The document analyzes social media data for the IMCSLC program. It finds that sentiment for the #IMCSLC hashtag, @IMCSLC handle, and Facebook/YouTube accounts is mostly neutral. Twitter has more followers than Facebook. The YouTube account has few videos and subscribers compared to other programs. It recommends improving community engagement on Facebook and more frequent posting of interesting content to build an audience.

2. SENTIMENT
#IMCSLC – Positive sentiment: 1 | Neutral sentiment: 42 | Negative sentiment: 0
the sentiment for the hashtag as measured by Social Mention is more neutral
@IMCSLC - Positive sentiment: 1 | Neutral sentiment: 42 | Negative sentiment: 0
the sentiment for the handle as measured by Social Mention is more neutral
IMCSLC Term – Positive sentiment: 32 | Neutral sentiment: 109 | Negative sentiment: 1
the sentiment for the broad term as measured by Social Mention is more neutral
IMCSLC Facebook – Positive sentiment: 1 | Neutral sentiment: 2 | Negative: 0
the sentiment for the Facebook page as measured by Social Mention is neutral
IMCSLC YouTube – Positive sentiment: 1 | Neutral sentiment: 42 | Negative sentiment:
0
the sentiment for the YouTube account as measured by Social Mention is neutral

3. SCREENSHOTS (IMCSLC FACEBOOK)

4. SCREENSHOTS (IMCSLC YOUTUBE)

5. SCREENSHOTS (IMCSLC)

6. SCREENSHOTS (@IMCSLC)

7. SCREENSHOTS (#IMCSLC)

8. INFLUENCE
@IMCSLC – Influence 523 our of 1,000 | Outreach Level 3 of 12 | Total
influence points 1,809 as measured by Kred
The Channels outreach means that it does not start conversations but
rather is involved in existing conversations. Replying, Retweeting and
mentioning increase the outreach of a source.
The influence is determined by how many people are affected by your true
reach (Number of people possibly influenced), amplification (How much
you actually influence people) and Network Impact (How influence the
people you influence are). This means that IMCSLC needs to focus on
tweets and messages that will be Retweeted and mentioned by
influential followers.

9. SCREENSHOTS (@IMCSLC KRED)

10. SCREENSHOTS (IMCSLC KRED)

11. VOLUME (TWEETS)
The IMC Twitter account has Tweeted 10 times the 18th to the 27th

12. VOLUME (USER MENTIONS)
The handle is being mentioned buy user more…

13. TWEET ARCHIVIST ANALYSIS OF @IMCSLC

14. TWEET ARCHIVIST ANALYSIS OF #IMCSLC

15. TWEET ARCHIVIST ANALYSIS OF THE HASHTAG
VOLUME
The Tweets using the
hashtag vary
overtime, however
there are large peaks
partially due to
events in the
program…

16. CONTENT FOR #IMCSLC FROM TWEET
ARCHIVIST

17. CONTENT FOR @IMCSLC FROM TWEET
ARCHIVIST

18. CONTENT FROM IMCSLC FACEBOOK

19. CONTENT FROM IMCSLC YOUTUBE

20. CONTENT
The content posted is often times neutral and is only used to mention
things related to the program.
Events, assignment and awards take the most recognition and experience
the most likes and Retweet.
The Facebook page loads course updates, information about events
(TrendsTalk) and images of students. Some post are in regards to
marketing the program and looking to interest potential
sponsors/students.
The YouTube account uploads videos in regards to the program. Most
videos are done by students and are done in regards to various course
assignments.

21. IMCSLC TWITTER BENCHMARK
Comparison of channels… Twitter

22. IMCSLC TWITTER BENCHMARK
The Twitter account has 240 followers which is 18 more followers than the
Facebook account.
This means that both channels are almost even, Twitter is more popular
amongst IMCSLC users and people that interact with the brand.
This may be because Twitter is more quicker and more casual, offering the
information quickly, and most students appreciate being kept up to date
through this medium.
The value of a Retweet may be higher than that of a Facebook like simply
because Retweets are associated to the Users account (They are added
to Tweets) and a like has no visual impact to a users account. So
perhaps a Retweet can contain more value than a like.
However; it is obvious when reviewing the followers, the majority are
students and faculty directly involved in the program. Denoting a low
Network Impact on outside the outside community.

23. IMCSLC YOUTUBE BENCHMARK

24. DURHAM COLLEGE YOUTUBE

25. IMCSLC BENCHMARK YOUTUBE
The YouTube account has 10 subscribers and 933 video views
The account has 10 videos which a relatively small amount for a brand
account. For the brand this shows the image that the account is not
useful. Perhaps they removal of the account would be more beneficial
than leaving it as is.
The account in comparison to the well operated Durham College account
(Entire College not just the program), the account does not hold up. The
Durham College account has activity on November 23rd 2012, where the
IMCSLC account has last activity on July 13th 2012.
This does not look well on a ‘professional brand’ page.

26. IMCSLC FACEBOOK BENCHMARK
The data shows that the IMCSLC Facebook page has 222 likes (fans)
When reviewing the fan page, it is obvious that almost all likes are coming from
students and facility within the program.
The page is useful for news about the program but offers no real community
nurturing. This is because almost all the post are information based, none seem to
be trying to create conversation. With more post about interesting topics, and
pictures, a community could be form and ‘outside’ parties may take interest.

27. TOOL EXPLANATIONS
Social Mention – Allows you track and measure what people are saying about you or
your company.
Kred Story – Explores posts, pictures and links that make you influential. Then
represents it visually.
Tweet Archivist – Online to archive, analysis and visualize and export tweets based on
hashtags or search terms.
Twitalzyer – Analyzes your Twitter activity and gives you metrics for your account
such as impact, signal and Retweets.
General Observation – Using qualitative observations methods it is sometimes best to
look at things from a human viewpoints. Though it may cause a bias, it can be
improved by working with the above tools.