Discover why Facebook-like platforms sound like a good idea, but ultimately fall short on the demands and processes of a larger organizations.
For more information, please visit http://www.tibbr.com/
Social Network in marketing (Social Media Marketing) Opportunities and Risksijmpict
The most well-known social software applications are weblogs, wikis, social networking sites and instant messaging. Social networking at a high level is described as the convergence of technologies that make it possible for individuals to easily communicate, share information, and form new communities online. But the big question today is not what social networking is, but rather what it means for businesses.
BLOOM Social Media: Navigating the Social Technology LandscapeDifferent Spin
Report author: Miranda Man, Social Business Strategist at BLOOM. Are you confused by social technology? Do you know your social media listening tools from your engagement tools? What is the difference between Yammer and Jive? How can I use these tools in my business?
To help, we are pleased to announce that we have written a report that provides an overview of a number of social tools. In this report, we have outlined use cases, case studies and key functionality. We will be looking at technology in the context of Social Business Intelligence (the progression from Social Media Marketing) and Enterprise 2.0.
Presentation given 04182011 at The Experts Conference in Las Vegas, Nevada. This presentation reviews the changing social informatics of technology, and compares the leading consumer platforms to SharePonit 2010 out-of-the-box.
Social Network in marketing (Social Media Marketing) Opportunities and Risksijmpict
The most well-known social software applications are weblogs, wikis, social networking sites and instant messaging. Social networking at a high level is described as the convergence of technologies that make it possible for individuals to easily communicate, share information, and form new communities online. But the big question today is not what social networking is, but rather what it means for businesses.
BLOOM Social Media: Navigating the Social Technology LandscapeDifferent Spin
Report author: Miranda Man, Social Business Strategist at BLOOM. Are you confused by social technology? Do you know your social media listening tools from your engagement tools? What is the difference between Yammer and Jive? How can I use these tools in my business?
To help, we are pleased to announce that we have written a report that provides an overview of a number of social tools. In this report, we have outlined use cases, case studies and key functionality. We will be looking at technology in the context of Social Business Intelligence (the progression from Social Media Marketing) and Enterprise 2.0.
Presentation given 04182011 at The Experts Conference in Las Vegas, Nevada. This presentation reviews the changing social informatics of technology, and compares the leading consumer platforms to SharePonit 2010 out-of-the-box.
Mark Piesing investigates if the office will even exist in a future dominated by social media and the internet. Interviews Leon Benjamin, co-founder Sei Mani for Warwick Business School's international magazine
10 Strategies For Getting the Most Out of your Social IntranetThoughtFarmer
Dion Hinchcliffe's keynote from Social Intranet Summit Vancouver 2010. There's a wealth of information for intranet stakeholders here, and it appeared that Dion could have spoken for an hour on any slide. Fascinating stuff!
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd Marchguestca2060b
Social Networking and the Employment Relationship
One-day conference: 3rd March 2010, Central London
· How you use social media – your internal social media network
· The benefits of social media
· Key learnings: What has gone wrong? How have you rectified the problems?
· How do you monitor employee use of social media?
· Your policy/guidelines – discussion and how are these enforced?
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
Presentation to WARC and ESOMAR digital conference on Web2.0. Processes for research innovation, technology and collective intelligence.
Dr Mariann Hardey, Lecturer in Social Media Marketing, Durham Business School, University of Durham.
White Paper - Social Office Portals and the Battle for Communities Newton Day Uploads
SOCIAL NETWORKING and the always on digital society change the business world. Organizations can no longer hope to chaperone all of the information workers require or by themselves resource the many business processes necessary to achieve strategic goals. The business world has become about collaboration, social networking, earning the trust of customers and business partners by opening up and sharing information. It’s a battle for hearts and minds; a battle for communities.
Companies benefit from Web 2.0 investmentSustainly
The latest research from Deutsche Bank shows that 20% of US and European companies use social media channels for business purposes. But, these are only the most transparent companies. More DB research can be found at: www.dbresearch.com
This presentation showcases how Web 2.0 could be used within an enterprise with a "day (weeks, actually) in the life of" story of how a new employee, Michael, uses web 2.0 (or Enterprise 2.0) tools to quickly get up to speed and start contibuting. Touches on social networking, social bookmarking, blogs / microblogs, wiki, virtual world, mashups, RSS
Email was once the transformative technology that made it easier for people to work together, but email created silos. Intranets attempted to bridge these silos, but the technology did not fundamentally transform the enterprise. What’s the missing link? Social. The result? A secure social networking platforms designed for the enterprise.
