This growth hack idea addresses email engagement. Low engagement means the recipient is not interested in what you're offering or how you're offering it.
This document provides 5 quick wins for improving email marketing effectiveness:
1. Write attractive subject lines and test different subject lines to increase open rates.
2. Resend emails to people who did not initially open the first email to increase engagement.
3. Segment your email lists into specific groups with common characteristics to personalize messages and increase opens and clicks.
4. Continually test content, images, and campaigns to optimize for changing customer needs and improve performance.
5. Despite some beliefs that it is outdated, email remains an effective marketing channel with high open rates when used properly to build trusted relationships over time.
3 Practices to Perfect Your Email EffectivenessNet Atlantic
The days of blast and batch emails are long over. Now, the tendency for customers that receive generic, unfocused marketing messages is to hit the delete key without ever opening your email. You need to give the recipient a reason to open your email.
Gold in your inbox - Is your email strategy future-proof? Michelle Dassen
What’s new, what’s trending?
Is GDPR about to be a huge pain in the butt?
Michelle Dassen takes you on an adventure booming with opportunities, achievable goals and tips&tricks to overcome any difficulties. Automation, segmentation and measuring are the key verbs in her story.
Email Barometer: mapping out the email marketing strategy of Belgian email marketers for 2017.
Email Marketing is one of the original digital marketing tactics and still one of the best!
At Conduit Digital Marketing, we specialize in professional, optimized, and target-specific email campaigns. Here are just a few of the tactics you can expect from Conduit's Targeted Email Marketing campaigns.
"Is This Thing On? intro to email statistics" covers five metrics for email broadcasts and suggests ways to improve each metric.
Open, click and completion rates, list growth and deliverability are covered. Lots of information based on the 2009 eNonprofit Benchmark survey from M+R and NTEN
A/B split testing, more commonly known as Hypothesis Testing, is a term used to describe a controlled experiment with two varying components. In the case of an email campaign, you could for example, sequentially alternate between 2 different Subjects. The objective is to identify which of the two subjects achieves better results
by comparing one subject against the other.
My colleague Jon Gogel (@JonGogel on Twitter) put together an incredible deck on how Social Media needs a baseline in metrics. That said, metrics without insight is meaningless.
Combining Simply Measured with business insight, you can improve upon your use of numbers to improve how social media impacts your business results.
The document outlines 7 best practices for nonprofit newsletters: 1) Clean up email lists by removing invalid addresses to improve delivery rates. 2) Maintain a consistent schedule and frequency to inform subscribers. 3) Pay attention to design elements like fonts, colors, and imagery, especially for mobile. 4) Craft short, enticing subject lines that include time elements and personalization. 5) Make content useful by including excellent stories and clear calls to action focused on subscribers. 6) Keep content concise by focusing on the most important information. 7) Promote shareability by including social media links and incentives for forwarding. Overall, newsletters are an essential nonprofit communications tool worth investing in.
This document provides 5 quick wins for improving email marketing effectiveness:
1. Write attractive subject lines and test different subject lines to increase open rates.
2. Resend emails to people who did not initially open the first email to increase engagement.
3. Segment your email lists into specific groups with common characteristics to personalize messages and increase opens and clicks.
4. Continually test content, images, and campaigns to optimize for changing customer needs and improve performance.
5. Despite some beliefs that it is outdated, email remains an effective marketing channel with high open rates when used properly to build trusted relationships over time.
3 Practices to Perfect Your Email EffectivenessNet Atlantic
The days of blast and batch emails are long over. Now, the tendency for customers that receive generic, unfocused marketing messages is to hit the delete key without ever opening your email. You need to give the recipient a reason to open your email.
Gold in your inbox - Is your email strategy future-proof? Michelle Dassen
What’s new, what’s trending?
Is GDPR about to be a huge pain in the butt?
