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Methods and Techniques used
for organization Appraisal
VALUE CHAIN ANALYSIS
Introduction
• “ Value Chain Analysis (VCA) is a process where a firm identifies its
primary and support activities that add to its final product and then
analysis to reduce costs or increase differentiation.”
• “ Value Chain represents the internal activities a firm engages in
when transforming inputs into outputs.”
• “ Competitive advantage cannot be understood by looking at a
firm as a whole. It stems from the many discrete activities a firm
performs in designing, producing, marketing , delivering and
supporting its product. Each of these activities can contribute to
a firm’s relative cost position and create a basis for
differentiation.”
__ Michael Porter
Value Chain Analysis
• Value Chain Analysis (VCA) is a strategy tool used to analyze internal
firm activities.
• Its goal is to recognise, which activity are most valuable ( i.e. are the
source of cost or differentiation advantage ) to the firm and which
ones could be improved to provide competitive advantage.
Value Chain Analysis
• The firm that competes through DIFFERENTIATION ADVANTAGE will
try to perform its activities better than competitors would do.
• If it competes through COST ADVANTAGE, it will try to perform
internal activities at lower costs than competitors would be.
Primary Activity
•Inbound Logistics: arranging the inbound movement
of materials , parts , and/for finish inventory from suppliers to
manufacturing or assembly plants , warehouses , or retail stores.
•Operations: concerned with managing the process that
converts inputs into outputs.
•Outbound Logistics: is the process related to the
storage and movement of the final product and the related
information flows from the end of the production line to the end
users.
• Marketing and Sales : selling a product or services and processes for
creating , communicating , delivering and exchanging offerings that
have for customers , clients , partner , and society at large.
• Services : includes all the activities required to keep the
product/services working effectively for the buyer after it is sold and
delivered.
Secondary Activity
• Procurement : the acquisition of goods, services or works from an
outside external source.
• Human Resources Management: consists of all activities involved in
recruiting , hiring , developing , compensating , and dismissing or
laying off personnel.
• Technological Development: pertains to the equipment , hardware ,
software , procedures and technical knowledge brought to bear in
the firm’s transformation of inputs into outputs.
• Infrastructure: consists of activities such as accounting, legal,
finance, control, public relation, quality assurance, and general
(strategic) management.
Methods & techniques
Methods & techniques
Methods & techniques

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Methods & techniques

  • 1. Methods and Techniques used for organization Appraisal VALUE CHAIN ANALYSIS
  • 2. Introduction • “ Value Chain Analysis (VCA) is a process where a firm identifies its primary and support activities that add to its final product and then analysis to reduce costs or increase differentiation.” • “ Value Chain represents the internal activities a firm engages in when transforming inputs into outputs.”
  • 3. • “ Competitive advantage cannot be understood by looking at a firm as a whole. It stems from the many discrete activities a firm performs in designing, producing, marketing , delivering and supporting its product. Each of these activities can contribute to a firm’s relative cost position and create a basis for differentiation.” __ Michael Porter
  • 4. Value Chain Analysis • Value Chain Analysis (VCA) is a strategy tool used to analyze internal firm activities. • Its goal is to recognise, which activity are most valuable ( i.e. are the source of cost or differentiation advantage ) to the firm and which ones could be improved to provide competitive advantage.
  • 5. Value Chain Analysis • The firm that competes through DIFFERENTIATION ADVANTAGE will try to perform its activities better than competitors would do. • If it competes through COST ADVANTAGE, it will try to perform internal activities at lower costs than competitors would be.
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  • 9. •Inbound Logistics: arranging the inbound movement of materials , parts , and/for finish inventory from suppliers to manufacturing or assembly plants , warehouses , or retail stores. •Operations: concerned with managing the process that converts inputs into outputs. •Outbound Logistics: is the process related to the storage and movement of the final product and the related information flows from the end of the production line to the end users.
  • 10. • Marketing and Sales : selling a product or services and processes for creating , communicating , delivering and exchanging offerings that have for customers , clients , partner , and society at large. • Services : includes all the activities required to keep the product/services working effectively for the buyer after it is sold and delivered.
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  • 16. • Procurement : the acquisition of goods, services or works from an outside external source. • Human Resources Management: consists of all activities involved in recruiting , hiring , developing , compensating , and dismissing or laying off personnel.
  • 17. • Technological Development: pertains to the equipment , hardware , software , procedures and technical knowledge brought to bear in the firm’s transformation of inputs into outputs. • Infrastructure: consists of activities such as accounting, legal, finance, control, public relation, quality assurance, and general (strategic) management.