This document is a resume for Perry J. Colwell, a medical technology sales executive with over 20 years of experience. He has consistently been named to the President's Club from 2015-2017 for his sales performance. His experience includes territory development, consultative sales, relationship building, physician training, and public speaking. He has a proven track record of exceeding sales goals and driving revenue through strong customer relationships and product education. His most recent role is as a Territory Manager for a company that markets minimally invasive prostate treatment technologies.
The University of Michigan's Department of Radiology provides radiology services to several health systems and performs over 500,000 examinations annually. It has invested in new technology and expanded services and locations. However, returns have been lackluster as volumes have flatlined. The department needs to market its outpatient services more effectively to seize opportunities, particularly given economic challenges in Michigan. Marketing offsite services and UMHS Radiology more broadly could increase use of offsite locations, inpatient throughput, and sustain destination programs.
Study focused towards providing efficient services to a well-known financial service provider across the globe, is aware of the stiff competition and realized that customer satisfaction is of utmost importance
This document proposes establishing Thailand as a medical tourism hub in Asia by creating centers of excellence for various medical specialties and treatments. It suggests specialized centers for cancer treatment, cosmetic surgery, cardiac care, orthopedics, and more. It also recommends centers for holistic and preventative care like medical spas, weight management, bio-aesthetics, and anti-aging. Implementing new technologies like telemedicine, stem cells, and genomics could further enhance Thailand's offerings. Market research would help improve services and determine customers' needs and satisfaction. The National Innovation Agency would coordinate this medical tourism cluster initiative.
The document provides details of the candidate's relevant business experience in management, sales, and human resources roles spanning from 2010 to present. It summarizes various responsibilities including developing payroll and recruitment systems, maintaining regulatory compliance, managing accounts receivable, and consistently meeting sales targets. Significant accomplishments highlighted include quickly hiring multiple medical professionals and maintaining a high market share of oxygen sales at a major hospital.
Providence Physician Group reviewed their 2006 marketing tactics and goals and outlined plans for 2007. Their original goals were to establish a new brand image, increase awareness, create preference, and increase patient volume. In 2006, their tactics included various forms of advertising, websites, materials, and direct mail campaigns. Their direct mail campaigns targeting new movers and current patients showed utilization rates up to 5% higher than control groups. Their 2017 plans include continuing successful tactics like the new movers and lifetime connections programs, as well as service promise ads and advertising for new providers. Their projected 2017 marketing budget is $179,850, up from $160,751 in 2016.
Jack Walls is a sales professional with over 15 years of experience in the healthcare technology industry. He has a proven track record of exceeding sales quotas and driving adoption of new surgical technologies. His most recent role was at Intuitive Surgical as a Clinical Sales Representative where he sold robotic surgical systems and led sales training. He holds an MBA and is looking to continue his career in an innovative healthcare company.
Services Marketing - Transitional Intensive Care (TIC)Rohan Bharaj
This presentation gives an overview of the business of TIC. It highlights the exceptional service provided by TIC to distinguish itself from the competition.
This document is a resume for Perry J. Colwell, a medical technology sales executive with over 20 years of experience. He has consistently been named to the President's Club from 2015-2017 for his sales performance. His experience includes territory development, consultative sales, relationship building, physician training, and public speaking. He has a proven track record of exceeding sales goals and driving revenue through strong customer relationships and product education. His most recent role is as a Territory Manager for a company that markets minimally invasive prostate treatment technologies.
The University of Michigan's Department of Radiology provides radiology services to several health systems and performs over 500,000 examinations annually. It has invested in new technology and expanded services and locations. However, returns have been lackluster as volumes have flatlined. The department needs to market its outpatient services more effectively to seize opportunities, particularly given economic challenges in Michigan. Marketing offsite services and UMHS Radiology more broadly could increase use of offsite locations, inpatient throughput, and sustain destination programs.
Study focused towards providing efficient services to a well-known financial service provider across the globe, is aware of the stiff competition and realized that customer satisfaction is of utmost importance
This document proposes establishing Thailand as a medical tourism hub in Asia by creating centers of excellence for various medical specialties and treatments. It suggests specialized centers for cancer treatment, cosmetic surgery, cardiac care, orthopedics, and more. It also recommends centers for holistic and preventative care like medical spas, weight management, bio-aesthetics, and anti-aging. Implementing new technologies like telemedicine, stem cells, and genomics could further enhance Thailand's offerings. Market research would help improve services and determine customers' needs and satisfaction. The National Innovation Agency would coordinate this medical tourism cluster initiative.
