Executive Insight is an American business publication that delivers strategies and solutions by and for healthcare executives. Since launching in 2010, it has served as a source of peer-to-peer communication for C-suite leaders in hospitals, health networks and physician group practices Executive Insight offers a monthly print magazine, a weekly e-newsletter and a website. Through each of these channels, it delivers financial, legal, operational, regulatory and information technology analysis with print and online articles, webinars, roundtables, resource directories and online conferences

1. FEBRUARY 2014

3. ADVANCE HEALTHCARE NETWORK
INTEGRATED SOLUTIONS
Since 1985, ADVANCE has been serving the informational and career needs of millions of healthcare
professionals through a wide range of resources, including magazines, websites, a retail shop,
custom promotions, custom communications, hospital shows, job fairs, conferences and partnerships.
With a well-established community of healthcare professionals who are deeply engaged in our brand,
ADVANCE is perfectly positioned to help you connect with C-suite executives and health information
directors.
We can develop and implement out-of-the-box solutions specifically tailored to your goals by tapping
in to our extensive industry experience and media capabilities. The result: Your marketing message is
delivered in the most effective, compelling way—both on target and on budget.

4. EXECUTIVE INSIGHT
CIRCULATION OVERVIEW
Executive Insight has the most comprehensive reach to C-suite leaders in the healthcare industry with
55,007 qualified subscribers. The following circulation overview is sourced from the 6/13 BPA
Circulation Statement.
TOTAL QUALIFIED CIRCULATION: 55,007

5. EXECUTIVE INSIGHT
PARTNERSHIPS AND AFFILIATIONS
Executive Insight has formed agreements with the following organizations to ensure that our
advertisers can reach key influencers across the healthcare industry and align their brand with our
expert-penned content.
Association for Healthcare Resource & Materials Management (AHRMM)
•Premier organization for healthcare supply chain professionals
•4,300 members
American Society for Quality (ASQ)
•Offers technologies, concepts and tools for quality leaders
•3,000 healthcare-specific members
College of Healthcare Information Management Executives (CHIME)
•Executive organization serving chief information officers and other senior healthcare IT leaders
•1,400 CIO members
Institute for Health Technology Transformation (iHT2)
•Offers programs that educate and drive innovation
•51,000 members
Medical Group Management Association (MGMA)
•Premier membership association for professional administrators and leaders of medical groups
•21,500 members leading 13,700 organizations nationwide
National Center for Healthcare Leadership (NCHL)
•Organization working to ensure that high quality, relevant and accountable leadership is available to
meet the challenges of delivering quality patient healthcare

6. EXECUTIVE INSIGHT
COMMUNITY STATISTICS
Monthly
Visits
Monthly
Visitors
Monthly
Page Views
46,981 29,588 52,456
*Source: Google Analytics, Jan 2014
*Source: Google Analytics, Jan 2012 – Dec 2013
January 2014 Statistics
2013 Compared to 2012

7. Source of Circulation Information: Executive Insight: BPA June 2013. Modern Healthcare: BPA December 2012. HH&N: BPA June 2013
Rates are sourced from 2013 Media Kits.
Total Qualified Circulation 55,007 70,868 74,172
CIO/CTO/VP of Info Systems,
Dir/MGR of Info Systems
11,839 21.52% 8,361 10.87% 5,064 6.56%
CEO Facility/
Administrator/Dir
12,650 23.00% 13,485 17.53% 13,152 17.05%
CFO, VP of Finance 9,052 16.64% 7,597 9.88% 6,420 8.32%
COO/Exec VP/Business Dir 6,072 11.04% 7,670 9.97% 6,872 8.91%
CPO/Purchasing/Materials
Mgr
4,027 7.32% 2,625 3.41% 3,143 4.07%
Chief of Staff, Medical Dir, Dir
of Medical/Nursing
Informatics
11,367 20.66% BNP N/A BNP N/A
Members of ACHE BNP N/A BNP N/A BNP N/A
Other Allied to the Field BNP N/A 3,133 4.07% 3,678 4.77%
Ad Rates (1x Frequency) B&W 4 Color B&W 4 Color B&W 4 Color
Full Page $6,786 $8,483 $16,860 $19,210 $14,165 $16,450
Cost Per Thousand (Full
Page)
$123.37 $154.22 $237.91 $271.07 $183.58 $213.20
EXECUTIVE INSIGHT
COMPETITIVE LANDSCAPE

