Mercedes-Benz is a German luxury vehicle brand that produces luxury and commercial vehicles. The document discusses Mercedes-Benz's mission, vision, SWOT analysis, market position in India, and brand positioning strategy. It notes that Mercedes-Benz has over half of the market share in the luxury vehicle segment in India and aims to sell over 15,000 vehicles in 2022. The conclusion states that Mercedes focuses on innovation and uniqueness to maintain its position as a leading luxury brand.