An opportunity to invest in the most advanced startup in the poultry industry

1. 1
An opportunity to invest in
A.I. intelligent poultry Feeding,
Predicting Analysis
Saving Billion globally each year.

2. 2
+12%The growth in world
population over the
last 10 years
~80%% of feed cost for all phases
of the live bird cost – live grow
out feed (73%) plus day old
chick (DOC) feed*
+32%The growth in global income
over the last 10 years +26%The 10-year growth in global
crop consumption -
twice the growth in crop area
at 13.5% in the face of
increasing weather volatility
+32%The growth in poultry
meat consumption
(Beef +2%, Pork +15%) over
the last decade
+65%More than two thirds of crops
like wheat and corn are being
fed to livestock
*Source Dr Thomas E Elem Global Broiler Outlook and Issues presentation, IPPE 2017, Atlanta, USA
Poultry industry is the biggest growing sector in agriculture

3. 3
Poultry = ~ 50% of meat consumption globally, no. 1 meat
segment, forecast to double by 2050 but key global trade
streams facing increasing market /price volatility Russia
Brazil
• Largest poultry exporter -35% market share –
but exports down 8% to key markets –
EU(qulity/safety issues) and Saudi Arabia
(ethical /religious issues)
• China investigating ‘dumping’ and may
impose duties
EU
China
South Africa -
• Recent market conditions made it one of most profitable producing
countries
• Listeria issues caused 180+ deaths
North America
• Largest broiler market , ~35
integrators with three key
dominating -Tyson, Perdue,
Sanderson , Pilgrim
• ~ 30,000 broiler grower
farms(NPC, 2018) , 9 billion
birds produced 2017, 2.2%
growth from 2016
• Holds 16.5% of export
market but new trade laws
threaten
Sources; NCC website 2018

4. 4
4
Market opportunity worth 15B$ to 2025
West
US trade sanctionst
Saudi stunning ban/China investigation hit
Brazil
Consolidation among integrators
Increasing pressure on pirce
East
US-China soybean tariff
CEE growth in share
Supply chain challenges in Asia/more
commercialization
Rising EU trad with Africa/Asia
Number of global
broiler houses with
over 300,000

5. 5
Complex vertically integrated value chain with significant
savings to be made through use of the right technology to
control feed and predict efficiency and health problems
Cost of new broiler
house for

6. 6
Challenges due to production stress result in FCR related losses
of ~7*% and up to 30% increase in mortality rates * (Feed
Conversion Ratio). We cancel this effect on the production
1980
Processing
• Weak flesh risk
from poor FCR
• Bone porosity due
to poor FCR can
cause breakage,
food safety hazards
& quality issues
during processing
Hatch/brooding
• Mortality rate at its
highest against the
average of 5%
• Colibacillious a threat
Weeks 4, 5/6
• Feed conversion has to be
sufficient to support 5,000%*
increase in weight from hatch
to finish weight in week 6
● Enterococcal spondylitis
● Endemic colibacillosis
*Sources; IPPE 2017 proceedings,; Cobb(2013)1980
Grower/finisher
stage starts
Week 2
● Necrotic
Enteritis(NE)
impacts ~40% of
flocks costing ~5
cents per broiler
(McDevitt et al.
2006).
● Footpad
dermatitis
● Coccidiosis
Week 3
● Campylobacter
● Dysbacteriosis

7. 7
Our solution
OUR
PROPOSITIO
N
Bring peace of mind to the future farmers, Improve
profitability for livestock producers and supply a food safety
IOT system, Better animal welfare and predict pathogen
outbreaks. Monitor , Collect and control data from the
poultry industry on animal habits, behavior and
varieties of additional data.
FOCUS ON POULTRY
improve feed intake/reduce waste and improve environmental
controls, use predictive analysis to add value on line. Live Alarms
OUR VISION
OUR MISSION
OUR USP
Increase profitability, Peace of mind,
reduce sick animals, better production
Increase profits 50K$ per poultry house each year
Saving more then 15 Billion $ globally each year.