Download “When Collaboration Meets Community” and discover why enterprise collaboration must be social. Inside this two-page eBrief, discover how enterprise social:
Enables faster innovation
Creates better group dynamics
Puts power in knowledge
For more information, please visit http://www.tibbr.com/
Mark Piesing investigates if the office will even exist in a future dominated by social media and the internet. Interviews Leon Benjamin, co-founder Sei Mani for Warwick Business School's international magazine
10 Strategies For Getting the Most Out of your Social IntranetThoughtFarmer
Dion Hinchcliffe's keynote from Social Intranet Summit Vancouver 2010. There's a wealth of information for intranet stakeholders here, and it appeared that Dion could have spoken for an hour on any slide. Fascinating stuff!
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd Marchguestca2060b
Social Networking and the Employment Relationship
One-day conference: 3rd March 2010, Central London
· How you use social media – your internal social media network
· The benefits of social media
· Key learnings: What has gone wrong? How have you rectified the problems?
· How do you monitor employee use of social media?
· Your policy/guidelines – discussion and how are these enforced?
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
Presentation to WARC and ESOMAR digital conference on Web2.0. Processes for research innovation, technology and collective intelligence.
Dr Mariann Hardey, Lecturer in Social Media Marketing, Durham Business School, University of Durham.
White Paper - Social Office Portals and the Battle for Communities Newton Day Uploads
SOCIAL NETWORKING and the always on digital society change the business world. Organizations can no longer hope to chaperone all of the information workers require or by themselves resource the many business processes necessary to achieve strategic goals. The business world has become about collaboration, social networking, earning the trust of customers and business partners by opening up and sharing information. It’s a battle for hearts and minds; a battle for communities.
Companies benefit from Web 2.0 investmentSustainly
The latest research from Deutsche Bank shows that 20% of US and European companies use social media channels for business purposes. But, these are only the most transparent companies. More DB research can be found at: www.dbresearch.com
This presentation showcases how Web 2.0 could be used within an enterprise with a "day (weeks, actually) in the life of" story of how a new employee, Michael, uses web 2.0 (or Enterprise 2.0) tools to quickly get up to speed and start contibuting. Touches on social networking, social bookmarking, blogs / microblogs, wiki, virtual world, mashups, RSS
Email was once the transformative technology that made it easier for people to work together, but email created silos. Intranets attempted to bridge these silos, but the technology did not fundamentally transform the enterprise. What’s the missing link? Social. The result? A secure social networking platforms designed for the enterprise.
Download “When Collaboration Meets Community” and discover why enterprise collaboration must be social. Inside this two-page eBrief, discover how enterprise social:
Enables faster innovation
Creates better group dynamics
Puts power in knowledge
For more information, please visit http://www.tibbr.com/
ITS 833 – INFORMATION GOVERNANCEChapter 13 Information Gover.docxvrickens
ITS 833 – INFORMATION GOVERNANCE
Chapter 13 Information Governance for Social Media
Dr. Sandra J. Reeves
[email protected] J. Reeves 2018
1
This chapter deals with Information Governance for Social Media. You see in the lower left corner the logo for the website where I acquired the theme for the Power Point slide. I chose to use more of a “cartoon” view with the two people in the lower right corner getting acquainted for two reasons. First, it is almost comedic the kinds of ridiculous things that people will post on social media sites, and second the cartoon depicts two people “getting acquainted”, which is also what happens often on social media. Going back to the first comment, not only will people make complete and utter fools of themselves on social media, they demonstrate their lack of common sense and reasoning. In addition, some people commit criminal acts and then boast about it on social media. Social media is used frequently in child custody cases to demonstrate when a parent has used such poor judgment that it does not serve in the best interest of their children for them to have custody and control over those children. Having said that, there are appropriate and positive uses for social media.
1
CHAPTER GOALS AND OBJECTIVES
Be able to discuss uses of social medial for business and government
What is Web 2.0? How is it different?
