITALY We Are Social wearesocial.sg• @wearesocialsg • 94
  • 95.
    JAN 2014 ITALY: DATA SNAPSHOT 61,482,297 68% 32% TOTALPOPULATION URBAN RURAL 35,531,527 INTERNET USERS 26,000,000 ACTIVE FACEBOOK USERS 58% INTERNET PENETRATION 42% FACEBOOK PENETRATION 97,226,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 158% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 95
  • 96.
    JAN 2014 ITALY: INTERNET INDICATORS AVERAGETIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 42M 46% 1H 59M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 96
  • 97.
    JAN 2014 ITALY: SOCIAL INDICATORS SOCIALMEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 54% 2H 29M 47% 16% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 97
  • 98.
    JAN 2014 ITALY: SOCIAL MEDIAUSE 92% ANY SOCIAL NETWORK 61% 83% FACEBOOK 49% 53% GOOGLE+ 16% 41% TWITTER LINKEDIN INSTAGRAM 15% 24% 9% 17% 8% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 98
  • 99.
    JAN 2014 ITALY: SMARTPHONE USAGE SMARTPHONE PENETRATIONAS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 41% 92% 84% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 99
  • 100.
    JAPAN We Are Social wearesocial.sg• @wearesocialsg • 100
  • 101.
    JAPAN: DATA SNAPSHOT 127,253,075 91% 9%! JAN 2014 TOTALPOPULATION URBAN RURAL 100,684,474 INTERNET USERS 22,000,000 ACTIVE FACEBOOK USERS 79% INTERNET PENETRATION 17% FACEBOOK PENETRATION 138,362,823 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 109% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 101
  • 102.
    JAN 2014 JAPAN: INTERNET INDICATORS AVERAGETIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 27M 48% 1H 01M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 102
  • 103.
    JAN 2014 JAPAN: SOCIAL INDICATORS SOCIALMEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 58% 0H 45M 11% 5% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 103
  • 104.
    JAN 2014 JAPAN: SOCIAL MEDIAUSE 66% ANY SOCIAL NETWORK 42% 39% TWITTER 22% 38% FACEBOOK MIXI GOOGLE+ TUMBLR 22% 25% 8% 17% 2% 2% 1% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 104
  • 105.
    JAN 2014 JAPAN: SMARTPHONE USAGE SMARTPHONE PENETRATIONAS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 25% 89% 81% 44% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 105
  • 106.
    MEXICO We Are Social wearesocial.sg• @wearesocialsg • 106
  • 107.
    JAN 2014 MEXICO: DATA SNAPSHOT 116,220,947 78% 22% TOTALPOPULATION URBAN RURAL 44,173,551 INTERNET USERS 50,000,000 ACTIVE FACEBOOK USERS 38% INTERNET PENETRATION 43% FACEBOOK PENETRATION 100,785,917 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 87% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 107
  • 108.
    JAN 2014 MEXICO: INTERNET INDICATORS AVERAGETIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 22M 33% 3H 10M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 108
  • 109.
    JAN 2014 MEXICO: SOCIAL INDICATORS SOCIALMEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 37% 3H 46M 59% 21% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 109
  • 110.
    JAN 2014 MEXICO: SOCIAL MEDIAUSE 98% ANY SOCIAL NETWORK 72% 94% FACEBOOK 61% 74% GOOGLE+ 29% 62% TWITTER LINKEDIN INSTAGRAM 27% 36% 12% 28% 8% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 110
  • 111.
    JAN 2014 MEXICO: SMARTPHONE USAGE SMARTPHONE PENETRATIONAS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 37% 95% 91% 39% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 111
  • 112.
    NIGERIA We Are Social wearesocial.sg• @wearesocialsg • 112
  • 113.
    JAN 2014 NIGERIA: DATA SNAPSHOT 174,507,539 50% 50% TOTALPOPULATION URBAN RURAL 55,930,391 INTERNET USERS 11,200,000 ACTIVE FACEBOOK USERS 114,000,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 32% INTERNET PENETRATION 6% FACEBOOK PENETRATION 65% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 113
  • 114.
    POLAND We Are Social wearesocial.sg• @wearesocialsg • 114
  • 115.
    JAN 2014 POLAND: DATA SNAPSHOT 38,383,809 61% 39% TOTALPOPULATION URBAN RURAL 24,969,935 INTERNET USERS 11,800,000 ACTIVE FACEBOOK USERS 65% INTERNET PENETRATION 31% FACEBOOK PENETRATION 50,840,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 132% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 115
  • 116.
