Meredith COntent Licensing has a vast amount of high quality pregnancy and parenting content and related programs available for license to help enhance your own programs.
Young Parents Festive Pack (Dec17-Jan18)SPH Magazines
This document provides information about No. 1 Parenting Magazine in Singapore, including its readership profile, digital and print reach, events and initiatives. It summarizes the magazine as the number one trusted parenting resource for 30 years, with a monthly print readership of 22,000 and digital readership of 20,000. The typical reader is a 34-year-old woman with a monthly household income over $8,000. The document also outlines the magazine's online, social media and event presence, and includes advertising package details.
Coupons4Giving - Social media for non-profits introductionKevin Hayes
The document discusses how non-profits and corporations can effectively use storytelling on social media. It notes that non-profits already have interesting stories to share, should celebrate their audiences, appeal to people's emotions with their stories, focus on sharing their values rather than just one message, and avoid being rude as that does not promote their brand well. The document is written by Kevin Hayes, a digital media strategist at Communicatto, and provides his Twitter contact for further information.
At EverydayFamily our goal is to do far more than just drop your ad into rotation. Moms don’t respond to a one-size-fits-all approach, and neither do our marketing partners. A marketing campaign demands a clear understanding of our clients’ goals, needs, and objectives in order to be successful. With this mindset, along with our unique expertise in the pregnancy and mom market, we work in concert with our marketing partners to create bespoke solutions, specifically tailored to your brand, thereby yielding a strong ROI.
Words To Grow On is a social enterprise that aims to improve early childhood development by creating products and services informed by research in adult learning, early childhood development, and neuroscience. The company is developing evidence-based interventions such as a mobile audio coaching app and personalized development plans for parents. Their primary market is lower-middle and middle class mothers of children aged 0-3 in the U.S. The company plans to engage customers through creative "Heart to Heart" home events that educate parents and build community while also being fun experiences. They will offer proprietary products and curate other companies' products to include in their offerings as well.
Meredith content licensing food and recipe contentDavid Gray
Meredith food and recipe content resources are unmatched in the industry. Consider the many advantages of licensing best of breed food and recipe content from America's most trusted brands.
At The Table Public Relations is a food focused PR and Marketing firm that creates awareness for our clients.
We Exist to Communicate About Food. Whether it is from the perspective of the store who sells it, the ingredients its made from, the tools used to prepare it, the recipe, the chef or the restaurant who serves it, we are always At the Table.
This is our brand book. Let us help you with your brand.
The document summarizes the activities and achievements of NCT, the UK's largest charity for parents, in 2009-2010. It highlights that in that period:
- NCT supported over 117,000 parents through 317 branches and over 1,000 practitioners.
- There was a 40% increase in active volunteers and over 1.8 million visits to their website.
- 380,000 parents received information sheets and 715 health professionals received training.
- The document sets out NCT's vision to support 20 million parents by 2020.
The best early childhood education provided by Deni Kids Choice in NSW. Affordable child care management services. For more information visit our website.
http://granville.kidschoice.edu.au
Young Parents Festive Pack (Dec17-Jan18)SPH Magazines
This document provides information about No. 1 Parenting Magazine in Singapore, including its readership profile, digital and print reach, events and initiatives. It summarizes the magazine as the number one trusted parenting resource for 30 years, with a monthly print readership of 22,000 and digital readership of 20,000. The typical reader is a 34-year-old woman with a monthly household income over $8,000. The document also outlines the magazine's online, social media and event presence, and includes advertising package details.
Coupons4Giving - Social media for non-profits introductionKevin Hayes
The document discusses how non-profits and corporations can effectively use storytelling on social media. It notes that non-profits already have interesting stories to share, should celebrate their audiences, appeal to people's emotions with their stories, focus on sharing their values rather than just one message, and avoid being rude as that does not promote their brand well. The document is written by Kevin Hayes, a digital media strategist at Communicatto, and provides his Twitter contact for further information.
At EverydayFamily our goal is to do far more than just drop your ad into rotation. Moms don’t respond to a one-size-fits-all approach, and neither do our marketing partners. A marketing campaign demands a clear understanding of our clients’ goals, needs, and objectives in order to be successful. With this mindset, along with our unique expertise in the pregnancy and mom market, we work in concert with our marketing partners to create bespoke solutions, specifically tailored to your brand, thereby yielding a strong ROI.