Michelle Dassen takes you on an adventure booming with opportunities, achievable goals and tips&tricks to overcome any difficulties. Automation, segmentation and measuring are the key verbs in her story.
Email Barometer: mapping out the email marketing strategy of Belgian email marketers for 2017.
Email Marketing is one of the original digital marketing tactics and still one of the best!
At Conduit Digital Marketing, we specialize in professional, optimized, and target-specific email campaigns. Here are just a few of the tactics you can expect from Conduit's Targeted Email Marketing campaigns.
"Is This Thing On? intro to email statistics" covers five metrics for email broadcasts and suggests ways to improve each metric.
Open, click and completion rates, list growth and deliverability are covered. Lots of information based on the 2009 eNonprofit Benchmark survey from M+R and NTEN
A/B split testing, more commonly known as Hypothesis Testing, is a term used to describe a controlled experiment with two varying components. In the case of an email campaign, you could for example, sequentially alternate between 2 different Subjects. The objective is to identify which of the two subjects achieves better results
by comparing one subject against the other.
My colleague Jon Gogel (@JonGogel on Twitter) put together an incredible deck on how Social Media needs a baseline in metrics. That said, metrics without insight is meaningless.
Combining Simply Measured with business insight, you can improve upon your use of numbers to improve how social media impacts your business results.
The document outlines 7 best practices for nonprofit newsletters: 1) Clean up email lists by removing invalid addresses to improve delivery rates. 2) Maintain a consistent schedule and frequency to inform subscribers. 3) Pay attention to design elements like fonts, colors, and imagery, especially for mobile. 4) Craft short, enticing subject lines that include time elements and personalization. 5) Make content useful by including excellent stories and clear calls to action focused on subscribers. 6) Keep content concise by focusing on the most important information. 7) Promote shareability by including social media links and incentives for forwarding. Overall, newsletters are an essential nonprofit communications tool worth investing in.
The document discusses how to conduct email surveys in a painless and interesting way to get high response rates. It recommends reducing friction as much as possible by not requiring question marks and making the survey feel optional. It also suggests that traditional email metrics like open and click-through rates for different content can provide insights about customer interests and needs without needing direct questions. The document provides an example of an animated gif in an email performing better than a static image in driving responses to a thank you message.
Measurement & Monitoring Best PracticesMakala Arce
This document discusses best practices for monitoring and measuring social media. It recommends using Sprinklr as a social media management system to monitor multiple platforms in one place with consistent governance. Sprinklr allows for template replies, issue management collaboration, and listening across digital mentions. The document also stresses the importance of aligning metrics to goals and applying findings to improve initiatives. Specific tactics like ad performance, organic post engagement, and click-through rates are suggested to measure. Case studies from Mayo Clinic demonstrate metrics for reposted tweets, text variations, and appointment requests from social ads.
The document discusses a Mailchimp email campaign run by Debayan Purkait on his website www.dchronicle.in. It includes screenshots of the Mailchimp platform showing the first and second emails and their triggers. Each email is broken down by subject line, header, body content, call-to-action button, and footer. Metrics for open rates of the first and second emails are provided, with the first email receiving a higher open rate of 70% compared to 36.4% for the second email. The document recommends optimizing the second email based on its lower open rate.
5 Strategies to Maximize Your Email Marketing ResultsCassi Lowe
If you've tried email marketing, but didn't have great results, try these 5 tips to boost your email marketing effectiveness. A few small changes can make or break the outcome of your email campaign.
If you send Email Newsletters, then you should also do this...Al_Taylor
Email Marketing newsletters are a successful and cost-effective marketing channel - and the data backs this up. But most companies can also benefit from inserting marketing and brand-building messages in their employees' day to day emails.
This document provides an overview of key aspects of email marketing. It discusses goals such as increasing engagement and generating leads. It outlines important metrics to track like open and click rates as well as conversions. Key components of effective emails are covered like using the recipient's name, short and personalized copy, call-to-action buttons, and responsive design. The document also discusses segmentation strategies, compliance considerations, and timing of email sends.
