This document summarizes quotes from the 2010 South by Southwest (SxSW) conference compiled by Valeria Maltoni. It contains over 20 quotes from speakers at the conference on topics related to social media, mobile applications, online communities, and information sharing. The quotes are attributed to individuals like Chris Messina, Clay Shirky, Ze Frank, Robert Scoble, Adrian Ho, and others. Each quote is accompanied by a related photo from Flickr.

1. SxSW 2010
compiled by Valeria Maltoni
Conversation Agent
www.conversationagent.com
@ConversationAge
http://www.flickr.com/photos/jstorerj/4435006415/

2. “Connections happen through shared objects.”
− Chris Messina
http://www.flickr.com/photos/splorp/3380364277/

3. “Institutions will try to preserve the problem
to which they are the solution.” − Clay Shirky
http://www.flickr.com/photos/splorp/3381279738/

4. “Over the creative life you have this long conversation
with yourself.” − Ze Frank
http://www.flickr.com/photos/gtmcknight/168100080/

5. “On my screen 17 people have checked in on
@foursquare in past 30 mins while only eight have on
@gowalla.” − Robert Scoble
http://www.flickr.com/photos/retrocactus/3359537702/

6. “The primary benefit of an application is to change behavior
without telling you to change behavior.” − Adrian Ho
http://www.flickr.com/photos/cc_chapman/3366363645/

7. “Whatever you do on a mobile platform has to be
social.” − Shiv Singh
http://www.flickr.com/photos/stuckincustoms/2258004241/

8. “I’m a keynote, in my own mind.” − David Armano
http://www.flickr.com/photos/stewtopia/3355240775/

9. “ The big fear of any company is a massive and widespread
crisis. Having relationships ahead of time, both external and
internal is critical.” − Kami Huyse
http://www.flickr.com/photos/lanbui/3363936086/

10. “Because everyone has an audience, the game is changing
dramatically. Everyone has a voice.” − Gary Vaynerchuck
http://www.flickr.com/photos/lanbui/3363130925/

11. “Given the choice between talking with people at the
coffee shop and listening to people talk from a stage, I
usually choose the coffee shop.” − Chris Guillebeau
http://www.flickr.com/photos/11208647@N07/3380704756/

12. “Thank you for being here.” − Liz Strauss
http://www.flickr.com/photos/toprankblog/4434495708

13. “The main interactive attraction this weekend is
something that they're calling Screen Burn Arcade. It's
a huge exhibition room and there's going to be a video
game tournament held there.” − Liane Hansen, NPR
http://www.flickr.com/photos/peterandersen/3354154639/

14. “We are wildly public with what we are doing online.
But at the end of the day, there is a real world.” −
Brian Solis
http://www.flickr.com/photos/mattanium/3365263229/

15. “We’ve always held it important to make Twitter reach the
weakest signals in the network.” − Ev Williams
http://www.flickr.com/photos/ekai/3369029399/

16. “Information creators are also slowly beginning to come
around to the long-term ROI of delivering context as well.”
− Matt Thompson
http://www.flickr.com/photos/peterandersen/3354154449

17. “We need to strip out some of the entertainment value
and get back to sharing our big ideas, our golden thoughts.”
− Chris Brogan
http://www.flickr.com/photos/marcberryphotos/3354522334/

18. SxSW 2010
compiled by Valeria Maltoni
Conversation Agent
www.conversationagent.com
@ConversationAge
http://www.flickr.com/photos/kk/113472455/