Advertising media refers to the various channels used to communicate promotional messages about products to potential customers. This includes broadcast media like television and radio, as well as print media such as newspapers and magazines. Broadcast media has the advantage of wide reach through appealing to multiple senses with audio and video. However, people may not pay full attention when exposed to broadcast media. Print media allows for targeted local advertising and has loyal customer bases, but has a smaller overall reach than broadcast options. Both media types can be effective depending on the business and advertising goals.