SlideShare a Scribd company logo
Tools – Social mention
 Social mention
  Social mention takes different social media
  platforms and takes all of the data from specific
  sites like Twitter or Youtube and takes the
  mentions, retweets, shares, thumbs ups and puts
  them into graphs and allows you to get exact stats
  on your social media platforms.
Tools - Twitter archivist
 Twitter archivist
   Twitter archivist takes all your data from twitter
   and organizes it into different graphs that lets you
   see direct stats.
IMCSLC Twitter -
Sentiment
• The sentiment generated from the
  #imcslc has generally been read
  well with mostly positive and
  neutral feedback and no negative
  feedback.
IMCSLC Twitter - Influence
With social mention we are able to
display the top users of the #imcslc
and how many times they used the
hash tag and who they influence
IMCSLC Twitter - Volume
The imc hash-tag brings in
1mention per hour bringing that
out to 24 mentions in a day.

52 unique authors that also
produce content for the twitter
feed.
IMCSLC Twitter - Content
The imcslc hast-tag brings a
lot of case study related
content as well as social
media related articles.
IMCSLC Twitter -
Benchmark
 Other programs with advertising programs did
 not establish themselves as a stand alone brand
 on Twitter with a hash-tag like IMCSLC that gives
 them an advantage.
IMCSLC Youtube -
Sentiment
Generally positive to negative
feedback.

Mostly neutral feedback because
in a lot of cases it’s hard to
decipher negative to positive text.
IMCSLC Youtube -
Influencer
The stats show who the top
influencers of the IMC Youtube
channel are.
IMCSLC Youtube - Volume
The stats show on average when a
video mentioned or tagged.

The contributors are shown as
well.
IMCSLC Youtube - Content
The IMCSLC content
contains mostly first
year student intro
videos.
IMCSLC Youtube -
Benchmark
 Other programs did not make them stand on
 their own with student made videos specifically
 based around the program.
Sources
 http://socialmention.com/

 http://www.tweetarchivist.com/

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Tye Inwood - Metric Maze

  • 1.
  • 2. Tools – Social mention Social mention Social mention takes different social media platforms and takes all of the data from specific sites like Twitter or Youtube and takes the mentions, retweets, shares, thumbs ups and puts them into graphs and allows you to get exact stats on your social media platforms.
  • 3. Tools - Twitter archivist Twitter archivist Twitter archivist takes all your data from twitter and organizes it into different graphs that lets you see direct stats.
  • 4. IMCSLC Twitter - Sentiment • The sentiment generated from the #imcslc has generally been read well with mostly positive and neutral feedback and no negative feedback.
  • 5. IMCSLC Twitter - Influence With social mention we are able to display the top users of the #imcslc and how many times they used the hash tag and who they influence
  • 6. IMCSLC Twitter - Volume The imc hash-tag brings in 1mention per hour bringing that out to 24 mentions in a day. 52 unique authors that also produce content for the twitter feed.
  • 7. IMCSLC Twitter - Content The imcslc hast-tag brings a lot of case study related content as well as social media related articles.
  • 8. IMCSLC Twitter - Benchmark Other programs with advertising programs did not establish themselves as a stand alone brand on Twitter with a hash-tag like IMCSLC that gives them an advantage.
  • 9. IMCSLC Youtube - Sentiment Generally positive to negative feedback. Mostly neutral feedback because in a lot of cases it’s hard to decipher negative to positive text.
  • 10. IMCSLC Youtube - Influencer The stats show who the top influencers of the IMC Youtube channel are.
  • 11. IMCSLC Youtube - Volume The stats show on average when a video mentioned or tagged. The contributors are shown as well.
  • 12. IMCSLC Youtube - Content The IMCSLC content contains mostly first year student intro videos.
  • 13. IMCSLC Youtube - Benchmark Other programs did not make them stand on their own with student made videos specifically based around the program.