Michael Smith - If Email Marketing is Dead it's Because You Killed ItJulia Grosman
The document discusses strategies for effective email marketing. It suggests defining the purpose of emails upfront by answering "What is it for?" It also recommends setting clear expectations for subscribers on what they will receive, how often, and why it is valuable. Additionally, it advises emotionally connecting with subscribers through personalized language, images, and content that engages them on an emotional level rather than just intellectual. The overall message is that email marketing is about building connections with the audience through relevant, valuable content and emotional engagement.
Understanding Amazon’s Effects on Your Affiliate ProgramAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will cover why it’s so important to know how your brand is represented on Amazon.
Whether and how you or others push your brand/products on Amazon affects your program and bottom line.
Split test your subject lines to improve bulk email marketing campaignSherin Thomas
Split testing email subject lines is an important part of bulk email marketing campaigns. Testing different subject lines allows you to see which subjects perform best by measuring open rates and click throughs. The best performing subject line is usually the one with the highest open rate. Built-in tools from email marketing providers make split testing easy to implement. Analyzing the results helps optimize future email campaigns and better understand customer preferences.
The Adva Mobile digital marketing platform for Artists provides a complete CRM Portal and Mobile Web experience for Artists to acquire, engage and sell to fans. the new SMS and Email Blast capabilities help Artists precisely target fans for message campaigns.
5 Powerful Email Subject Line Copywriting Formulas To Get Emails Opened Immed...Big Click Syndicate LLC
Email copywriting - 5 Copywriting Formulas for Attention Grabbing Email Subject Lines. Employ one of these 5 tips and your emails will get opened immediate every time.
Read this to get a quick education on the email terms people throw around on business forums & groups. (You'll also learn what those terms really mean.)
The Science Behind LinkedIn Sponsored Updates Testing & Iterating for Optimal...Black Marketing
The document discusses using LinkedIn Sponsored Updates as a science experiment by testing different variables, content, and targeting approaches through iteration. It recommends coming up with a compelling idea, observing your audience's perspective, setting a solid foundation with consistent posting cadence, learning from mistakes by tracking results and changing variables, and ensuring personalization, testing, and control for optimal engagement. The goal is to have fun experimenting creatively and analytically like a scientist to earn 3-5x more engagement than display ads.
If you find you’re spending a majority of your time on social media, and little to no time on your email list, it could be a potentially tragic mistake that could be costing you sales. Here’s why.
Step up your email marketing game today!EngageBay Inc
This slide provides detailed information on building email marketing campaigns that get results. Don't get lost in the sea of familiarity and stand out in your customer's inbox.
This document provides tips for writing effective follow up emails. It recommends waiting at least two to three days after the initial email before following up to avoid being too persistent. It also suggests developing a plan for follow ups that includes the timing, frequency, quantity and template for follow up emails. Additionally, it advises doing research on the recipient, deciding on a clear purpose for following up such as arranging a meeting or closing a sale, having materials prepared in advance, automating follow ups when possible, and using one communication channel at a time to follow up rather than all channels simultaneously.
How to Increase Your 2013 Email Response Rates in 5 Simple StepsLorel Marketing Group
Today, most organizations recognize email marketing as one of the most cost-effective ways to reach and convert prospects and build a deeper relationship with customers to drive incremental sales. Lorel Marketing Group provides you with 5 best practices to help you to communicate in a customer-centric way and increase your email response!
The document provides guidance on email marketing best practices. It discusses the anatomy of an effective email, including a targeted recipient, recognizable sender, clear subject line, branded email, valuable content, call-to-action, and unsubscribe links. It also covers email metrics like open rates, click-through rates, bounce rates and unsubscribe rates. Additional tips include using an email marketing system instead of personal email accounts, segmenting lists, optimizing emails for mobile, tracking website visits, A/B testing, and applying the five W's framework of who, what, where, when and why for email content and campaigns.
