The presentation gives us reasons for the success of Southwest Airlines in a very competitive American Airline Industry.
It also does a competitive analysis of SouthWest Airlines with its peers.
The presentation gives us reasons for the success of Southwest Airlines in a very competitive American Airline Industry.
It also does a competitive analysis of SouthWest Airlines with its peers.
This is a comprehensive analysis of Emirates company including "Introduction", "Environmental Analysis", "Inside Organizational Analysis", and "Strategic management".
Southwest Airlines in 2014: Culture, Values, and Operating PracticesTran Thang
This Presentation answer these questions:
1. Is there anything that you find particularly impressive about Southwest Airlines?
2. What grade would you give Southwest management for the job it has done in crafting the company’s strategy? What is it that you like or dislike about the strategy? Does Southwest have a winning strategy?
3. What are the key policies, procedures, operating practices, and core values underlying Southwest’s efforts to implement and execute its low-cost/no frills strategy?
4. What are the key elements of Southwest’s culture? Is Southwest a strong culture company? Why or why not?
5. What grade would you give Southwest management for the job it has done in implementing and executing the company’s strategy? Which of Southwest’s strategy execution approaches and operating practices do you believe have been most crucial in accounting for the success that Southwest has enjoyed in executing its strategy? Are there any policies, procedures, and operating approaches at Southwest that you disapprove of
or that are not working well?
6. What weaknesses or problems do you see at Southwest Airlines as of mid-2014?
7. Do you approve of the AirTran acquisition and the way that Southwest has gone about integrating AirTran
into its operations? Is the integration taking too long? Why go so slow?
A strategic analysis of the European tour operating industry according to the Porter business model. TO's competitiveness, strategy matrix and value chain.
International Strategic Management is an ongoing management planning process aimed at developing strategies to allow an organization to expand abroad and compete internationally.
An organization must be able to determine what products or services they intend to sell, where and how the organization will make these products or services, where they will sell them, and how the organization will acquire the necessary resources for these tasks. Even more importantly an organization must have a strategy on how it expects to outperform its competitors.
This presentation encompasses the classic case study of Southwest Airlines, USA.
Explaining why they have been so successful even in recession period.
It is a part of case-study based lectures at Symbiosis Institute of Business Management, Bangalore.
Melahirkan Normal Di Rumah,Melahirkan Normal Tanpa Jahitan,Melahirkan Normal Setelah Caesar,Melahirkan Normal Tanpa Rasa Sakit,Melahirkan Normal Indonesia,Melahirkan Normal Dengan Bpjs,Melahirkan Menurut Islam ,Melahirkan Mudah,Melahirkan Mendadak,Melahirkan Muda,Melahirkan Normal,Melahirkan Sesar,Melahirkan Di Air,Melahirkan Dalam Air,Melahirkan Anak,Melahirkan Secara Normal,Melahirkan Caesar,Melahirkan Sendiri,Melahirkan Di Rumah,Melahirkan Tanpa Rasa Sakit,Melahirkan,Melahirkan Anak Pertama,Melahirkan Anak Kembar,Melahirkan Anak Kedua,Melahirkan Anak Kedua Lebih Mudah,Melahirkan Anak Ketiga
This is a comprehensive analysis of Emirates company including "Introduction", "Environmental Analysis", "Inside Organizational Analysis", and "Strategic management".
Southwest Airlines in 2014: Culture, Values, and Operating PracticesTran Thang
This Presentation answer these questions:
1. Is there anything that you find particularly impressive about Southwest Airlines?
2. What grade would you give Southwest management for the job it has done in crafting the company’s strategy? What is it that you like or dislike about the strategy? Does Southwest have a winning strategy?
3. What are the key policies, procedures, operating practices, and core values underlying Southwest’s efforts to implement and execute its low-cost/no frills strategy?