Words To Grow On is a social enterprise that aims to improve early childhood development by creating products and services informed by research in adult learning, early childhood development, and neuroscience. The company is developing evidence-based interventions such as a mobile audio coaching app and personalized development plans for parents. Their primary market is lower-middle and middle class mothers of children aged 0-3 in the U.S. The company plans to engage customers through creative "Heart to Heart" home events that educate parents and build community while also being fun experiences. They will offer proprietary products and curate other companies' products to include in their offerings as well.
Meredith content licensing food and recipe contentDavid Gray
Meredith food and recipe content resources are unmatched in the industry. Consider the many advantages of licensing best of breed food and recipe content from America's most trusted brands.
At The Table Public Relations is a food focused PR and Marketing firm that creates awareness for our clients.
We Exist to Communicate About Food. Whether it is from the perspective of the store who sells it, the ingredients its made from, the tools used to prepare it, the recipe, the chef or the restaurant who serves it, we are always At the Table.
This is our brand book. Let us help you with your brand.
The document summarizes the activities and achievements of NCT, the UK's largest charity for parents, in 2009-2010. It highlights that in that period:
- NCT supported over 117,000 parents through 317 branches and over 1,000 practitioners.
- There was a 40% increase in active volunteers and over 1.8 million visits to their website.
- 380,000 parents received information sheets and 715 health professionals received training.
- The document sets out NCT's vision to support 20 million parents by 2020.
The best early childhood education provided by Deni Kids Choice in NSW. Affordable child care management services. For more information visit our website.
http://granville.kidschoice.edu.au
This document summarizes the evolution and work of an organization that provides support for parents of premature babies. It discusses:
- How the organization started in 2009 and has since expanded its initiatives to include advocacy and research to improve preemie outcomes in addition to direct support.
- The need for donations and other assistance to help reach more preemie parents and support advocacy/research opportunities.
- How donations of any size can help the organization continue supporting parents through one of the most difficult experiences they will face.
This document provides information about Tinies childcare services in partnership with David Lloyd Kids. It summarizes Tinies' philosophy of providing a safe, caring and stimulating environment for children to explore and develop. It also outlines the standards and policies around staffing, health and safety, meals, parental involvement and expectations. Key points are that Tinies aims to nurture each child's unique skills and personality through play-based learning, maintains high standards of care through qualified and trained staff, and partners with parents in children's development.
Affordable Children Learning and Development Centre in DeniliquinKidschoice1
If you are searching affordable children learning and development centre in Deniliquin. Deni Kids Choice Provides Best and affordable childcare management centre. Visit and contact us. For more information visit our website.
What does a PR company actually do? This is our winning formula. Our set-up and a couple of case studies to set the scene. No jargon. Just straight talking, creative work.
This document discusses Angelika Michelman's real estate team and their commitment to giving back to the community. Specifically, they aim to donate a portion of their proceeds from real estate transactions to SickKids Hospital. The team has developed a program to quickly get cash offers on homes at market value. They are seeking referrals from friends and associates who may be considering a move. The author also shares her personal experience with SickKids Hospital helping her son recover from an undiagnosed illness, expressing gratitude for their work and emphasizing the importance of donations to support the foundation.
The document summarizes the activities and achievements of the NCT charity in 2009-2010. It discusses that the NCT supported over 100,000 parents through 317 branches and over 1,000 practitioners. It also details increases in volunteers, website visits, training programs for health professionals, and distributions of informational materials. The document concludes by envisioning the NCT's 2020 strategy to support 20 million parents by focusing on confident parents, supportive services, positive perceptions of parenting, high-quality information, and organizational efficiency.
Children are at the heart of everything the local authority does. They provide high quality, child-centered, and effective services that are reflective and responsive to change. They work with families and focus on outcomes to deliver impactful services around children and families.
Content Marketing program for healthcare hospitals. This is a proven content marketing playbook for healthcare providers and hospitals. Useful for marketers working in health care organizations who want to implement digital marketing.
This document discusses embracing partnerships between childcare centers and families. It identifies potential barriers to partnerships, such as language barriers or families having additional needs. The document emphasizes the importance of gaining different perspectives and considering families' viewpoints. It provides questions families may have about communication and involvement in the childcare center. Finally, it discusses strategies childcare providers can use to embrace partnerships through their policies, environment, interactions with families, and programming. This includes making families feel welcome, sharing information, and encouraging participation.