8. 8
What integrators want
• Improved Feed Convert
Ratio and profitability
• Real time analytics and
data on their operations
• Improved mortality and
welfare monitoring.
(not at the expense of
profitability)
• Better brand image in
terms of welfare, food
safety/ quality and
personalized bird diet
• Ability to seamlessly run
global operations- so
technologies must work
in any location
What production unit
builders need to add value
• Simple to install and run,
fits any existing feeding
system- user friendly.
• Easy set up and no
training required – just
plug in and play
• Artificial intelligence
component means that
system performance
improves automatically
• Works in new and existing
buildings
What we deliver
 System fits on existing and
new broiler barns, the
amount of feed are adjusted
An average of 5% FCR
reduction, equating to ~30%
increase in year round gross
profit.
 Real time data/analytics- also
improves productivity, save
energy, predict pathogen
outbreaks and mechanical
failures in the barn.
 Decreased mortality
through early alarms on sick
chickens
Our solution is focused on growing profitability and welfare
Bringing the farmer peace of mind keeping his birds safe

9. 9
Jobs to be done
Feeding calibrated for early age
Automatically Manually Manually Manually Non
Feeding calibrated to follow flock migration
Automatically Non Non Non Non
Predictive analysis to increase productivity
Automatically Non Non Non Drinking
analysis
Feedback from company to farmer on analysis/ farmer training
Daily Non Non Non Non
Drinking monitoring
Automatically Automatically Automatically Automatically Automatically
Climate control and monitoring
Monitoring Full control Full control Full control Non
Performance report
Automatically Non Non Non Non
Customer needs/Jobs to be done versus competitors

10. 10
Competitor Place Product Pricing Promotion
• Israel,
• Brazil,
• China
• Feeding
• Drinking
• Barn construction
high
• Trade shows
• USA
• EU
• Brazil
• China
• Global
• Feeding
• Drinking
• Clemet control
high Trade shows
• USA
• EU
• Brazil
• China
• Global
• Feeding
• Drinking
• Clemet control
• high • Trade shows
• USA
• EU
• Brazil
• China
• Global
• Feeding
• Drinking
• Clemet control
• high
Trade shows
Jurnals
Competitor/ Complementery 4Ps versus MRFS

11. 11
The team – innovators who have a deep understanding of the
customer pain points as well as technology
Plus a network of 16 Beta site
partners in the poultry industry
Ziv Dubinsky - Founder
Inventor of systems and
products, Poultry production
expert and entrepreneur,
Awarded The Israeli Prime
Minister Prize for Initiatives
and Innovation, Technology
and software expert.
Eran Ararat
Poultry industry expert;
>20 years selling poultry
breeds and working with
growers, Has been watching
over different global Beta site
locations for Metabolic
Robots.
Nitzan Barazani
Industrialization expert;
>25 years mentoring
companies, former startup
CEO and manufacturing
executive, A professional in
administration and operations.

12. 12
Significant progress has been made
and Patents granted
• Patents submitted
• Alfa system building and
instalment with Big
Dutchman
• Miluof is local test site
• Beta sites installed
• Scientific grant received
• Web UI design
2011 2013 2015 2018
Business
inception
Client
accumulation
• 1,825,000
broilers went
trough out Beta
• Predictive analysis
on an agricultural
cloud
• 5% savings on feed
cost
• 6% increase in flock
weight
• Patents are granted
in the USA and
China