The document provides details of the candidate's relevant business experience in management, sales, and human resources roles spanning from 2010 to present. It summarizes various responsibilities including developing payroll and recruitment systems, maintaining regulatory compliance, managing accounts receivable, and consistently meeting sales targets. Significant accomplishments highlighted include quickly hiring multiple medical professionals and maintaining a high market share of oxygen sales at a major hospital.
Providence Physician Group reviewed their 2006 marketing tactics and goals and outlined plans for 2007. Their original goals were to establish a new brand image, increase awareness, create preference, and increase patient volume. In 2006, their tactics included various forms of advertising, websites, materials, and direct mail campaigns. Their direct mail campaigns targeting new movers and current patients showed utilization rates up to 5% higher than control groups. Their 2017 plans include continuing successful tactics like the new movers and lifetime connections programs, as well as service promise ads and advertising for new providers. Their projected 2017 marketing budget is $179,850, up from $160,751 in 2016.
Jack Walls is a sales professional with over 15 years of experience in the healthcare technology industry. He has a proven track record of exceeding sales quotas and driving adoption of new surgical technologies. His most recent role was at Intuitive Surgical as a Clinical Sales Representative where he sold robotic surgical systems and led sales training. He holds an MBA and is looking to continue his career in an innovative healthcare company.
Services Marketing - Transitional Intensive Care (TIC)Rohan Bharaj
This presentation gives an overview of the business of TIC. It highlights the exceptional service provided by TIC to distinguish itself from the competition.
Teresa Wilkins is an accomplished sales professional seeking a career in marketing with over 15 years of experience in pharmaceutical sales and management. She has a proven track record of exceeding sales goals and is skilled in assessing client needs, building relationships, and presenting clinical data to physicians and medical staff. Wilkins has received several leadership awards and has consistently ranked in the top 30% of sales representatives at previous employers Allergan Pharmaceuticals and Novartis Pharmaceuticals.
How to Manage a healthy healthcare business designed for Chief Executives and Operating Officers of Healthcare Organizations like Hospitals, HMOs , Diagnostics
Craig J. Bracher has over 12 years of experience in healthcare and 10 years in sales. He currently works in business development at Florida Hospital Tampa, where he builds relationships between physicians and hospital administration to increase revenue. Previously, he worked in physician advocacy and marketing, growing business by 15% annually. He also has experience in claims processing and healthcare administration. Bracher has an MBA, MPH, and BS in health education.
The applicant is seeking a fresh start utilizing various skills from previous positions in mental health and office administration. They have over 10 years of experience in customer service, counseling, childcare, purchasing, and office management. Education includes a BSW and certification in addictions counseling. References are available upon request.
Providence Health Plans conducted phone and mail surveys of current and former Medicare Advantage members to obtain direct feedback and better understand customer needs and reasons for disenrollment. Phone surveys provided low-cost qualitative feedback on new plan designs and reasons for leaving specific plans. Mail surveys of former members who frequently disenrolled found they left for lower premium plans with additional benefits like dental, vision, and fitness memberships. Attending community events also provided insights into how carriers and agents position different plan types and what plan features confuse seniors.
Kevin Wasco is a clinical professional and trainer with over 5 years of experience in orthopedic and cardiovascular fields. He has a background in medical device product management and marketing. Some of his accomplishments include generating revenue growth through clinical training programs, building relationships between physicians and sales teams, and leading the successful redesign of orthopedic product lines. He also assisted in developing a new health food delivery program from concept to implementation.
This document summarizes the business plan and strategy for a proposed new health maintenance organization (HMO) in Nigeria. It recommends acquiring an existing HMO to obtain the required operational license. Key strategies include aggressive marketing, robust provider networks, world-class customer service, and efficient claims processing. Financial projections estimate breaking even within the first year with sales of 400 million Nigerian naira and profit targets growing to 200 million naira by year five. Board members and top management are responsible for driving early sales and profit goals.
The document discusses the challenges of traditional patient recruitment for clinical trials, which can be costly and yield low numbers of lower quality participants. It introduces LeadSlinger as offering a proven alternative methodology using customized landing pages, analytics, and daily optimization to efficiently generate qualified leads at the lowest price compared to traditional approaches. Key advantages highlighted are only paying for conversations rather than clicks, rapid startup with flexible payment for results, and higher enrollment rates from qualified patients.
