The document discusses 5 tools for managing social media in the travel and tourism sector: 1) Network selection - choosing the right social media platforms based on audience and ability to create engaging content; 2) Content calendar - planning content in advance across multiple platforms; 3) Automation - using tools to schedule regular content to save time; 4) Curation and sourcing - finding credible influencers and sources to share content from; and 5) Measuring, monitoring and optimizing - setting benchmarks and reviewing analytics to evaluate effectiveness and opportunities for improvement. Managing social media well requires understanding these tools and balancing automated and engaged content.