What is a business model? Is revenue model the same? What is innovation? How can you innovate on Marketing (product, price, placement, promotion)? How can startups innovate and disrupt markets and business models? Check more about our innovation services here: http://aival.com/services/startups

1. This document is proprietary & confidential information
Innovate or die
INNOVATIVE BUSINESS MODEL

2. This document is proprietary & confidential information
Managing Partner, aival.com
TOLIS AIVALIS
facebook.com/TolisAivalis linkedin.com/in/Aivalis @aivalis

3. This document is proprietary & confidential information
is it about a good idea?
BUSINESS MODEL

4. I HAVE A GOOD IDEA!

5. I HAVE AN IDEA!
It is not about the idea
It is always about the execution!

7. SERIOUSLY!
An idea worth zero
Everyone has an idea
People pay for results not ideas

8. IDEA vs EXECUTION
Execution is everything
Work! Make it happen!
 Transform your idea into product
 Transform your product into a scalable business
 Do it amazingly faster, better, bigger

9. EXECUTING
Execution means:
Find a team
Launch a product
Unleash marketing
Generate traction
Make money
Raise money
Incorporate

10. EXECUTING
Remember!
1. Team
2. Product
3. Marketing
4. Traction
5. Money
6. Company

11. This document is proprietary & confidential information
is it about a great product?
BUSINESS MODEL

12. I HAVE A GREAT PRODUCT!

13. I HAVE A GREAT PRODUCT!

14. I HAVE A GREAT PRODUCT!
It’s not about the product
Its about an innovative business

16. IT IS ABOUT THE BUSINESS
Business means:
A great team
 So you can execute
A must-have product
 Which solves a problem
A great marketing strategy
 So you can reach people and generate traction
An innovative business model
 So you can be different

17. BUSINESS
Remember!
1. Team
2. Product
3. Marketing
4. Innovative business model

18. This document is proprietary & confidential information
what is this?
BUSINESS MODEL

19. BUSINESS MODEL

20. BUSINESS MODEL

21. LEAN BUSINESS MODEL

22. BUSINESS MODEL IS..
How a business:
Creates, delivers & captures..

23. BUSINESS MODEL IS..
Creates, delivers & captures:
Consumers?
Products?
Locations?
Money?
Profits?
Other?

24. BUSINESS MODEL IS..
Creates, delivers & captures:
VALUE!

25. BUSINESS MODEL
VALUE!

26. This document is proprietary & confidential information
is it the same?
REVENUE MODEL

27. REVENUE MODEL
How a business makes:
Money!
 Revenue streams & sources
 Price
 Offers & discounts

28. Business model
Generating value
Revenue model
Making money
COMPARISON

29. BUSINESS MODEL

30. This document is proprietary & confidential information
the basics
BUSINESS

31. A BUSINESS

32. IT IS ABOUT THE BUSINESS
Business mix:
A great team
 So you can execute
A better product
 So people must have it
A great marketing strategy
 So you can generate traction
An innovative business model
 So you can be different

34. YOUR TEAM
Why team should be great?
Most valuable asset!
Amazing people you have fun with
They create stuff
They adapt
They back you up
Harder to find than money

35. BUT..

36. A GREAT TEAM
You can’t make it happen alone
You need experts help
‘One-man-show’ is a show not a business
 You are not Super Man (sorry)

40. YOUR PRODUCT
What is a better product?
Pain killer
Must-have
Simple
Valuable

41. A BETTER PRODUCT
Solves a problem
Focus on the user/customer’s problem
 Not your product features
Makes your target user/customer happy
 Not your team happy

42. A BETTER PRODUCT
Must have not good-to-have
Pain & painkiller

44. A BETTER PRODUCT
Simple!
Easy
Understandable
Usable

46. A BETTER PRODUCT
Valuable
Looks
Features
Usability
Availability

49. YOUR MARKETING
Why this is so important?
Product
Price
Placement
Promotion

50. MARKETING
Why this is so important?
Product
Price
Placement
Promotion Go To Market

53. 7,1

56. GO TO MARKET
Is not wishful thinking!
If just 1% of the market..
People would love to use us!

57. GO TO MARKET
Is a solid strategy on how to:
Attract & bring visitors
Convert to subscribers
Generate content
Retain users
Generate viral
Convert to paid customers

59. GO TO MARKET

60. PROMOTION CHANNELS

61. DISTRIBUTION CHANNELS

62. STRATEGY WITH VALUE

63. This document is proprietary & confidential information
what is innovative?
BUSINESS MODEL

64. BUSINESS MODEL
What is innovation?
1. Fight against change?
2. Following change?
3. Creating change?
4. Disrupting?

65. BUSINESS MODEL
Innovation starts from mindset
1. Fight against change?
2. Following change?
3. Creating change!
4. Disrupting!

70. Business model
Generating value
Innovative business model
Generating value
Creating change
Disrupting markets
Transforming value chains
COMPARISON

71. BUSINESS MODEL
Innovation means:
1. Value
2. Disruption
3. Creativity
4. Transformation

72. BUSINESS MODEL
On everything!
1. Product
2. Pricing
3. Placement
4. Promotion
5. Management
6. Methodology
7. Tools
8. Mindset

73. BUSINESS MODEL
VALUE!
on each one

74. BUSINESS MODEL
TRANSFORM!
each one

75. BUSINESS MODEL
DISRUPT!
each one

76. This document is proprietary & confidential information
transforming industries
BUSINESS MODEL

77. MAIL

78. TRADITIONAL MEDIA

79. RETAIL

80. EDUCATION

81. MUSIC

82. TELECOMS

83. PHOTOGRAPHY

84. ACCOMODATION

85. TRANSPORTATION

86. WHO’S NEXT?
Many industries not disrupted yet!
Energy?
 User generated energy?
Constructions?
 3D printing?
Real estate?
 User bidding the prices?
Cars
 Self driving?
Space?

89. This document is proprietary & confidential information
innovating
BUSINESS MODEL

90. INNOVATION
M.I.T. says:
‘Ιt's important to innovate in areas where the
competition is unable or unwilling to act.’

91. INNOVATION
I would add:
‘..involve an entire new “ecosystem" in a way
they might find it difficult to replicate’
‘..and if they do.. they will validate your business
and boost the market for you.’

92. EXAMPLE: APPLE

93. EXAMPLE: APPLE
Apple has amazing
Product (s)
Distribution
Pricing
Promotion

94. EXAMPLE: APPLE
Apple has amazing
Product (s)
Distribution
Pricing
Promotion
Ecosystem!

96. This document is proprietary & confidential information
innovation examples
BUSINESS MODEL

97. INNOVATION
On your product:
Ready product
Product on demand
Custom product
Crowd sourced product

100. INNOVATION
On revenue models:
A la carte
Subscription
Ads supported
Free to premium
Micro transactions
All you can eat

103. INNOVATION
On promotion:
Paid media
Crowd sourced & earned media
Growth hacking
Performance marketing

106. INNOVATION
On distribution:
Direct push (online/offline)
Marketplaces (offline/online)
Affiliates (offline/online)
Pirates (offline/online)

109. INNOVATION
Never forget:
Add value!

112. This document is proprietary & confidential information
summary
INNOVATIVE BUSINESS MODEL

113. INNOVATIVE BUSINESS MODEL
Mindset
Value
Disrupt & transform

114. WWW.AIVAL.COM

115. WWW.AIVAL.COM

116. This document is proprietary & confidential information
Managing Partner, aival.com
THANK YOU 
TOLIS AIVALIS
facebook.com/TolisAivalis linkedin.com/in/Aivalis @aivalis