Pale Rhino Consulting is a business consulting and technology solutions company focused on enabling healthcare providers and payers to improve patient and customer experience and access. The document discusses how most providers currently do not have a comprehensive strategy for how people access and experience their healthcare, with many access points being unsatisfactory and the experiences of most stakeholders being unknown. It then outlines Pale Rhino's approach to helping providers develop an enterprise-wide patient access and experience strategy, with the goals of improving satisfaction, referrals, retention, and health outcomes while reducing costs. The strategy involves assessing current access points and experiences, defining personas and journeys, designing new strategies, and creating roadmaps for implementation.
Customer Experience for Healthcare Service Providers Resolute Insights
Customer experience (CX) is the cumulative impact of all interactions a customer has with an organization over time. For healthcare providers, CX is especially important as patient recommendations and word of mouth play a significant role in brand selection. Improving CX can benefit healthcare services through higher customer retention, increased revenue, strengthened branding, more referrals and positive word of mouth, actionable insights to improve touchpoints, and a competitive advantage.
Sara Grant is seeking a medical-surgical nursing position. She is currently pursuing an Associate's Degree in Nursing from Maine College of Health Professions, with expected graduation in May 2015. She has clinical experience from rotations at local hospitals. Grant is committed to evidence-based practice and continued professional development. She has a background in customer service, sales, and account management from previous promotional product industry roles.
Kenneth P. Smith has over 20 years of experience in consulting, education, and management. He co-founded and served as president and CEO of CodingWebU.com from 2008 to 2015, where he managed online medical education courses and collaborating with authors. Prior to that, he worked at IMA Consulting for over 8 years in various consulting roles, managing Medicare recovery projects and educational initiatives. He also served on the board of his homeowners association and as treasurer of his alumni chapter, where he established policies and procedures, created new revenue streams, and reduced costs and accounts receivable. Smith holds a Bachelor's degree from Millersville University.
This document provides a summary and resume for Tecca T. Obligacion. It outlines their contact information, skills which include management, communication, multitasking and coordination. It also lists their education including associates degrees in multi-competency health and healthcare management from Columbus State Community College as well as mechatronics from Motlow State Community College. Their experience includes roles as a multi store manager for Spoon Me, a patient care associate for Riverside Methodist Hospital, a special order inventory controller for The Great Indoors, a store manager for Bob's Marathon and Service Center and a property manager for A Lake View.
This document provides a summary of Fiona Cheshire's experience and qualifications. She has over 15 years of experience in pharmaceutical sales, consistently exceeding sales targets and achieving high patient enrollment numbers. Her strengths include building strong customer relationships, effective communication skills, and the ability to work well independently or as part of a team. She is currently seeking a new opportunity in pharmaceutical sales.
This curriculum vitae is for Allison Pritchard and outlines her skills, employment history, and education. She has over 10 years of experience in customer service and administrative roles in various industries such as healthcare, recruitment, and utilities. Her most recent role was as a Patient Liaison Officer at Optegra Eye Healthcare where she provided excellent customer service and assisted patients.
The document discusses using lifecycle email marketing to effectively promote products with limited budgets during tough economic times. It recommends segmenting lists based on demographics and behaviors to personalize messaging. Key lifecycle segments include prospects, free subscribers, trial customers, active customers, renewal customers, expired customers, and cancelled customers. Testing different email formats, content, and timing is important to engagement. Analytics like open and click-through rates help optimize the program. Lifecycle marketing allows publishers to craft targeted messages to move recipients through the sales funnel.
This document defines marketing and its importance for optometric practices. It discusses several key marketing activities an optometric practice can implement, including marketing during patient visits, patient recall efforts, between-visit communications, new patient marketing, and special events. It provides guidance on developing marketing messages, product merchandising, pricing strategies, signage, brochures, websites, and referrals. The document emphasizes that marketing is more than just advertising and helps build a practice's brand identity and perception in order to improve financial performance.
Benjamin Fox has over 25 years of experience in health and ancillary insurance. He is currently an Account Manager Retention at Lifetime Benefit Solutions, where he develops service strategies, works with clients and brokers, and ensures accurate and timely customer service. Prior to this role, he held several positions with increasing responsibility at UnitedHealthCare and Blue Cross Blue Shield of Central New York, including Key Accounts Executive, Account Consultant, and Provider Relations Specialist. He has a Bachelor's degree in Business Administration and certifications in Labor Studies.
MedTele Inc. offers small to mid-size medical device manufacturers the opportunity to introduce new and existing product lines to targeted specialists, hospitals, nursing homes, surgical centers and alternative healthcare facilities through our dedicated, highly experienced Sales and Marketing Services Organization.