What are some categories of social media platforms? Examples of each
Give examples of tools used to archive social media
What is the difference between static and dynamic social media content
Legally what is required with regard to the capture, storage and archival of social medial content by an organization?
What are the rules for record retention of social media records?
What are the record retention guidelines for social media records?
What is enterprise social media?
What is the difference between an inward vs. outward facing social media site?
What are the ways in which social media is the same and is different from things like e-mail and IM?
What are the advantages and risks of social media in the organization?
List key social medial guidelines that all organizations should follow regardless of industry
What is meant by spoliation of evidence?
Give an overview of the best practices that are evolving for social media records
[email protected] J. Reeves 2018
2
Look at the slide above. These are the highlights from Chapter 14 that I want you to take away from the chapter.
2
Uses for Social Media in the Public and Private Sector
Corporate Use:
Create visible branding
Strengthen relations with customers
Attract new customers
Highlight and advertise their products and services
Collect information used in decision making
[email protected] J. Reeves 2018
3
Government Use:
Consult with and engage citizens
Provide services
Keep pace with fast moving events
Facilitate communication and collaboration
Improve Employee Engagement
Boost productivity and Efficiency
Internal Social Media:
Help ...
Social Media in the Workplace - Are We Nearly There?Infor HCM
Since Facebook was invented a decade ago, it has attracted a billion users worldwide. Twitter now reports 200 million users who send 400 million tweets every day. Compounded by record IPO valuations well into the billions, there is little doubt that the social media way of life is here to stay.
How Web 2.0 is Changing the World of MarketingLance Shields
Companies are only now realizing that for themselves to participate in this new market driven by a new user driven web, they will have to join in the conversation - learning to listen, to talk, to collaborate and become one with their customers who are the true owners of their brands. Either that or corporations face isolation, irrelevancy and obsolescence.
Social Collaboration: Opportunities, Best Practices and the FutureStefanie Heyduck
A presentation on IBM's point of view in social collaboration, social business, transformation of the workplace and how business should leverage the power of social to create new opportunities. I show some best in class examples and close with some impulses on where digital transformation be five years from now.
Situational applications and their role in enterprise it strategyNewton Day Uploads
In this article a describe how situational applications have come of age through enterprise situational applications platforms - and how they are helping organizations to rationalize IT platforms and empower innovation by producing tens if not hundreds of applications
A Connected Enterprise - Transformation Through Mobility and Social Networks IJMIT JOURNAL
Due to rapid changes in business dynamics, there is a growing demand to encourage social
conversations/exchanges and the ability to connect and communicate with peers, partners, customers and
other stakeholders anytime, anywhere which drives the need of mobile-enable, the existing enterprise
applications.
This paper highlights a distinct set of needs and key customer challenges that must be considered and
addressed for deployment of Social Collaboration applications and Mobility services in enterprises. It not
only addresses the Critical Success Factors for enterprise mobility enablement but also outlines the unique
business requirements to rapidly create social collaboration culture and the discipline of turning social
data into meaningful insights to drive business decisions in real-time
A connected enterprise transformation through mobility and social networksIJMIT JOURNAL
Due to rapid changes in business dynamics, there is a growing demand to encourage social
conversations/exchanges and the ability to connect and communicate with peers, partners, customers and
other stakeholders anytime, anywhere which drives the need of mobile-enable, the existing enterprise
applications.
Leading Media and Marketing Solutions Company Yellow Pages Group Uses Enterpr...tibbr
Yellow Pages Group is a leading media and marketing solutions company in Canada with its roots in the declining print industry. By facilitating better communication between its 1,100 consultants, YPG has made huge strides in transforming itself into a digital powerhouse.
How Schneider Electric Connects Over 140,000 Employees Around the Globetibbr
Schneider Electric needed to revolutionize its business processes. Schneider chose enterprise social networking to discover in-house expertise, to collaborate more effectively across regions, and to create a single destination for all knowledge.
Professional Services Firm Veritec Reduces Email Traffic and Noise with Enter...tibbr
Veritec is a fast-growing professional services firm in Australia whose existing communication systems weren't cutting it. By reducing email traffic and noise, tibbr gave Veritec an on-premise deployment, great mobile access, and business app integration.
