This was delivered by Ms. Evelyn Nacario-Castro, RAFI EADSC executive director, last April 15 as part of celebrating Mega Cebu's third year anniversary.

1. Platform for Smart, Inclusive
& Sustainable City Region
April 15, 2014
Eduardo Aboitiz Plenary Hall
RAFI – Eduardo Aboitiz Development Studies Center
Metro Cebu Development
and Coordinating Board

2. Moving Forward to 2050
Celebrating
3 Years
of Partnerships

3. 3
MCDCB Metro Cebu Development
and Coordinating Board
What
gets
planned,
gets
done. Peter Drucker

4. SPRAWL: Is this the
kind of growth we want?
Escondrillas Plan 1873

5. SMART MEGA-CITIES
and CITY REGIONS
 Attract and retain investments and talent
 Handle more people and meet associated
demands
 Recognize that the physical form and
structure are vital elements for its
competitiveness, social cohesion, and
environmental sustainability

6. G.Wainborn Park, Vancouver
Granville Island, Vancouver People’s Park, Davao
W. Sycip Park, Makati
“Success is no accident. It is a planned journey to a destination of choice.” R.E. Aboitiz
CITY REGIONS: HOW THINGS WORK ELSEWHERE

7. Yokohama, Japan
Dusseldorf, Germany
Iloilo River Esplanade
CITY REGIONS: HOW THINGS WORK ELSEWHERE
“Success is no accident. It is a planned journey to a destination of choice.” R.E. Aboitiz

8. Singapore “Concept Plan”
After 1945
Yokohama General Plan
2012 Minato-Mirai
1965
2012
Metro Cebu
2013
?
Mega Cebu Vision 2050
CITY REGIONS: HOW THINGS WORK ELSEWHERE
“What is important is to have a clear vision of what you want to achieve and be
focused on continuously adapting and improving the solutions.” J. Lerner

9. Genesis
April 2011
Milestones
May 2011 – Dec 2013
On-Going
Jan 2014 - present
Way Forward
Present – Dec. 2014
Where
we
began
What
has
been
done
What
is
going
on
What
we
plan
to do
Immediate
Organize & strengthen1
2
3
Intermediate &
Continuing
Build on the foundation
Mid-to-Long Term
Engage stakeholders
and partners towards a
common agenda &
vision

10. VISION
13 cities and
municipalities
in 1 province
covering Metro Cebu as
defined by the Regional
Development Council and
subscribed to by the
Metro Cebu
Development and
Coordinating Board
(MCDCB)

11. Source: Population Division of the Department of Economic and Social Affairs of the United Nations Secretariat,
World Population Prospects: The 2007 Revision and World Urbanization available from http://esa.un.org/unup,
11
Philippines Percentage (%) urban/rural, 1950-2050.
Percentage
1990
urban growth
reached 48.8%

12. Demographics of the Study Area
The Big 4
has 69% of
population
on 38% of
Area
2.3 million persons in 2010, growing at 3.3% p.a. (vs 1.4% for Phils)

13. 13
LGUs
Land Area
(km2)
Population Population Growth
Rate (%/year)
2000 2007 2010 ’00-‘07 ’07-‘10
Cities
Cebu 315 718,821 798,809 866,171 1.5 2.7
Lapu-Lapu 58 217,019 292,530 350,467 4.4 6.2
Mandaue 25 259,728 318,575 331,320 3.0 1.3
Talisay 40 148,110 179,359 200,772 2.8 3.8
Danao 107 98,781 109,354 119,252 1.5 2.9
Carcar 117 89,199 100,632 107,323 1.7 2.2
Naga 102 80,189 96,163 101,571 2.5 2.2
Municipalities
Compostela 54 31,446 39,167 42,574 3.2 2.8
Consolacion 147 62,296 87,544 106,649 5.0 6.8
Cordova 17 34,032 45,066 50,353 4.1 3.8
Liloan 46 64,970 92,181 100,500 5.1 2.9
Minglanilla 66 77,268 101,585 113,178 4.0 3.7
San Fernando 69 48,235 54,932 60,970 1.9 3.5
Metro Cebu 1,163 1,930,096 2,314,897 2,551,100 2.6 3.3
Philippines 343,448 76,506,928 88,566,732 92,337,852 2.1 1.4
Source: PS
METRO CEBU DEMOGRAPHIC PROFILE

14. By the
middle of this century
most regions of the
developing world will be
predominantly urban.
Experts predict - 70% of the world’s population
set to live in crowded cities.

