Learn the fundamentals of social media and how to use it effectively. This presentation covers the do's and the don'ts, with a few examples and case studies in between.
Disclaimer: Content in this presentation was taken from multiple sources
How Personal Branding Is Your Most Valuable AssetNiki Kalergis
Before starting my flipbook, I knew I wanted to centre my focus around HR and how recruiters value online presence. As someone interested in potentially pursuing a career in HR, I found the topic relevant to what I want to study and current issue that will only continue to gain traction as more and more companies find new outlets to post job information and work culture.
Marketing & Social Media Toolbox - Leadership AshevilleDawn Crawford
Many businesses and nonprofits have a marketing and social media plan, but are you getting the most out of your efforts? Sure you’ve fired up your email list, started a Facebook page and maybe even uploaded a few YouTube videos, but now what? Learn how to maximize your marketing and social media strategies with high-impact ideas and tools to create a sustainable plan that brings dollars in the door.
Keeping Your Business Going with Social MediaChristopher Roy
Keeping your business going in an emergency with social media. Presentation for the 2011 EPICC Conference at the Justice Institute of British Columbia in New Westminster, British Columbia.
From SBMU in September ’08. One hour presentation on the basics of Social Media. What it is, how it works and the most popular social media outlets for companies to get involved in. Heavy emphasis on using social media for listening and conversation rather than for direct channel marketing.
How does one handle when sudden waves of negativity -- a crisis -- strikes their business online? Here are tips for handling real and unfactual crisis online.
"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."
Learn the fundamentals of social media and how to use it effectively. This presentation covers the do's and the don'ts, with a few examples and case studies in between.
Disclaimer: Content in this presentation was taken from multiple sources
How Personal Branding Is Your Most Valuable AssetNiki Kalergis
Before starting my flipbook, I knew I wanted to centre my focus around HR and how recruiters value online presence. As someone interested in potentially pursuing a career in HR, I found the topic relevant to what I want to study and current issue that will only continue to gain traction as more and more companies find new outlets to post job information and work culture.
Marketing & Social Media Toolbox - Leadership AshevilleDawn Crawford
Many businesses and nonprofits have a marketing and social media plan, but are you getting the most out of your efforts? Sure you’ve fired up your email list, started a Facebook page and maybe even uploaded a few YouTube videos, but now what? Learn how to maximize your marketing and social media strategies with high-impact ideas and tools to create a sustainable plan that brings dollars in the door.
Keeping Your Business Going with Social MediaChristopher Roy
Keeping your business going in an emergency with social media. Presentation for the 2011 EPICC Conference at the Justice Institute of British Columbia in New Westminster, British Columbia.
From SBMU in September ’08. One hour presentation on the basics of Social Media. What it is, how it works and the most popular social media outlets for companies to get involved in. Heavy emphasis on using social media for listening and conversation rather than for direct channel marketing.
How does one handle when sudden waves of negativity -- a crisis -- strikes their business online? Here are tips for handling real and unfactual crisis online.
"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."
Crisis Communications Planning in the Social Media Age - On-Demand WebinarCNW Group
Dealing with a crisis is never easy, but it’s always more manageable when there’s a plan in place. Sometimes, however, it can be difficult to get everyone on a team to agree on a single crisis communication plan. The first step to implementing a crisis plan is to sell it to the rest of the team.
I gave this presentation on February 29, 2012 for my fourth year eBranding seminar at Queen's University Film and Media Department. In this presentation I look at how celebrities are using social media to manage their personal brand and connect with fans. I broke my presentation up into three parts: celebrity branding, promoting social causes and a case study on President Barack Obama. Enjoy!
Open Business Leadership - making Social Business Innovation a realityLeaderlab
How is a more transparent, competitive and global world challenging the leadership role? How to lead an open business? How to make social business innovation a reality - in coorporation with employees, customers and partners? Thoughts and reflections presented at the LeaderLab kick-off in Copenhagen on June 17th 2010.
Once viewed as something to dump on the interns, social media is now integral to corporate marketing, and a mistake can go viral in the click of a mouse. Here are five screw-ups that illustrate why social media should be taken seriously.
The Age of Conversation book idea began has a dare between two bloggers. This dare quickly involved over 100 social media champions, each submitting a short essay to encourage businesses to enter the Age of Conversation. That was the first edition in 2007.