4. What are the key elements of Southwest’s culture? Is Southwest a strong culture company? Why or why not?
5. What grade would you give Southwest management for the job it has done in implementing and executing the company’s strategy? Which of Southwest’s strategy execution approaches and operating practices do you believe have been most crucial in accounting for the success that Southwest has enjoyed in executing its strategy? Are there any policies, procedures, and operating approaches at Southwest that you disapprove of
or that are not working well?
6. What weaknesses or problems do you see at Southwest Airlines as of mid-2014?
7. Do you approve of the AirTran acquisition and the way that Southwest has gone about integrating AirTran
into its operations? Is the integration taking too long? Why go so slow?
A strategic analysis of the European tour operating industry according to the Porter business model. TO's competitiveness, strategy matrix and value chain.
International Strategic Management is an ongoing management planning process aimed at developing strategies to allow an organization to expand abroad and compete internationally.
An organization must be able to determine what products or services they intend to sell, where and how the organization will make these products or services, where they will sell them, and how the organization will acquire the necessary resources for these tasks. Even more importantly an organization must have a strategy on how it expects to outperform its competitors.
This presentation encompasses the classic case study of Southwest Airlines, USA.
Explaining why they have been so successful even in recession period.
It is a part of case-study based lectures at Symbiosis Institute of Business Management, Bangalore.
Melahirkan Normal Di Rumah,Melahirkan Normal Tanpa Jahitan,Melahirkan Normal Setelah Caesar,Melahirkan Normal Tanpa Rasa Sakit,Melahirkan Normal Indonesia,Melahirkan Normal Dengan Bpjs,Melahirkan Menurut Islam ,Melahirkan Mudah,Melahirkan Mendadak,Melahirkan Muda,Melahirkan Normal,Melahirkan Sesar,Melahirkan Di Air,Melahirkan Dalam Air,Melahirkan Anak,Melahirkan Secara Normal,Melahirkan Caesar,Melahirkan Sendiri,Melahirkan Di Rumah,Melahirkan Tanpa Rasa Sakit,Melahirkan,Melahirkan Anak Pertama,Melahirkan Anak Kembar,Melahirkan Anak Kedua,Melahirkan Anak Kedua Lebih Mudah,Melahirkan Anak Ketiga
What do different cultures associate with different colors? NOTE: Download this presentation so that the clues will come up, and then the answers, on each slide. The animation isn't working quite right on SlideShare.
How Easy the AmiBroker AFL can be converted into C++ DLL plugin...!
There are many AFL experts who are traders as well who want to convert their AFL code business(trade) logic to host inside the DLL plugin for hiding the logic and for the distribution to their clients...
How easy is this for AFL coders?? Definitely tough and tedious job if you are directly using AmiBroker C based ADK..besides AFL coders may not know the C/C++ language.
Here is one library description that can be used for 1-1 mapping each line in the AFL code to C/C++ code..
Refer the simple example attached which shows the Pivots AFL code and its equivalent C/C++ code. Compare the line numbers between 10 to 29 high-lighted in yellow color !!!... It is virtually "Cut n Paste" i.e. "Cut as AFL & Paste as C++" operation!!...
Interpersonal & Small Group Lecture #3 Conflict, Techno.docxmariuse18nolet
Interpersonal & Small Group
Lecture #3
Conflict, Technology & Family
Comm
Ch. 8, 9, 12
Conflict Management Skills
Any relationship of any depth has conflict
(read that line again so that you’ll
remember it!)
Myths about Conflict
• Conflict is a sign of a poor relationship
• Conflict can be avoided
• Conflict always occurs because of
misunderstandings
• Conflict can always be resolved
We have conflict because the relationship is
important to us!
Conflict Management Styles
• Avoidance
• Accommodation
• Competition
• Compromise
• Collaboration
Getting Better At It
• Manage Your Emotions
• Manage Information
• Be Empathetic
• Manage Goals
• Manage the Problem
No, this isn’t therapy!
