Daimler AG is a German multinational automotive corporation. It is the largest company in Germany and the world's thirteenth largest car manufacturer. Daimler AG was formed through the merger of Daimler-Benz AG and Chrysler Corporation in 1998, becoming DaimlerChrysler. However, the alliance ended in 2007 due to Chrysler's poor financial results. Daimler AG is now focused on producing high-quality and technologically advanced vehicles under brands such as Mercedes-Benz, Smart, and Freightliner to meet future mobility challenges in a safe and environmentally friendly manner.

3. Introduction
• Automobile manufacturer
• In Detroit, Michigan, USA

4. Introduction
• Divisions:
• 3 subsidiaries:
• Chrysler Canada
• Chrysler Australia
• GEM

5. History
 6th January 1925: foundation by
Walter Chrysler (when Maxwell Motors company turned into Chrysler)
 first car: the six

6. History
 1998: takeover by Daimler-Benz AG
 DaimlerChrysler Motors Company
LLC
 In 2007 and 2009: purchasing by
Cerberus Capital Management L.P (an
American private equity frim, specialised in restructuring troubled companies)
 In 2009: partnership with Fiat Group

7. Headquarters and
places of activities
 Headquarters: Detroit, Michigan, USA
 A worldwide company

9. Position
on the market
 The world's thirteenth largest vehicle
manufacturer in 2008 according to OICA
(ahead of BMW but behind Daimler AG)
 In the the "Big Three" automobile brands
in the United States

10. Turn-over
 Revenue in 2009: $ 17,710 millions
 US Chrysler Sales:

11. Calendar Year US Chrysler Sales %Chg/yr.
1999 2,638,561
2000 2,522,695 -4.4%
2001 2,273,208 -9.9%
2002 2,205,446 -3%
2003 2,127,451 -3.5%
2004 2,206,024 +3.7%
2005 2,304,833 +4.5%
2006 2,142,505 -7%
2007 2,076,650 -3.1%
2008 1,453,122 -30%
2009 931,402 -36%
2010 (January–October) 910,357 +17%

12. Organization
 Chrysler Group
LLC's
chairman, C.
Robert Kidder

13. Organization
 Chrysler Group
LLC’s CEO, Sergio
Marchionne

14. Staff
 In 2009: 50,000 employees

15. Website
 Chryslergroupllc.com

16. Key points
 Worldwide automobile manufacturer
 Founded by Walter Chrysler in 1925
 Based in Detroit, Michigan, USA
 Five divisions (vehicles brands:
Chrysler, Dodge, Jeep, Ram, Mopar and Electric
Motorcars (GEM )) and three subsidiaries
(Chrysler Canada, Chrysler Australia and GEM)
 belongs to the the "Big Three" automobile
brands in the United States (with Ford Motor Company, and
General Motors competitors in the USA).

18. Introduction
 Daimler AG
 German car corporation
 The world's thirteenth largest car
manufacturer
 The largest company in Germany
 Multinational
 The second-largest lorry manufacturer in the
world

19. History
 Benz & Company, 1883–1926
 Daimler Motoren Gesellschaft AG, 1890–1926
 Daimler-Benz AG, 1926–1998
 DaimlerChrysler AG, 1998–2007
 Daimler AG, 2007–present

20. Benz & Cie.
 Founder
 German engine
designer
 Automobile engineer
 The inventor of the
petrol-powered
automobile
Carl Benz
1844-1929

21. Daimler Motoren Gesellschaft AG
 Founder
 The inventor of the first
high-speed petrol
engine
 The inventor of the first
four-wheel automobile
Daimler Gottlieb
1834-1900

22. The Board of Management
 Dr. Dieter Zetsche
 Chairman of the Board of
Management
 Head of Mercedes-Benz Cars
 Appointed until: 2013;
first appointed: 1998

23. Products

24. Brands

25. Worldwide
Europe
North/Central
America Asia
South America Australia
Africa

26. Top Daimler AG competitors

27. Daimler’s objectives
 Groundbreaking technologies.
 High-quality products.
 To reduce the fuel consumption and emissions of
their vehicles.
 Safety in road traffic.
 Increasingly safer with trendsetting innovations.
 To successfully meet the challenges of future
mobility.

28. Target System

29. Employees
 256,407

30. Turnover
 €78.92 millions (2009)

31. Key points
 The largest company in Germany
 A worldwide company
 Second-largest lorry manufacturer in
the world
 Founded by Daimler Gottlieb (1834-1900)
and Carl Benz (1844-1929)
 The alliance was not successful

32. DaimlerChrysler
 Alliance in 1998 between Daimler
AG and Chrysler Groupp LLC 
DaimlerChrysler Motors Company
LLC (to be stronger together on the market)
 At the beginning, considered as a
merge but later as a takeover (because
Chryler Group LLC was much less rich than Daimler Ag)

33. DaimlerChrysler
 End of the alliance in 2007
 Why?  Chrysler Group LLC’s bad
results