    JAN 2014 POLAND: INTERNET INDICATORS AVERAGETIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 59M 45% 1H 21M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 116
  • 117.
    JAN 2014 POLAND: SOCIAL INDICATORS SOCIALMEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 56% 1H 37M 27% 9% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 117
  • 118.
    JAN 2014 POLAND: SOCIAL MEDIAUSE 90% ANY SOCIAL NETWORK 77% 74% FACEBOOK 59% 55% NASZAKLASA 29% 46% GOOGLE+ TWITTER LINKEDIN 26% 18% 10% 12% 5% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 118
  • 119.
    JAN 2014 POLAND: SMARTPHONE USAGE SMARTPHONE PENETRATIONAS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 35% 90% 78% 28% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 119
  • 120.
    RUSSIA We Are Social wearesocial.sg• @wearesocialsg • 120
  • 121.
    JAN 2014 RUSSIA: DATA SNAPSHOT 142,500,482 74% 26% TOTALPOPULATION URBAN RURAL 75,926,004 INTERNET USERS 46,800,000 ACTIVE VKONTAKTE USERS 53% INTERNET PENETRATION 33% VKONTAKTE PENETRATION 261,886,329 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU 184% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 121
  • 122.
    JAN 2014 RUSSIA: INTERNET INDICATORS AVERAGETIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 56M 36% 1H 22M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 122
  • 123.
    JAN 2014 RUSSIA: SOCIAL INDICATORS SOCIALMEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 50% 2H 11M 46% 12% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 123
  • 124.
    JAN 2014 RUSSIA: SOCIAL MEDIAUSE 94% ANY SOCIAL NETWORK 80% 75% VKONTAKTE 52% 69% ODNOKLASSNIKI 44% 68% FACEBOOK 41% 52% GOOGLE+ TWITTER 24% 39% 18% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 124
  • 125.
    JAN 2014 RUSSIA: SMARTPHONE USAGE SMARTPHONE PENETRATIONAS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 36% 93% 82% 39% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 125
  • 126.
    SAUDI ARABIA We AreSocial wearesocial.sg • @wearesocialsg • 126
  • 127.
    JAN 2014 SAUDI ARABIA: DATASNAPSHOT 26,939,583 82% 18% TOTAL POPULATION URBAN RURAL 14,328,632 INTERNET USERS 7,600,000 ACTIVE FACEBOOK USERS 53% INTERNET PENETRATION 28% FACEBOOK PENETRATION 53,012,322 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 197% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 127
  • 128.
    JAN 2014 SAUDI ARABIA: INTERNETINDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 57M 47% 3H 01M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 128
  • 129.
    JAN 2014 SAUDI ARABIA: SOCIALINDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 51% 2H 48M 51% 20% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 129
  • 130.
    JAN 2014 SAUDI ARABIA: SOCIALMEDIA USE 94% ANY SOCIAL NETWORK 66% 89% FACEBOOK 55% 77% TWITTER 41% 75% GOOGLE+ INSTAGRAM LINKEDIN 32% 33% 16% 31% 13% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 130
  • 131.
    JAN 2014 SAUDI ARABIA: SMARTPHONEUSAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 73% 89% 83% 31% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 131
  • 132.
    SINGAPORE We Are Social wearesocial.sg• @wearesocialsg • 132
  • 133.
    JAN 2014 SINGAPORE: DATA SNAPSHOT 5,460,302 TOTALPOPULATION 100% URBAN 3,971,318 INTERNET USERS 3,200,000 ACTIVE FACEBOOK USERS 73% INTERNET PENETRATION 59% FACEBOOK PENETRATION 8,063,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 148% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 133
  • 134.
    JAN 2014 SINGAPORE: INTERNET INDICATORS AVERAGETIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 16M 64% 1H 57M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 134
  • 135.
    JAN 2014 SINGAPORE: SOCIAL INDICATORS SOCIALMEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 70% 2H 10M 49% 18% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 135
  • 136.
    JAN 2014 SINGAPORE: SOCIAL MEDIAUSE 96% ANY SOCIAL NETWORK 68% 92% FACEBOOK 59% 54% TWITTER 19% 45% GOOGLE+ LINKEDIN INSTAGRAM 18% 36% 13% 25% 12% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 136
  • 137.
    JAN 2014 SINGAPORE: SMARTPHONE USAGE SMARTPHONE PENETRATIONAS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 72% 96% 87% 44% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 137
  • 138.
