Social media has changed the way companies and brands are discussed and considered. This presents a challenge, but also opens a number of opportunities for companies ready to harness the power of human interaction. Human involvement is what gives brands the strongest competitive differentiation today.
Learn about the advantages of integrating social into strategy. This session covers how to develop, implement, measure, and manage a cross-functional program with goals and metrics that map to impact and track to ROI. Participants will get the inside scoop on finding/ activating brand evangelists, getting competitive intelligence, managing resources/time, while boosting conversions.
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
IABC Heritage 2010
1. Why social media is important for brands
IABC Heritage — October 18, 2010
valeria maltoni | dir of strategy | powered, inc. | Conversation Agent | @ConversationAge