Global Law Enforcement Agency InterPortPolice Uses Enterprise Social Networki...tibbr
InterPortPolice is a global law enforcement association. Its officers at airports and seaports all over the country are out in the field 90% of the day, so InterPortPolice uses the tibbr Mobile app to push critical, location-based information to the right officer at the right time.
Australian Real Estate Agency Compton Green Uses Enterprise Social Networking...tibbr
Compton Green is the largest independent real estate agency in western Melbourne. With a growing workforce of young sales associates who often work remotely in the field, it needed a modern and very simple way to more efficiently execute on projects and collaborate on activities surrounding the marketing and sale of properties. Compton Green selected tibbr for its intuitive mobile applications and subject-based approach, which ensures the right information, is delivered to the right person at the right time.
Global Energy Management Specialist, Schneider Electric, Uses Enterprise Soci...tibbr
Schneider Electric needed to revolutionize the outdated business processes used by their 150,000+ employees. The impetus for shift was their unusual objective of increasing worker productivity by 5% so they could deliver a 30% cost savings to their customers. To meet this ambitious goal, Schneider Electric chose a social approach, and more specifically, tibbr. Today, they're successfully using tibbr to find expertise in unexplored areas, to collaborate more effectively across global regions and teams, and to create a single destination for knowledge across the organization.
Leading Digital Advertising and Marketing Solutions Company, Yellow Pages Gro...tibbr
Learn how leading advertising and marketing solutions company, Yellow Pages Group, uses enterprise social networking to transform sales and marketing initiatives.
Leading Nordic IT-services Company, Tieto, Uses Enterprise Social Networking ...tibbr
Tieto — the largest Nordic IT-services company — went looking for ways to connect its global workforce, systems and partners, while eliminating communication silos. Tieto sought to increase knowledge-sharing among its 16,000 employees and increase productivity by five percent. Learn why Tieto decided to deploy tibbr as an enterprise social layer, what challenges they faced during the roll-out, and the excellent results they achieved.
Multinational Media and Information Firm, Thomson Reuters, Uses Enterprise So...tibbr
Thomson Reuters is embedding tibbr within their actual products to create customer communities - improving customer service and shifting the cost of ownership.
German Search Portal Meinestadt Uses Enterprise Social Network tibbr
meinestadt.de, Germany's leading regional web property, which serves as a search engine for information on local events, ticketing, yellow pages, classifieds, jobs and dating for more than 11,000 German towns, deployed tibbr as an enterprise-wide collaboration solution that cuts down on email flow and encourages knowledge sharing across their rapidly growing businesses.
How Social Software Helps 350,000 Men's Wearhouse Customers Dress Better Ever...tibbr
Find out how The Men’s Wearhouse uses tibbr today to meet the challenges of a modern retail environment in “The Future Of Work ― A Retailer’s Perspective” from his breakout session presentation at TUCON 2013.
A Nielsen Company Case Study: Accelerating Innovation with Collaborationtibbr
Learn how Nielsen is leading a cultural revolution towards collaboration among its tens of thousands of employees worldwide. See how they’re gaining social adoption and regular platform use, resulting in increased collaboration and the generation of over 5500 new ideas — one of which has already led to the creation of their first, and hugely successful, B2C product.
Making the Most Out of Your Company's Expertisetibbr
In the professional services industry, expertise is one of your most valuable resources. Yet it's often fragmented and distributed haphazardly around your whole organization. And, since it's impractical to have all your employees working on one client all the time, your company's ability to grow depends on making expertise available to more clients more often by tapping into the collective knowledge of the organization.
HLB Mann Judd, the fast growing, dynamic network of professional accounting firms and business advisors, is no exception to this rule. They recognized that endless email chains and phone-tag aren't the best way to communicate and share information. So they turned to an Enterprise Social Network because the research firm, McKinsey Global Institute, estimated that an ESN can streamline the internal search for experts and information by 35 percent.
Turbo-charging Your Organization's Productivity with Enterprise Socialtibbr
Tieto — the largest Nordic IT-services company — went looking for ways to connect its global workforce, systems and partners, while eliminating communication silos. Tieto sought to increase knowledge-sharing among its 16,000 employees and increase productivity by five percent. In this webinar, you'll learn why Tieto decided to deploy tibbr as an enterprise social layer, what challenges they faced during the roll-out, and the excellent results they achieved. Presented by Ilkka Malva, Community Manager, Tieto CIO Office.