Integrated Marketing Plan - M.S. IMC Capstone Project - St. Jude Children's H...Laura Pearson
Comprehensive, $15 million marketing campaign proposal on behalf of St. Jude Children's Research Hospital. The IMC plan includes market research, strategic communication and media planning, copywriting, designing, budgeting, and measurement of an annual plan targeted to high school students in the United States.
This campaign was selected among the top four in my class, featured on the West Virginia University website and shared with marketing executives at St. Jude.
Mother Goose Media has produced magazines in South East Queensland for over 10 years, starting with Kids on the Coast magazines and now Kids in the City magazine in Brisbane. They have become a trusted resource for parents through their print publications, extensive social media presence, events, and digital communities. The company connects with parents in ways that few others can by inspiring, informing, and educating through their magazines and online platforms.
Putting the wow into your school's wom, NYSAIS PresentationRick Newberry
This presentation was presented at the NYSAIS Conference at Mohonk Mountain House in April 2014. During this presentation, I discuss a primer on word of mouth marketing, eight drivers of word of mouth, 15 strategies to implement at your school, example word of mouth marketing campaigns and a review of the top NYSAIS websites that tell their school's story online.
The document discusses branding and social media strategies. It provides statistics about Facebook, Twitter, and YouTube users. It emphasizes the importance of having a clear brand with strong messaging and visuals before engaging in social media. It discusses creating a "brand prism" to define the brand's appearance, personality, values, and relationships. It provides an example of a brand prism and suggests broadening the brand by thinking outside the box and delivering a total customer experience. The document outlines best practices for mastering messaging through creating a clear main message and supporting points in a "message triangle" format.
Putting the WOW into your School's WOM, ADVIS PresentationRick Newberry
This document discusses strategies for driving word-of-mouth (WOM) marketing at schools. It begins with an overview of WOM marketing and the factors that drive WOM, such as satisfaction, quality, passion, loyalty and trust. It then provides 15 specific strategies schools can use, such as developing a WOM marketing plan, using parent advocates, capturing memorable moments, and measuring customer satisfaction. Examples are given of schools that have implemented successful WOM campaigns. In conclusion, the document stresses that schools need a WOMbound marketing strategy to maximize referrals from existing parents and students.
Redefining data: From obstacles to ultimate tool, Glossy Hot Topic: Data Stra...Digiday
The document discusses how Meredith Digital uses data to understand consumers and their interests and intent across multiple brands. It provides examples of how Meredith captures data on consumer profiles, actions, and behaviors from various sources and uses that data to generate insights, target audiences, understand consumer journeys, and drive personalized experiences. These data-driven strategies help inform client strategies, increase engagement, and directly impact Meredith's business through increased response rates, subscriptions, and consumer revenue.
This document summarizes an integrated marketing campaign plan for Auntie Anne's pretzels. The goal is to increase in-store sales by boosting awareness and foot traffic. The target audience is "spontaneous snackers", particularly millennial women, who value freshness, authenticity and indulgence. The campaign strategy positions Auntie Anne's as unexpectedly fresh, making indulgence feel right. Tactics include social media promotions, earned media, outdoor, digital and online radio ads. The budget allocates most funds to digital and outdoor advertising. Performance will be measured by sales, app usage, impressions and redemptions.
This document summarizes an integrated marketing campaign plan for Auntie Anne's pretzels. The goal is to increase in-store sales by boosting awareness and foot traffic. The target audience is "spontaneous snackers", particularly millennial women, who value freshness, authenticity and indulgence. The campaign's big idea is that Auntie Anne's offers unexpectedly fresh pretzels that make indulgence feel right. Tactics include social media promotions, earned media, outdoor, digital and online radio ads. The budget allocates most funds to digital and outdoor advertising. Performance will be measured by sales, app downloads, impressions and redemptions.
Completely KIDS provides after-school and summer programs, weekend meals, and family support programs to empower children and families in poverty. In 2014, they served over 1,800 youth, provided over 17,000 weekend meals, and strengthened over 100 families through case management and parenting classes. Completely KIDS expanded several programs, improved academic outcomes for youth, and ended the year financially strong due to donor support.
