Bauer Media publishes a variety of magazines and radio stations across different genres to attract a broader target market. For example, they publish Kerrang!, a rock music magazine, as well as Q Magazine, a more general music magazine. The research suggests publishing magazines in different genres allows Bauer Media to reach more people. The document also discusses Conde Nast Digital, which primarily publishes fashion magazines. It proposes Conde Nast may be interested in a new general music magazine to diversify its offerings.