Bally Total Fitness saw opportunities to enhance the member and employee experience through mobile technology. They conducted research observing how members and employees currently used mobile devices and interacted with each other. This led Bally to develop a mobile vision where employees could interact with members and the environment through mobile apps, and members could interact with classes, equipment, and other members through mobile and social features. Bally has seen benefits like increased sales and retention from implementing new mobile technologies at their locations.