How to Build an Army of Brand Loyalists
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The document discusses how to build brand loyalty through three steps: meeting customers, doing something extraordinary and memorable for them, and being helpful. It notes that it is difficult to say something negative about extremely loyal brands like Apple and Zappos. The goal is to have customers understand and proclaim that a company's product is the best for them, rather than just hearing claims from marketing, PR, or advertising. An example quote from a satisfied customer of Backupify is provided.
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- The company emphasizes its core values like delivering wow through service, being adventurous and creative, and building open and honest relationships.
- Zappos has achieved recognition as one of the best companies to work for by focusing on culture and employee happiness over short-term profits.
TechStars Talk on Organizational Health (Kyle Porter)
I gave this talk at FounderCon (the annual TechStars founder conference). It's entirely focused on organizational health: (core values, culture, meeting, rhythm, vision, mission, meetings, company pulse, sales development)
Ken courtright eo in dubai
This document provides an overview of a presentation about online marketing and building credibility. It discusses the importance of "social proof" through testimonials, endorsements, and media coverage. It emphasizes establishing trust with potential clients by strengthening one's online reputation and appearing credible through platforms like Google, LinkedIn, Facebook and Twitter. The presentation stresses that revenue follows when businesses put on the "suit" of credibility by implementing these social proof strategies on their websites.
Zappos - WOA - Offset And Beyond - 5-5-09
Tony Hsieh, CEO of Zappos, provides an overview of his background and Zappos. He discusses how Zappos started in 1999 and has grown to 1400 employees. Zappos focuses on delivering outstanding customer service through fast shipping, easy returns, and friendly customer support. This emphasis on service has helped Zappos achieve strong growth, with 75% of purchases coming from repeat customers who spend more than first-time customers. Hsieh also discusses Zappos' culture and core values, which are focused on delivering happiness to both customers and employees.
Compete Or Get Beat!
The document discusses why traditional marketing methods are failing businesses today and provides nine ideas for a more effective marketing approach focused on identifying the right customers, eliminating the wrong ones, revolutionizing the business, delighting customers, and turning delighted customers into devoted ones through great customer experiences and service. The overall message is that businesses need to find new and different ways of attracting, engaging, and retaining customers in today's competitive landscape.
Zappos - ETR - 03-24-09
1) The document provides background information on Tony Hsieh and Zappos. It discusses Tony's early career founding Venture Frogs and investing in Zappos in 1999.
2) It summarizes key aspects of Zappos' business including being focused on outstanding customer service with policies like free shipping and returns. Zappos prioritizes building a strong company culture.
3) The document emphasizes that Zappos' goal is to deliver happiness to both customers and employees through great customer service, strong company culture and values, and having a higher purpose beyond just making money.
Zappos Tony Hsieh
The document provides an overview of Tony Hsieh and Zappos. It discusses Tony's background and how he became involved with and eventually became the CEO of Zappos. It then summarizes key details about Zappos, including its growth, recognition, focus on customer service and culture. The presentation emphasizes Zappos' core values and culture, and how focusing on these areas has contributed to its success in delivering customer happiness and building a strong brand.
Zappos - SXSW - 3-14-09
The document provides an overview of Tony Hsieh and Zappos. It discusses Tony's background and how he became involved with and eventually became the CEO of Zappos. It then summarizes key details about Zappos, including its growth, focus on customer service, core values and culture. The document advocates focusing on developing a strong culture and purpose beyond just profits in order to build a sustainable brand that creates happiness for both customers and employees.
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How to Build an Army of Brand Loyalists
- 1. Backupify Creating an Army of Brand Loyalists
- 2. We’ve Created Some Buzz…
- 3. This is Marketing… “We’re the best product for you”
- 4. This is Public Relations… “Trust us, they are the best product for you!”
- 5. This is Advertising… “We are the best. We are the best. We are the best!”
- 6. But THIS is Brand Loyalty… “I understand that you’re the best product for me!”
- 7. I Dare You…
- 8. … to go on Twitter and try to say something bad about Apple or Zappos…
- 9. Three Steps to Achieve Brand Loyalty
- 10. Make it a point to meet them Do something extraordinary & memorable Be helpful
- 15. Be Helpful “The team at Backupify has been very responsive to all of our needs, and the product just works. It's a great value on top of it all.” - Russell Greenwald, Director of IT Services for Crimson Hexagon
- 17. Let’s Connect! @kristinedziadul kristin@backupify.com