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Recrafting Post-Modern Thai Telecommunication Industry: 
Reliefs & Reforms 
EExxppeecctteedd RReegguullaattiioonn ffoorr 
tthhee nneeww TTeelleeccoomm EEccoossyysstteemm 
By Pairoj Waiwanijchakij 
Vice President – Digital Product Management 
Thursday 25th September 2014
BW in Month at end of year 
10X 
growth in mobile 
data traffic between 
2013 and 2019 
Source: Ericsson (November 2013) 
3X 
growth in Thailand 
Internet BW between 
2012 and 2013 
Source: nectec.or.th 
Thailand Internet Monthly Bandwidth Statistic (Mbps) 2000-2014 
Monthly BW in 2012-2014
Thai Consumer – A big jump Mobility 
Source: หนังสือพิมพ์กรุงเทพธุรกิจ ปี 2556 
Source: รายงานผลการสำารวจพฤติกรรม ผู้ใช้อินเทอร์เน็ตในประเทศไทย ปี 
2556 (www.etda.or.th)
Thailand’s Mobile Consumer 
6655%% have used their smartphones every day in the past 7 days 
5566%% don’t’ leave home without their smartphone device 
3355%% would rather give up TV than their smartphone 
7733%% search on their smartphone everyday 
8822%% visit social networks once a day 
5533%% use video at least once a day 
9966%% watch video 
Source: Out Mobile Planet: Thailand May 2013 Understanding the Mobile Consumer 
(http://think.withgoogle.com/mobileplanet/en/downloads/)
?? 
Information on 2013
Smartphones Allow Users to search for products 
… Anytime, Anywhere 
Smartphones Are Used While 
… Multi-tasking with Other Media 
Source: Out Mobile Planet: Thailand May 2013 (http://think.withgoogle.com/mobileplanet/en/downloads/)
But, demand and supply is not matched 
High and Fast Growth on 
Wireless Consumer’s Demand 
Lagging on radio spectrum 
resource and
Solution to support New Telecom Ecosystem 
AAddddiittiioonnaall SSppeeccttrruumm 
SSppeeccttrruumm SShhaarriinngg 
IInnffrraassttrruuccttuurree SShhaarriinngg 
MMVVNNOO
II.. AAddddiittiioonnaall SSppeeccttrruumm 
AA FFuunnddaammeennttaall aapppprrooaacchh 
– Access Spectrum (for 2G, 3G, 4G and beyond) can be considered as 
shortage for today or very near future. 
It leads to poor service quality to subscriber. We need regulator to rus 
h on spectrum auction ASAP. 
– Backhaul Spectrum (e.g. E-Band) is also important to built the 
infrastructure supporting the expansion of Access network. 
2015 
1800 MHz 
(lot 1 – 25 MHz) 
2015 
1800 MHz 
(lot 1 – 25 MHz) 
2015 2018 2020+ 
900 MHz 
900 MHz 
E-Band 
E-Band 
2018 
1800 MHz 
2018 
1800 MHz 
(Lot 2 – 50 MHz) 
(Lot 2 – 50 MHz) 
2020+ 
2020+ 
700 MHz ?? 
2600 MHz ?? 
Others… 
700 MHz ?? 
2600 MHz ?? 
Others…
IIII.. SSppeeccttrruumm SShhaarriinngg 
MMaakkee iitt mmoorree eeffffiicciieenntt 
Technology and product in the 
market already aware and have e 
nough capability to support the sp 
ectrum sharing operation. It make 
s use of limit resource like spectru 
m more efficient. 
Some example of countries 
applied spectrum sharing : Spain, 
Canada, Poland, Australia, Swede 
n
III. Infrastructure SShhaarriinngg 
SSuuppppoorrtt ffaasstt rroollll--oouutt aanndd ccoouunnttrryy ccoosstt ssaavviinngg 
Not only passive sharing, but 
also active sharing (i.e. Radio B 
ase Station, Network Compon 
ent, Transmission ) can help sa 
ving the vase of double or eve 
n triple investment and resour 
ces. 
Fast wireless network 
penetration to all citizen and s 
aving overall National’s expen 
diture.
IIVV.. MMVVNNOO 
Today NBTC already set up the rule for retail service 
so call “Thin MVNO” 
However for more opportunity to new comer, the 
more complicated form of MVNO may need to be su 
pported by regulator
LLaasstt bbuutt nnoott lleeaasstt 
CCoommppeettiittiioonnss bbrriinngg BBeenneeffiitt CCoonnssuummeerrss 
– It is proven from all market in the 
world, competition between mobile 
network operators as well as with the 
OTT increasingly generate benefit to 
consumers 
– Controlling price can be one solution 
to be regulated to support 
introducing on new comer. However, 
too tight control will limit new service 
innovations 
– This is important to find a balance 
between supreme market 
competition and too tight price 
regulation.
TThhaannkk yyoouu

