Social networking for professional organizations<br />Building your  membership services with social media<br />4/23/2010<...
Goal<br />Describe how professional organizations can use Social Media and Social Networking to improve member engagement<...
What is Social Networking?<br />“a social trend in which people use technologies to get the things they need from each oth...
But it is not a trend anymore….<br />And it has evolved from just a personal activity to a very professional one with busi...
Social media is here to stay….<br />1Forrester Research, 2009<br />2Nielson, Global Face & Networked Places, 2009<br />5<b...
Social Media’s Reach<br />6<br />
Why use Social Networking?<br />Associations exist to serve their members<br />Members join for many reasons including<br ...
Social Networking focuses on relationships<br />8<br />Today<br />Future<br />
What is your strategy?<br />Association Goals and Objectives<br />Measure and Adjust<br />9<br />
Listen<br />Google Alerts<br />Technorati<br />Search.twitter.com<br />Social Mention<br />Spy<br />Radian6<br />And monit...
Engage<br />11<br />
LinkedIn <br />With over 53 million members in 200 countries and territories around the world1, LinkedIn is a free profess...
What should we do on LinkedIn?<br />Start local groups<br />Invite members<br />Start relevant discussions<br />And Listen...
Twitter<br />Twitter is a free micro-blogging site that enables users to send and receive messages – or “tweets” – of up t...
What should we do on Twitter?<br />Determine tweet strategy<br />Become a Broadcaster<br />useful if audience knows what t...
Facebook<br />Facebook is a social networking service that lets you connect with friends, co-workers, and others who have ...
What should we do on Facebook? <br />Look at other professional orgs to get a feel for what they are doing<br />Create a F...
PMI Facebook Page<br />18<br />
Influence<br />19<br />
Blog….<br />A blog can be great for the association’s brand<br />Choose experts to write about relevant topics<br />Have a...
Communities…<br />Allow members to interact on their terms<br />Community Manager monitors content<br />21<br />
Measure and Adjust<br />22<br />
Define goals early<br /># Visitors <br /># Unique Visitors<br />Time Spent per visit<br />Bounce<br />Referring Domains (S...
Use Tools to Measure and adjust<br />Traffic<br />Omniture, WebTrends, Google Analytics<br />Alexa<br />Engagement<br />Go...
Other ideas	<br />25<br />Use the power of Social Networking to improve conference attendance<br />Tweet during conference...
Advice…	<br />Consult with experts to develop the strategy<br />Decide…in house…or share<br />Hire Community Manager(s) an...
Thank You<br />Carissa Rollins<br />rollinsc@wi.rr.com<br />414-690-6268<br />rollinsc on Twitter<br />Carissa Rollins on ...
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Social networking for prof assoc

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  • WikipediaTalk about ‘crowdsharing’ and ‘crowd sourcing’Companies are using the technology to talk and to listen to employees, customers, suppliers, to innovate
  • Social MentionSocial Mention is quick and easy way to search for the conveted keyword throughout the web. Simple user interface (much like google). If you want a quick way to search for brand names and conversation surrounding certain names… Social Mention is a good way to go. 3. SpyHere we have a new guy in the race for total brand monitoring domination. I was tipped on Spy from KDPaine’s post about monitoring your brand online. It is a pretty simple tool to use and is contained to more of the conversation’s happening online.. instead of direct links. The easy to use interface keeps it simple… and we love simple
  • Emphasize around tHe WORLD
  • LISTEN – KEY ACTIVITY ON TWITTER
  • Facebook surpassed Google about 1 month ago – most popular web site.
  • Social networking for prof assoc