13. 13
About the use of Metabolic Robot Technology as a mean of
management for feed control and its effects on
performance:
.- As management tool to see bird behavior and also
human error specially during night time was very useful;
showing feeding pattern that accompanies lighting program
can allow you to see whether a particular poultry house is
following the desire lighting program or not.
.- It was useful to see if feed intake decreased, since this is
associated to disease. So one can treat diseases earlier
during the course of a disease. In one of the farm we saw
this, and it was diagnose as a respiratory case!
Gustavo Nava / Research and Development Director
Pronaca
Quito, Ecuador
CASE STUDY/TESTIMONIAL
Challenge/Solution
 Monitor performance and decrease feed conversion rates in
Ecuadorian jungles
 Install needs no internet.
 Our approach – one touch device with high durability
 Learn and alarm of welfare and photogenic problems
 Advice and report to professional executives
 The winning solution - 12% improvement biological
efficiency , 30% decrease mortality
 Financial solution 5% savings in feed cost and 6% increase
of poultry weight. Average add profit of 50K$ for a house
 Saving more then 15 Billion $ globally each year.
What they said…

14. 14
Why invest in MRFS
Enormous market opportunity
 Farmers want more feedback and peace of mind
 Farmers beginning to recognize the need to give more
feedback, but annual review are still manual
 Paper-based feedback processes reign supreme – lack of
innovation in ag-tech to date
 Many global markets available to enter
Business well invested and ready for growth
 Launch of trial peer-to-peer platform complete
 Beta testing now complete for broiler chikens
 First client usage complete with extremely positive
feedback
 Backlog of companies ready to be on-boarded
 Novel Data base like no other on animal behavior
Product is focused on what matters most (‘Five S’)
 Simple process give automatic feedback
 Smart platform that tracks progress and performance
 Sensitive to the fact that every company and farmer are
different – highly customizable easy to use fast install
 Seamless usage across mobile, tablet and desktop
 Straightforward onboarding thanks to cloud-based platform
Unique executive team of highest professional caliber
 Founder background: Inventor, Proven record &
innovation awards, Technion & Rupin academy
 Professional Director background: Cobb, breeder, broiler
 Malty national team.

15. 15
 Legal entity: Metabolic Robots Feeding Solusions Ltd (“HAIG”) is a private company limited by shares, registered in Israel under
Companies House Number 514940485. And is the owner of the website metabolicrobots.com and all its associated intellectual property
 Registered address: 25th Haoranim st, Zihron Yaakov, Israel
 Accountants: Benita ltd, karlibach 27, Jerusalem, Israel
 Tax advisor: Sagit Cohen ltd.
 Legal advisor: Ofer Ben Yehuda, Shibolit law office, Tel Aviv, Israel
 Banking: Leumi business branch
 Web development: In house web developing
 MRFS is registered for VAT
 MRFS is registered in Israel in the Government’s Seed science Enterprise Investment Scheme (incubation program)
All corporate enquiries to be directed to Ziv Dubinsky, via email to bold.tec@gmail.com , or via phone to +972524520748
Company details and advisors

16. 16
This document has been prepared by Metabolic Robots Feeding Solutions ltd (Companies House Number 514940485) (the “Company”). It contains information on
the Company
and its respective business, including the websites www.metabolicrobots.com and all associated domains and subdomains.
This document, and the information within this document, is strictly confidential.
The information within this document has been compiled for information purposes only. It does not purport to contain all of the information that you may
require for your purposes. The information within this document is not financial product advice and does take into account your investment objectives,
financial situation or particular needs.
The information within this document has been compiled as at the date of this document, and is subject to change without notice.
By receiving this document, you acknowledge and agree that:
• to the maximum extent permitted by law, none of the Company, nor any of its subsidiaries or related entities, nor any of their directors, officers, partners,
employees, agents, representatives or advisors:
— make any representation or warranty as to the accuracy or completeness of the information within this document;
— is required to update, or notify you of any changes to, the information within this document; and
— is liable for any loss suffered by you as a result of, or in connection with, this document or the information within this document (including any
reliance by you on that information);
• any forward-looking statements within this document (including any statements of intention, belief, projections or forecasts) are not guarantees of future
performance, and necessarily involve various known and unknown risks, uncertainties, assumptions and other factors that could cause actual events or
outcomes to differ from the events or outcomes expressed or anticipated by these statements
Disclaimer