Conflict- Like the other elements in Interpersonal
Communication can be worked at…
By taking conflict seriously, and being aware of
what we are doing and saying during times of
conflict we can become more effective at
communicating what we really want out of our
relationships
Ch. 9- Interpersonal Relationships
• Defined as – perception shared by 2 people of an
ongoing connection that results in the
development of relational expectations and
varies in interpersonal intimacy.
4 Elements
• Shared Perception
• Ongoing Connection
• Relational Expectations
• Interpersonal Intimacy
Shared Perception
• Both parties perceive the ongoing relationship
“so we’re an item right?”
Ongoing Connection
• Relationship is an ever changing process
…think of all the ways your relationships shift and
change…as the individuals involved shift and
change personally….
Relational Expectations
• Expectations set based on patterns in your
relationship
“My wife always makes the plans…”
Interpersonal Intimacy
• Degree to which relational partners mutually
accept and confirm each others sense of self
How do relationships happen?
1. Relationships of circumstance
• Our lives overlap with others in some way
-family
-co-workers
-neighbors
2. Relationships of Choice
• The relationships we select to initiate, maintain,
and even terminate
Ch 12
• Family
• Technology
• Relationships at work
Family
• The definition of family has developed with our
ever changing culture
Who makes up YOUR family?
Improving Family Communication
• Talk about relationships and feelings
• Listen
• Support and Encourage
• Manage your conflict
…easier said than done right???
Technology
• How do you use technology these days?
-on line dating
-texting
-social networking
…and the list goes on…
Our group discussion will focus on
technology and how it impacts our
interpersonal communication
Relationships at Work
• Upward Communication
• Downward Communication
• Horizontal Communication
• Outward Communication
Upward Communication
• Communication that flows from subo.
What is the cultural environment?
A deliberately vague and broad term to describe the affectual, felt, and emotional makeup of particular spaces created by physical, social, and/or cultural environments and presence/absence of other humans and/or nonhumans. From: International Encyclopedia of Human Geography (Second Edition), 2020. Elements are - language, social norms, religion, ethics, socio economics, mores, traditions, societal regulations, nationalism, aesthetics, material culture, attitudes, values, social organisation. How does culture affect environment?
Research suggests that perceived group values impact an individual's behaviour towards the environment. In cultures that have a strong collectivistic orientation, the perception of either strong egoistic or biospheric group values can lead to pro-environmental benefits or mitigate environmental harms.
Social and cultural Environment - International Business - Manu Melwin Joymanumelwin
The socio-cultural fabric is an important environmental factor that should be analysed while formulating business strategies. The cost of ignoring the customs, traditions, taboos, tastes and preferences, etc., of people could be very high.
On 26 August 2014 the Center for Persona Research and Application hosted a seminar on International User Studies and Personas at the IT University of Copenhagen. 40 people from 35 different companies participated. Read more about the seminar here:
http://infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportage//seminar_on_international_user_studies_and_personas.htm
"Millennial's are killing the napkin industry, aren't buying homes, want every company to be 'do-gooders'," but, do they really? Check out this new PowerPoint for some more famous myths about millennial's and what is actually happening in today's world!
The second section to this series covers information about programmatic buying digital audio. Here you'll find: facts of programmatic buying, tips to improve campaigns, trends and more.
As marketers we need to always keep learning. If it's revisiting material we worked on in school or learning something new, taking courses online can be a great way to stay up to date in our industry. Take a look this SlideShare for further details.
The next section in this series includes information about: Google keep, Google my business, Google pagespeed, and Google resizer, Check out the SlideShare for more information.
Check out this second installment of Google Business Tools to find information about: Google calendar for business, correlate, digital garage and feedburner.
Here are three main market forces that are currently affecting marketing. From international transactions to supply and demand, these factors can affect how successful your marketing can be.
These factors exist within a marketing firm and an organization has control over them. This infographic includes: company image & brand equity and more.
External factors are beyond the control of a firm and its success depends on its adaptability of the environment. These are a few factors that will impact marketing.
In this PowerPoint we explore eleven creative design trends for 2018 from shutterstock.com. These trends can help marketers and designers create ads, websites and more.
