SlideShare a Scribd company logo
CONTENT
• About the company
• Mission
• Vision
• Financial Analysis
• SWOT Analysis
• Market in India
• Market share
• Brand positioning strategy
• Brand positioning model
• Conclusion
About the Company
• Mercedes-BenzAG
• Produces
(i)luxuryvehicles
(ii)consumervehicles
• Founders–KarlBenzandEmilJellinek(1926)
• Subsidiaries–Mercedes-AMG,SmartAutomobiles,DaimlerTruck
• Products–LightCommercialvehicles,HeavyCommercialVehicles
• HQandCEO–Stuttgart&OlaKallenius
MISSION
WE WILL INSPIRE AND CREATE AN EXCEPTIONAL PLACE TO
WORK AND TO DO BUSINESS. ONE EMPLOYEE, ONE
CUSTOMER, ONE VEHICLE AT A TIME. THROUGH OUR
TRANSPARENT ATMOSPHERE, PREMIUM AUTO INVENTORY,
AND INDIVIDUALIZED CUSTOMER CARE, WE CREATE THE
LUXURY SHOPPING EXPERIENCE THAT OUR CUSTOMERS
TRULY DESERVE.
Vision
Astorg Auto of Charleston holds a responsibility to foster an
environment which empowers employees, promotes innovation,
relationships, and growth. We will continuously strive to inspire
consumer confidence by supplying a transparent atmosphere and
offering a premium automobile product with individualized
customer care.
STRENGTH
Good brand
image
Innovation
Financial
stability
Globally famous
WEAKNESS
High
maintenance
cost
Expensive
spare parts
Limited car
designs
Distribution
network
OPPORTUNITIES
Shift to Asian
market
Strategic
alliances
Optimize
production
processes
Technological
advancement
THREATS
Exchange
rates
Inflation
Competition
High fuel
prices
Market in India (2022)
Mercedes-Benzwas theprimaryextravaganceautobrandto
entertheIndianmarket in 1994.
Thecurrentyear'sdealswill checkareasof strengthfora from
the11,242vehiclessoldin 2021,when monetarymovement
was influencedconstantlywave of thepandemic."Wehave
overhalfpieceof thepiein thecentersectionof extravagance
vehicles,andwe oughtto sellmore than15,000vehiclesthis
year.
Market Share
POSITIONING STRATEGY
BRAND POSTIONING MODEL
INNOVATION COMPETITORS SEGMENTATION
POSITIONING
STATEMENT
UNIQUENESS
CONCLUSION
Mercedes is a German luxury and commercial
vehicle automotive brand. The mission as well as
the vision of the brand is to mainly focus on
creating the luxurious and individualized
shopping experience for its customers. In Indian
market, the brand has established itself as a
premium auto brand and focuses on working on
its strengths to grow even more. The brand has
the most market share in comparison to other
luxury vehicle brands by a huge margin . The
brand mainly focuses on innovation and
uniqueness to maintain its position in the market.
THANKYOU

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MERCEDES BENZ up.pptx