The document provides an industry analysis of Daimler AG (Mercedes-Benz) presented by students. It includes:
1) A brief history of Daimler AG and financial information for 2010.
2) An analysis of the external environment using PESTLE factors and Porter's 5 Forces framework to examine opportunities and threats facing the industry.
3) Details on Daimler AG's brand architecture, target groups, and current trends in the German automobile industry.
This marketing plan document summarizes Mercedes-Benz's marketing strategy for expanding in international markets. It includes an executive summary of Mercedes-Benz as a luxury automaker. The mission is to create the best cars with a focus on customer satisfaction. A situation analysis covers Mercedes-Benz's organizational history and product lines. It also analyzes markets, competitors, economic factors, and demographics. Marketing objectives include gaining market share and appealing to technology-interested customers. The strategies section outlines targeting the Middle East, America, and Europe, developing high-performance products, using online and indirect sales channels, pricing starting at $141,000, and promoting through digital advertising and online promotions.
The document provides an industry analysis of Daimler AG (Mercedes-Benz) presented by students. It includes:
1) A brief history of Daimler AG and financial information for 2010.
2) An analysis of the external environment using PESTLE factors and Porter's 5 Forces framework to examine opportunities and threats facing the industry.
3) Details on Daimler AG's brand architecture, target groups, and current trends in the German automobile industry.
This marketing plan document summarizes Mercedes-Benz's marketing strategy for expanding in international markets. It includes an executive summary of Mercedes-Benz as a luxury automaker. The mission is to create the best cars with a focus on customer satisfaction. A situation analysis covers Mercedes-Benz's organizational history and product lines. It also analyzes markets, competitors, economic factors, and demographics. Marketing objectives include gaining market share and appealing to technology-interested customers. The strategies section outlines targeting the Middle East, America, and Europe, developing high-performance products, using online and indirect sales channels, pricing starting at $141,000, and promoting through digital advertising and online promotions.
2. The Best or Nothing 125! lat tradycji Mercedes-Benz
3. transition_MB_presentation-slides_EN.pot Agenda Mercedes-Benz – krótka historia marki Sobiesław Zasada – polski innowator Sukces pisany… samochodem – nowe modele w rodzinie Mercedes-Benz 3.1Nowa Klasa C – mała zmiana – wielki efekt 3.2 Klasa E – specjalna E-dycja na 125! urodziny 3.3 Klasa CLS – styl ma znaczenie…
6. transition_MB_presentation-slides_EN.pot Sobiesław Zasada – polski innowator Sobiesław Zasada i Mercedes-Benz Pierwsze samochody marki Mercedes-Benz w Polsce – założyciel sieci sprzedaży Pasjonat motoryzacji i sportów motorowych Wizjoner i realizator marzeń milionów Polaków
19. „… Pieniądze szczęścia nie dają… dopiero zakupy!” Marylin Monroe Oddział Kraków ul. Armii Krajowej 17 tel. 12 639 55 00 Oddział Kraków ul. Zawiła 3 tel. 12 298 42 20 Oddział Nowy Sącz ul. Tarnowska 159A tel. 18 531 01 00