The document discusses how to conduct email surveys in a painless and interesting way to get high response rates. It recommends reducing friction as much as possible by not requiring question marks and making the survey feel optional. It also suggests that traditional email metrics like open and click-through rates for different content can provide insights about customer interests and needs without needing direct questions. The document provides an example of an animated gif in an email performing better than a static image in driving responses to a thank you message.
Measurement & Monitoring Best PracticesMakala Arce
This document discusses best practices for monitoring and measuring social media. It recommends using Sprinklr as a social media management system to monitor multiple platforms in one place with consistent governance. Sprinklr allows for template replies, issue management collaboration, and listening across digital mentions. The document also stresses the importance of aligning metrics to goals and applying findings to improve initiatives. Specific tactics like ad performance, organic post engagement, and click-through rates are suggested to measure. Case studies from Mayo Clinic demonstrate metrics for reposted tweets, text variations, and appointment requests from social ads.
The document discusses a Mailchimp email campaign run by Debayan Purkait on his website www.dchronicle.in. It includes screenshots of the Mailchimp platform showing the first and second emails and their triggers. Each email is broken down by subject line, header, body content, call-to-action button, and footer. Metrics for open rates of the first and second emails are provided, with the first email receiving a higher open rate of 70% compared to 36.4% for the second email. The document recommends optimizing the second email based on its lower open rate.
5 Strategies to Maximize Your Email Marketing ResultsCassi Lowe
If you've tried email marketing, but didn't have great results, try these 5 tips to boost your email marketing effectiveness. A few small changes can make or break the outcome of your email campaign.
If you send Email Newsletters, then you should also do this...Al_Taylor
Email Marketing newsletters are a successful and cost-effective marketing channel - and the data backs this up. But most companies can also benefit from inserting marketing and brand-building messages in their employees' day to day emails.
This document provides an overview of key aspects of email marketing. It discusses goals such as increasing engagement and generating leads. It outlines important metrics to track like open and click rates as well as conversions. Key components of effective emails are covered like using the recipient's name, short and personalized copy, call-to-action buttons, and responsive design. The document also discusses segmentation strategies, compliance considerations, and timing of email sends.
Michael Smith - If Email Marketing is Dead it's Because You Killed ItJulia Grosman
The document discusses strategies for effective email marketing. It suggests defining the purpose of emails upfront by answering "What is it for?" It also recommends setting clear expectations for subscribers on what they will receive, how often, and why it is valuable. Additionally, it advises emotionally connecting with subscribers through personalized language, images, and content that engages them on an emotional level rather than just intellectual. The overall message is that email marketing is about building connections with the audience through relevant, valuable content and emotional engagement.
Understanding Amazon’s Effects on Your Affiliate ProgramAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will cover why it’s so important to know how your brand is represented on Amazon.
Whether and how you or others push your brand/products on Amazon affects your program and bottom line.
Split test your subject lines to improve bulk email marketing campaignSherin Thomas
Split testing email subject lines is an important part of bulk email marketing campaigns. Testing different subject lines allows you to see which subjects perform best by measuring open rates and click throughs. The best performing subject line is usually the one with the highest open rate. Built-in tools from email marketing providers make split testing easy to implement. Analyzing the results helps optimize future email campaigns and better understand customer preferences.
The Adva Mobile digital marketing platform for Artists provides a complete CRM Portal and Mobile Web experience for Artists to acquire, engage and sell to fans. the new SMS and Email Blast capabilities help Artists precisely target fans for message campaigns.
5 Powerful Email Subject Line Copywriting Formulas To Get Emails Opened Immed...Big Click Syndicate LLC
Email copywriting - 5 Copywriting Formulas for Attention Grabbing Email Subject Lines. Employ one of these 5 tips and your emails will get opened immediate every time.
