Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
Event Streams: Outlook and Use of Social Media
1. Event Streams:
Outlook and Use of Social Media
Nurain Alicharan, Elana Benn, Anik Das, Rachel
Hogue, Lara Tiffany
2. Overview
Video production house based in
Atlanta, Georgia
Specializes in corporate video for online
distribution.
10 member team
Present in major levels of social media
3. Overview cont
They hope to gain a larger following of
fans and keep them engaged
Hope that their social networking
differentiates them from competitors
Want to be the leader in video
production for Atlanta
4. Traffic Stats Funnel
Part of Funnel Analytics Data
mouth Traffic Rank 1,832,248
step 2 Reach Percentage 0.01%
step 3 Pageviews Percentage 0.00%
Daily Pageviews per
step 4 User 1.5
step 5 Bounce Percentage 65.60%
5. Search Traffic Funnel
Part of Funnel Analytics Data
mouth Audience- U.S. percentage 100%
step 2 Global Traffic Rank 1,832,248
step 3 Rank in U.S. 564, 290
6. Increase in SEO
We analyzed with multiple tools based
on their website, FB, twitter, and
YouTube pages.
Used SemRush to show us where Event
Stream is now and where they want to
be.
Keyword search is an important aspect
part of increasing SEO
Notice most key words were of industry
not of the company
7. Increase in SEO cont.
In a Google search, Event Streams comes
up when searching “Video streaming
Atlanta” and “Live webcasts Atlanta” but
on bottom of the page.
The website is simple but could use more
videos to demonstrate the brand
Twitter and Facebook used but sparcely
8. SWOT Analysis
Strengths: Weaknesses:
Well laid out, easy to Hard to find if you
navigate site. good meta Google keywords. They
description and title tag. come up for certain
phrases
Opportunities: Threats:
EventStreams’ strong social Competitors have better
media presence and non- SEO, but this can be
profit work may allow for improved.
WOM marketing.
9. Digital Audit of Competitors
Used three companies to compare based
on keyword search “Atlanta corporate
videos”:
Atlanta Business Video
Digital Video Production
Blue Marble Media
10. Digital Audit Cont.
Based on Mark Smiciklas, a digital
strategist.
Reach
Architecture
Content
Conversion
Integration
Measurement
12. Architecture
How well connected the companies are
to their social media
ABV-simple easy to use, easy to connect to social media
BMM- very simple contact page, hard to find social media
DVP- like BMM
ES-great contact page, social media connections!
14. Conversion
Comparing data by using funnels of how
they reach potential clients.
Used Facebook and youtube
In comparsion, ABV was the closet to
Event Streams
17. Integration
How well connected their social media is
to one another
ABV and EV were well connected easy to
find, FB, Youtube, and Twitter
BMM and DVP not so much
18. Measurements
Comparing the data
In general, Event Streams and Atlanta
Business Video are similar in the social
networking market
Blue Marble Media and Digital Video
Production lag behind
19. Channels Data Analysis
Wanted to evaluate the effectiveness of
Event Stream’s current SEO
Used Seomoz toolbar, Ispionage
Page Authority: predicts likelihood of a
page to rank well in search results. Score;
47
20. Channel Data Analysis cont.
Ispionage.com- determine effective
keywords
Recommended “event stream” and “live
streaming Atlanta”
Showed “corpoate video production
atlanta searched less than 50 times
Showed “video production atlanta”
search 2900+
23. Use of Facebook
Updates 3-8 times a month
Is increasing, with pictures and videos
Recommend more videos on what the
company does and depict the human side
of the company
24. Use of Twitter
Sentabout 10-20 tweets per month
Most useful social site
Few links go directly there
Can use more trending key words
25. Use of Blog
Updated 1-5 a month concerning their
projects
Could be used more to show the human
side of Event Streams
The blog can help demonstrate the
benefits of the company
27. Conclusion
More optimization of SEO
Comparable to competitors in terms of
use of social media
Use social media more
Integrate the use of social media
Use social media to reach more clients
In the right direction!
28. Special Thanks
We want to personally thank Lawson
Cox for coming to watch this
presenation.