Sources of information in advertising include television ratings and demographic data that provide insight into the audience of different TV channels, programs, and time slots. This research allows advertisers to carefully select where and when to air commercials to reach their target demographic. For example, an automaker may choose to advertise during a male-skewed car show on a channel known to attract audiences in the advertiser's target age and socioeconomic ranges. Deeper analysis of viewership data for specific programs can also guide placement decisions. Understanding audience profiles helps advertisers optimize their spending by identifying the most cost-effective slots for reaching their desired consumers.