15. DENR – Environment al
Management Bureau
(EMB)Department of Environment
& Natural Resources
MEGA CEBU
Our shared IDENTITY
Our common GROUND
Our collective FUTURE
Department of
Public Works & Highways

16. GOVERNOR
Chairperson
PRIVATE SECTOR /
CIVIL SOCIETY
Co-Chairperson
MAYOR
Co-Chairperson
MCDCB
RPOD - PMO
Chair, Committee on Integrated
Development & Planning
Chair, Committee on
Environment & Public Safety
RDC 7
NEDA 7
Chair, Committee on Human
Resources, Assets
& Partnerships
Chair, Committee on ICT
& Knowledge Management
NEDA
Secretariat
MCDCB RPOD
EXECOM
RDC Res. 10 (S.2011)
RDC Res. 26 (S 2012)
MCDCB
Organizational
Structure

17. 10 AREAS OF COOPERATION
1) Integrated development, urban and land use planning and
zoning
2) Transport and traffic management
3) Pollution control and solid waste disposal & management
4) Flood control, drainage and sewerage system
5) Public safety and security
6) Road improvement and infrastructure development
7) Urban renewal and shelter
8) Coastal resources and watershed management
9) Climate change adaptation and disaster risk reduction
10)Health & sanitation and environmental management

18. FABCOM 1
Integrated
Development &
Planning
Integrated Development
& Spatial Planning:
• Urban & Land Use Planning
• Urban Renewal, Shelter &
Informal Settlements
• Climate Change Adaptation
& Disaster Risk Reduction
Infrastructure & Utilities:
• Road Improvement &
Infrastructure Development
• Flood Control, Drainage &
Sewerage
• Pollution Control & Solid
Waste Disposal &
Management
Transport & Traffic
Management
Institutional
Development
Environment &
Public Safety
Environment &
Health:
• Coastal Resources,
Water, & Watershed
Management
• Health, Sanitation &
Environmental
Management
Public Safety &
Security
FABCOM 2
HR, Assets &
Partnerships
Human Resources
& Asset
Development
Resource
Mobilization &
Partnership
Development
FABCOM 3
ICT &
Knowledge
Management
Information &
Communications
Technology &
Knowledge
Management
FABCOM 4
MCDCB RPOD Focus Area Based
Committees & Sub-Committees

19. Contextual Framework: Issues & Challenges,
Thrusts & DirectionsOPERATIONAL
CHALLENGES–SERVICE
DELIVERY
IMPROVEMENTS
LONGTERMPLANNING&
DEVELOPMENT
LGU LEVEL –
APPLICABLE FOR EACH OF 13 LGUs
METRO CEBU LEVEL –
COLLECTIVELY FOR ALL 13 LGUs
Vision & Brand for Metro-Cebu
Land Use & Transport Master Plans
other sector plans
Mega / Flagship Metro-level
Projects
Barangay level –
bottom-up participatory planning
LGU level –
Spatial, sector & institutional
development planning
Integrated Operations
Capability
Emergencies / Incidents:
urban floods, traffic congestion, etc.
Trans-LGU Infrastructure:
public transport, water mains,
waste disposal sites, etc.
LGU –
E-Governance Systems
Priority Use Cases:
Revenue Mgmt Systems
Spatial data for city operations mgmt
Ease of doing business
Ease of citizen interface
Quadrant 1 Quadrant 2
Quadrant 3 Quadrant 4

