The document discusses services and service management. It defines services as non-material equivalents of goods that maintain and improve well-being. A service is an intangible act that does not result in ownership. Services rely on time, labor, equipment, and facilities. To manage services, organizations can change their offerings, communicate with customers, modify delivery times and locations, differentiate on price, stretch existing capacities, and use differential pricing approaches. Service demand management helps control requirements and purchasing through systems that address spending factors and purchase orders.

1. PRESENTED BY:
Asem khan
(Roll no. 212
MBA IInd year,
Marketing)
Guided By
Prof.S.V.Dik
it

2. • In economics, service is the non-material
equivalent of goods. Services are the action of
organisation that maintains and improves the
well-being and functioning of people. The
perception of services was remained confined to
work with only “service motto “. Without charging
any fee or without accepting any obligation.

3. • A service as an act of performance that one party
can offer to another that is essentially intangible
and does not result in the ownership of anything
Philip Kotler

4. • Time
• Labor
• Equipment
• Facilities

5. • Changes in service offering
• Communication with customers
• Modifies timings and location of service delivery
• Differentiate on price

6. • Stretching existing capacities
• Stretch time
• Stretch labor
• Stretch facilities
• Stretch equipment

7. • Differential or flexible pricing
• Discount pricing
• Dynamic pricing
• Group pricing

8. • Service Demand management a unified method of
controlling and tracking business unit requirements and
internal purchasing operations. It helps organizations
remain engaged in their supplier relationships and related
advantages. Organizations use demand management
systems to address external spending factors, arrange
purchase orders etc.