Now, in 2008, the second edition involves over 230 social media champions sharing essays challenging still-reluctant businesses to enter the Age of Conversation.
This presentation shares a few “Money Quotes” from the Age of Conversation essays. Learn much more at: AgeOfConversation.com
Jobhop , social media & why we use Hootsuite Jobhop
For Social Media Week September 2014 I co organised with Chris & Sara Greenfield from Bright yellow Marketing an #epicHootup in Norwich .. We wanted to bring great speakers to Norwich, which we did and we wanted to explain how we used Hootsuite in our businesses. Other certfied Hootsuite Instructors joined us on the day to present their case for Hootsuite.
Working with social brands over the years I've heard some pretty inspirational quotes and received some outstanding advice, from great people working for some impressive brands. So just for fun, here's a bunch of my favourite quotes...
• I've made the PDF downloadable so feel free to print them out and wallpaper your office or stick above your desk •
From SES London February ‘09. 15 minute overview of the social media landscape with a focus on building conversations. Coverage of the social media mainstays, including Twitter, Flickr and Youtube.
Marketing for startups: You already know dozens of marketing tactics, but are you doing the ones that matter? Here are four marketing priorities entrepreneurs tend to overlook.
With a smart marketing strategy, your limited resources go toward marketing that matters. Focus on the customer with customer-centric, benefits-oriented messages and quality content.
A Presentation About Community, By The CommunityNeil Perkin
A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy.
Crisis Communications Planning in the Social Media Age - On-Demand WebinarCNW Group
Dealing with a crisis is never easy, but it’s always more manageable when there’s a plan in place. Sometimes, however, it can be difficult to get everyone on a team to agree on a single crisis communication plan. The first step to implementing a crisis plan is to sell it to the rest of the team.
I gave this presentation on February 29, 2012 for my fourth year eBranding seminar at Queen's University Film and Media Department. In this presentation I look at how celebrities are using social media to manage their personal brand and connect with fans. I broke my presentation up into three parts: celebrity branding, promoting social causes and a case study on President Barack Obama. Enjoy!
Open Business Leadership - making Social Business Innovation a realityLeaderlab
How is a more transparent, competitive and global world challenging the leadership role? How to lead an open business? How to make social business innovation a reality - in coorporation with employees, customers and partners? Thoughts and reflections presented at the LeaderLab kick-off in Copenhagen on June 17th 2010.
Once viewed as something to dump on the interns, social media is now integral to corporate marketing, and a mistake can go viral in the click of a mouse. Here are five screw-ups that illustrate why social media should be taken seriously.
The Age of Conversation book idea began has a dare between two bloggers. This dare quickly involved over 100 social media champions, each submitting a short essay to encourage businesses to enter the Age of Conversation. That was the first edition in 2007.
Now, in 2008, the second edition involves over 230 social media champions sharing essays challenging still-reluctant businesses to enter the Age of Conversation.
This presentation shares a few “Money Quotes” from the Age of Conversation essays. Learn much more at: AgeOfConversation.com
Jobhop , social media & why we use Hootsuite Jobhop
For Social Media Week September 2014 I co organised with Chris & Sara Greenfield from Bright yellow Marketing an #epicHootup in Norwich .. We wanted to bring great speakers to Norwich, which we did and we wanted to explain how we used Hootsuite in our businesses. Other certfied Hootsuite Instructors joined us on the day to present their case for Hootsuite.
Working with social brands over the years I've heard some pretty inspirational quotes and received some outstanding advice, from great people working for some impressive brands. So just for fun, here's a bunch of my favourite quotes...
• I've made the PDF downloadable so feel free to print them out and wallpaper your office or stick above your desk •
From SES London February ‘09. 15 minute overview of the social media landscape with a focus on building conversations. Coverage of the social media mainstays, including Twitter, Flickr and Youtube.
Marketing for startups: You already know dozens of marketing tactics, but are you doing the ones that matter? Here are four marketing priorities entrepreneurs tend to overlook.
With a smart marketing strategy, your limited resources go toward marketing that matters. Focus on the customer with customer-centric, benefits-oriented messages and quality content.
A Presentation About Community, By The CommunityNeil Perkin
A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy.
Are you prepared to implement a social media campaign to share information about your company’s food products
and their attributes? Social media is forecasted to be one of the hottest strategic trends for 2009. This session will
introduce you to the potential opportunities presented by social media, and enhance your ability to execute a
social media campaign. Through a discussion of case studies, you’ll discover the dos and don’ts of this new approach
to marketing.