21. OUR VISION: A vibrant, equitable, sustainable and competitive environment
that embraces Cebu’s creativity and its cultural, historical and natural
resources, with strong citizen participation and responsive governance.
Innovative, Creative
& Competitive
A proactive, adaptive, effective and quality educational system &
globally competitive business environment that maximizes
key economic drivers and livelihood opportunities.
Integrated, Coordinated
& Participative
Cultural
& Historic
Interconnected
& Compact
Green
Inclusive, Equitable
& Livable
The fusion of a vibrant, modern and sustainable environment
that embraces Cebu’s creativity and its cultural, historical and
natural heritage, with a sense of identity and belonging.
A developed, responsive and efficient physical and social infrastructure
that provides safe, secure and healthy living environment for all members of society.
Physically, economically and socially integrated Metro Cebu communities
where individual growth areas are compact and walkable.
Sustainable and Resilient development
that preserves and nurtures the unique natural environment.
A strong citizen’s participation and collaboration together with responsive and
accountable governance that identifies, plans, and delivers integrated solutions.
CATCH PHRASE: MEGA CEBU, Making W.A.V.E.S.
OUR ATTRIBUTES

22. METROPOLITAN
MANAGEMENT
COMPETITIVENESS
MOBILITY
LIVABILITY
Education
Tourism
Enablers
Enterprise
Basic
Services
Environment
Safety
Public
Transport
Gateway
Network
Management
Organization
Information
Management
Planning
MEGA CEBU 2050
3 + 1 Development Strategy

23. 23

24. MCDCB Milestones and Accomplishments
2011
• APRIL 1, 2011: signing of the Memorandum of Agreement among 14 Local Government
Units, 13 National Government Agencies; 7 private sector / civil society organizations.
• MAY 24, 2011: first organizational meeting of MCDCB, where the National Economic
Development Authority (NEDA) was designated as Secretariat and the Ramon Aboitiz
Foundation, Inc. (RAFI) was designated as the Research Program & Organizational
Development (RPOD).
• JUNE 24, 2011: recognition by the RDC 7 of MCDCB as the coordinating body for Metro
Cebu development per Res. 10, S. 2011.
• MAY-OCTOBER, 2011: presentation of recommendations for the basic framework and
roadmap for collaboration and information sharing by IBM: 4-Quadrant Synthesis and
conceptual framework and 3 inter-related facets of governance, land use planning, and
transport & traffic management.

25. MCDCB Milestones and Accomplishments
2012
• MARCH 28, 2012: signing of the Cebu City – Yokohama Memorandum of Understanding on
Technical cooperation for Sustainable Urban Development.
• MAY 10, 2012: passage of an MCDCB resolution requesting the DPWH Project Management
Office – Flood Control and SABO Engineering Center for assistance in the preparation of an
Integrated Drainage & Stormwater Management Plan for Metro Cebu.
• OCTOBER 10, 2012: approval of the membership of MCDCB in the RDC full council and
sectoral committees per Res. 26, S. 2012.
• OCTOBER 19, 2012: commencement of the formulation of the Terms of Reference (TOR) for
the Integrated Drainage & Stormwater Management Plan
• DECEMBER 2012 – MARCH 2013: engagement with the City of Yokohama & Japan
International Cooperation Agency (JICA) for the Phase I Study Vision and Development
Strategy for Metro Cebu, covered by a 46M Yen technical assistance undertaking by JICA.

26. MCDCB Milestones and Accomplishments
2013
• MARCH 20, 2013: approval of the Mega Cebu Vision 2050 and 3 + 1 Development Strategy
and the MCDCB Framework and Manual of Operations.
• APRIL 4, 2013: endorsement of and support for the Mega Cebu Vision 2050 and
Development Strategy by the RDC 7 Executive Committee per Res. 2, S. 2013.
• APRIL – SEPTEMBER, 2013: the organization and conduct of a series of harmonization
workshops covering land use and other spatial dimensions, infrastructure and flooded areas.
• MAY 27, 2013: presentation of Cebu’s pitch for the hosting of the APEC Summit in 2015
using the framework of MCDCB and anchored on the Mega Cebu 2050 Vision.
• JUNE 27, 2013: engagement of students and faculty of 11 colleges and universities in Cebu
in a video competition showcasing the attributes of Mega Cebu during the Cebu Business
Month.

