The document describes the results of a survey on media habits conducted by Annabel Scholfield. The survey included questions about TV watching, gaming, cinema attendance, music listening, internet and social media usage. Three participants are profiled: Freddie, a 17-year-old male who watches few TV shows but spends 10+ hours daily online and on social media; Rosa, a 14-year-old female who watches shows on tablets and laptops and prefers shopping in stores; and Alex, a 50+ female who watches 8+ TV shows daily and enjoys cinema outings with her family.

1. SURVEY ON MEDIA HABITS
Annabel Scholfield

2. Survey
• I put together some questions that I thought
would help me find out the media habits of
different people: Taking into account their age
group and gender.

3. Questions included:
1 - Do you spend more/less time watching TV than 10 years ago and why?
2 - How has your experience of gaming changed?
3 - Do you go to see films in the cinema more/less?
4 - How often do you go to the cinema?
•
•
•
•
Once a year
Once a month
2-5 times a month
5+ a month
5 - Do you spend more or less time on music?
6 - How many TV shows do you watch?
• 0-4
• 5-8
• 8+
7 - How many hours do you spend on the internet a day?
•
•
•
•
0-2
3-6
6-10
10+
8 - What social media do you find most useful? (e.g. twitter, facebook, youtube, tumblr etc)
9 - What is your favourite platform to access social media? (e.g. mobile, tablet, computer/laptop, xbox/playstation/wii etc)
10 - Do you prefer to buy things online or go out and buy them in shops?

4. RESULTS

5. Freddie – Male/under 20s (17)
1 - Do you spend more/less time watching TV than 10 years ago and why?
Less
2 - How has your experience of gaming changed?
Don’t game that much
3 - Do you go to see films in the cinema more/less?
More
4 - How often do you go to the cinema?
2-5 times a month
5 - Do you spend more or less time on music?
More time now than before

6. 6 - How many TV shows do you watch?
0-4
7 - How many hours do you spend on the internet a day?
10+
8 - What social media do you find most useful?
Facebook
9 - What is your favourite platform to access social media?
Mobile and computer/laptop
10 - Do you prefer to buy things online or go out and buy them in shops?
Online

7. Rosa – Female/under 16s (14)
1 - Do you spend more/less time watching TV than 10 years ago and why?
“I DON’T SPEND SO MUCH TIME WATCHING TV FROM MY TV BUT I WATCH TV SHOWS
ALL THE TIME ON MY IPAD AND LAPTOP.”
2 - How has your experience of gaming changed?
“Don’t really game as much anymore apart from occasional games on iPad”
3 - Do you go to see films in the cinema more/less?
“More – I’m older so I have more of an interest and I can also see more (12 rated &15
rated)
4 - How often do you go to the cinema?
2-5 times a month
5 - Do you spend more or less time on music?
“More – I’ve listened to music all my life but as I’ve grown up my taste has
changed/matured”

8. 6 - How many TV shows do you watch?
0-4
7 - How many hours do you spend on the internet a day?
3-6 (week days as I have school)
6-10 (weekends)
8 - What social media do you find most useful?
Instagram
9 - What is your favourite platform to access social media/Internet?
Tablet: For Instagram, Twitter, Facebook
Computer/Laptop: Online shopping
10 - Do you prefer to buy things online or go out and buy them in shops?
In shops – You can try things on/see what it looks like in real life

9. Alex – Female/50+
1 - Do you spend more/less time watching TV than 10 years ago and
why?
“The same – Habits haven’t changed”
2 - How has your experience of gaming changed?
“Haven’t ever been much of a gamer – not much experience”
3 - Do you go to see films in the cinema more/less?
“More – my children are older and it’s a good family outing”
4 - How often do you go to the cinema?
2-5 times a month
5 - Do you spend more or less time on music?
“More – for the same reason as question 3”

10. 6 - How many TV shows do you watch?
8+
7 - How many hours do you spend on the internet a day?
3-6
8 - What social media do you find most useful?
Yahoo Mail
9 - What is your favourite platform to access social media?
Laptop
10 - Do you prefer to buy things online or go out and buy
them in shops?
Online