Read this to get a quick education on the email terms people throw around on business forums & groups. (You'll also learn what those terms really mean.)
The Science Behind LinkedIn Sponsored Updates Testing & Iterating for Optimal...Black Marketing
The document discusses using LinkedIn Sponsored Updates as a science experiment by testing different variables, content, and targeting approaches through iteration. It recommends coming up with a compelling idea, observing your audience's perspective, setting a solid foundation with consistent posting cadence, learning from mistakes by tracking results and changing variables, and ensuring personalization, testing, and control for optimal engagement. The goal is to have fun experimenting creatively and analytically like a scientist to earn 3-5x more engagement than display ads.
If you find you’re spending a majority of your time on social media, and little to no time on your email list, it could be a potentially tragic mistake that could be costing you sales. Here’s why.
Step up your email marketing game today!EngageBay Inc
This slide provides detailed information on building email marketing campaigns that get results. Don't get lost in the sea of familiarity and stand out in your customer's inbox.
This document provides tips for writing effective follow up emails. It recommends waiting at least two to three days after the initial email before following up to avoid being too persistent. It also suggests developing a plan for follow ups that includes the timing, frequency, quantity and template for follow up emails. Additionally, it advises doing research on the recipient, deciding on a clear purpose for following up such as arranging a meeting or closing a sale, having materials prepared in advance, automating follow ups when possible, and using one communication channel at a time to follow up rather than all channels simultaneously.
How to Increase Your 2013 Email Response Rates in 5 Simple StepsLorel Marketing Group
Today, most organizations recognize email marketing as one of the most cost-effective ways to reach and convert prospects and build a deeper relationship with customers to drive incremental sales. Lorel Marketing Group provides you with 5 best practices to help you to communicate in a customer-centric way and increase your email response!
The document provides guidance on email marketing best practices. It discusses the anatomy of an effective email, including a targeted recipient, recognizable sender, clear subject line, branded email, valuable content, call-to-action, and unsubscribe links. It also covers email metrics like open rates, click-through rates, bounce rates and unsubscribe rates. Additional tips include using an email marketing system instead of personal email accounts, segmenting lists, optimizing emails for mobile, tracking website visits, A/B testing, and applying the five W's framework of who, what, where, when and why for email content and campaigns.
Brian Abracen discusses why email marketing is still an effective strategy. Some key points include:
- Email yields high returns, with an estimated ROI of 4,300% and $44 in revenue for every $1 spent.
- Emails are effective at nurturing leads and converting prospects into customers through a series of targeted messages.
- Personalized and segmented emails that are relevant to the recipient increase engagement and conversions.
- Building and maintaining an opt-in email list requires capturing permission, sending valuable welcome messages, and regularly cleansing inactive addresses.
- Achieving a positive sender reputation with internet service providers is important for delivery and response rates.
The document provides tips for optimizing email marketing campaigns to increase conversions, including growing an email list organically through inbound marketing, using different email formats like newsletters and lead nurturing for various goals, and integrating social media by adding sharing buttons to emails. It also notes that email opens on mobile devices have increased significantly and that different days of the week see lower usage of desktop, mobile, and webmail emails.
This document discusses 10 secrets for improving email marketing from top retailers. It covers understanding why subscribers mark emails as spam, avoiding sending to unknown users, spam traps and inactive recipients, tracking additional engagement metrics beyond opens and clicks, getting emails rescued from the spam folder, avoiding overly promotional keywords, leveraging mobile and using competitive data for testing subject lines and content. The key takeaway is that a focus on deliverability, list quality, engagement and reputation management is essential for email marketing success.
The Hidden Metrics of Email Deliverability WebinarReturn Path
Are your marketing emails ending up in the spam folders at Gmail, Yahoo or Outlook.com? It could be due to subscriber engagement. Check our webinar to learn about the engagement metrics mailbox providers use - and don’t use - to determine if an email should be delivered to the inbox or spam folder.