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Expected Regulation for the new Telecom Ecosystem

  • 1. Recrafting Post-Modern Thai Telecommunication Industry: Reliefs & Reforms EExxppeecctteedd RReegguullaattiioonn ffoorr tthhee nneeww TTeelleeccoomm EEccoossyysstteemm By Pairoj Waiwanijchakij Vice President – Digital Product Management Thursday 25th September 2014
  • 2. BW in Month at end of year 10X growth in mobile data traffic between 2013 and 2019 Source: Ericsson (November 2013) 3X growth in Thailand Internet BW between 2012 and 2013 Source: nectec.or.th Thailand Internet Monthly Bandwidth Statistic (Mbps) 2000-2014 Monthly BW in 2012-2014
  • 3. Thai Consumer – A big jump Mobility Source: หนังสือพิมพ์กรุงเทพธุรกิจ ปี 2556 Source: รายงานผลการสำารวจพฤติกรรม ผู้ใช้อินเทอร์เน็ตในประเทศไทย ปี 2556 (www.etda.or.th)
  • 4. Thailand’s Mobile Consumer 6655%% have used their smartphones every day in the past 7 days 5566%% don’t’ leave home without their smartphone device 3355%% would rather give up TV than their smartphone 7733%% search on their smartphone everyday 8822%% visit social networks once a day 5533%% use video at least once a day 9966%% watch video Source: Out Mobile Planet: Thailand May 2013 Understanding the Mobile Consumer (http://think.withgoogle.com/mobileplanet/en/downloads/)
  • 6. Smartphones Allow Users to search for products … Anytime, Anywhere Smartphones Are Used While … Multi-tasking with Other Media Source: Out Mobile Planet: Thailand May 2013 (http://think.withgoogle.com/mobileplanet/en/downloads/)
  • 7. But, demand and supply is not matched High and Fast Growth on Wireless Consumer’s Demand Lagging on radio spectrum resource and
  • 8. Solution to support New Telecom Ecosystem AAddddiittiioonnaall SSppeeccttrruumm SSppeeccttrruumm SShhaarriinngg IInnffrraassttrruuccttuurree SShhaarriinngg MMVVNNOO
  • 9. II.. AAddddiittiioonnaall SSppeeccttrruumm AA FFuunnddaammeennttaall aapppprrooaacchh – Access Spectrum (for 2G, 3G, 4G and beyond) can be considered as shortage for today or very near future. It leads to poor service quality to subscriber. We need regulator to rus h on spectrum auction ASAP. – Backhaul Spectrum (e.g. E-Band) is also important to built the infrastructure supporting the expansion of Access network. 2015 1800 MHz (lot 1 – 25 MHz) 2015 1800 MHz (lot 1 – 25 MHz) 2015 2018 2020+ 900 MHz 900 MHz E-Band E-Band 2018 1800 MHz 2018 1800 MHz (Lot 2 – 50 MHz) (Lot 2 – 50 MHz) 2020+ 2020+ 700 MHz ?? 2600 MHz ?? Others… 700 MHz ?? 2600 MHz ?? Others…
  • 10. IIII.. SSppeeccttrruumm SShhaarriinngg MMaakkee iitt mmoorree eeffffiicciieenntt Technology and product in the market already aware and have e nough capability to support the sp ectrum sharing operation. It make s use of limit resource like spectru m more efficient. Some example of countries applied spectrum sharing : Spain, Canada, Poland, Australia, Swede n
  • 11. III. Infrastructure SShhaarriinngg SSuuppppoorrtt ffaasstt rroollll--oouutt aanndd ccoouunnttrryy ccoosstt ssaavviinngg Not only passive sharing, but also active sharing (i.e. Radio B ase Station, Network Compon ent, Transmission ) can help sa ving the vase of double or eve n triple investment and resour ces. Fast wireless network penetration to all citizen and s aving overall National’s expen diture.
  • 12. IIVV.. MMVVNNOO Today NBTC already set up the rule for retail service so call “Thin MVNO” However for more opportunity to new comer, the more complicated form of MVNO may need to be su pported by regulator
  • 13. LLaasstt bbuutt nnoott lleeaasstt CCoommppeettiittiioonnss bbrriinngg BBeenneeffiitt CCoonnssuummeerrss – It is proven from all market in the world, competition between mobile network operators as well as with the OTT increasingly generate benefit to consumers – Controlling price can be one solution to be regulated to support introducing on new comer. However, too tight control will limit new service innovations – This is important to find a balance between supreme market competition and too tight price regulation.

Editor's Notes

  1. http://www.kakarukoireng.com/2013/02/promoting-your-new-blog-post-on-social_18.html http://www.instantshift.com/2008/10/19/list-of-top-social-media-network-sites/ http://www.techinasia.com/thailand-18-million-social-media-users-in-2013/