    SOUTH AFRICA We AreSocial wearesocial.sg • @wearesocialsg • 138
  • 139.
    JAN 2014 SOUTH AFRICA: DATASNAPSHOT 48,601,098 62% 38% TOTAL POPULATION URBAN RURAL 20,012,275 INTERNET USERS 9,800,000 ACTIVE FACEBOOK USERS 41% INTERNET PENETRATION 20% FACEBOOK PENETRATION 68,394,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 141% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 139
  • 140.
    JAN 2014 SOUTH AFRICA: INTERNETINDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 37M 38% 2H 29M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 140
  • 141.
    JAN 2014 SOUTH AFRICA: SOCIALINDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 40% 3H 02M 59% 19% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 141
  • 142.
    JAN 2014 SOUTH AFRICA: SOCIALMEDIA USE 97% ANY SOCIAL NETWORK 81% 92% FACEBOOK 71% 69% GOOGLE+ 35% 62% TWITTER 35% 49% LINKEDIN PINTEREST 25% 34% 13% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 142
  • 143.
    JAN 2014 SOUTH AFRICA: SMARTPHONEUSAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 40% 92% 89% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 143
  • 144.
    SOUTH KOREA We AreSocial wearesocial.sg • @wearesocialsg • 144
  • 145.
    JAN 2014 SOUTH KOREA: DATASNAPSHOT 48,955,203 83% 17% TOTAL POPULATION URBAN RURAL 41,091,681 INTERNET USERS 13,000,000 ACTIVE FACEBOOK USERS 84% INTERNET PENETRATION 27% FACEBOOK PENETRATION 53,624,427 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 110% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 145
  • 146.
    JAN 2014 SOUTH KOREA: INTERNETINDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 27M 75% 1H 35M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 146
  • 147.
    JAN 2014 SOUTH KOREA: SOCIALINDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 74% 1H 01M 37% 17% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 147
  • 148.
    JAN 2014 SOUTH KOREA: SOCIALMEDIA USE 84% ANY SOCIAL NETWORK 48% 75% FACEBOOK 36% 56% TWITTER GOOGLE+ ME2DAY NATE CONNECT 22% 38% 7% 33% 7% 8% 1% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 148
  • 149.
    JAN 2014 SOUTH KOREA: SMARTPHONEUSAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 73% 94% 94% 56% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 149
  • 150.
    THAILAND We Are Social wearesocial.sg• @wearesocialsg • 150
  • 151.
    JAN 2014 THAILAND: DATA SNAPSHOT 67,448,120 34% 66% TOTALPOPULATION URBAN RURAL 17,779,139 INTERNET USERS 24,000,000 ACTIVE FACEBOOK USERS 26% INTERNET PENETRATION 36% FACEBOOK PENETRATION 84,075,036 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 125% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 151
  • 152.
    JAN 2014 THAILAND: INTERNET INDICATORS AVERAGETIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 07M 24% 3H 04M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 152
  • 153.
    JAN 2014 THAILAND: SOCIAL INDICATORS SOCIALMEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 25% 3H 39M 50% 36% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 153
  • 154.
    JAN 2014 THAILAND: SOCIAL MEDIAUSE 97% ANY SOCIAL NETWORK 76% 96% FACEBOOK 68% 69% GOOGLE+ 36% 57% TWITTER 32% 40% INSTAGRAM LINKEDIN 22% 23% 7% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 154
  • 155.
    JAN 2014 THAILAND: SMARTPHONE USAGE SMARTPHONE PENETRATIONAS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 31% 95% 94% 51% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 155
  • 156.
    TURKEY We Are Social wearesocial.sg• @wearesocialsg • 156
  • 157.
    JAN 2014 TURKEY: DATA SNAPSHOT 80,694,485 72% 28% TOTALPOPULATION URBAN RURAL 35,990,932 INTERNET USERS 45% INTERNET PENETRATION 36,000,000 45% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 68,000,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 84% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 157
  • 158.
    JAN 2014 TURKEY: INTERNET INDICATORS AVERAGETIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 51M 36% 1H 53M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 158
  • 159.
    JAN 2014 TURKEY: SOCIAL INDICATORS SOCIALMEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 44% 2H 32M 51% 26% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 159
  • 160.
    JAN 2014 TURKEY: SOCIAL MEDIAUSE 97% ANY SOCIAL NETWORK 75% 93% FACEBOOK 60% 72% TWITTER 34% 70% GOOGLE+ LINKEDIN INSTAGRAM 28% 33% 11% 26% 11% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 160
  • 161.
