The document discusses how BT is adopting social tools and participation in the workplace. It outlines BT's goals of improving customer service and innovation. It describes how participation is shifting communication to be more informal and peer-to-peer. BT is managing this change by facilitating diverse new forms of collaborative content on their intranet like wikis, blogs and social networking while maintaining governance. Lessons learned include focusing on value over risk, starting small and allowing users to try new tools early.

1. Taking the social out of social media Social tools in a business context Richard Dennison Senior manager - social media [email_address] http://richarddennison.wordpress.com/ http://twitter.com/RichardDennison

3. About BT Today BT is a global communications services company – operate in 170 countries; offices in 50 countries – 110,000 employees; 160,000 intranet users We are dedicated to helping our customers thrive in a changing world. We are committed to using the power of communication to build a better, more sustainable world. Our global 21CN platform allows us to deliver software-driven services that are faster, more reliable and simpler to use. What makes us different? What are our goals? Being number one for customer service. Being a company that is recognised for innovation and great service, and for delivering value to shareholders.

4. It’s all about ‘participation’ Encouraging every employee to believe they can make a difference … "Your employees are all loyal, interested, intelligent, creative, engaged and dedicated people … except during the 8 hours each day they're working for you." Tom Peters Employees as people self-expression being opinionated having personality

8. Collaborating across the enterprise Making connections; building knowledge

9. BTpedia

10. Collaborating across the enterprise

11. Web 2.0 news

12. Your space

13. RSS powered news Over 150 feeds on corporate news desk alone

14. RSS powered news

15. Collaborating across the enterprise

16. Podcasting

17. Collaborating across the enterprise

18. Blog Central

19. Employee blogs

20. Collaborating across the enterprise

21. Project wikis Around 750,000 wiki pages

22. SharePoint 2007

23. SharePoint 2007

24. SharePoint 2007

25. SharePoint 2007

26. Collaborating across the enterprise

28. Social networking

29. Social networking

32. My blog … http://richarddennison.wordpress.com

33. [email_address] http//:richarddennison.wordpress.com/ http://twitter.com/RichardDennison “ We were together … I forget the rest”. Walt Whitman