27. MCDCB Milestones and Accomplishments
2013
• JULY 2013: signing of the Minutes of Meeting and TOR for Phase II: Study on the Roadmap
for the Sustainable Urban Development of Metro Cebu, covered by a 2.5M US$ technical
assistance undertaking by JICA.
• JULY – DECEMBER, 2013: organization of Mega Cebu coordinating & technical teams at the
LGU level to facilitate better coordination and strengthen partnership.
• AUGUST 13, 2013: installation of new local officials: signing of covenant & turnover of
bugsay during the first MCDCB full board meeting with newly elected officials.
• SEPTEMBER 2013: installation of September as the Mega Cebu Month where the first
massive information campaign for the youth, private sector & LGUs was mounted through
various activities.
• SEPTEMBER – DECEMBER, 2013: Adoption of and alignment with the Mega Cebu 2050
Vision and 3+1 Development Strategy by the member LGUs in their respective LGU vision
and Executive and Legislative Agenda.

28. MCDCB Milestones and Accomplishments
2013
• NOVEMBER 11, 2013: Kick-off of the JICA assisted 18-month Study on the Roadmap for the
Sustainable Urban Development of Metro Cebu.
• DECEMBER 7 and 18, 2013: signing of the partnership agreement between JICA, Cebu City
and concerned Japanese enterprises on the two Pilot Surveys for Disseminating SME
Technologies For Solid Waste Management and Resource Recycling and Dewatering
Equipment for Septage Management, supported by a 2M US$ technical assistance grant
from JICA.

29. MCDCB Milestones and Accomplishments
2014
• JANUARY 2014: finalization of the Terms of Reference for consulting services on the
conduct of a Comprehensive Study for a Metro Cebu Integrated Flood and Drainage
System Master Plan.
• FEBRUARY 2014: commencement of the Feasibility Study for the Cebu South Coastal
Road, Cebu Circumferential Road and Lateral Arterial Roads funded by DPWH and
conducted by CEDCO.
• FEBRUARY 7, 2014: commencement of the JICA Study: Household Interview Survey (HIS)
to gather basic data that will help in formulating a comprehensive urban development
plans, for Metro Cebu.
• MARCH 21, 2014: signing of the Memorandum of Understanding between the University
of San Carlos and the MCDCB; approval of the framework of coordination between the
JICA Study Team and MCDCB and project identification process and criteria.

30. MCDCB Milestones and Accomplishments
2011 – 2014
• PARTNERSHIP DEVELOPMENT: obtained support from local, national, and international
organizations for the different requirements of MCDCB / Mega Cebu program, including,
among others, technical assistance grants and project support from JICA; the City of
Yokohama; IBM; DPZ.
• EDUCATION AND CONSTITUENCY BUILDING: created awareness among and engaged
various sectors, particularly the students and youth, through conventional (face to face)
and non-conventional (digital and on-line measures).
• ORGANIZATIONAL CONTINUITY & VOLUNTEER ENGAGEMENT: engaged, on a continuing
basis, government and private sector leadership from different organizations, parties, and
tenures. Committees, sub-committees, and working groups continue to share time, talent,
and treasure for the diverse requirements of the program.

31. Resource Mobilization Summary¹
Actual or Estimated²
(Philippine Peso)
1. DPZ 340,000
2. IBM: CSC 948,150
3. IBM: ASEAN 275,200
4. IBM: ESC 4,437,000
5. Phase I: JICA 19,701,800
6. Phase II: JICA 107, 500,000
7. JICA: Pilot Projects 86,000,000
8. RAFI 9,132,197
Total 228,334,347
1. This resource mobilization summary excludes other monetary and non-monetary contribution of members, partners,
and sponsors in terms of resources (time, talent, treasure) made available for different activities (e.g., DPWH studies and
funded projects, USC / USC CAFA workshops, hosting by LGUs, volunteer experts time, members’ and partners’ inputs).
2. Items 1-4 estimated costs, monetized value of contribution. Items 5-7 TA value / grant provided by JICA. Item 8, out
of pocket expense summary of RAFI as of December 2013.