The document discusses best practices for building and maintaining relationships with thought leaders and key opinion leaders to serve as speakers for pharmaceutical companies. It recommends identifying and quantifying the thought leader base and developing relationships through alignment of strategic objectives, excellent customer service, seamless program execution, regulatory compliance, and consensus on measuring success. Specific recommendations include engaging thought leaders in content development, aligning content with audience needs, timely logistics and compensation, integrating compliance teams, and measuring both strategic and tactical success through cross-functional teams.
The document provides tips and resources for pushing blog content to other services like Facebook and Twitter, submitting blogs to RSS feeds, and using analytics tools to track website traffic and visitor behavior. It recommends services like FeedBurner, Google Analytics, and alternative analytics platforms and click heat mapping tools. Contact information is provided to answer any questions.
Teresa Wilkins is an accomplished sales professional seeking a career in marketing with over 15 years of experience in pharmaceutical sales and management. She has a proven track record of exceeding sales goals and is skilled in assessing client needs, building relationships, and presenting clinical data to physicians and medical staff. Wilkins has received several leadership awards and has consistently ranked in the top 30% of sales representatives at previous employers Allergan Pharmaceuticals and Novartis Pharmaceuticals.
How to Manage a healthy healthcare business designed for Chief Executives and Operating Officers of Healthcare Organizations like Hospitals, HMOs , Diagnostics
Craig J. Bracher has over 12 years of experience in healthcare and 10 years in sales. He currently works in business development at Florida Hospital Tampa, where he builds relationships between physicians and hospital administration to increase revenue. Previously, he worked in physician advocacy and marketing, growing business by 15% annually. He also has experience in claims processing and healthcare administration. Bracher has an MBA, MPH, and BS in health education.
The applicant is seeking a fresh start utilizing various skills from previous positions in mental health and office administration. They have over 10 years of experience in customer service, counseling, childcare, purchasing, and office management. Education includes a BSW and certification in addictions counseling. References are available upon request.
Providence Health Plans conducted phone and mail surveys of current and former Medicare Advantage members to obtain direct feedback and better understand customer needs and reasons for disenrollment. Phone surveys provided low-cost qualitative feedback on new plan designs and reasons for leaving specific plans. Mail surveys of former members who frequently disenrolled found they left for lower premium plans with additional benefits like dental, vision, and fitness memberships. Attending community events also provided insights into how carriers and agents position different plan types and what plan features confuse seniors.
Kevin Wasco is a clinical professional and trainer with over 5 years of experience in orthopedic and cardiovascular fields. He has a background in medical device product management and marketing. Some of his accomplishments include generating revenue growth through clinical training programs, building relationships between physicians and sales teams, and leading the successful redesign of orthopedic product lines. He also assisted in developing a new health food delivery program from concept to implementation.
This document summarizes the business plan and strategy for a proposed new health maintenance organization (HMO) in Nigeria. It recommends acquiring an existing HMO to obtain the required operational license. Key strategies include aggressive marketing, robust provider networks, world-class customer service, and efficient claims processing. Financial projections estimate breaking even within the first year with sales of 400 million Nigerian naira and profit targets growing to 200 million naira by year five. Board members and top management are responsible for driving early sales and profit goals.
The document discusses the challenges of traditional patient recruitment for clinical trials, which can be costly and yield low numbers of lower quality participants. It introduces LeadSlinger as offering a proven alternative methodology using customized landing pages, analytics, and daily optimization to efficiently generate qualified leads at the lowest price compared to traditional approaches. Key advantages highlighted are only paying for conversations rather than clicks, rapid startup with flexible payment for results, and higher enrollment rates from qualified patients.
Pale Rhino Consulting is a business consulting and technology solutions company focused on enabling healthcare providers and payers to improve patient and customer experience and access. The document discusses how most providers currently do not have a comprehensive strategy for how people access and experience their healthcare, with many access points being unsatisfactory and the experiences of most stakeholders being unknown. It then outlines Pale Rhino's approach to helping providers develop an enterprise-wide patient access and experience strategy, with the goals of improving satisfaction, referrals, retention, and health outcomes while reducing costs. The strategy involves assessing current access points and experiences, defining personas and journeys, designing new strategies, and creating roadmaps for implementation.
