Melcrum SharePoint User Forum Feb 2011
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Richard Dennison discusses internal communications challenges in a social world and BT's aspirations for its new SharePoint 2010 intranet. Traditional one-way communications are being replaced by many-to-many conversations. BT is learning from social media strategies outside the company and developing social tools like blogs, podcasts and collaboration spaces within SharePoint 2010. The goal is to use these new social capabilities to connect people through their interests and activities, better sharing information across the organization.
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The document discusses using social media within enterprises to improve productivity, increase staff engagement, and enable better knowledge sharing and innovation. It explains that traditional business arrangements are artificial and that social media can help build relationships, trust, and awareness. It provides examples of how internal social networking allows people to learn more about their coworkers than they otherwise would and share expertise. The goal of using internal social media should be to take insights gained from external social media and turn them into innovation within the organization by building a culture of sharing information freely.
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The Wikipedia Myth - the Gist of Enterprise 2.0
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Gehalten am 27. Mai 2010 am SharePoint Day in Zürich, veranstaltet von DigiComp.
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Melcrum SharePoint User Forum Feb 2011
- 1. Internal communications in a social world Richard Dennison, BT Intranet & channel strategy manager
- 2. The stuff I’ll cover … the internal communications challenge outside-in learning the current BT social media landscape why SharePoint 2010 can change everything or nothing our aspirations for a SharePoint 2010 intranet our SharePoint 2010 social stuff what have we learnt?
- 4. static
- 6. interactive
- 8. emotiveOrdered and predictable Messy and opinionated
- 9. How not to respond … Internal communications Internal communications 2.0 1.0 direct e-mail direct e-mail intranet page(s) intranet page(s) posters posters mug/mouse mat mug/mouse mat event event + blog
- 10. Outside-in learning Social content … is real-time feedback – no more surveys! offers seeds for future messaging and campaigns creates culture of accountability provides impact analysis … MATTERS! … accept that you are a company spokesperson inside your company … become a power-networker!
- 11. Outside-in learning Getting social: set goals get connected – target the influential monitor what is being said and by whom do some experimental engagement adopting an appropriate tone and see what happens review repeat! … influence comes from being part of the conversation, not part of the establishment!
- 12. Our social media stuff … some initial thoughts The old rules still apply Governance still matters It’s a journey, not a magic bullet A bottom-up culture needs top-down support Complement rather than compete – context is key
- 13. Our social media stuff – complement rather than compete
- 14. Our social media stuff – complement rather than compete >150 RSS feeds
- 15. Our social media stuff – complement rather than compete
- 16. Our social media stuff – BTpedia
- 17. Our social media stuff - blogging
- 18. Our social media stuff – podcasting formal content
- 19. Our social media stuff – podcasting user generated content
- 20. Our social media stuff – project collaboration
- 22. Then … along comes SharePoint 2010!
- 23. Why SharePoint 2010 can change everything or nothing Control Chaos? Anarchy? Document management Trust? Corporate intranet Corporate social media channels Project/team collaboration The under-web Cross-fertilisation of different information types … in the flow
- 24. Our aspiration
- 26. MyProfile
- 27. OfficeTalk
- 28. Final thoughts … expose in the network who people are and what they are interested in/working on/thinking about … provide a way to search through the above offer a simple mechanism to connect like-minded people together in networks automatically expose the activities of individuals to those in their networks through activity streams.