32. 2014 AWARENESS BUILDING – FB Stats
125,000
SHARES

33. AWARENESS BUILDING –
SCHOOL TOURS & ENGAGEMENTS
12 Colleges and 23 HS
About 96,000 students
Over 1000 teachers

34. AWARENESS BUILDING – LOCAL LEADERS
14 LGU LCEs and Councils

35. Genesis
April 2011
Milestones
May 2011 – Dec 2013
On-Going
Jan 2014 - present
Way Forward
Present – Dec. 2014
Where
we
began
What
has
been
done
What
is
going
on
What
we
plan
to do
Immediate
Organize & strengthen1
2
3
Intermediate &
Continuing
Build on the foundation
Mid-to-Long Term
Engage stakeholders
and partners towards a
common agenda &
vision

36. The Roadmap Study
for Sustainable Urban
Development in
Metro Cebu

37. 4 Strategies 7 Sub-roadmaps
1 Metropolitan
Competitiveness
Enhancement
Competitiveness
2 Urban Structure and
Land Use
Mobility
3 Urban Transport and
Highway Network
4 Water Supply and
Disposal Management
Livability
5 Solid Waste
Management
Metropolitan
Management
6 Smart SRP
Development
7 Metropolitan
Administration
An Overall
Roadmap
integrating 7
sub-roadmaps
(including Short
Term Projects)
Roadmap Development Framework
30+ Local & Foreign Experts

39. Contextual Framework: All Issues
OPERATIONAL
CHALLENGES–SERVICE
DELIVERY
IMPROVEMENTS
LONGTERMPLANNING&
DEVELOPMENT
LGU LEVEL –
APPLICABLE FOR EACH OF 13 LGUs
METRO CEBU LEVEL –
COLLECTIVELY FOR ALL 13 LGUs
Vision & Brand for Metro-Cebu
Land Use & Transport Master Plans
other sector plans
Mega / Flagship Metro-level
Projects
Barangay level –
bottom-up participatory planning
LGU level –
Spatial, sector & institutional
development planning
Integrated Operations
Capability
Emergencies / Incidents:
urban floods, traffic congestion, etc.
Trans-LGU Infrastructure:
public transport, water mains,
waste disposal sites, etc.
LGU –
E-Governance Systems
Priority Use Cases:
Revenue Mgmt Systems
Spatial data for city operations mgmt
Ease of doing business
Ease of citizen interface
Quadrant 1 Quadrant 2
Quadrant 3 Quadrant 4
100

40. Our Future: Mega Cebu
Competitiveness
LivabilityMobility
Metro Management

41. Our Present Cebu

42. We are
inviting
YOU
to be a
part of this
journey …
Mega Cebu:
Platform for Smart, Inclusive, &
Sustainable City Region

43. SUPPORT REQUESTED
ADOPT
the Mega
Cebu 2050
Vision
ALIGN
with the
3 + 1
Development
Strategy
SUPPORT
Roadmap
Development
and Programs
SUPPORT
institutionalization
Immediate
Organize & strengthen1
2
3
Intermediate &
Continuing
Build on the foundation
Mid-to-Long Term
Engage stakeholders
and partners towards a
common agenda &
vision

45. SPONSORS & PARTNER ORGANIZATIONS
Youth for a Livable Cebu

46. SPONSORS & PARTNER ORGANIZATIONS
MR. ANDREW CO MR. DONDI JOSEPH MR. JOSEPH GAISANO
Cebu Business Club
Mandaue Chamber of Commerce & Ind.
Cebu Chamber of Commerce & Industry

47. MCDCB RPOD & SECRETARIAT