There are many factors that affect how marketers market their products to their audiences. In this first infographic of this series, we cover environmental factors such as competition, consumer trends and more.
Did you know that 51.40% of consumers find mobile phones to be the most popular device? Check out this PowerPoint with more statistics and trends that will affect marketing in 2018.
In this new series, we discuss multi-channel and omni-channel marketing. Part one covers information about multi-channel marketing, which includes; the definition, users and more.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. Table of Contents:
Page Name: Page Number:
Business Practices 3
5 Steps to Marketing In Japan 4
How to Launch a Product in Japan 11
Tips to Marketing In Japan 28
Symbolism in Japan 44
Business Insights 57
Hofstede’s Cultural Dimensions 58
Business Facts 78
Business Etiquette 98
Business Differences: US vs. Japan 123
Work Cited 135
3. Marketing In Japan:
Symbolism- Colors
Black
Kuro
Blue
Ao
White
Shiro
Green
Midori
Red
Aka
Others
Compiled By author from japanese.about.com tofugu.com ehow.com
黒
白 緑
赤
青
4. Marketing In Japan:
Symbolism- Colors
Black Represents:
Formality And
Elegance:
Started because of the
popularity of Western
black tie events
Death, Destruction,
Doom, Fear And
Sorrow:
When used alone, it
signifies mourning and
misfortune, and is often
worn to funerals
Dignity And Formality:
Used for the robes of
Buddhist monks, as well
as for montsuki (紋付),
the kimono that bears
the family crest
Black Is A
Powerful And
Foreboding
Color In
Japanese
Culture
黒
Compiled By author from japanese.about.com tofugu.com ehow.com
5. Marketing In Japan:
Symbolism- Colors
Whiterepresents:
Purity and cleanliness in
traditional Japanese society, it is
seen as a blessed color
Used at weddings and other joyful
life events
Appears on the Japanese flag
Godly and Pure:
Sacred places are strung
with shimenawa(注連縄)
Sacred places are decorated with
white shide (紙垂), or strewn with
white pebbles or sand
白
White Has Been
An Auspicious
Color In Japan
For Much Of Its
History
Compiled By author from japanese.about.com tofugu.com ehow.com
6. Marketing In Japan:
Symbolism- Colors
Energy Vitality Heat Power
Love
And
Intimacy
Sexual
Desire
Life
Force In
People
Energy
In
People
赤
Compiled By author from japanese.about.com tofugu.com ehow.com
Red has been a powerful color in Japanese society,
representing strong emotions rather than ideas
7. Marketing In Japan:
Symbolism- Colors
It’s The Color Of The Sun In:
•It’s seen on the Japanese flag
Associated With Authority And Wealth:
•As attested to by red-sheathed samurai swords and ornamental combs
Has Ties To Religion:
•As demonstrated by the red torii (鳥居) of Shinto shrines
•Shrine maidens are traditionally clad in red hakama (袴)
赤
Compiled By author from japanese.about.com tofugu.com ehow.com
8. Marketing In Japan:
Symbolism- Colors
Purity and
cleanliness in
traditional
Japanese culture
Largely because of
the vast stretches
of blue water that
surrounds the
Japanese islands
Considered a
feminine color
Worn by young
women to show
their purity
Calmness and
stability
It’s a relaxing color
青
Compiled By author from japanese.about.com tofugu.com ehow.com
Represents:
9. Marketing In Japan:
Symbolism- Colors
• Mostly sometsuke (染付け)
porcelain
Ceramics:
• Mostly the aizuri-e (藍摺り絵)
woodblock prints
Fine Art:
• Flourished in Shikoku during the
Edo period
Formed The Basis For
The Indigo Dyeing
Industry:
青
Compiled By author from japanese.about.com tofugu.com ehow.com
Blue is Used For:
10. Marketing In Japan:
Symbolism- Colors
Green shows
Fertility and
growth in
traditional
Japanese
culture
Midori means
green and
vegetation
The color green
represents
youth and
vitality
Green can also
represent
eternity
because
evergreen trees
never lose their
leaves or stop
growing
Green is fresh
and youthful
different from
the negative
western
connotations of
“green-eyed
jealousy”
緑
Compiled By author from japanese.about.com tofugu.com ehow.com
11. Marketing In Japan:
Symbolism- Colors
Other Colors:
The following symbolizes the rank and authority of the Japanese royalty and
aristocracy:
Yellowish-brown Orange Purple
Chairo Daidaiiro Murasaki
Compiled By author from tofugu.com ehow.com japanese.about.com
茶色 橙色 紫
12. Marketing In Japan:
Symbolism- Numbers
LuckyNumbers:
• 8 (Hachi): its written as 八 in
