The document provides an introduction to social media marketing, emphasizing its evolution and the importance of understanding market segmentation and consumer behavior. It discusses various platforms like Facebook, Twitter, and LinkedIn, highlighting their user statistics and the significance of engaging with online communities. The document outlines strategies for effective social media marketing, including relationship building and content creation, while recommending tools for monitoring online activity.

1. JOIN THE REVOLUTIONIntroduction to Social Media MarketingHAVE QUESTIONS? ON TWITTER: USE #ARVet We WILL GET your Questions Answered

2. Getting our HEADS Around Internet Marketing

3. Market SegmentationTarget MarketsInformation ChannelsTarget Needs/WantsCrafting Compelling MsgAnalyzing ResultsTime ManagementEffective MarketingFundamentals of Effective Marketing Have NOT ChangedPopulation of UsersTarget Group(s)

4. The ElephantCash RegisterWeb SiteOutbound MarketingInbound MarketingPrint AdvertisingMail MarketingTrade ShowsE-Mail MarketingRadio/Cable/ TVBlogsSEOSMOPermission E-MailLocal Search

5. FacebookTwitterLinkedInSlideshareFlickrPhotobucketFriendfeedDiggGoogle BuzzYouTube

6. Customer Involvement has changedPotential Customers NOW Find You (maybe)Population of UsersCHANGE: Customers have made critical decisions BEFORE they actually contact youCustomers now begin search for information on line Includes B2BReview WebsitesRead BlogsRead CommentsPoll Friends on lineConduct LOCAL SearchTarget Group(s)http://www.google.com/

7. NEW CONSUMER INTERNET USERShttp://www.pewinternet.org/Trend-Data/Whos-Online.aspx

8. THE PROBLEM

9. What Is Social Media Marketing?

10. ANY media sent out through social interaction that is created to be shared FREELY among communityCan beUser created videoAudioText MultimediaThat is SHARED IN SOCIAL ENVIRONMENTTerm to describe the use of:Social networksOnline communitiesBlogsWikisFor the purpose of:MarketingSalesPublic RelationsCustomer ServiceSocial Media Is Social Media Marketing Is:So What Is Social Media Marketing?

11. Includes:Writing content of value to reader (articles, video, podcasts, etc.)Engages online communities to create exposure, opportunities and sales causing increased trafficProcess of Generating interest and Excitement by the on-line community about your brandBOTTOM LINE: Social Media Marketing is about RELATIONSHIP BUILDINGPROVIDING VALUE TO YOUR COMMUNITYSHARING INFORMATION SOCIAL MEDIA MARKETING

12. FacebookTwitterLinkedInYouTubeThe Big Four

13. FACEBOOK STATSWhy it is the 1,000 pound Gorrilla500 million users41.6% all US on Facebook980,000+ Arkies on FB that’s 1 out of every three you meet on the street!300,000 small business pages800,000 organization pages

14. Facebook Pages: Landing TabsGrab Your Audience's Attention!- Static FBML - Photobucket - Basic HTML/CSS -

15. Micro Blog 140 characters34.3 million in USFastest Growing Segment Age 35-49B2B Heavy UsersTwitter

16. linkedIn19.3 Mil in US41.6 Mil World WideAllows connections with others in Industry

17. Youtube111 Million users in US2nd Highest Search EngineAverage of 2 BILLION views per dayAverage user spends 15 minutes per day on YouTubeMore video UPLOADED to YouTube in 60 days than all 3 major networks created in 60 YEARS

18. 1st Find out where the “action is” in your industry or by your customersSET UP LISTENING POSTS TO G2 the Virtual Landscape before you LeapTHREE TOOLS TO “GET IN THE GAME”Google Alerts http://www.google.com/alertsSocial Mention http://www.socialmention.comAddictomatic Inhale the Web http://www.addictomatic.comMonitoring the web

19. http://www.google.com/alerts

20. www.google.com/reader

21. Social Mention

22. Social Mention

23. http://search.twitter.com

24. www.linkedin.com/answers

25. SET UP LISTENING POSTS FOR KEY WORDS ABOUT:You and Your BusinessKeywords your Potential Customer Might Use in SearchYour CompetitionSTART ANALYZING THE SOCIAL SITES THAT HAS THE MOST TRAFFIC IN YOUR AREA OF INTEREST AND JOINJoin in on ConversationsJoin Groups Relevant to you, your interest or your industry and get involveWATCH what others in your industry are doing (GOOD & BAD)See HOW they are interacting with their fans/friends/followers, etc.USE SEARCH FEATURES IN FACEBOOK, TWITTER, YOUTUBE, FRIENDFEED, SLIDESHARE to search for InformatoinSo where now?

26. If not already on join:FACEBOOK PROFILES http://www.facebook.comSET UP TWITTER ACCOUNT http://www.twitter.comSET UP LINKEDIN ACCOUNT http://www.linkedin.comSet up basic accounts find some folks to interact with and watchFind people in your industryFind groups in your industryAND OBSERVE…JOIN IN ON CONVERSATIONS…ASK QUESTIONSSET UP YOUR ALERTS AND START WATCHING THOSEGetting started

27. TIME MANAGEMENTYou CANNOT Jump into all social sites immediatelyPace YourselfAllocate some time each day to:RESEARCHREAD COMMENTSMAKE COMMENTS & ASK QUESTIONSSEE HOW EXISTING BUSINESSES ACTINTEGRATE 1 SOCIAL SITE INTO YOUR MARKETING AT A TIMECONSISTENCY IS THE KEYSome social Media Tools (Advanced)Social Oomph http://www.socialoomph.comHootSuitehttp://www.hootsuite.comTweetDeckhttp://www.tweetdeck.com

28. May have to RETHINK How You Have Marketed in the PASTSOCIAL MEDIA MARKETING IS SOCIALNo Room for:SPAMMING FOLLOWERS/FRIENDS/LIKERSBLATANT ADVERTISING CONSTANTLY“USED CAR SALES TACTICS”BASICALLY: REMEMBER WHAT MOM SAID:PLAY NICE! MAKE FRIENDS! BE VALUABLE!Social media marketing

29. Now That Your Brain Hurts...Go Have Some Fun!bSilerCONNECT WITH ME—LET’S GET SOCIALFacebook Page http://www.facebook.com/asu.sbtdcFacebook Profile http://www.facebook.com/herb.lawrenceTwitter http://www.twitter.com/asbtdc_asuLinkedIn http://www.linkedin.com/in/asusbtdcE-mail hlawrenc@astate.eduASU Small Business Blog http://www.asbtdc-asu.com

30. Quantcast.com http://www.quantcast.comFacebook 101 for Business: Your Complete Guide http://www.socialmediaexaminer.com/facebook-1-1-business-guide/How to Prospect using LinkedIn and Twitter http://www.socialmediaexaminer.com/prospect-for-business-connections-using-linkedin-and-twitter/VIDEO ON YOUTUBE SOCIAL MEDIA REVOLUTIONhttp://www.youtube.com/watch?v=lFZ0z5Fm-Ng(Turn the volume up, sit back and listen: If you aren’t convinced that Social Media Marketing IS THE FUTURE you didn’t have the music up loud enoughAdditional Resources