The YES Factor: How to persuade business buyers to say yes.Earnest
A new behavioural economics Slideshare from Earnest exploring why b2b buyers are less rational than you think - and why the micro-yesses matter more than ever. Get the Yes Factor.
Presented at CPA Congress Vic, 11 Oct 2010.
Topics:
Trust and openness, the new paradigm for engagement
The importance of people and personality
Evaluating the benefits, risks and challenges
Existing channels and new strategies
Practical examples of social media
Marketing is tomorrow's Sales. A recent study by CEB suggests that up to 60% of a customer's decision-making process is completed before they speak to/meet with a salesperson. That means that Sales is moving to the backend of the Buyer's Journey and Marketing is now critical to start customer conversations and keep them engaged before they interact directly with Sales. This is more than Sales and Marketing alignment. Tomorrow's successful companies will align all their Sales and Marketing activities with their Buyer's Journey.
Quotes, ideas, links, and more from Cannes 2012.
***** I am still working on the slides. I have only uploaded to ensure the presentation is working well on Slideshare. Check back in a few days for a more updated version, or check out my other presentations in the mean time.
Lane Becker of GetSatisfaction.com on "Work Like the Network"
Businesses can only see explosive success in the networked economy if they can retool their structures, their cultures, and their base philosophies to be more like the Internet itself. The way people interact, communicate, and make decisions needs to become looser, edge-based, decentralized, open, highly interconnected, and transparent -- just to name a few. In this talk, we'll range around between the lofty and the practical, talking not only about what has to change but showing examples of how companies have done this and the kinds of success that can follow.
Birmingham Post: A Regional Newspaper Case Studyjoannageary
***Just to satisfy my curiosity, I would really appreciate it if, if you reuse this slide, you could tell me what it was used for in the comments section. Thanks!***
A case study of the work undertaken by UK regional newspaper the Birmingham Post to engage on social networking platforms and help foster relations with its local online community.
The future of internet marketing - how exponential technology is changing our...Mariana Juliette
The future and new trends in online and digital marketing. To find out where out technology will leading us in the future is best to look at the history. The exponential growth in computing and Internet, the fact that almost the whole earth population is connected with mobile device and there are billion people on Internet is a fact that our life is changing rapidly.
Find out what Marketing has to do with this.
Help! My Marketing is Not Working! Now What?!David Harkins
You've just spent 1,000's of dollars on your marketing and you're not getting any return on your investment. This presentation provides 10 Tips on how you can improve your marketing and see a more positive ROI.
How to Turn Knowledge into Data: Customer ReviewsValeria Maltoni
What's in a Review? Drawing marketing insights from your consumer generated content. Learning to see, going beyond the starts, how to find feedback, creating value for customers while getting business value.
SMX East Everyone is Wrong about Influence. Except Your Customers.Valeria Maltoni
What is influence? For a decade, Malcom Gladwell’s "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.
Conversation Agent presents: Marketing in 2014Valeria Maltoni
At the risk of restating the obvious, marketing has become exponentially more interesting today. The adoption of digital tools, customer mobility, and mainstream use of social technologies require a broader mix of competences to sort out the added complexity.
While this is simple to point out, developing great products and delivering services worth coming back for is not that easy. I asked 7 friends who are both marketers, and technologists, visual thinkers, analysts, and product pros, to share their forecast for Marketing in 2014.
21 quotes about business promises, vision, credibility, imagination, creativity, technology, sincerity, passion, staying true to oneself, and high resolution appreciation.
How do people naturally behave in particular contexts and how are they influenced? Ultimately, we’re humans not consumers. We don’t like to just feed the seemingly insatiable self. I think most of us also like to interact, play, enjoy, share, and importantly: relax and be content.
Everyone is wrong about influence. Except Your CustomersValeria Maltoni
What is influence? For a decade, Malcom Gladwell’s The Tipping Point has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the Internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.
Not that long ago, it seemed like quantity was the key focus when it came to social media. It was based on the idea of using social media platforms to blast out to as many people as possible. Now, quality has become all important and, as a result, “influencers” are seen as a valuable and necessary asset. So how do you measure the online “influence” of someone? Is the focus on influencers valid? If so, what is their role and impact, and how should they be approached and embraced?
