SlideShare a Scribd company logo
Merced 
es
Size : 
93 locations worldwide, 
Production facilities in 17 countries on 5 continents, 
Employing over 1,600 people, The company also has 362 associated 
dealerships that employ over 22,000 people themselves. 
Growth : FY 2013 – 14 = 47% YOY growth
The Mercedes Benz logo is three-pointed star. the three-pointed 
star represents the land, the sea, and the air. 
The famous three-pointed star was designed by Gottlieb 
Daimler.
 
SUVs 
 
Sedan 
 
Trucks 
 
Engines 
 
Buses
oUnimog 
oG-Class 
oZetros.
Existing competitors 
Sales - 1.575 million, 
revenue - € 49.9 billion, 
profit - € 5.030 billion. 
Sales - 1,845,186, 
Revenue - €76.84 billion, 
profit - €5.12 billion. 
sales - ---vehicles, 
Revenue - ----billion , 
Profit - ---billion.
•outstanding reputation-global leader 
•Strong brand value 
•A leader innovation 
•Holds patents on the majority of 
safety features 
•12 billion – allocated to-R&D 
•Expensive and high maintenance 
•Doesn't suit Indian roads 
•Manual transmissions are hard to 
find 
•Developing hybrid cars and fuel 
efficient cars for the future 
•Tapping emerging markets across 
the world and building a global 
brand 
•Fast growing luxury automobile 
market & increased income 
•Laws and regulations 
regarding emissions 
•Competition 
•Ever increasing fuel prices
Background 
Founders - Karl Benz, Emil Jellinek (daughter 
Mercedes), Gottlieb Daimler and Wilhelm Maybach. 
Daimler Corporate headquarters is located in Stuttgart, 
Germany 
Mercedes Jellinek - The girl 
who lent her name to the 
world’s famous vehicle 
brand.
Current scenario
 Cloud Technology 
 Reversing Camera 
 Comfort & convenience 
 Smart Lighting 
 Sound System 
 Petrol fuel engine 
 7airbags 
 3 year warranty 
 Sunroof/Moonroof 
 Steering Adjustment
Segment -Luxury automobile segment including sedans & SUV’s 
Target Group - Business professional form the higher income 
group 
Positioning - Mercedes Benz is the best premium car in the world
Newspaper 
Magazines
Hoardings
Mercedez
Mercedez
Mercedez

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Mercedez

  • 2.
  • 3. Size : 93 locations worldwide, Production facilities in 17 countries on 5 continents, Employing over 1,600 people, The company also has 362 associated dealerships that employ over 22,000 people themselves. Growth : FY 2013 – 14 = 47% YOY growth
  • 4. The Mercedes Benz logo is three-pointed star. the three-pointed star represents the land, the sea, and the air. The famous three-pointed star was designed by Gottlieb Daimler.
  • 5.  SUVs  Sedan  Trucks  Engines  Buses
  • 6.
  • 8. Existing competitors Sales - 1.575 million, revenue - € 49.9 billion, profit - € 5.030 billion. Sales - 1,845,186, Revenue - €76.84 billion, profit - €5.12 billion. sales - ---vehicles, Revenue - ----billion , Profit - ---billion.
  • 9. •outstanding reputation-global leader •Strong brand value •A leader innovation •Holds patents on the majority of safety features •12 billion – allocated to-R&D •Expensive and high maintenance •Doesn't suit Indian roads •Manual transmissions are hard to find •Developing hybrid cars and fuel efficient cars for the future •Tapping emerging markets across the world and building a global brand •Fast growing luxury automobile market & increased income •Laws and regulations regarding emissions •Competition •Ever increasing fuel prices
  • 10. Background Founders - Karl Benz, Emil Jellinek (daughter Mercedes), Gottlieb Daimler and Wilhelm Maybach. Daimler Corporate headquarters is located in Stuttgart, Germany Mercedes Jellinek - The girl who lent her name to the world’s famous vehicle brand.
  • 12.  Cloud Technology  Reversing Camera  Comfort & convenience  Smart Lighting  Sound System  Petrol fuel engine  7airbags  3 year warranty  Sunroof/Moonroof  Steering Adjustment
  • 13.
  • 14. Segment -Luxury automobile segment including sedans & SUV’s Target Group - Business professional form the higher income group Positioning - Mercedes Benz is the best premium car in the world