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June Accounting Final 2010
This document discusses the relevance of social media and provides information about common social media tools. It notes that social media allows for more interaction, learning, and engagement online. Popular tools mentioned include Facebook, Twitter, LinkedIn, and YouTube. The document suggests that these are legitimate tools for professional accountants and shares steps professionals can take to utilize social media, including starting small, listening, having fun, and taking the time to learn where clients participate online. It recommends specific people to follow on Twitter and blogs to read.
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June Accounting Final 2010
- 1. What’s So RelevantAbout Social Media?
- 3. What IS socialmedia and why should I care?
- 4. Social Media isan “umbrella term” that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio...
- 5. Or a wayto describe the millions of conversations happening online right now...
- 11.
- 12. More Time 39% less time on newspapers With Social Media Means...
- 13. More Time 39% less time on newspapers With Social 36% less time on magazines Media Means...
- 14. More Time 39% less time on newspapers With Social 36% less time on magazines 30% less time watching Media television... Means...
- 15.
- 16. Just Tools Facebook... just aphone Twitter...a fax machine
- 17. •Over 125 millionusers Up from 105m two months ago (6/10/10) •An easy way to share information, status updates and photos which are limited 140 characters
- 18. • More than 500 million active users • Over 50% of active users log on to Facebook each day • The fastest growing demographic is those 35 years old and older
- 19. • Greater than70 million users • Primarily professional users sharing resume and searching for jobs / consulting opportunities
- 20. • Myspace hasroughly 120m users • Primarily focused around the music industry and the younger demographic
- 22.
- 23. The Focus ToGrow...
- 24. The Focus To Grow... To Interact...
- 25. The Focus To Grow... To Interact... To Learn...
- 26. The Focus To Grow... To Interact... To Learn... To Engage and Embrace...
- 27. The Focus To Grow... To Interact... To Learn... To Engage and Embrace...
- 28.
- 29. Are These LegitimateTools for Professional Accountants?
- 30. Survey Says... • All of the Big Four CPA firms have a presence on Facebook. • The American Institute of Certified Public Accountants (AICPA) along with a large – and rapidly growing – number of state CPA societies have presences on both Facebook and Twitter. • Intuit, Thomson Reuters, and Sage Software all have a presence on Facebook and many of their team members use Facebook, Twitter, Plaxo, and LinkedIn to communicate. • Based on both the volume and the breadth of usage, there is little doubt that social networking tools are legitimate tools for accountants and other business professionals.
- 31. This is great,but we must know the details... 21
- 32. • Many firmsand individuals have a basic presence, at the minimum, on Twitter • Very easy to search for key phrases that are being mentioned as well as relevant to the industry. This provides a great way to interact and
- 33. • Nearly 300accountants have joined the Official QuickBooks Small Business Online Community. • You'll find ideas about marketing, the new features of QuickBooks, and how-to answers in the discussion area. • Also check out the QuickBooks ProAdvisor group where there are some useful resource links.
- 34. • Connect withother accountants and QuickBooks consultants via your profile or by joining a groups like Successful QuickBooks Consultants Group which is growing like wildfire. • Members include Intuit employees, many QuickBooks ProAdvisors, accountants, and bookkeepers • The group helps facilitate networking and developing collaborative relationships with other QuickBooks ProAdvisors.
- 35. • Scan themore than 300 user-generated QuickBooks how-to's or add your own. These videos are especially effective to share with clients when they have a question about QuickBooks that is answered in the video. • They can also be used to reinforce learning or a point you made in your last consulting session with the client.
- 41. • “Top 100Accounting Advice Blogs” http://www.onlineaccountingdegree.com/top-100-accounting-advice-blogs/
- 45.
- 46.
- 54. You’ve peaked myinterest...now what?
- 55. Steps to MoveForward • Start Small. Set up a profile on the social network sites • Listen. Don’t start throwing a lot of stuff out there right away, just watch conversations, make friends, talk, find out what the conversations are, and then add to those communities & discussions. • Have fun. Continue experimenting and trying things out. • Once you get good at one, try another one. Pretty soon you’ll find which service you really like the most and is most efficient
- 56. • Take thetime to learn where clients and competitors are participating in online communities • Follow their activity and posts using an internet search engine to search the name of one's own accounting firm • This way you can see what others are saying about the company or if the firm has been mentioned in any articles or blogs
- 57. • To buildawareness, include the Twitter address and Facebook information on customer statements, emails, newsletters and post links on the company • Let the unique personality of an accounting firm shine through by allowing staff members to write and monitor posts.
- 58. Recommended Follows Twitter Jason M.Blumer on Twitter - twitter.com/JasonMBlumer Shane Eloe / BluffsCPA - twitter.com/BluffsCPA Joe Kristan - twitter.com/joebwan Blogs http://bluffscpa.com/ http://www.onlineaccountingdegree.com/top-100-accounting-advice- blogs/ http://www.rothcpa.com/taxupdates.php
- 59. Additional Resources Gary Vaynerchuk, Author “Crush It” Tara Hunt, Author “The Whuffie Factor” Chris Brogan, Author “Trust Agents”
- 60.
- 61.
Editor's Notes
- #2 Speaker Introductions...     Tonight we are going to talk about how Omaha has changed in the last year, and how Social Media has enabled that change to occur.      We are going to highlight the key events that have enabled this.
- #4 Vibrant community happening, and knew it was here...but underground /   Like, Matt...notice vibrant community happening, and knew it was here.. Goals of Silicon Prairie News...exist to solidify these groups and promote   videos, events, interviews, stuff mainstream isn't doing...and exciting to connect various groups/interests/skills   building community