This document provides tips for using storytelling in local government. It recommends collecting data and converting it into meaningful information to inform decisions. Leaders should then candidly share the facts with passion but without bias. The key is connecting the dots between facts and telling a compelling story that engages people. Stories should be communicated plainly without jargon. Facts still matter, and doing nothing can have consequences, so sharing facts through stories can help end apathy.

1. 3 Tips to
Master
Storytelling
in Local Gov

2. Clarity
Nick Kittle
Government Performance and Innovation Coach
Twitter: @kittlent @cartegraph @kwyatt23 @elgl50

3. Clarity
Nick Kittle
Government Performance and Innovation Coach
Twitter: @kittlent @cartegraph @elgl50

6. Government
“A means to guide”

7. Fear clouds judgment
Fear leads to anger
Anger leads to hate
Hate leads to the dark side

8. We fear because we don’t
understand
Knowledge is power.

9. What is the true enemy of gov’t?
Apathy

10. So what does gov’t do to stop this?
Transparency. YAY!

11. Clarity is the key
• Collect. It all begins with collecting good data that measures success
towards a goal.
• Convert. Taking it from data to information is where we empower our
leaders. Now we can make informed decisions.
• Candor. Speaking truthfully about what the facts show with passion, but
without pride or prejudice. Because the facts matter.
• Connect. Putting the dots together and telling the story. Because the story
is where we engage.
• Communicate. Speak plain. No acronyms. Talk in common language.
• Captivate. Getting people’s attention and holding it with a compelling story

12. Facts.
Do facts even matter any more?

13. Facts matter.
Doing nothing has consequences

14. Facts don’t lose.

15. Troy, MI.
Troy, MI

16. Flip it
Turn disadvantages into advantages

17. We are the antidote
We help create clarity.
We create engagement.
We can connect fact with feeling.
We are residents too!

18. Clarity is about
…being accountable to the public
…building trust
…engaging residents
…destroying apathy
…ending fear

19. You’re invited
Tell us YOUR story!
Join Cartegraph and ELGL!
We are government and what we do changes the lives of millions.

20. Apply today!
http://bit.ly/2mGAsJP