8. Source of Circulation Information: Executive Insight: BPA December. 2012. HealthData Management: BPA December 2012. Healthcare Informatics: BPA July 2012
Rates are sourced from 2013 Media Kits.
Total Qualified Circulation 55,007 52,100 53,252
CIO/CTO/VP of Info Systems,
Dir/MGR of Info Systems
11,839 21.52% 9,450 18.14% 11,978 23.41%
Data Processing Dir/MGR
BNP n/a 4,855
9.32%
BNP N/A
CEO Facility/ Administrator/Dir 12,650
23.00%
11,215
21.53%
11,580
19.92%
CFO, VP of Finance 9,052
16.46%
3,048
5.85%
2,117
4.40%
COO/Exec VP/Business Dir
6,072
11.04%
3,859
7.41%
4,418
6.43%
CPO/Purchasing/Materials Mgr
4,027
7.32%
BNP N/A BNP N/A
Networking/Telecom Dir/MGR
BNP n/a 1,360
2.61%
3,455
7.17%
Dir/MGR/Chief of Medical Records
BNP n/a 3,064
5.88%
1,929
3.84%
Chief of Staff, Medical Dir, Dir of
Medical/Nursing Informatics
11,367 20.66% 10,439 20.04% 2,900 5.05%
Other Allied to the Field BNP n/a BNP N/A BNP N/A
Ad Rates (1x Frequency)
B&W 4 Color B&W 4 Color B&W 4 Color
Full Page
$6,786 $8,483 $7,505 $10,340 $6,815 $7,715
Cost Per Thousand- Full Page
$123.36 $154.22 $144.05 $198.46 $127.98 $144.88
EXECUTIVE INSIGHT
COMPETITIVE LANDSCAPE

9. Amir Dan Rubin
UCLA Hospital System
COO
Sue Schade
Brigham and Women's/
Faulkner Hospitals
Vice President and CIO
Christine Schuster
Emerson Hospital
Health System
President and CEO
As the best source for peer-to-peer communication, we offer timely, credible business
strategies and in-depth analysis with content written exclusively by industry
leaders.
EXECUTIVE INSIGHT
CONTENT FROM THE EXPERTS

10. Frank Corvino
Greenwich Hospital
President and CEO
Daniel Morissette
Stanford Hospital
CFO
Cole Edmonson
Texas Health Presbyterian
Hospital Dallas
Vice President of Patient Care
Services and CNO
EXECUTIVE INSIGHT
CONTENT FROM THE EXPERTS

11. These industry experts represent the top hospitals and healthcare networks in
the country, with a wide range of perspectives specializing in patient care and safety,
facility planning, information management, services development and much
more.
Joshua Adler, MD, is Chief Medical Officer of the University of California San Francisco
(UCSF) Medical Center and UCSF Benioff Children's Hospital and Medical Director of UCSF
Ambulatory Care.
Allen Butcher is Chief Financial Officer and Vice President of Finance at Camden-Clark
Memorial Hospital (CCMH) in Parkersburg, WV.
Edmund E. Collins, MBA, CPHIMS, is Vice President and Chief Information Officer for
Martin Memorial Health Systems in Stuart, FL.
Frank Corvino has served as President and Chief Executive Officer of Greenwich Hospital
since 1991, and was Senior Vice President and Chief Operating Officer from 1988 to 1991.
Susan L. Davis, EdD, RN, is President and Chief Executive Officer of St. Vincent’s Medical
Center and St. Vincent’s Health Services in Bridgeport, CT, which is a member of
Ascension Health.
Cole Edmonson, MS, RN, FACHE, NEA-BC, is Vice President of Patient Care Services
and Chief Nursing Officer at Texas Health Presbyterian Hospital Dallas.
Neal Ganguly, CHCIO, FHIMSS, is Vice President and Chief Information Officer of the
CentraState Healthcare System located in Freehold, NJ.
EXECUTIVE INSIGHT
PRESTIGIOUS EDITORIAL ADVISORY
BOARD

12. Edward W. Marx is Senior Vice President and Chief Information Officer for Texas Health
Resources, Arlington, TX.
Daniel Morissette is Chief Financial Officer of Stanford Hospital and Clinics, Palo Alto, CA.
Lynne Myers is the President and CEO of Agrace Hospice Care, located in Madison, WI.
Lisa Rowen, DNSc, RN, FAAN, is Senior Vice President for Nursing and Patient Care
Services and the Chief Nursing Officer at the University of Maryland Medical Center, Baltimore.
Amir Dan Rubin is Chief Operating Officer for the UCLA Hospital System, Los Angeles.
Sue Schade, FCHIME, FHIMSS, serves as the Chief Information Officer at the University
of Michigan Hospitals and Health Centers, Ann Arbor.
Christine Schuster, MBA, RN, is President and Chief Executive Officer at Emerson Hospital
Health System in Concord, MA.
Nancy Templin, CPA, is Chief Financial Officer at All Children's Hospital in St. Petersburg, FL.
Deborah Zastocki, EdM, DNP, CNAA, NEA-BC, FACHE, is President and CEO of
Chilton Memorial Hospital, Pompton Plains, NJ.
Johnny Kuo is the Chief Operating Officer at New York Gracie Square Hospital, New York.
EXECUTIVE INSIGHT
PRESTIGIOUS EDITORIAL ADVISORY
BOARD

