Fresh Start for Heart Health is a 12-week curriculum to help consumers improve their heart health through diet, exercise, and stress management. It includes weekly newsletters, action plans, meal plans, exercise plans, videos, articles and other materials on themes like "Heart-Smart Carbs." Participants first learn how small lifestyle changes can benefit heart health before focusing on diet, exercise, and supportive habits. The program aims to support, inspire and empower users through encouragement, recipes, quizzes and a focus on building self-efficacy to drive behavior change. The content is tagged to enable personalization based on individual experiences, lifestyles and preferences.

1. C O N T E N T F O R B E T T E R L I V I N G
P R O D U C T
n A curated 12-week
curriculum, delivered
in digestible weekly
themes (e.g., “Heart-
SmartCarbs”)
n Weekly turnkey
e-newsletters to drive
engagement
n Empowering action
plans
n Meal plans (with
shopping lists) and
exercise plans for all
experience levels
n Weekly videos
hosted by a
Fresh Start coach
(Premium package)
n Articles, slide shows
and videos curated to
weekly themes
n Quizzes and self-
reflective prompts
n Cookbooks and
posters (PDF
downloads)
to incentivize
engagement
n Content and user
experience strategy,
including experience
map
n Pre- and post-
surveys (to measure
changes in attitudes
and behaviors)
High cholesterol. High blood pressure. A family history of heart disease. A person
with any of these risks may receive a prescription to eat healthier and exercise more, but
where to begin? Fresh Start for Heart Health walks consumers through the journey of
eating better, moving more and stressing less—all in the name of a healthier heart.
Phase into Heart-Healthy Living
Before diving into nutritional nitty-gritty
(Less sodium! More fiber!), participants gain
an understanding of how even small lifestyle
changes can improve heart health. They
learn to tap into personal motivators and
set attainable goals. Then, the focus shifts
to diet and exercise, followed by modules
on supportive habits, including stress
management.
Supportive, Inspiring, Empowering
Fresh Start for Heart Health supports people
with friendly advice and simple tools that
make changing habits easier and more
rewarding. It inspires with delicious recipes,
encouragement and support. It empowers
via quizzes and challenges that build self-
efficacy—that “I Can Do It” attitude that
predicts behavior-change success.
Primed for Personalization
Robust tagging, applied to the content
of our Fresh Start “program in a box,”
enables personalization—to an individual’s
experience, lifestyle and preferences.
Our content strategy, user experience
design and technology teams work with
agencies and brands to ensure smooth
implementation.
Fresh Start for Heart Health
FRESH START FOR HEART
HEALTH INCLUDES:
Ask us about
our Fresh Start
programs for
Diabetes and
Weight Loss.
Contact us to learn more:
David Gray, Director,
Business Development,
david.gray@meredith.com
603.903-1899 p | 203.313.2512 m