The document summarizes the activities and accomplishments of Completely KIDS, a nonprofit organization that provides programs to empower children and families, for the year 2014. Key points include:
- They served over 1,800 children through after-school and summer programs, providing nutritious meals, academic support, and developing social-emotional skills.
- The Weekend Food Program provided over 17,000 bags of food to families.
- Programs were expanded to serve more children, including 220 additional children in after-school programs.
- A new group learning curriculum was implemented and parent engagement programs were strengthened.
Meredith Content Licensing curates over 15,000 recipes, 5,000 articles, slideshows and videos from trusted Meredith media brands to deliver multi-channel content solutions for web, email, social media and print. They offer broad usage rights to their extensive libraries and provide content strategy, customization and regulatory support to help clients meet business goals and engage audiences.
This document summarizes the evolution and work of an organization that provides support for parents of premature babies. It discusses:
- How the organization started in 2009 and has since expanded its initiatives to include advocacy and research to improve preemie outcomes in addition to direct support.
- The need for donations and other assistance to help reach more preemie parents and support advocacy/research opportunities.
- How donations of any size can help the organization continue supporting parents through one of the most difficult experiences they will face.
This document provides information about Tinies childcare services in partnership with David Lloyd Kids. It summarizes Tinies' philosophy of providing a safe, caring and stimulating environment for children to explore and develop. It also outlines the standards and policies around staffing, health and safety, meals, parental involvement and expectations. Key points are that Tinies aims to nurture each child's unique skills and personality through play-based learning, maintains high standards of care through qualified and trained staff, and partners with parents in children's development.
Affordable Children Learning and Development Centre in DeniliquinKidschoice1
If you are searching affordable children learning and development centre in Deniliquin. Deni Kids Choice Provides Best and affordable childcare management centre. Visit and contact us. For more information visit our website.
What does a PR company actually do? This is our winning formula. Our set-up and a couple of case studies to set the scene. No jargon. Just straight talking, creative work.
This document discusses Angelika Michelman's real estate team and their commitment to giving back to the community. Specifically, they aim to donate a portion of their proceeds from real estate transactions to SickKids Hospital. The team has developed a program to quickly get cash offers on homes at market value. They are seeking referrals from friends and associates who may be considering a move. The author also shares her personal experience with SickKids Hospital helping her son recover from an undiagnosed illness, expressing gratitude for their work and emphasizing the importance of donations to support the foundation.
The document summarizes the activities and achievements of the NCT charity in 2009-2010. It discusses that the NCT supported over 100,000 parents through 317 branches and over 1,000 practitioners. It also details increases in volunteers, website visits, training programs for health professionals, and distributions of informational materials. The document concludes by envisioning the NCT's 2020 strategy to support 20 million parents by focusing on confident parents, supportive services, positive perceptions of parenting, high-quality information, and organizational efficiency.
Children are at the heart of everything the local authority does. They provide high quality, child-centered, and effective services that are reflective and responsive to change. They work with families and focus on outcomes to deliver impactful services around children and families.
Content Marketing program for healthcare hospitals. This is a proven content marketing playbook for healthcare providers and hospitals. Useful for marketers working in health care organizations who want to implement digital marketing.
This document discusses embracing partnerships between childcare centers and families. It identifies potential barriers to partnerships, such as language barriers or families having additional needs. The document emphasizes the importance of gaining different perspectives and considering families' viewpoints. It provides questions families may have about communication and involvement in the childcare center. Finally, it discusses strategies childcare providers can use to embrace partnerships through their policies, environment, interactions with families, and programming. This includes making families feel welcome, sharing information, and encouraging participation.
Integrated Marketing Plan - M.S. IMC Capstone Project - St. Jude Children's H...Laura Pearson
Comprehensive, $15 million marketing campaign proposal on behalf of St. Jude Children's Research Hospital. The IMC plan includes market research, strategic communication and media planning, copywriting, designing, budgeting, and measurement of an annual plan targeted to high school students in the United States.
This campaign was selected among the top four in my class, featured on the West Virginia University website and shared with marketing executives at St. Jude.
Mother Goose Media has produced magazines in South East Queensland for over 10 years, starting with Kids on the Coast magazines and now Kids in the City magazine in Brisbane. They have become a trusted resource for parents through their print publications, extensive social media presence, events, and digital communities. The company connects with parents in ways that few others can by inspiring, informing, and educating through their magazines and online platforms.