13. ABOUT EXECUTIVE INSIGHT

14. Double Cover Wrap
Five (5) full pages of
creative
Includes front cover,
front inside cover of wrap,
back cover, inside back cover
of wrap, back cover of wrap
Must purchase back cover
Mock ups are for concept and visual example only.
8-page Stepped Cover
Eight (8) full pages
of creative
Tipped off of the front
cover
French Door Cover
Four (4) full pages
of creative
HIGH IMPACT COVER TREATMENTS
Generate awareness and buzz with impossible-to-ignore premium advertising on the covers of our magazine.

15. STANDARD ADS
Boost traffic to your website and enhance
brand awareness among your target
audience.
•You can choose from a variety of standard and
multimedia ad types in the following sizes:
• Leaderboard
• Skyscraper
• Medium rectangle
• Super tile
• Tower
• Tile
• Leaderboards and skyscrapers are available in
expandable formats to enhance user
engagement
•Pre-roll video and podcast ads are available upon request
ONLINE DISPLAY

16. WEEKLY E-NEWSLETTERS
Direct our e-newsletter subscribers to your website and increase brand
recognition with weekly repetition.
Weekly e-newsletters are completely unique editorial content that relates to our print and
online features.
Your ad will appear in the content with a tracked link. Your ad options include Leaderboard,
Medium Rectangle or Text Only Ads.
Reach C-suite level executives and management level titles across multiple disciplines. A
sampling of subscriber titles includes:
•Health Information Professionals- CEO, CFO, COO, Chief of Staff/Medical Director,
Director/Asst. Director of Health Information
•Imaging and Radiology Oncology- Chief/Director of Radiology, Director of Oncology, Radiation
Administrator, Radiology Business Manager
•Laboratory Administration- Laboratory Director, Medical Director, Facility Administrator
•Long-Term Care- President/CEO/Owner, CFO/Controller, Chief Officer, Executive
Director/Manager, Director of Nursing/Asst. Director of Nursing, Medical Director, Clinical Director,
Finance Controller
•Nursing/NPs & PAs- Chief of Nursing, Director of Nursing, Nursing Administrator, Clinical
Director, Department Director, Nurse Practitioners and Physicians Assistants
•Respiratory Care and Sleep Medicine- Medical Director of Respiratory Care, Sleep Facility
Medical Director, Department Director/Manager
EMAIL MARKETING

17. TOPICAL EDITORIAL EMAILS
Feature your brand in the topical e-blasts we send out to announce the arrival of our
most highly anticipated content.
• We send these targeted e-blasts to each of our markets on a regular basis to let them know when new
content is available
• Featured items include:
• Salary survey results
• Blog entries
• White papers
• Columns
• These emails have some of our highest open rates
because our community is always on the lookout for
fresh content in these formats
• By sponsoring a topical editorial email, you get a linked
logo or ad in the email
• This is an easy way to boost brand awareness and drive
traffic to your website
EMAIL MARKETING

18. TOPIC SPOTLIGHT E-NEWSLETTERS
Enhance brand recognition by aligning your marketing message with the targeted
content featured in these topical emails.
• Our topic spotlight e-blasts focus on a particular topic by highlighting relevant articles, videos and blog
entries recently posted on our website
• Each email also includes a link to the related specialty microsite or topic area on our website
• With an exclusive sponsorship, you can connect with thousands of prospects
• You can choose how your sponsorship is displayed with either a 3-column ad or a leaderboard and logo
combination
EMAIL MARKETING

19. EMAILS WITH RETARGETING
Connect with your target audience directly to generate new leads, increase brand
awareness and push traffic to your website. You can target prospects by job title,
specialty, geographic location and more.
• Creative and messaging are devoted solely to your company
• E-blast recipients can be targeted by specialty
• Custom artwork can be created by the award-winning experts we have on staff
• Your e-blast includes a tracked link
• Lead nurturing option: After you send your custom e-blast, you can tailor a second message to be sent to
the recipients who opened your first email, enabling you to follow up with interested prospects who are
more likely to take action
EMAIL MARKETING

20. CUSTOM INFOGRAPHIC
$25,000 NET
• ADVANCE will design and produce an infographic with client final
approval
• This infographic will appear in a decided issue of Executive Insight
• Client may submit their own infographic, choose from a supplied list of
topics or work directly with ADVANCE to develop a new topic
• Possible Topics include: ICD-10, Population Health
Management, Patient Engagement, Readmissions, Big Data vs.
Little Data, Predictive Analysis, and more
• You provide:
• Full-page ad on back cover of insert
• Supply article, whitepaper or case study for interior position;
otherwise Executive Insight will include content
• Infographic promotion includes:
• Hosted on Executive Insight homepage for 30 days
• Dedicated e-blast to 10,000 C-Suite hospital executives
• Social Media mention during the decided month of promotion
• Client will also receive a PDF and 500 reprints of the infographic
CUSTOM MARKETING
Showcase your company with a high impact infographic.