    1. 1. Social networking for professional organizations<br />Building your membership services with social media<br />4/23/2010<br />
    2. 2. Goal<br />Describe how professional organizations can use Social Media and Social Networking to improve member engagement<br />Please ask questions at any time!<br />2<br />
    3. 3. What is Social Networking?<br />“a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations”<br />--Charline Li and Josh Bernoff, Groundswell<br />3<br />
    4. 4. But it is not a trend anymore….<br />And it has evolved from just a personal activity to a very professional one with businesses finding ways to connect with customers, employees etc.<br />Your online profiles and the content you publish will help you make new connections and define your brand for those who do not know you…<br />4<br />
    5. 5. Social media is here to stay….<br />1Forrester Research, 2009<br />2Nielson, Global Face & Networked Places, 2009<br />5<br />
    6. 6. Social Media’s Reach<br />6<br />
    7. 7. Why use Social Networking?<br />Associations exist to serve their members<br />Members join for many reasons including<br />Staying current with new research, tools and techniques<br />Professional gain<br />Networking<br />Social Networking and Media are key to engaging members and providing value<br />Professional Organizations that host communities can learn what interests their members and provide appropriate content (personalization)<br />7<br />
    8. 8. Social Networking focuses on relationships<br />8<br />Today<br />Future<br />
    9. 9. What is your strategy?<br />Association Goals and Objectives<br />Measure and Adjust<br />9<br />
    10. 10. Listen<br />Google Alerts<br />Technorati<br />Search.twitter.com<br />Social Mention<br />Spy<br />Radian6<br />And monitor your existing properties….<br />10<br />
    11. 11. Engage<br />11<br />
    12. 12. LinkedIn <br />With over 53 million members in 200 countries and territories around the world1, LinkedIn is a free professional networking site that enables members to post their resumes, recommend friends, and connect with other industry professionals. <br />1LinkedIn.com<br />12<br />
    13. 13. What should we do on LinkedIn?<br />Start local groups<br />Invite members<br />Start relevant discussions<br />And Listen…<br />13<br />
    14. 14. Twitter<br />Twitter is a free micro-blogging site that enables users to send and receive messages – or “tweets” – of up to 140 characters. With 17 million registered users1, Twitter’s popularity has grown exponentially since it launched in 2008; however, regular engagement is relatively low: 90% of the activity on the site is generated from only 10% of the users2.<br />1twitterscore.net<br />2Forrester<br />14<br />
    15. 15. What should we do on Twitter?<br />Determine tweet strategy<br />Become a Broadcaster<br />useful if audience knows what they are getting<br />another way to push information<br />works best if you have good information to give<br />could fill a need from specific area or topic<br />And/or a Conversationalist<br />provides a "voice"<br />seen as an authority and source<br />ROE - return on engagement<br />a way to interact with those interested in topic or org.<br />all about building relationships<br />15<br />
    16. 16. Facebook<br />Facebook is a social networking service that lets you connect with friends, co-workers, and others who have common backgrounds. As the second most trafficked Web site in the world, Facebook has over 400 million active users worldwide1. The average user spends over 55 minutes per day on Facebook.<br />1Facebook Statistics, February 2010<br />16<br />
    17. 17. What should we do on Facebook? <br />Look at other professional orgs to get a feel for what they are doing<br />Create a Facebook page (not a Group)<br />make sure to add organizational information<br />use personal interactions<br />share photos, videos, and links<br />promote the page off Facebook (like on the PMI website)<br />analyze and monitor <br />17<br />
    18. 18. PMI Facebook Page<br />18<br />
    19. 19. Influence<br />19<br />
    20. 20. Blog….<br />A blog can be great for the association’s brand<br />Choose experts to write about relevant topics<br />Have a policy on abuse<br />Listen to member comments<br />20<br />
    21. 21. Communities…<br />Allow members to interact on their terms<br />Community Manager monitors content<br />21<br />
    22. 22. Measure and Adjust<br />22<br />
    23. 23. Define goals early<br /># Visitors <br /># Unique Visitors<br />Time Spent per visit<br />Bounce<br />Referring Domains (SEO)<br /># Followers<br />Etc….<br />But…correlate these to association goals and objectives<br />Increased membership <br />Community participation<br />Increased certification<br />23<br />
    24. 24. Use Tools to Measure and adjust<br />Traffic<br />Omniture, WebTrends, Google Analytics<br />Alexa<br />Engagement<br />Google Social Media Analyzer<br />Post Rank Analytics – measures engagement on social sites<br />Hootsuite – for tweeting and measuring<br />24<br />
    25. 25. Other ideas <br />25<br />Use the power of Social Networking to improve conference attendance<br />Tweet during conferences and events to spark interest<br />Award PDUs for participation in communities, blogging etc<br />Create PMI ‘badges’ for frequent contributors<br />
    26. 26. Advice… <br />Consult with experts to develop the strategy<br />Decide…in house…or share<br />Hire Community Manager(s) and participate in the conversation<br />Social Networking is not a small project, it is an ongoing engagement that requires significant resources<br />26<br />
    27. 27. Thank You<br />Carissa Rollins<br />rollinsc@wi.rr.com<br />414-690-6268<br />rollinsc on Twitter<br />Carissa Rollins on Facebook<br />http://www.linkedin.com/in/carissarollins<br />27<br />

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