In this webinar, you'll learn how even a large organization like Tieto successfully deployed tibbr as a social layer across all their systems and mobile devices and used tibbr to do the following:
-Onboard new employees
-Extend conversations and crowdsource solutions
-Improve efficiency by reusing the knowledge shared on the network
Engaged vs Disengaged Employees [Infographic]tibbr
Let’s take a look at a comparison of two types of coworkers and how enterprise social networking boosts employee engagement overall. - See more at: http://www.tibbr.com/blog/#sthash.w7n1aepd.dpuf
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
2. t i b b r ®
– O v e r v i e w1
www.tibbr.com
Four Reasons Why “Facebook for the
Enterprise” Isn’t Good Enough
The concept of adapting consumer social networking tools for use inside of businesses
isn’t new. By the early 2000s, mostly without their IT department’s blessing, people began
utilizing chat rooms, community forums, wikis, blogs and other social computing mediums
into their companies. As Facebook and Twitter exploded in popularity, start-ups and
incumbent application vendors sensed a market need. So they set about adapting these
consumer technologies for enterprise use, and a new software market was born.
The problem is, the majority of these social computing efforts failed.
In fact, by 2008, Gartner found that 70 percent of social software initiatives were failing.
The reason wasn’t simply that the market remained immature; social computing companies
wrongly assumed that building “viral features” into their products would make them
succeed inside businesses. As these tools blindly mimicked Facebook – without any regard
for what features business users might actually need in their day-to-day work - they fell
flat on their face. When line-of-business managers brought in a free tool outside their
IT department’s purview, the fate would be mostly the same. The company would get a
spike in adoption for a couple months, but enthusiasm would abate as soon as people
realized they needed to get their job done; the tools they needed to execute key business
processes were absent.
The proof of this failure isn’t hard to find. According to a recent 2011 Kelton survey,
nearly 82 percent of end-user respondents said they still lacked the communication tools
necessary to collaborate seamlessly and connect with people and information from other
business units. Go on Twitter or attend any social computing conference today, and the
conversations all these years after the first implementations remain the same: How do
we get social computing adoption? The very existence of adoption groups speaks to a
macro market problem: Early adopters who placed big bets on social bought thousands
of seats that have become shelfware inside their organization. Adoption was managed like
companies were a community on the consumer Web, which doomed their social computing
efforts. It has created a booming market for consultants, community managers and Venture
Capitalists, but a frustrating and expensive one for companies who simply want to leverage
the power of social computing to make their businesses run more efficiently.
3. t i b b r ®
– O v e r v i e w2
www.tibbr.com
1. Moving Beyond People: Why Machines Still Matter
Social computing has been celebrated for its ability to empower – and connect – people.
As a result, during the first wave of social computing inside businesses, the primary use
case centered around tearing down deep-rooted knowledge silos. While helpful, busting
these silos by connecting people isn’t enough to make social computing platforms a long
term, strategic investment.
Why?
Up until now, social computing platforms have been divorced from the data and systems of
record that employees rely on each and everyday to get their job done. As a result, social
computing has been “an extra thing to check,” rather than a work tool that’s essential for
their work. In addition, knowledge sharing is only half the problem: The other issue centers
around the inherent attention management challenges when it comes to pulling data from
multiple systems and applications, a pain point that’s starting to be felt. According to
Kelton, around two-thirds of end-users said they would benefit from being able to access all
their business data from one unified interface, which they lack today.
To ensure success, a social computing platform must serve up the relevant events and
updates from CRM, ERP, expense, inventory and document management systems (to name
a few) that employees utilize each and every day. In doing so, they utilize social computing
to enhance business process and improve key performance indicators. And during the past
six months in particular, some companies have begun to gain traction in this area.
For example, OOCL is a shipping company with 6,000 people and 1,000 partners. Across
its entire ecosystem, OOCL needed a better way to collaborate better around the status of
cargo shipments. Rather than simply deploy an internal social network – and hope people
manually grabbed relevant data and shared it with the right people – OOCL integrated
its social computing platform with its track and trace system. Now, employees receive
pertinent updates on shipment delays, and have open, collaborative discussions when there
are delays or issues in the process. As a result, they can resolve issues faster.