Putting the wow into your school's wom, NYSAIS PresentationRick Newberry
This presentation was presented at the NYSAIS Conference at Mohonk Mountain House in April 2014. During this presentation, I discuss a primer on word of mouth marketing, eight drivers of word of mouth, 15 strategies to implement at your school, example word of mouth marketing campaigns and a review of the top NYSAIS websites that tell their school's story online.
The document discusses branding and social media strategies. It provides statistics about Facebook, Twitter, and YouTube users. It emphasizes the importance of having a clear brand with strong messaging and visuals before engaging in social media. It discusses creating a "brand prism" to define the brand's appearance, personality, values, and relationships. It provides an example of a brand prism and suggests broadening the brand by thinking outside the box and delivering a total customer experience. The document outlines best practices for mastering messaging through creating a clear main message and supporting points in a "message triangle" format.
Putting the WOW into your School's WOM, ADVIS PresentationRick Newberry
This document discusses strategies for driving word-of-mouth (WOM) marketing at schools. It begins with an overview of WOM marketing and the factors that drive WOM, such as satisfaction, quality, passion, loyalty and trust. It then provides 15 specific strategies schools can use, such as developing a WOM marketing plan, using parent advocates, capturing memorable moments, and measuring customer satisfaction. Examples are given of schools that have implemented successful WOM campaigns. In conclusion, the document stresses that schools need a WOMbound marketing strategy to maximize referrals from existing parents and students.
Redefining data: From obstacles to ultimate tool, Glossy Hot Topic: Data Stra...Digiday
The document discusses how Meredith Digital uses data to understand consumers and their interests and intent across multiple brands. It provides examples of how Meredith captures data on consumer profiles, actions, and behaviors from various sources and uses that data to generate insights, target audiences, understand consumer journeys, and drive personalized experiences. These data-driven strategies help inform client strategies, increase engagement, and directly impact Meredith's business through increased response rates, subscriptions, and consumer revenue.
This document summarizes an integrated marketing campaign plan for Auntie Anne's pretzels. The goal is to increase in-store sales by boosting awareness and foot traffic. The target audience is "spontaneous snackers", particularly millennial women, who value freshness, authenticity and indulgence. The campaign strategy positions Auntie Anne's as unexpectedly fresh, making indulgence feel right. Tactics include social media promotions, earned media, outdoor, digital and online radio ads. The budget allocates most funds to digital and outdoor advertising. Performance will be measured by sales, app usage, impressions and redemptions.
This document summarizes an integrated marketing campaign plan for Auntie Anne's pretzels. The goal is to increase in-store sales by boosting awareness and foot traffic. The target audience is "spontaneous snackers", particularly millennial women, who value freshness, authenticity and indulgence. The campaign's big idea is that Auntie Anne's offers unexpectedly fresh pretzels that make indulgence feel right. Tactics include social media promotions, earned media, outdoor, digital and online radio ads. The budget allocates most funds to digital and outdoor advertising. Performance will be measured by sales, app downloads, impressions and redemptions.
Completely KIDS provides after-school and summer programs, weekend meals, and family support programs to empower children and families in poverty. In 2014, they served over 1,800 youth, provided over 17,000 weekend meals, and strengthened over 100 families through case management and parenting classes. Completely KIDS expanded several programs, improved academic outcomes for youth, and ended the year financially strong due to donor support.
The document summarizes the activities and accomplishments of Completely KIDS, a nonprofit organization that provides programs to empower children and families, for the year 2014. Key points include:
- They served over 1,800 children through after-school and summer programs, providing nutritious meals, academic support, and developing social-emotional skills.
- The Weekend Food Program provided over 17,000 bags of food to families.
- Programs were expanded to serve more children, including 220 additional children in after-school programs.
- A new group learning curriculum was implemented and parent engagement programs were strengthened.
Similar to Meredith content licensing pregnancy and parenting content (20)
Meredith Content Licensing curates over 15,000 recipes, 5,000 articles, slideshows and videos from trusted Meredith media brands to deliver multi-channel content solutions for web, email, social media and print. They offer broad usage rights to their extensive libraries and provide content strategy, customization and regulatory support to help clients meet business goals and engage audiences.
