Practo is an Indian healthcare platform that allows users to find doctors, book appointments online or via their mobile devices, chat with doctors, order medicines, store health records, and read health articles. It operates in 5 countries with both consumer and enterprise software businesses. Practo was founded in 2008 in Bengaluru by Shashank ND and Abhinav Lal when they were college students. It has since raised $298 million in funding and has over 1,500 employees. Practo aims to reach one lakh doctors and 50 million patients in the next three years.

1. Surbhi Goyal 1

2. PRACTO IS…
 A Single,Trusted, And Familiar Place Where Consumers Can
 Find Doctors,
 Book Appointments,
 Chat Online With Doctors,
 Insurance
 Order Medicines, Medical Devices,
 Get LabTests,
 Store Health Records in cloud vault,
 Read Health Articles Written By Doctors
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3. PRACTO IN NUMBERS…
5 countries with consumer and
software business. 10
additional countries with
enterprise software business.
We help millions of patients
and thousands of doctors with
a simpler, easier healthcare
experience.
We list for free and ensure
each doctor profile is verified
for medical license,
qualification and
specialisation.
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4. HOW IT INCUBATED…
 Personnel need to checkout a doctor’s profile urged Shashank and his classmate
Abhinav Lal to set up PractoTechnologies Pvt. Ltd.
 They both founded the company in Bengaluru, in 2008, when they were still
college students in their final year of engineering.
 Focus on product quality and support has enabled it to maintain a steady lead
among competitors.
 Incorporated In 2008
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5. Problem
•Don’t know the trustworthy
doctors nearby, diagnostic
centers.
•Can not visit the clinic just
for some suggestion.
•Uncertified doctors.
Existing
alternates
1. Mocdoc, 2. Lybrate
3. Healthisall , 4.Qikwell
5. Healcon , 6. Medecure
7.Mylifecare , 8.Docengage
9. Whatclinic , 10.Zocdoc
11.Docsuggest, 12.Myopd
Unique value
proposition
•Online access to doctors
•Supply to clinics
•Deep need service
High level
concept
• Linking doctor
and patient was
really needed.
• Marketing for
docs.
Customer
segment
• Normal unhealthy
people.
• Doctors.
• Pathology labs.
• Moving crowd.
Solution
• Easy access to
nearby trustworthy
doctors.
• Details to check for
a doctors
reliability.
• Cloud to store
medical reports.
Key metrics
• One platform for
interaction.
• Book
appointments
• Insurance.
Unfair
advantage
•Unaware environment
•People move cities to cities
•First mover advantage
Channels
• Websites
• Application
• Software
• B2b & b2c.
Cost structure
•Application and website and software hosting charges.
•Website updating charges.
•Software development and maintenance charge.
•Travelling visiting cost sales person.
•Pay to google for marketing.
Revenue stream
• Customers subscribe for this product on an annual basis. Prices are fixed for various
combination of this product. (Practo ray)
• Ad-slot on find doctors, diagnostic labs, gyms, spas & salons | practo on the SERP
(search engine results page) the customer can avail the top slot.This slot is available
and the prices depend upon specialisation of a doctor and the area chosen.
• Individual doctors, clinic/hospitals, diagnostic centers, optical/medical stores
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6. REVENUE MODEL
 Practo has 2 products, with their own revenue models.
 1. Healthcare provider/ Doctor facing practice management software, Practo Ray,
sold as a subscription-based SaaS product.
Practo Ray is offered at two price points, Rs. 999 and Rs. 1999 per month.The
premium plan also includes a cloud telephony-based IVR system for doctors.
 2. Consumer facing doctor discovery portal, Practo.com
While this is a free product for both patients and doctors, Practo.com allows
contextual advertisements from hospitals and clinics in demarcated sections of
the website.This model is in a way similar to Google search.
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7. FUND RAISING
 The company has raised a total funding of INR 298 crores so far.
 Out of this, about INR 11 crores came from Sequoia Capital during March 2011 to
October 2012.
 Rest of the amount – INR 286.4 crores – has been routed through their holding
company Practo Pte.
 Last fund of INR 164 crores was infused in September 2015. Practo had earlier
raised $4 million in July 2012 and is now on course to raise a series B round of
$20 million from existing investors, Sequoia Capital.
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8. Financial Performance
• A 13 times jump in revenue
in FY 14-15.
• Revenue stood at INR 29.7
crores,
• A loss of INR 12.9 crores.
• Funds raised INR 298 cr
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9. REVENUE BREAK UP
• revenue INR 6.1 crores in FY 14-15.
INR 2.2 crores in FY 13-14
• Out of a total reported ‘Revenue from operations’
of INR 25.4 crores, INR 19.3 crores (~76%) has
been reported as ‘Software development and
support’ and ‘customer support and marketing
services’ that it rendered to its holding company.
• Practo Pte. Ltd., incorporated in Singapore in
November 2012. INR 3.9 crores (13% of total
revenue) has been reported.
• under the ‘Other Income’ head, as the ‘sale of
Intellectual Properties to Practo Pvt.
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10. EXPENSES BREAK UP
•
Apart from the Employee expenses
that stood at 62% of the total
expenses, the major expense was
Advertising promotional expense
at INR 4.4 crore.
• Notably, it had spent only INR 83
thousand on advertising in the
previous fiscal.
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11. PRACTO RECENTLY…
 According to the company’s roc filing, at the end of FY2016,
 Valued at $500 million.
 A revenue of Rs 165.14 crore.
 The net sales were at Rs 156 crore.( Rs 133 from Singapore.)
 Losses were at Rs 64.61 crore.
 A 1500 people team.
 Practo saw a 10 percent drop in patient visits and appointments after the
demonetisation move.
 Practo had acquired Qikwell and Insta, Querent along with Fitho and Geni last
year.
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12. KEY ELEMENTS
 Issue resolving approach:-Practo Ray also faced the issues of irregular internet
connectivity and psychological barriers to computer use among doctors. Recognizing the
global trend of mobile computing, Practo decided to develop a tablet computer for
healthcare professionals. PractoTab was under development for almost 18 months. It
launched in June 2014 and crossed a user base of 25 within 1 month of launch.
 Team building:-set clear vision/ clarity for all – to attract the best talent. Practo
employees are part of the journey – with the vision & open culture. Each employee should
have a complete ownership of job.
 Expansion:-apart from targeting new segments and releasing more products, Practo is
looking to grow its domestic and overseas presence. (India, Brazil, Indonesia, Singapore,
Philippines)
 9 years and 4 funding rounds later, Practo rebrands itself as a one-stop healthcare
platform
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13. FUTURE ESTIMATED
 Practo aims to reach one lakh doctors and 50 million patients in the next three
years.The fast adoption by thousands of doctors is what has led Sequoia to invest
in Practo. “Doctors and patients can now access their appointments and health
records online or through their mobile device,” said Shailendra Singh, managing
director, Sequoia Capital.
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14. FUTURE ESTIMATED
 The Practo team has been working with NewYork-based graphic design firm
Chermayeff & Geismar & Haviv (CGH) to create its new identity –Your Home for
Health.
 In a latest bid, it partnered with Uber, to enable patients to book a cab through Practo
app. Recently, it has also entered the beauty and wellness segment by bringing spas,
salons and fitness centres on its platform.
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15. THANKYOU
SURBHI GOYAL,PGDM2016-18
SURBHI18GOYAL@GMAIL.COM
IMM FOSTIIMA Business School
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