    JAN 2014 TURKEY: SMARTPHONE USAGE SMARTPHONE PENETRATIONAS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 30% 95% 92% 43% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 161
  • 162.
    UNITED ARAB EMIRATES WeAre Social wearesocial.sg • @wearesocialsg • 162
  • 163.
    JAN 2014 UAE: DATA SNAPSHOT 5,473,972 84% 16% TOTALPOPULATION URBAN RURAL 4,517,169 INTERNET USERS 83% INTERNET PENETRATION 4,400,000 ACTIVE FACEBOOK USERS 80% FACEBOOK PENETRATION 13,775,252 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 252% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 163
  • 164.
    JAN 2014 UAE: INTERNET INDICATORS AVERAGETIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 12M 71% 2H 57M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 164
  • 165.
    JAN 2014 UAE: SOCIAL INDICATORS SOCIALMEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 81% 3H 17M 52% 22% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 165
  • 166.
    JAN 2014 UAE: SOCIAL MEDIAUSE 96% ANY SOCIAL NETWORK 67% 93% FACEBOOK 53% 73% GOOGLE+ 32% 64% TWITTER 27% 49% LINKEDIN INSTAGRAM 22% 26% 10% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 166
  • 167.
    JAN 2014 UAE: SMARTPHONE USAGE SMARTPHONE PENETRATIONAS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 74% 90% 82% 38% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 167
  • 168.
    UNITED KINGDOM We AreSocial wearesocial.sg • @wearesocialsg • 168
  • 169.
    JAN 2014 UK: DATA SNAPSHOT 63,395,574 80% 20% TOTALPOPULATION URBAN RURAL 54,861,245 INTERNET USERS 36,000,000 ACTIVE FACEBOOK USERS 87% INTERNET PENETRATION 57% FACEBOOK PENETRATION 82,109,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 130% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 169
  • 170.
    JAN 2014 UK: INTERNET INDICATORS AVERAGETIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 11M 64% 1H 32M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 170
  • 171.
    JAN 2014 UK: SOCIAL INDICATORS SOCIALMEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 76% 1H 51M 45% 9% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 171
  • 172.
    JAN 2014 UK: SOCIAL MEDIAUSE 87% ANY SOCIAL NETWORK 63% 79% FACEBOOK 54% 44% TWITTER GOOGLE+ LINKEDIN INSTAGRAM 24% 33% 10% 22% 9% 13% 7% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 172
  • 173.
    JAN 2014 UK: SMARTPHONE USAGE SMARTPHONE PENETRATIONAS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 62% 87% 73% 39% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 173
  • 174.
    UNITED STATES OFAMERICA We Are Social wearesocial.sg • @wearesocialsg • 174
  • 175.
    JAN 2014 USA: DATA SNAPSHOT 316,668,567 82% 18% TOTALPOPULATION URBAN RURAL 254,295,536 INTERNET USERS 178,000,000 ACTIVE FACEBOOK USERS 80% INTERNET PENETRATION 56% FACEBOOK PENETRATION 327,577,529 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 103% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 175
  • 176.
    JAN 2014 USA: INTERNET INDICATORS AVERAGETIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 13M 60% 2H 25M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 176
  • 177.
    JAN 2014 USA: SOCIAL INDICATORS SOCIALMEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 75% 2H 17M 54% 15% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 177
  • 178.
    JAN 2014 USA: SOCIAL MEDIAUSE 92% ANY SOCIAL NETWORK 67% 85% FACEBOOK 56% 46% TWITTER 22% 44% GOOGLE+ PINTEREST LINKEDIN 17% 33% 16% 30% 11% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 178
  • 179.
    JAN 2014 USA: SMARTPHONE USAGE SMARTPHONE PENETRATIONAS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 56% 94% 77% 46% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 179
  • 180.
    DATA SOURCES USEDIN THIS REPORT Population data Latest available data from the United States Census Bureau (based on 2013 data), correct as at January 2014. Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage behaviour data from GlobalWebIndex Wave 11 (Q3 2013). Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013). Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), and the CIA Government Factbook, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013), and Google’s “Our Mobile Planet” Report from May 2013. We Are Social wearesocial.sg • @wearesocialsg • 180
  • 181.
    FIND OUT MOREAT WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 181
  • 182.
    WE ARE SOCIALIS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. We Are Social Making Friends & Influencing People • 45
  • 183.
    WE ARE SOCIALSINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social Making Friends & Influencing People • 46