Customer Experience for Healthcare Service Providers Resolute Insights
Customer experience (CX) is the cumulative impact of all interactions a customer has with an organization over time. For healthcare providers, CX is especially important as patient recommendations and word of mouth play a significant role in brand selection. Improving CX can benefit healthcare services through higher customer retention, increased revenue, strengthened branding, more referrals and positive word of mouth, actionable insights to improve touchpoints, and a competitive advantage.
Sara Grant is seeking a medical-surgical nursing position. She is currently pursuing an Associate's Degree in Nursing from Maine College of Health Professions, with expected graduation in May 2015. She has clinical experience from rotations at local hospitals. Grant is committed to evidence-based practice and continued professional development. She has a background in customer service, sales, and account management from previous promotional product industry roles.
Kenneth P. Smith has over 20 years of experience in consulting, education, and management. He co-founded and served as president and CEO of CodingWebU.com from 2008 to 2015, where he managed online medical education courses and collaborating with authors. Prior to that, he worked at IMA Consulting for over 8 years in various consulting roles, managing Medicare recovery projects and educational initiatives. He also served on the board of his homeowners association and as treasurer of his alumni chapter, where he established policies and procedures, created new revenue streams, and reduced costs and accounts receivable. Smith holds a Bachelor's degree from Millersville University.
This document provides a summary and resume for Tecca T. Obligacion. It outlines their contact information, skills which include management, communication, multitasking and coordination. It also lists their education including associates degrees in multi-competency health and healthcare management from Columbus State Community College as well as mechatronics from Motlow State Community College. Their experience includes roles as a multi store manager for Spoon Me, a patient care associate for Riverside Methodist Hospital, a special order inventory controller for The Great Indoors, a store manager for Bob's Marathon and Service Center and a property manager for A Lake View.
This document provides a summary of Fiona Cheshire's experience and qualifications. She has over 15 years of experience in pharmaceutical sales, consistently exceeding sales targets and achieving high patient enrollment numbers. Her strengths include building strong customer relationships, effective communication skills, and the ability to work well independently or as part of a team. She is currently seeking a new opportunity in pharmaceutical sales.
This curriculum vitae is for Allison Pritchard and outlines her skills, employment history, and education. She has over 10 years of experience in customer service and administrative roles in various industries such as healthcare, recruitment, and utilities. Her most recent role was as a Patient Liaison Officer at Optegra Eye Healthcare where she provided excellent customer service and assisted patients.
The document discusses using lifecycle email marketing to effectively promote products with limited budgets during tough economic times. It recommends segmenting lists based on demographics and behaviors to personalize messaging. Key lifecycle segments include prospects, free subscribers, trial customers, active customers, renewal customers, expired customers, and cancelled customers. Testing different email formats, content, and timing is important to engagement. Analytics like open and click-through rates help optimize the program. Lifecycle marketing allows publishers to craft targeted messages to move recipients through the sales funnel.
This document defines marketing and its importance for optometric practices. It discusses several key marketing activities an optometric practice can implement, including marketing during patient visits, patient recall efforts, between-visit communications, new patient marketing, and special events. It provides guidance on developing marketing messages, product merchandising, pricing strategies, signage, brochures, websites, and referrals. The document emphasizes that marketing is more than just advertising and helps build a practice's brand identity and perception in order to improve financial performance.
Benjamin Fox has over 25 years of experience in health and ancillary insurance. He is currently an Account Manager Retention at Lifetime Benefit Solutions, where he develops service strategies, works with clients and brokers, and ensures accurate and timely customer service. Prior to this role, he held several positions with increasing responsibility at UnitedHealthCare and Blue Cross Blue Shield of Central New York, including Key Accounts Executive, Account Consultant, and Provider Relations Specialist. He has a Bachelor's degree in Business Administration and certifications in Labor Studies.
MedTele Inc. offers small to mid-size medical device manufacturers the opportunity to introduce new and existing product lines to targeted specialists, hospitals, nursing homes, surgical centers and alternative healthcare facilities through our dedicated, highly experienced Sales and Marketing Services Organization.
The document discusses best practices for building and maintaining relationships with thought leaders and key opinion leaders to serve as speakers for pharmaceutical companies. It recommends identifying and quantifying the thought leader base and developing relationships through alignment of strategic objectives, excellent customer service, seamless program execution, regulatory compliance, and consensus on measuring success. Specific recommendations include engaging thought leaders in content development, aligning content with audience needs, timely logistics and compensation, integrating compliance teams, and measuring both strategic and tactical success through cross-functional teams.