OF COURSE there are women in tech, and their agenda is precisely the same as men.
The shift will occur when instead of thinking -- and talking about -- the inherently sexist idea of women (or men) in tech, we focus instead on the co-creation aspects. Think of that as the creative spirit, which traditionally is expressed in feminine poetic terms.
THAT is what we need. Balanced humanism is what we need as active agent in increasing the options, choices, and possibilities of others. That is what technology wants.
Visual analysis of a post by Om Malik - http://gigaom.com/2011/02/10/corporate-dna/
The three main elements can be distilled down to: person to person, which frames and gain permission to talk about business to business, and a call to action at the end. Wouldn't you want to elicit the same kind of visceral response when customers read your content as you get from his post?
Social media has changed the way companies and brands are discussed and considered. This presents a challenge, but also opens a number of opportunities for companies ready to harness the power of human interaction. Human involvement is what gives brands the strongest competitive differentiation today.
Learn about the advantages of integrating social into strategy. This session covers how to develop, implement, measure, and manage a cross-functional program with goals and metrics that map to impact and track to ROI. Participants will get the inside scoop on finding/ activating brand evangelists, getting competitive intelligence, managing resources/time, while boosting conversions.
There are a couple of important reasons why social is important for brands:
* people, collectively and one on one, have all sorts of conversations, public, internal, private. Part of those conversations is the fact that they buy based on beliefs -- yours. Do they connect with theirs?
* a brand is a person's gut feeling about a product, service, or organization. It's individual, and it's based on emotions and not driven by your messages.
* more and more people are online. You can discover what they do there, depending on who your customers are.
Here are some ideas of how you can think through developing, implementing, managing and measuring a social media program.
The differences between PR and propaganda. PR *does* bear some elements of propaganda. Manipulation, for example. Be honest: PR people are looking for a given outcome. That's why you were hired. So you have to look at the other elements of propaganda and avoid them - coercion, selective presentation of the facts, insistence on only ONE conclusion, broadcasting, or outright falsehood. There are probably more.
Learn how your online footprint can and does contribute to creating a searchable brand impression through interaction. What are the top 5 questions you should think about to go from word of mouse to word of mouth? How do you come across in real life? Find out how to construct your participation ecosystem and what matters in networking.
Writing Engaging Content for the Next Web and the Socializing of Information
Content-centered marketing is undergoing a transformation, one where the content is moving from:
- promotional to non-partisan - some call it thought leadership.
- highly-controlled to less-controlled - more legos than logos.
- occasional to ongoing - life stream your business.
- corporate voice to authentic, personal voice. Who should embody the voice of the company?
- one-way to conversational.The one overarching concern remains that of message consistency - and effectiveness.
How do you keep that with such a messy medium that is conversation? Learn how losing control of your content is the best thing that could happen for your business.
Social Media Ménage à Trois: Advertising-Marketing-PR - Advertising is good at creative, public relations is good at relationships and marketing is good at sales. Hear representatives from each of these three worlds discuss how working together can yield much better social media campaigns than any one can accomplish on its own.
With the help of social media, candidates can really build a portfolio of references and work. That digital imprint can be searched and discovered by companies and headhunters alike. Both are increasingly using social media and networks to recruit candidates.