In Asia, a wholesale bank has 4,000 relationship managers responsible for handling
customer requirements. In the past, they had to receive and input customer data into a
Siebel CRM system. Then, they would have to relay requests onto relevant product people
who could help serve the customer needs. The collaboration around this process was ad-
hoc and not efficient. To improve this business process, the bank integrated its Siebel CRM
system with its internal enterprise social computing platform. There, both the relevant
relationship manager and associated product person would receive customer updates, and
collaborate openly about the proper solution.
4. t i b b r ®
– O v e r v i e w3
www.tibbr.com
2. Unifying Communications in the Era of Asynchronous
Communication
Another reason past social computing efforts have failed is because the platforms punted
on having key unified communication tools. They either didn’t have them at all, or they
integrated old ones in a cursory way – such as adding an IM handle field to a social
networking profile.
If users collaborating on a social platform want to shift their asynchronous microblogging
messages into a synchronous conversation via IM, video or audio conferencing, those
tools must be right there at their fingertips. Up until now, there’s been too much friction to
make that transfer, especially around conferencing: You need send a calendar invite, get a
third-party service, and call up dial-in information and meeting passwords that nobody can
remember. This friction in transferring from social communication to unified communication
may seem trivial (a few minutes here, a few minutes there). But over time, it adds up and
burdens users.
Consequently, native unified communications are needed in social computing platforms.
They must make it simple to launch a video chat, start IMing, and share desktops with the
simple click of a button from a company’s enterprise social computing platform.
3. Imposing a Little Structure
During the early days of social computing, it was necessary to move away from the highly
structured digital data organization that typified desktop computing in the 1990s. It was
just too inefficient. On the desktop, the filing cabinet metaphor endured. Digital filing
cabinets with thousands of folders holding thousands of office files jammed our computers,
which had lousy search capabilities to boot. Content management systems weren’t much
different (and when you consider the volume of files and information they held, they were
even more maddening to navigate). Sure, we didn’t have as much paper, but information
discovery for the end-user was a nightmare.
So quite sensibly, social computing adapted the unstructured nature of the Web. Simply
tag information, and find everything via search later.
5. t i b b r ®
– O v e r v i e w4
www.tibbr.com
The issue is, once a social computing platform received any kind of critical mass, it was
too unstructured for its own good. Traditional tagging like what we had on the consumer
web failed because people decided to classify things in different ways, and because this
was around work events and not a news article they read, the stakes were a lot higher. One
person might tag a something “sales proposal,” while others might have called it “sales
presentation.” As a new user, which do you follow? One or both? And which one is more
relevant? Searches often turned up the wrong content or outdated content, making it
harder for people to leverage the knowledge and data injected into their social computing
platform by both colleagues and systems.
Thus, a new moderate approach is necessary: Subjects. By sorting a social platform by
subjects with light moderation from an admin, you can create a simple information hierarchy
for users to peruse before they create a new subject (and sub-subjects beneath it). These
subjects can be completely searched and indexed, and tied in as filters for activity streams.
Thus, you can insert the right amount of structure and allow fine-grained consumption of
critical content and information – without going back to the days of the dusty filing cabinet.
4. Social Sprawl: Together We Stand, Divided We Fall
The popularity of social computing has made many companies a free-for-all of different
platforms and silos. On one hand, you might have a free internal social network that
a mid-level manager brought in without IT’s permission – completely unsecured and
divorced from the systems your company has in place. On the other hand, you have a point
enterprise application – say in sales – that provide basic microblogging and updates from
that one system – but it’s siloed off from the other people, functions and systems that exist
outside that department.
Then you have partners, customers and vendors that you need to engage with as well. How
do you toggle between your internal social network, and all these other secure extranets?
In its totality, this amounts to social sprawl. The key to fixing social sprawl rests in having
one unified interface, or a social layer that people rely on to get their job done. People
need to be able to use one login and URL, and engage seamlessly between their activity
streams. They need to have the confidence that they’re sharing the right information with
the right person at the right time.