The document provides tips and resources for pushing blog content to other services like Facebook and Twitter, submitting blogs to RSS feeds, and using analytics tools to track website traffic and visitor behavior. It recommends services like FeedBurner, Google Analytics, and alternative analytics platforms and click heat mapping tools. Contact information is provided to answer any questions.
El documento describe la tienda Danielita, incluyendo su gerente Gioconda Pesantez, objetivos de ventas y control de bodega, proveedores, y procesos de facturación y entrega de pedidos del cliente. Incluye diagramas mostrando las relaciones entre el vendedor, cliente, facturación, producto, y conclusión que los diagramas fueron analizados y modificados.
Este documento presenta un modelo matemático para predecir el tiempo que tarda en vaciarse un tanque. Se consideran tres modelos usando ecuaciones diferenciales ordinarias resueltas por separación de variables. Los datos del nivel de líquido en el tanque en función del tiempo se ajustan a modelos lineales, exponenciales y potenciales usando mínimos cuadrados. Los resultados muestran que el modelo potencial proporciona la mejor aproximación.
The document discusses the Windows Phone application platform. It introduces the platform goals of helping users personalize their phones and helping developers be profitable. It outlines the common hardware capabilities across Windows Phones and the .NET framework and tools available to developers. Key elements of the platform include the runtime, tools, and cloud services. The document also discusses the application model, the XAP file format, the developer tools, and the application deployment and marketplace.
This document provides guidance on getting organized for students. It begins with an assessment for students to rate their organizational habits. Students are then given tips to improve in three key areas: keeping school materials neat, having a plan through using a planner and to-do lists, and establishing routines. Specific suggestions are provided for organizing notes, assignments, supplies and workspaces. Google Calendar is recommended for planning and students are provided resources for using it effectively. The overall goal is for students to reduce stress and improve academic performance through better organizational skills.
This document outlines the steps taken in a prototype demonstration of a taxonomy server that supports multiple languages. It shows searching a catalogue server in different languages for timber flush doors, setting requirements, receiving a requirements message, selecting catalogues, and receiving multiple solutions.
AWS re:Invent 2016 Recap: What Happened, What It MeansRightScale
Get behind the hype and headlines from AWS re:Invent 2016 and find out what it all means to you. We’ll share what’s working for AWS users and highlight which new features and services you’ll want to look at. Whether or not you attended re:Invent, this wrap-up will help you develop your 2017 cloud to-do list.
Is your organisation ready for GDPR? Here's a guide that will not only help you navigate the new regulation, but will also help you achieve a 360-degree view of your customers in the process.
The use of cloud infrastructure is now a given for almost every enterprise. Managed services providers (MSPs), including hosters, outsourcers, and systems integrators, are finding that their customers want to use cloud services. But automation, optimization, and monetization requires a cloud management platform (CMP).
Whether you are already using one or more clouds or just getting started, a cloud management platform (CMP) can help right now. Realize value quickly by using a CMP to gain control over existing cloud usage and then expand your cloud use with a CMP that standardizes how you manage and provision resources across all your cloud and virtualized infrastructure.
Cloud Trends for 2017 and Actions You Can Take NowRightScale
This document discusses 10 cloud trends for 2017 and actions that can be taken. The trends include: 1) Enterprises using multiple public clouds like Azure and Google Cloud; 2) Infrastructure as a service (IaaS) and platform as a service (PaaS) converging; 3) Governance becoming more important; 4) Cloud security matching on-premises security; 5) Growing use of containers with orchestration tools; 6) Emergence of serverless computing via functions as a service (FaaS); 7) Slowing price cuts from cloud providers; 8) Opportunities to reduce cloud spending by 30-45%; 9) Lack of cloud expertise being a top challenge; 10) High demand
[ Smith & Jones Webinar ] 2023 Healthcare Marketing Trend: Leveraging Growth...Overit Media
As marketing budgets become tighter, it’s imperative that healthcare marketers are using all the data available to them to make informed, strategic decisions. But getting access to and interpreting all that data isn’t always easy. And even if you do have it, how do you make sense of it?
In this webinar, we’ll take a deep dive into our 2023 Healthcare Marketing Trend: Using Data to Fuel Growth. We’ll discuss growth marketing lessons learned from other industries and how to apply these tactics to our own. This webinar will give you a starting place to both launch new initiatives, and improve the campaigns you’re already running.
