This document proposes establishing Thailand as a medical tourism hub in Asia by creating centers of excellence for various medical specialties and treatments. It suggests specialized centers for cancer treatment, cosmetic surgery, cardiac care, orthopedics, and more. It also recommends centers for holistic and preventative care like medical spas, weight management, bio-aesthetics, and anti-aging. Implementing new technologies like telemedicine, stem cells, and genomics could further enhance Thailand's offerings. Market research would help improve services and determine customers' needs and satisfaction. The National Innovation Agency would coordinate this medical tourism cluster initiative.

1. Medical Tourism
Innovative Project
by Dr.Kampon Sriwatanakul

2. Demands in Medical services

4. F F F
F
F Fก medical hub of Asia F ก ก ก
2008 ก
F
F Fก regional medical hub F ก
(training + service hub) high level health care working group
strategic partner ก
F กF กก

5. F F F
F
F ก
F Fก Asian hub for F
cancer treatment & Medical tourism ก F high-end ก
Ultra-Modem Cancer Center strategic partner ก
F
F Fก Health Tourism Hub F Cosmetic Surgery
of Asia F ก Package
Public private cooperation

6. F F F
F
F Fก Global Health Care F Cardio Care, Joint/Hip
Destination Replacement, Lasik

9. The Science of Services Marketing

10. Creating centers of excellence
Translate marketing concepts into
programs and projects that
produce results

11. Proposed health prevention &
promotion centers of excellence
Medical spa
Holistic weight management center
Bio-energetic healing center
Bio-aesthetic treatment center
Wellness and Detoxification center
Anti-aging center
Longevity center

12. Proposed specialized centers of
excellence
Stem cell transplant center
Integrated cancer care center
Liver treatment center
Spinal cord center
Holistic cardiac care center
Orthopedic treatment center

13. Implementing new technologies
Telemedicine
Energy medicine
Mind-Body medicine
Orthomolecular medicine
Stem cell technology
Gene technology
Thalassotherapy & Balneotherapy

14. How can we…..
More effectively reach our target
customers?
Determine what our customer really
think of us?
Generate more qualified leads?
Improve our public identity and brand
recognition?

15. Market Research
Measurably improve satisfaction among
consumers, staff and customers
Secure new desirable customers
Improve consumer (e.g.,patient or
resident) compliance and therefore
outcomes

16. Market Research (cont.)
Increase recruitment and retention of
staff
Improve customer / client retention and
loyalty
Increase efficiency & profitability

17. Finding Answers to the Right
Questions
Are our customers, clients and staff
satisfied?
How is the choice of service providers
really made?
Who are our customers and what do
they really want?

18. Finding Answers to the Right
Questions (cont.)
Where are the customers we want?
Which services are they using now?
Why would they switch?
Why are some customers loyal, while
others are not?

19. Innovative Research Strategies
Measurement of healing energy
Measurement of UV radiation
Determine the quality of water
Determine the quality of atmospheric
oxygen
Evidence-based studies to determine the
success outcome

20. NIA medical tourism cluster
coordinators
Dr.Kampon Sriwatanakul
M: 081-636-4975
kampon_s@yahoo.com

21. Thank You
National Innovation Agency
Dr.Supachai Lorlowhakarn
Director
Khun Pakapong Pornmanuchatip
Project Manager
Khun Prakit Roatphunyakit
Project Coordinator