21. ADVERTORIALS
Educate readers on a topic relevant to your business while building brand
awareness, credibility and engagement.
• 4-page advertorial written by our editorial team with your input
• Content can cover a multitude of topics, followed by examples and testimonials
• Topics can be directly related to your business
• Distribution to our full print circulation
• Insert your advertorial into key print issues
• Value-added components:
• 500 reprints
• PDF posted on our website behind a sign-in for additional lead generation
• Other page units are available, but changes in page count will affect the net price
PRINT – CUSTOM CONTENT

22. ADVANCE WEBINAR SPONSORSHIPS
Generate leads, build credibility and position your brand as a critical solution
provider by sponsoring an ADVANCE webinar.
•Each month, we host topical, editorial-driven webinars for each of our healthcare communities
•These convenient online events are presented by our editors, key industry opinion leaders and expert
vendors
•Pick a topic that is relevant to your company and align your brand with the industry’s leading voices
•You get logo placement and sponsorship recognition before, during and after the webinar:
• On the event landing page
• On one print ad (schedule permitting)
• In one webinar e-blast invitation
• On one super tile or tower online ad
• On one medium rectangle e-newsletter ad
• At the beginning and end of the webinar presentation
• In an ADVANCE webinar archive overview e-blast
•Add a lead generation upgrade to your package and receive
contact information for everyone who registers, including those
who view the archived webinar any time within three months
of the event

23. CLIENT-PRESENTED WEBINARS
Demonstrate thought leadership and generate leads by presenting a custom webinar
that educates your target audience on a topic relevant to your brand.
•This webinar will be a live online event presented by a key opinion leader from your organization
•Your logo and sponsorship credit will appear during the webinar and on all promotional materials, including:
• A 1/2-page print ad
• An e-blast invitation sent to a customized email list
• Medium rectangle ads in our weekly e-newsletters
• A 1-month leaderboard ad on our website
• A reminder email sent to registrants on the morning
of the event
• Archive notification emails sent to registrants after the event
•The webinar will be recorded and archived on our website
for 180 days
•We provide:
• Training for your speaker
• Technical support before and during the event
• An event moderator
• A post-event lead report with contact information for
all registrants

24. COLUMNS
Enhance brand awareness and boost traffic to your website with targeted exposure
alongside our trusted content.
• By sponsoring a regularly updated column, you receive:
• Continual sponsorship recognition on our homepage
• A trackable medium rectangle ad (300 x 250) on the article page
• Information about your sponsorship on the article page
ONLINE SPONSORSHIPS

25. WHITE PAPERS
Position your company as a true expert and capture leads by offering an informative
white paper on our website.
• You can choose how long you want the white paper to be available
• You receive contact information for each person who views it
• Your logo, a brief synopsis and a direct link to the white paper are included in the white paper research
center
• The logo, synopsis and link are also featured in our monthly e-blast, which promotes the latest content
added to the white paper research center
ONLINE SPONSORSHIPS

26. INTERACTIVE E-BOOKS
Engage your target audience for an extended period of time with this dynamic
resource.
• Ideal for raising awareness of product launches, research initiatives and case studies
• Your 8-page or 16-page digital supplement is written by our editorial team
• The interactive PDF can include multimedia features like audio clips and videos
• You can add links that direct readers to specific points on your website
• We drive traffic to the e-book with a promotional campaign
• The e-book is posted on our homepage for 30 days
• Then it is posted in our archives for 180 days
ONLINE CUSTOM CONTENT

27. VIDEOS, PODCASTS AND SLIDESHOWS
Earn top-notch branding and audience engagement by broadcasting interviews,
demonstrations, virtual tours and more.
•Our talented production team can create any
type of multimedia for you, including:
• Videos
• Podcasts
• Slideshows
•Your custom multimedia project is featured on
our website for 30 days
•You get 3 minutes to showcase your brand
with videos and podcasts
•A member of our staff can interview a key
opinion leader from your company if desired
•Slideshows are can include up to 10 high
resolution images
•Your logo and contact information will be
included wherever possible, depending on the
type of multimedia project you choose
ONLINE CUSTOM CONTENT