The document discusses life cycle costing and target costing. Life cycle costing considers all costs from inception to abandonment of a product, including R&D, marketing, customer service, etc. Target costing determines the target price customers will pay, target profit, and derives the target cost of production. It reinforces management commitment to innovation and customer satisfaction while helping maintain a competitive advantage. Potential downsides include increased costs to meet all customer needs, delays from alternative designs, and internal conflicts over cost cutting.