The document summarizes the key results of a media preference survey conducted in Belgium. It found that: 1) Direct mail remains an important communication channel for Belgian consumers, with 90% checking their mail at least 5 times a week and 58% receiving mail every day. 2) Direct mail is still considered the preferred advertising medium overall, especially among digital natives, and is seen as more credible and useful than other media like social media or email. 3) Even digital natives regularly open and engage with direct mail at levels similar to older generations. Direct mail is particularly effective at inciting consumers to take action.