Kanji
• 八 is considered 末広がり
Suehirogari from its shape
which widens toward the
end
• Suehirogari is to become
more and more
prosperous as time goes
LuckyNumbers:
• 7(Nana): comes from Western
culture
• Japanese likes to choose 7
in any occasion
Compiled By author from discover-jp.blogspot.com
13. Marketing In Japan:
Symbolism- Numbers
UnluckyNumbers:
•4 is pronounced yon
or shi
•Shi has the same
pronunciation with
死 which means die
•People are in the
habit of not using 4
in hospitals and
congratulations
occasions
UnluckyNumbers:
•9 is pronounced kyu
or ku
•ku has the same
pronunciation with
苦 which means
pain or suffering
•49
yonjûkyu/shijûku is
a super unlucky
number because it
means die with
pain
UnluckyNumbers:
•The number 14 is
bad luck
•It sounds like the
word shuh-shuh,
which sounds like
the word for death
Compiled By author from discover-jp.blogspot.com
14. Marketing in Japan:
Hofstede Cultural Dimensions-
54
46
95
92
88
42
Power Distance Individualism Masculintiy Uncertainty
Avoidance
Long Tern
Orientation
Indulgence
Japan:
Compiled By author from geert-hofstede.com
15. Marketing in Japan:
Hofstede Cultural Dimensions-
Power Distance:
The extent that less powerful members of institutions and organizations
within a country expect and accept that power is distributed unequally
This dimension deals
with the fact that
individuals in societies
are not equal – it
states the attitude of
the culture towards
these inequalities
Japan has a
intermediate score of
54, which makes it a
borderline
hierarchical society
They are conscious of
their hierarchical
position but they are
not as hierarchical as
other Asian cultures
Compiled By author from geert-hofstede.com
Power
Distance:
16. Marketing in Japan:
Hofstede Cultural Dimensions-
Individualism:
The degree of interdependence a society keeps among its
members
It has to do with
whether
people’s self-
image is defined
in terms of “I”
or “We”
In Individualist
societies people
are supposed to
look after
themselves and
their direct
family only
In Collectivist
societies people
belong to ‘in
groups’ that
take care of
them in
exchange for
loyalty
Japan scores 46
on the
Individualism
dimension
Compiled By author from geert-hofstede.com
Individualism:
17. Marketing in Japan:
Hofstede Cultural Dimensions-
Reasons why Japan isn’t as
collectivistic as other
societies:
They do not have an
extended family system
which forms a base of more
collectivistic societies such
as China and Korea
Japan has been a
paternalistic society
Younger siblings had to leave
home and make their own
living with their core
families
Oldest son inherited the
family name and assets from
his father
Compiled By author from geert-hofstede.com
Individualism:
18. Marketing in Japan:
Hofstede Cultural Dimensions-
They are
Individualist
by Asian
standards
Or
They are
collectivistic
by Western
standards
Japanese
in-group is
depended
on the
situation
Compiled By author from geert-hofstede.com
Individualism:
19. Marketing in Japan:
Hofstede Cultural Dimensions-
Masculinity:
What motivates people, wanting to be the best (Masculine) or
liking what they do (Feminine)
A high score (Masculine)
indicates that the society will
be driven by competition,
achievement and success
Success is defined by the
winner / best in field – a
value system that starts in
school and continues
throughout organizational life
A low score (Feminine) means
that the dominant values in
the society are caring for
others and quality of life
A Feminine society is one
where quality of life is the
sign of success and standing
out from the crowd is not
admirable
At 95, Japan is one of the
most Masculine societies in
the world
Compiled By author from geert-hofstede.com
Masculinity:
20. Marketing in Japan:
Hofstede Cultural Dimensions-
Expression of
Masculinity in Japan
that are seen in every
aspect of life:
The drive for excellence
and perfection in their
Material
Production-
Monodukuri
Material Services-
Hotels And
Restaurants
Presentation- Gift
wrapping and food
presentation
Notorious workaholism
Working hard and
long hours makes it
difficult for women
to climb up the
corporate ladders
Compiled By author from geert-hofstede.com
Masculinity:
21. Marketing in Japan:
Hofstede Cultural Dimensions-
Uncertainty Avoidance:
The way a society deals with the fact that the future can never be known:
Should we try to control the future or just let it happen?