TLC’s primary product, CarePages, a web based services that enabled patients to stay in touch with their family and friends through the medium of individualized home pages. 3. The management team consists of Eric Langshur the CEO, his wife Sharon Langshur the medical director, Charlyn Slade the president, Raul Vasquez the chief technical officer, Lindsay Paul the VP-business development- healthcare, JoAnne Resnic the VP-health care services.
Dr. Harvey's plastic surgery practice aims to refine the patient experience, focus on head and neck surgeries, and expand wellness offerings. The practice currently offers various surgical and non-surgical cosmetic procedures. A marketing plan analysis found strengths in experience but weaknesses in fees and outdated website. Targeting women aged 30-45 offers the best growth potential. The marketing strategy will use niche and specialization approaches. Implementation will focus on measuring patient satisfaction, referrals, sales, and numbers of head/neck surgeries to control objectives.
The document introduces a new advertising strategy for Shell Energy North America that is more proactive, integrated across communication channels, and objective in its measurements. It proposes setting specific marketing objectives for over 50% of advertisements, integrating advertising into an overall customer communications plan, and measuring results using statistical methodologies like gross rating points. The goal is to make advertising more effective at influencing customer perceptions and supporting the sales process.
Personalized HCP Marketing: How to Create More Impactful Brand ExperiencesMerkle
This document discusses how to create more impactful brand experiences for healthcare providers through personalized marketing. It advocates using a 3C approach - combining context, connectivity, and content. Context involves understanding the healthcare provider through extensive data and segmentation. Connectivity means delivering the right content through the appropriate media channels. The document provides examples of how to personalize experiences based on a provider's specialty, location, prescribing behaviors, and other variables. It argues this approach can significantly increase engagement and lower costs compared to traditional marketing methods.
The document summarizes the Shaw Regional Cancer Center's internet marketing plan. It analyzes their current website performance and competitors. It recommends improving the website to promote cancer prevention, screenings, and the Shaw's services. Goals are to engage users, educate the public, and increase patient flow. Strategies include using social media to share success stories, educating physicians, and promoting free screenings and fundraising.
Healthcare Online Marketing Benchmark for Healthcare ProvidersChris Bouwsema
We have surveyed clinics and hospitals around the world and summarized the results in a comprehensive 10 page report.
The report answers these questions:
- What percentage of healthcare providers are using online marketing?
- How much do they spend on online marketing?
- Which are the most popular channels for paid online advertising?
As a bonus we created a benchmark where you can evaluate your own online marketing efforts.
New Financial And Performance Metrics For Healthcare Industry From Brian WalkerBrian Walker
I examine what other industries are doing well from a marketing and financial perspective and how we can apply new thinking to the changing healthcare industry
Pep is a marketing company that provides strategy, creative, and project management services. They have over 6,000 completed programs totaling $1 billion in promotional spending. Pep works with clients in various industries like consumer packaged goods, healthcare, franchising, and business to business. They have offices in several major cities and have received various awards for their work.
This document provides information about the Healing Clinic project including the project team members, definition, vision, mission, goals, and objectives. The clinic will provide various medical services including dermatology, facial treatments, nutrition, and physical therapy. It aims to become the largest specialist healing center in Egypt through providing specialized treatments using modern techniques. Objectives include empowering doctors through international conferences and increasing the number of patients through advertising. The document also includes analyses of the clinic using PESTEL, Porter's Five Forces, SWOT and information about hiring a new clinic manager.
This document discusses strategies for effective eDetailing to physicians. It begins with an analysis of the current situation for field promotion, noting that physicians are overwhelmed with details from pharmaceutical reps and spend more time online. The key questions covered include identifying appropriate eDetailing uses, determining the right marketing mix, overcoming organizational barriers, and measuring impact. Recommendations focus on optimizing reach and impact through recruitment, extended viewing audiences, best practices, and metrics. The future will likely see more medical work integrated into physicians' online activities.
Taking your hospital from total compensation statements to a total rewards sy...Healthcare Software Hub
Total compensation statements are a great tool to drive employee engagement and retention - the problem is that traditional printed annual statements are not only outdated from the time they are printed but are expensive and time consuming to produce for busy HR teams in healthcare facilities with limited resources.
HRIS expert Christopher Ford will share how healthcare HR departments can transform an outdated compensation statement process into a value-driven total rewards system that generates measurable improvement in engagement at a lower cost.
Learnings and Successes: Multi-channel Customer JourneyTherese Lockemy
How to build an integrated customer engagement journey through multiple channels.
You will learn what to consider before launching a multi-channel customer engagement journey, and how to successfully test and adjust your approach and supporting technology to enhance the customer experience.
