The document discusses using social media within enterprises to improve productivity, increase staff engagement, and enable better knowledge sharing and innovation. It explains that traditional business arrangements are artificial and that social media can help build relationships, trust, and awareness among employees. It provides examples of how internal social blogging and profile information can help employees learn more about their coworkers. The goal of using internal social media should be to take insights gained from external social media and turn them into innovation within the organization by building a culture of sharing information.

1. Social Media Inside the EnterpriseWhat, Why, How #SMCseaED Charl Pearce, Paolo Tosolini, Ethan Yarbrough

2. What Is Social Media In the Enterprise It’s the use of Web 2.0, open, collaborative technologies behind the firewall to: Improve Productivity and Efficiency Increase Staff Engagement and Affinity Enable better knowledge sharing and innovation

3. Why Social Media In the Enterprise? Traditional business arrangements are artificial Build relationships, trust, awareness and competence Make better use of external social media

4. Traditional business arrangements are artificial

5. This is you

6. This is you on Social Media

7. But…this is you at work

8. Build Relationships, Trust and Awareness

9. This is Burt

10. What I Know About Burt

11. What I Know About Burt Burt eats lunch here…

12. What I Know About Burt Burt is between 5’8” and 6’0’…

13. What I Know About Burt Burt sits here…

14. What I Know About Burt Burt does wash his hands…

15. Is that Burt? Average-to-slightly-above-average height, hygienic guy who eats lunch in a red room and works in the corner?

16. Then Burt Started A Blog

17. What I Know About Burt Now He has expertise in these areas: Coding full control rights for SharePoint user profiles Compacting virtual hard drives How to fix the Virtual PC jerky mouse issue Fantasy football Shortbread cookies Using HTTP modules to add users to groups in a Forms Authentication SharePoint site

18. This is Burt SharePoint Innovation Expert

19. Make better use of external social media

20. What happens when you bring this

21. Into this

22. Goal of external social media Gain Insight Goal of internal social media? It should be…

23. To process insight Into innovation

24. “The more easily people can communicate – with other workers, team members, customers, vendors, clients, the less information will be siloed. When information is free, people get more feedback and input, react more quickly and make better decisions. This is the opportunity inherent in Enterprise 2.0: a more efficient, productive and intelligent workforce.” -Whitney Michael

25. Build a culture of sharing