Mercedes-Benz has 93 locations worldwide, production facilities in 17 countries, and over 1,600 employees. It also has 362 dealerships employing 22,000 people. In FY 2013-14, Mercedes-Benz saw 47% year-over-year growth. The company produces SUVs, sedans, trucks, engines, and buses, including models like the Unimog, G-Class, and Zetros. Mercedes-Benz is a global luxury automotive leader with outstanding reputation, strong brand value, and focus on innovation and R&D.

1. Merced
es

3. Size :
93 locations worldwide,
Production facilities in 17 countries on 5 continents,
Employing over 1,600 people, The company also has 362 associated
dealerships that employ over 22,000 people themselves.
Growth : FY 2013 – 14 = 47% YOY growth

4. The Mercedes Benz logo is three-pointed star. the three-pointed
star represents the land, the sea, and the air.
The famous three-pointed star was designed by Gottlieb
Daimler.

5. 
SUVs

Sedan

Trucks

Engines

Buses

7. oUnimog
oG-Class
oZetros.

8. Existing competitors
Sales - 1.575 million,
revenue - € 49.9 billion,
profit - € 5.030 billion.
Sales - 1,845,186,
Revenue - €76.84 billion,
profit - €5.12 billion.
sales - ---vehicles,
Revenue - ----billion ,
Profit - ---billion.

9. •outstanding reputation-global leader
•Strong brand value
•A leader innovation
•Holds patents on the majority of
safety features
•12 billion – allocated to-R&D
•Expensive and high maintenance
•Doesn't suit Indian roads
•Manual transmissions are hard to
find
•Developing hybrid cars and fuel
efficient cars for the future
•Tapping emerging markets across
the world and building a global
brand
•Fast growing luxury automobile
market & increased income
•Laws and regulations
regarding emissions
•Competition
•Ever increasing fuel prices

10. Background
Founders - Karl Benz, Emil Jellinek (daughter
Mercedes), Gottlieb Daimler and Wilhelm Maybach.
Daimler Corporate headquarters is located in Stuttgart,
Germany
Mercedes Jellinek - The girl
who lent her name to the
world’s famous vehicle
brand.

11. Current scenario

12.  Cloud Technology
 Reversing Camera
 Comfort & convenience
 Smart Lighting
 Sound System
 Petrol fuel engine
 7airbags
 3 year warranty
 Sunroof/Moonroof
 Steering Adjustment

14. Segment -Luxury automobile segment including sedans & SUV’s
Target Group - Business professional form the higher income
group
Positioning - Mercedes Benz is the best premium car in the world

15. Newspaper
Magazines

16. Hoardings