How to Boost your Email Deliverability Using Sunset PolicyVbout.com
Want to boost your email deliverability and protect your sender reputation? You need to think of using sunset policy for your email marketing. To find out how and everything else you need to know about this, check this presentation.
If your emails aren’t making it to the inbox, what’s the point of sending? Inbox placement relies heavily on subscriber engagement, and no matter how great of a sender you are, there’s always room for improvement.
What if you could improve your chances of getting better inbox placement by implementing just a few key ideas to increase email engagement?
Getting more actions on your emails – opens and clicks – not only means you’re connecting with customers and prospects, but you’re also vetting yourself for a beneficial position in the eyes of ISPs. The rules of the modern inbox dictate the higher an email’s engagement, the better that message’s inbox placement.
Join us for this webinar with Amy Garland, Senior Strategic Account Manager, and Erica Malick, Strategic Account Manager, to gather actionable insights and specific ideas for getting better email engagement and inbox placement in 2015.
In this presentation you will learn about the most effective digital marketing tool - email! Spam is dead, but email marketing done right had the highest ROI of all the digital techniques.
Segmentation & Personalization in Email Marketing - Brafton WebinarKayla Perry
Email marketing is an incredibly powerful marketing channel - but only if you know how to leverage it the right way. This webinar covers why you should segment your email database, how to create segments and lists, how to use your email lists for max engagement, email marketing strategies and techniques to try and more. View the video recording here: https://www.brafton.com/webinar/segmentation-and-personalization-in-email-marketing/
Change Your Strategy: Emailing your Subscribers -- Robert Proctor MultisoftRobert Proctor
This document discusses the results of a study on email marketing conducted by Return Path. The key findings were:
1) Email subscribers can be categorized as either "primary" or "secondary" accounts based on their engagement levels. Primary accounts read the most emails and make the most purchases.
2) The study found that primary accounts don't mind receiving up to 5 emails per week from a single marketer, as this increases their opens and engagement by 43%. Secondary accounts also increased opens by 33% when receiving slightly more emails.
3) However, email marketers need to more carefully consider how many emails to send secondary accounts, as these subscribers have lower engagement levels overall. Tailoring email content and measuring on
Some best practices in email marketing and how to measure a successful email program. Includes campaign tagging, building trended analysis, and email reputation troubleshooting. Email segmentation mentioned briefly as a best practice.
People are engaging with your blog and you want more of them to subscribe to your email list. This is growth hack provides a framework for you to test many different hypothesis to increase your blog to email conversion rate.
This document discusses tactics for engaging website and email users, including:
- Using social media feeds and sharing on websites and confirmation pages.
- Segmenting mailings and customizing content in newsletters, surveys, and prompts.
- Sending automated email series after donations, registrations, or to welcome new donors/registrants with updates over 3 weeks.
- Testing emails using A/B testing and ensuring emails display properly on different devices.
- Allowing opt-outs of specific campaigns instead of full unsubscriptions and promoting social media as an alternative connection channel.
On July 27, Coach LeikHong shared a new topic during the section of Digital Profit Club - Email Marketing.
You can follow Coach LeikHong and the latest development of social media markerting for business
Twitter: @leikhong
Facebook: www.facebook.com/digitalprofitclub
This document provides best practices and guidelines for nonprofit email marketing. It discusses email fundamentals like subject lines, from names, preheaders and call to actions. It also covers segmentation, personalization, A/B testing and list hygiene. Platform options for nonprofits like MailChimp and Aweber are presented along with analytics metrics to measure success. The document concludes with contact information.
The document outlines MarketingSherpa's six steps to accelerating email marketing performance:
1. Identify the impact and purpose of email marketing by determining where it can have the most influence on business goals and demonstrating its value.
2. Integrate email marketing with other tactics like social media by leveraging platforms for content sharing and list growth across devices.