Meredith content licensing fresh start for heart healthDavid Gray
Fresh Start for Heart Health is a 12-week curriculum to help consumers improve their heart health through diet, exercise, and stress management. It includes weekly newsletters, action plans, meal plans, exercise plans, videos, articles and other materials on themes like "Heart-Smart Carbs." Participants first learn how small lifestyle changes can benefit heart health before focusing on diet, exercise, and supportive habits. The program aims to support, inspire and empower users through encouragement, recipes, quizzes and a focus on building self-efficacy to drive behavior change. The content is tagged to enable personalization based on individual experiences, lifestyles and preferences.
Meredith content licensing fresh start for diabetesDavid Gray
If you are looking to help your employees, members or customers manage their Diabetes then consider Meredith's Fresh Start for Diabetes Behavior Modification program.
Meredith content licensing home gardencontentDavid Gray
I you need to source high quality home and garden content then consider the many advantages of using Meredith Content Licensing solutions. Please let me know if you would like to schedule a nbrief call to discuss how top quality content from Meredith brands like Better Homes and Gardens, Traditional Home and others can power your own programs.
Meredith content licensing fresh start for weight lossDavid Gray
Fresh Start for Weight Loss is a 12-week science-based weight loss program with 3 phases: 1) learning to set goals and overcome barriers, 2) upgrading eating and fitness habits, 3) reinforcing long-term behaviors. It provides weekly newsletters, action plans, meal plans, exercise plans, videos and articles to engage and inspire participants. Content is tagged to enable personalization. The program aims to build self-efficacy to support lasting healthy habits and weight loss.
Meredith content licensing fresh start for diabetesDavid Gray
Learn about the many advantages of using healthy lifestyle content licensing solutions and related programs from Meredith brands like Diabetic Living, EatingWell, Share and others.
Meredith content licensing pregnancy and parenting contentDavid Gray
Learn the many advantages of using engaging and relevant curated content packages focused on Pregnancy and Parenting from Meredith's best of breed pregnancy and parenting brands....
Meredith content licensing the meredith advantageDavid Gray
Learn the many advantages of using engaging, high value content licensing solutions from Meredith brands like, EatingWell, All Recipes, Better Homes and Gardens, Diabetic Living, Shape, Parents, Family Fun and many others to help power your next content focused project...
Meredith Content Licensing - The Meredith AdvantageDavid Gray
We provide licensed content from trusted brands like Meredith to create cost-effective multi-channel content experiences that build lasting customer relationships. Licensing existing content is faster than creating it new. We customize content deliveries to best fit marketing strategies and provide highly relevant experiences for consumers.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Learn more about affiliate marketing as a beginner
Meredith content licensing pregnancy and parenting content
1. C O N T E N T F O R B E T T E R L I V I N G
n Week-by-week
pregnancy guides
n Pregnancy and
postnatal health
resources
n Baby development
overviews
n Stage-focused
parenting tools
n Comprehensive
buyer’s guides
n Family crafts & DIY
projects
n Family-friendly recipes
n Family holiday &
special occasion ideas
Leverage Trust
Our iconic Parents Family Network of brands
(including Parents, American Baby, Family
Fun and Family Circle) deliver parent-
tested, expert-vetted content that women
trust. Associating with Meredith’s respected
content creates a halo effect that attracts
and connects consumers with your brand
and products.
Earn Engagement
Today’s busy families are digital natives,
always connected and constantly seeking
personal, relevant content accessible across
platforms. Meredith’s insights from an active
consumer panel of more than 150,000
parents inform our content and formats,
helping you to stay on the leading edge of
what matters most to families. Our friendly,
searchable content can help grow your
audience, establish brand preferences and
drive purchases.
Build Loyalty
From planning a pregnancy to navigating the
nuances of modern parenting, our practical,
ready-to-use content addresses parenting
concerns and celebrates the joys of family
life at every stage. Well-planned content can
continue to build trust and loyalty post-sale.
CONTENT LICENSING SOLUTIONS
INCLUDE:
Pregnancy & Parenting Content
Powered by America’s most trusted media brands, we curate and license lifestyle
editorial to help clients create cost-effective, high-performing content experiences that
build lasting consumer relationships.
Contact us to learn more:
David Gray, Director,
Business Development,
david.gray@meredith.com
603.903-1899 p | 203.313.2512 m