This brings anxiety and
different cultures have learnt
to deal with this anxiety in
different ways
The score takes into account:
How members feel
threatened by an ambiguous
or unknown situation
As well as the created beliefs
and institutions that they use
to try to avoid those
situations
At 92 Japan is one of the
most uncertainty avoiding
country on earth
Uncertainty
Avoidance:
Compiled By author from geert-hofstede.com
22. Marketing in Japan:
Hofstede Cultural Dimensions-
Fromcradletograve,lifeishighly
ritualizedandtheyhavealotof
ceremonies:
Every school year, they have an
opening and closing ceremony that is
conducted the same way everywhere
in Japan
etiquette books suggest in great
detail what people wear and how
people should behave at weddings,
funerals and other social events
School teachers and public servants
are hesitant to do things without
precedence
In corporate Japan, a lot of time and
effort is put into feasibility studies:
all the risk factors must be worked
out before any project can start
Managers ask for all the detailed facts
and figures before making any
decision
Compiled By author from geert-hofstede.com
Uncertainty
Avoidance:
This high need
for Uncertainty
Avoidance is
one of the
reasons why
changes are so
difficult to
realize in Japan
23. Marketing in Japan:
Hofstede Cultural Dimensions-
Long Term Orientation:
How societies have to maintain some links with its own past while dealing with
the challenges of the present and future
Societies prioritize these two existential goals differently
Normative Societies-
Scores are low, prefer
to maintain time-
honored traditions
and norms while
viewing societal
change with suspicion
Pragmatic Approach:
Scores are high, they
encourage thrift and
efforts in modern
education as a way to
prepare for the future
At 88 Japan scores as
one of the most Long
Term Orientation
oriented societies
Compiled By author from geert-hofstede.com
Long Term
Orientation:
24. Marketing in Japan:
Hofstede Cultural Dimensions-
In corporate Japan, long term orientation is seen in:
All of these examples serve the durability of the companies:
Compiled By author from geert-hofstede.com
Long Term
Orientation:
The high rate
of investment
in R&D even
in
economically
difficult times
Higher own
capital rate
Priority to
steady growth
of market
share rather
than to a
quarterly
profit
Companies are not
here to make money
every quarter for the
share holders
They are to serve the
stake holders and
society at large for
many generations to
come (e.g. Matsuhista)
25. Marketing in Japan:
Hofstede Cultural Dimensions-
Indulgence:
The extent to which people try to control their desires and
impulses, based on the way they were raised
The degree
to which
small
children are
socialized is
a factor of
this
dimension
Without
socialization
we don’t
become
“human”
Relatively
weak control
is called
“Indulgence”
Relatively
strong
control is
called
“Restraint”
Japan has a
low score of
42,it is a
culture of
Restraint
Compiled By author from geert-hofstede.com
Indulgence:
26. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com
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