Why finding a balance between inspiration and perspiration is key to success in email Thomas Edison is credited with saying: “Genius is one per cent inspiration, ninety-nine per cent perspiration”. In email marketing, send volume is the workhorse of your campaign, it carries the burden and delivers the critical volume of sales needed for success. However, the workhorse depends upon being driven in the right direction. Segmentation, targeting and recency are the tools needed alongside the workhorse to strike the balance of inspiration and perspiration for email marketing genius.

1. The balance between inspiration &
perspiration is the key to success in
email marketing
Dela Quist: CEO Alchemy Worx
uk.linkedin.com/in/delaquist @delaquist

2. Why Obama Beat Romney

3. Reach & Frequency Drive Revenue
Federal Election Commission & eDatasource

4. Most Brands Reach More Qualified Customers & Prospects
Via Email Than TV

5. How Many Should You Send?

6. Fear & Self Loathing In Email Marketing

7. No She Isn’t My Daughter!

8. The Open Rate Paradox
Data from EDS Analyst

9. The Open Rate Paradox
Data from EDS Analyst

10. Pain v Gain
Data from EDS Analyst

11. Perspiration AND Inspiration
Data from EDS Analyst

12. Email Drives Sales

13. The Direct Effect

14. Email Drives Sales In Other Channels

15. Email Drives Sales In Other Channels

16. Email Drives Sales In Other Channels

17. The Nudge Effect

18. No Email = No Engagement

19. Frequency Drives Engagement

20. The Case For Outsourcing Email Ops

21. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
The Case For Outsourcing Email Ops
• Flexibility
• Availability

23. Thank You & Stay in touch
www.alchemyworx.com
@alchemyworx
linkedin.com/company/alchemy-worx
www
@delaquist
uk.linkedin.com/in/delaquist
alchemyworx.com/delaquist_ebook
dela@alchemyworx.com