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Why your Facebook data is lying to you.

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Anthony Bosschem
Anthony Bosschem

Darwin Analytics is a company that provides actionable insights to help marketers reach their goals using marketing data. The document shows examples of different marketing campaigns (tweets, Facebook posts, newsletters, blog posts, websites) and compares their performance metrics to demonstrate how considering multiple data points and cross-channel impacts can provide more useful insights than any single metric alone. It emphasizes that Darwin helps marketers understand how different channels work together to drive overall performance and conversions.

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Darwin Analytics Empowering marketers.
The daily mess for marketers.
Darwin Analytics Actionable insights that help you reach your goals. Your conversions are going up! “I’m very impressed to see how far Darwin has come in making data more accessible for businesses.” — Bryan Eisenberg, keynote speaker, best seller, analyst. Darwin 1 1
BENEFITS & CUSTOMERS • Work faster & happier Spend up to 10x less time in marketing dashboards • Perform better Let every marketer perform like an A-player • Score internally Strenghten the position of marketing within your organization
Five insights hidden in your marketing data.
WHICH TWEET WINS? Tweet 1 Tweet 2 OMG check out this amazing lolcat! Learn how Darwin helps all marketers perform like Aplayers 55 retweets 7 retweets
WHICH TWEET WINS? Tweet 1 Tweet 2 OMG check out this amazing lolcat! Learn how Darwin helps all marketers perform like Aplayers 55 retweets 2 new followers 7 retweets 35 new followers
WHICH FACEBOOK POST WINS? Facebook post 1 Facebook post 2 Fill out our contact form to try Here is a picture of our CEO losing a game of pool. out the fresh new Darwin release <link> 1 comment: 42 comments: OMG you spammers! Facebook You are so awesome. is about engagement and love! Best company ever! Haha your CEO should be my boyfriend.
WHICH FACEBOOK POST WINS? Facebook post 1 Facebook post 2 Fill out our contact form to try Here is a picture of our CEO losing a game of pool. out the fresh new Darwin release <link> 1 comment: 42 comments: 21 conversions 0 conversions OMG you spammers! Facebook You are so awesome. is about engagement and love! Best company ever! Haha your CEO should be my boyfriend.
WHICH NEWSLETTER WINS? Newsletter 1 Newsletter 2 Subject: Free everythings for all your friends! Subject: Help us build our product. 975 forwards 3 forwards
WHICH NEWSLETTER WINS? Newsletter 1 Newsletter 2 Subject: Free everythings for all your friends! Subject: Help us build our product. 975 forwards 0 new Facebook fans 3 forwards 78 new Facebook fans
WHICH BLOGPOST WINS? Blogpost 1 Blogpost 2 Subject: Share and win an iPad. Subject: How Darwin helps you achieve better marketing results. 1 gazillion shares 1 share
WHICH BLOGPOST WINS? Blogpost 1 Blogpost 2 Subject: Share and win an iPad. Subject: How Darwin helps you achieve better marketing results. 1 gazillion shares 4 comments 1 share 25 comments
WHICH WEBSITE WINS? Website 1 Website 2 Darwin Analytics data whitepapers Funny pictures chosen by Darwin Analytics 350 monthly pageviews 50 monthly fan box likes 350.000 monthly pageviews 90.000 monthly fan box likes
WHICH WEBSITE WINS? Website 1 Website 2 Darwin Analytics data whitepapers Funny pictures chosen by Darwin Analytics 350 monthly pageviews 50 monthly fan box likes 75 conversions 350.000 monthly pageviews 90.000 monthly fan box likes 0 conversions
TWO THINGS TO LEARN • One number is always useless. You have to take other numbers into account if you’re looking for real insights. • Data from other channels are key when analyzing one channel. You can’t possibly understand Facebook performance without looking to the impact on websites, mailings, Twitter, ...
Facebook
Pinterest Twitter Social Media Facebook YouTube Instagram LinkedIn
Mediamix
Thank you.
Questions? Anthony Bosschem Founding CEO Darwin Analytics anthony@darwinanalytics.com

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Why your Facebook data is lying to you.

  • 2.
  • 3.
  • 4. The daily mess for marketers.
  • 5. Darwin Analytics Actionable insights that help you reach your goals. Your conversions are going up! “I’m very impressed to see how far Darwin has come in making data more accessible for businesses.” — Bryan Eisenberg, keynote speaker, best seller, analyst. Darwin 1 1
  • 6. BENEFITS & CUSTOMERS • Work faster & happier Spend up to 10x less time in marketing dashboards • Perform better Let every marketer perform like an A-player • Score internally Strenghten the position of marketing within your organization
  • 7. Five insights hidden in your marketing data.
  • 8. WHICH TWEET WINS? Tweet 1 Tweet 2 OMG check out this amazing lolcat! Learn how Darwin helps all marketers perform like Aplayers 55 retweets 7 retweets
  • 9. WHICH TWEET WINS? Tweet 1 Tweet 2 OMG check out this amazing lolcat! Learn how Darwin helps all marketers perform like Aplayers 55 retweets 2 new followers 7 retweets 35 new followers
  • 10. WHICH FACEBOOK POST WINS? Facebook post 1 Facebook post 2 Fill out our contact form to try Here is a picture of our CEO losing a game of pool. out the fresh new Darwin release <link> 1 comment: 42 comments: OMG you spammers! Facebook You are so awesome. is about engagement and love! Best company ever! Haha your CEO should be my boyfriend.
  • 11. WHICH FACEBOOK POST WINS? Facebook post 1 Facebook post 2 Fill out our contact form to try Here is a picture of our CEO losing a game of pool. out the fresh new Darwin release <link> 1 comment: 42 comments: 21 conversions 0 conversions OMG you spammers! Facebook You are so awesome. is about engagement and love! Best company ever! Haha your CEO should be my boyfriend.
  • 12. WHICH NEWSLETTER WINS? Newsletter 1 Newsletter 2 Subject: Free everythings for all your friends! Subject: Help us build our product. 975 forwards 3 forwards
  • 13. WHICH NEWSLETTER WINS? Newsletter 1 Newsletter 2 Subject: Free everythings for all your friends! Subject: Help us build our product. 975 forwards 0 new Facebook fans 3 forwards 78 new Facebook fans
  • 14. WHICH BLOGPOST WINS? Blogpost 1 Blogpost 2 Subject: Share and win an iPad. Subject: How Darwin helps you achieve better marketing results. 1 gazillion shares 1 share
  • 15. WHICH BLOGPOST WINS? Blogpost 1 Blogpost 2 Subject: Share and win an iPad. Subject: How Darwin helps you achieve better marketing results. 1 gazillion shares 4 comments 1 share 25 comments
  • 16. WHICH WEBSITE WINS? Website 1 Website 2 Darwin Analytics data whitepapers Funny pictures chosen by Darwin Analytics 350 monthly pageviews 50 monthly fan box likes 350.000 monthly pageviews 90.000 monthly fan box likes
  • 17. WHICH WEBSITE WINS? Website 1 Website 2 Darwin Analytics data whitepapers Funny pictures chosen by Darwin Analytics 350 monthly pageviews 50 monthly fan box likes 75 conversions 350.000 monthly pageviews 90.000 monthly fan box likes 0 conversions
  • 18. TWO THINGS TO LEARN • One number is always useless. You have to take other numbers into account if you’re looking for real insights. • Data from other channels are key when analyzing one channel. You can’t possibly understand Facebook performance without looking to the impact on websites, mailings, Twitter, ...
  • 23. Questions? Anthony Bosschem Founding CEO Darwin Analytics anthony@darwinanalytics.com