This document discusses the need for another panel at SXSW on social media and branding. It provides 10 reasons for this, including: 1) To stay ahead of what customers want; 2) To connect with customers across all interactions; 3) To learn from different forms of communication; 4) To integrate tactics and teams; 5) To ultimately turn a profit; 6) Success requires coordination of multiple efforts; 7) Collaboration is important, not luck; 8) It's not about individuals standing out; 9) Customers should not be seen as faceless; and 10) Learning what customers listen for. The panel would feature Valeria Maltoni, Olivier Blanchard, and Kami Huyse discussing advertising,

1. 10
Top
Why we Need
another SxSW Panel
on Social Media to
List
talk about branding, marketing, and publicity
Valeria Maltoni - @ConversationAge | Olivier Blanchard - @TheBrandBuilder | Kami Huyse - @Kamichat
http://www.flickr.com/photos/selva/1201181830/in/set-481268/

2. 1
to stay one step ahead in knowing what value
customers want from you - and where
http://www.flickr.com/photos/swamibu/2416715536/

3. 2
to give you the ability to make love to your customers
across all interactions
http://www.flickr.com/photos/eyermonkey/2842941601/

4. 3
to stay one step ahead by learning what to listen for
in each form of communications
http://www.flickr.com/photos/noelzialee/1750979205/

5. 4
to give you a way to learn how to integrate
not just your tactics, but also your teams
http://www.flickr.com/photos/papazimouris/488931691/

6. 5
because when it’s all said and done, you still
need to turn a profit
http://www.flickr.com/photos/cayusa/2276783536/

7. 6
because this is a journey that requires multiple
drivers that run together
http://www.flickr.com/photos/enigmatic/213987302/

8. 7
because it’s not about luck, it’s about collaboration
http://www.flickr.com/photos/limowreck666/137178371/

9. 8
and it’s not about who gets outshined
http://www.flickr.com/photos/donsolo/3293924505/

10. or which one is the spicier
9
http://www.flickr.com/photos/selva/7662520/

11. 10
because you cannot think of customers as
faceless targets anymore
http://www.flickr.com/photos/an_untrained_eye/2478868523/

12. Vote here
Social Media Ménage à Trois: Valeria Maltoni - http://www.conversationagent.com/
Olivier Blanchard - http://thebrandbuilder.wordpress.com/
Advertising-Marketing-PR Kami Huyse http://overtonecomm.blogspot.com/
http://www.flickr.com/photos/selva/20600897/in/set-481268/