How to launch and build an integrated customer engagement journey.
How to expand to other markets and scale existing and future journeys.
How to test and optimize your journey.
Planning the marketing of a multi centric diagnostic centre kavitaKavita Soni
The document outlines a marketing plan for a new multi-centric diagnostic centre offering imaging and pathology services. It discusses identifying target markets through research of demographics, competitors, and gaps in the existing market. A SWOT analysis is conducted. The pre-commissioning stage involves hiring staff, setting prices, and creating awareness among doctors. During commissioning, an inauguration event and promotional activities like advertising and press releases are planned. Post-commissioning, long and short-term goals are set around increasing revenue and achieving break-even in three years through continued advertising, physician outreach, and focus on high-value customers.
This document summarizes a presentation about how addiction treatment facilities can deal with decreasing insurance payouts and increasing marketing costs, referred to as "the squeeze." It discusses factors driving this trend, such as industry consolidation through mergers and acquisitions, increased regulation and compliance costs, and rising costs of digital marketing channels. The presentation provides recommendations on using a balanced marketing approach combining SEO, PPC, social media, and other channels to hedge against rising costs. It emphasizes the importance of digital marketing and having a strong online presence to attract new customers and ensure long-term growth in a challenging market environment.
Muktapishti is a traditional Ayurvedic preparation made from Shoditha Mukta (Purified Pearl), is believed to help regulate thyroid function and reduce symptoms of hyperthyroidism due to its cooling and balancing properties. Clinical evidence on its efficacy remains limited, necessitating further research to validate its therapeutic benefits.
TEST BANK For Basic and Clinical Pharmacology, 14th Edition by Bertram G. Kat...rightmanforbloodline
TEST BANK For Basic and Clinical Pharmacology, 14th Edition by Bertram G. Katzung, Verified Chapters 1 - 66, Complete Newest Version.
TEST BANK For Basic and Clinical Pharmacology, 14th Edition by Bertram G. Katzung, Verified Chapters 1 - 66, Complete Newest Version.
TEST BANK For Basic and Clinical Pharmacology, 14th Edition by Bertram G. Katzung, Verified Chapters 1 - 66, Complete Newest Version.
TEST BANK For Basic and Clinical Pharmacology, 14th Edition by Bertram G. Katzung, Verified Chapters 1 - 66, Complete Newest Version.
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Oleg Kshivets
Overall life span (LS) was 1671.7±1721.6 days and cumulative 5YS reached 62.4%, 10 years – 50.4%, 20 years – 44.6%. 94 LCP lived more than 5 years without cancer (LS=2958.6±1723.6 days), 22 – more than 10 years (LS=5571±1841.8 days). 67 LCP died because of LC (LS=471.9±344 days). AT significantly improved 5YS (68% vs. 53.7%) (P=0.028 by log-rank test). Cox modeling displayed that 5YS of LCP significantly depended on: N0-N12, T3-4, blood cell circuit, cell ratio factors (ratio between cancer cells-CC and blood cells subpopulations), LC cell dynamics, recalcification time, heparin tolerance, prothrombin index, protein, AT, procedure type (P=0.000-0.031). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and N0-12 (rank=1), thrombocytes/CC (rank=2), segmented neutrophils/CC (3), eosinophils/CC (4), erythrocytes/CC (5), healthy cells/CC (6), lymphocytes/CC (7), stick neutrophils/CC (8), leucocytes/CC (9), monocytes/CC (10). Correct prediction of 5YS was 100% by neural networks computing (error=0.000; area under ROC curve=1.0).
Osteoporosis - Definition , Evaluation and Management .pdfJim Jacob Roy
Osteoporosis is an increasing cause of morbidity among the elderly.
In this document , a brief outline of osteoporosis is given , including the risk factors of osteoporosis fractures , the indications for testing bone mineral density and the management of osteoporosis
share - Lions, tigers, AI and health misinformation, oh my!.pptxTina Purnat
• Pitfalls and pivots needed to use AI effectively in public health
• Evidence-based strategies to address health misinformation effectively
• Building trust with communities online and offline
• Equipping health professionals to address questions, concerns and health misinformation
• Assessing risk and mitigating harm from adverse health narratives in communities, health workforce and health system
Basavarajeeyam is a Sreshta Sangraha grantha (Compiled book ), written by Neelkanta kotturu Basavaraja Virachita. It contains 25 Prakaranas, First 24 Chapters related to Rogas& 25th to Rasadravyas.