This document analyzes the social media metrics and performance of the #IMCSLC hashtag, @IMCSLC Twitter account, and IMCSLC brand on Twitter, Facebook, and YouTube. It finds that #IMCSLC and @IMCSLC have positive sentiment ratios on Twitter with little negative discussion. The Kred influence score for @IMCSLC is low but could be increased with more engagement. Volume is provided for #IMCSLC and @IMCSLC tweets over time. Content across platforms utilizes various media types. Benchmarking found no comparable competing programs' accounts. Monitoring tools like Social Mention and Tweet Archivist were used to gather data.