It's the age of the customer. How can marketers provide a better user experience? They need to learn to see the world from their customers' point of view and become part of the community they serve.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. “The question marketers need to ask is what they are going to do with all these new fans and followers. How will having someone as a fan or follower fundamentally improve the relationships between the brand and the customer?” − Paul Adams, Social Circles ttp://www.flickr.com/photos/roberto_ferrari/148365114/
3. “... although so much of this advice and comment is truly fantastic, the flip-side is that within all the rush and deluge we are sometimes accepting and sharing – at speed and at face-value – assertions that maybe should bear closer examination and qualification.” − Emma Cookson, Chairman BBH, NY http://www.flickr.com/photos/25533361@N00/2540049564/
4. “Whether you're a big or small company, if you're going to build a big new business going forward, you'll do it by redefining a market that exists at the intersection of media and technology.” − Anil Dash http://www.flickr.com/photos/cittadimodena/5082888003/
5. “It’s a reactive thing, like a Geiger counter; you click whenever you come close to whatever you were built to do.” − Stephen King http://www.flickr.com/photos/cittadimodena/5081618996/
6. “What is the most important part of the marketing mix that is essential to ensure a better chance of success in the marketplace?... it is ownership of a point of view.” − Siddarth Banjeree, Unilever Asia http://www.flickr.com/photos/coffeegeek/218285119/
7. “The winner is the chef who takes the same ingredients as everyone else and produces the best result.” − Edward de Bono http://www.flickr.com/photos/hotelrealfini/3485256739/
8. “Well done is better than well said.” − Benjamin Franklin http://www.flickr.com/photos/cittadimodena/5367178572/
9. “His job was to be alive to detail.” − from The Big Short by Michael Lewis Limone, Garda Lake, by Mom
10. “Most people think the way you figure [ideas] out is doing a focus group. But the really really successful ones are ones people never thought they wanted. Figure out a way to delight the consumer; You need to figure out what it is. Then use the focus group to see if you’re crazy.” − Notes from a talk by Jonathan Kaplan, founder and chief executive of Pure Digital http://www.flickr.com/photos/benno89/4561818630/
11. “It’s not typically the wickedness of leaders (or of boards) that gets companies into trouble. It’s their failure to effectively manage the wickedness of the problems they face — problems that resist obvious solutions. Wicked problems are being tossed up by the exploding complexity of our modern world — complexity originating from the increasing interconnectedness of everything we do.” − Ted Casby http://www.flickr.com/photos/cittadimodena/5053967249/
12. “Awesome is always scary. The vast chasm between really good and extraordinary is filled with fear. If you push yourself to the extent that you’re deeply uncomfortable, you’ll be fine; if you’re comfortable, you’re not pushing hard enough.” − Ben Malbon, Google Creative Lab http://www.flickr.com/photos/annalibera/4273765471/
13. “Out there in some garage is an entrepreneur who’s forging a bullet with your company’s name on it.” − Gary Hamel http://www.flickr.com/photos/smashz/2907468298/
14. “Advertising is as close to a performing art as it gets in business. And as any dancer or actor or singer will tell you, even the most brilliant careers are riddled with booby traps, things that can blow a dream apart worse than a Claymore mine in a shopping mall. Advertising is like that. There will be times when it tries to dishearten you. Discourage you. Break you… Love the triumphs. Love the disappointments. The ups and the downs, the sweet and the bitter … Whether it comes to life or not is up to you.” − Inspirational article by Ernie Schenck about a career in Advertising http://www.flickr.com/photos/zakmc/3645953615/
15. “Social networks are not channels for advertisers or for the adverts/memes you, your clients or any of your so-called ‘influentials’ create, social networks are for all of the people who participate in the network... Social networks are not best understood as channels down which folk send things; social networks are webs from which members pull down learning (from each other).” − Mark Earls, Herd http://www.flickr.com/photos/cittadimodena/4992176095/
16. “Critics are like eunuchs in a harem. They're there every night, they see it done every night, they see how it should be done every night, but they can't do it themselves.” − Brendan Behan (quoted by Gyles Brandreth in *Theatrical Disasters*) http://www.flickr.com/photos/soldon/5347226217/
17. “Almost nothing worthwhile is easy, and it’s hard to just jump in and be good at something difficult right off the bat… ‘Get big and popular, then just flip the switch and start making money when we feel like it’. There is no switch. The only reliable way to succeed at anything is to actually do it, repeatedly, with concentrated effort. True for individuals, and true for organizations. Athletes, artists, businesses.” − John Gruber in Cutting That Cord http://www.flickr.com/photos/kompott/491104255/
18. "Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them." − W. Edwards Deming http://www.flickr.com/photos/roberto_ferrari/5743805104/
19. “Digital is not about the tools. […] it's always good to think about digital as a network of relationships made both of behaviors and technology. Then it's possible to explore how make some relationships visible, how to create new relationship between people, how to create a new relationship between people and products or between people and the brand, how to amplify/improve existing relationships or how to simplify them.” − Ana AndjelicI [love] marketing http://www.flickr.com/photos/chrisjohnbeckett/310521494/
20. “Quality is remembered long after the price is forgotten.” − Gucci family slogan http://www.flickr.com/photos/ericperrone/419764729/
21. “All organizations are in need of strength, resilience, and endurance not just start ups. ” − Valeria Maltoni, Conversation Agent http://www.flickr.com/photos/zincofoto/2345410082/