3. Focus on relevant content creation by using contagious content, segmentation, and real-time communications.
4. Grow a quality subscriber list by examining current subscribers, designing preference pages, and adding new subscribers through offline and online tactics.
5. Maintain list hygiene and monitor deliverability statistics to protect reputation through handling complaints, list cleaning
This document provides a framework for effective email marketing. It discusses the email marketing landscape and advantages of email. It recommends knowing your audience and tools like ESPs. Sections cover overcoming hurdles like improving deliverability and optimizing subject lines. The document stresses testing different subject lines, segmenting lists, and making calls to action clear. It also emphasizes cross-promoting content across email and social media. Key takeaways include researching email tools, improving various stages of engagement, using a cross-channel approach, understanding metrics, and listening to your audience.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
2. EMAIL ENGAGEMENT
•Low email engagement stats is a sign that your
email list is not aligned with the emails you’re
sending them.
• They don’t want what you’re offering
• They don’t relate to the way you’re offering it
•No emotional connection with headline and/or
body.
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3. WHO GETS YOUR EMAILS?
•Create 3 different subscriber profiles
•Come up with at least 3 answers to each
question on the next slide.
•Keep your email messaging and offering
aligned with the recipient profile.
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4. EMAIL RECEIVER PROFILE
• Why did subscribers sign up to the list?
• What did they expect to get in return when they entered their email?
• What were they out to accomplish or solve?
• What immediate solution do they want from you?
• What deep fear motivators cause them to act toward a solution?
• What will trigger their Action Emotions?
• Use words that trigger those emotions in your headline.
• Add urgency if it fits naturally into the context of your email campaign.
MARKETINGCONSULTANTX.COM
5. EMAIL WITHIN THE HOOKED FRAMEWORK
• Desired Sequence: Trigger, Action, Variable Reward,
Investment, Trigger, Action
• The headline triggers an emotional action to open the
email. The email first congratulates the user for taking
action toward a solution (variable reward). The user
invests time and effort to read the email, which triggers
another emotional action (click the link in the email).
MARKETINGCONSULTANTX.COM
6. EMAIL ENGAGEMENT IDEA
•Area of Growth: Activation - a lead into a customer
- existing email list engagement
•Problem: Low interaction from existing email list.
Low open rate and click thru rate
•Hypothesis: Email list needs to be aligned with
user expectations and incorporate Hooked
Interaction Modeling.MARKETINGCONSULTANTX.COM
7. EMAIL ENGAGEMENT IDEA
•Proposed Solution: Align an email’s message to
speak to what the user desperately wants solved
and incorporate the Hooked framework into the
email.
•Test: Send 3 versions of an email with the goal of
eliciting opens and click-thrus. Divide target
email list randomly into thirds and send one email
to each section, all at the same time.MARKETINGCONSULTANTX.COM
8. EMAIL ENGAGEMENT IDEA
•What to Measure: Measure open rate and click
thru rate of the 3 emails. After one and two
weeks, compare to average statistics for this
entire list.
•How to Measure: Use email service provider to
see delivery rate, open rate and click thru rate.
Can also use tracking links to verify click thru.MARKETINGCONSULTANTX.COM
9. EMAIL ENGAGEMENT IDEA
• Time to Results: 1 – 2 weeks
• Success Metrics: Improvement in open rate and click
thru rate among any or all these 3 emails compared to
the average for the list. Keep in mind that emails from
this campaign are only 2 weeks old compared with the
age of the list. As emails age, statistics might increase.
• Next Actions Upon Success: Create a system to put
every email into this alignment and Hooked framework.
MARKETINGCONSULTANTX.COM
10. EMAIL ENGAGEMENT IDEA
•Further Experimentation: If there is a big
difference in the performance of the 3 test
emails in this campaign, can you see why?
Many new Growth Hack tests will emerge.
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11. MARKETINGCONSULTANTX.COM
SMALL BUSINESS MARKETING
AUTOMATION AND CONSULTING
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