How media owners can offer more value to a brand than an advert - with some co-creation case-studies revealing the real ROI and shared value from adopting this method.
China is considered home to the world's factories, manufacturing everything from zippers to photovoltaic cells and with its population of over 1.3 billion and booming economy, consumerism is on the rise, too. But lets peak into the hidden layer of China's unique blend of creativity and tech innovation. There's the Shanzhai phenomenon - unique to China but even more interesting is looking at how Chinese consumers use technology differently, creating and combining platforms to suit the demands of a generation bred on instant gratification and constant connectivity.
Technology Trends Driving Digital StorytellingTyler Durbin
As technology becomes almost invisibly integrated into our daily lives — in our hands, our clothes, and even our eyes — tracking insane amounts of data and creating nearly infinite customer touch points, great storytelling is still the most powerful influencer of behavior. Learn how current and future technology trends are powering successful storytelling.
China is considered home to the world's factories, manufacturing everything from zippers to photovoltaic cells and with its population of over 1.3 billion and booming economy, consumerism is on the rise, too. But lets peak into the hidden layer of China's unique blend of creativity and tech innovation. There's the Shanzhai phenomenon - unique to China but even more interesting is looking at how Chinese consumers use technology differently, creating and combining platforms to suit the demands of a generation bred on instant gratification and constant connectivity.
Technology Trends Driving Digital StorytellingTyler Durbin
As technology becomes almost invisibly integrated into our daily lives — in our hands, our clothes, and even our eyes — tracking insane amounts of data and creating nearly infinite customer touch points, great storytelling is still the most powerful influencer of behavior. Learn how current and future technology trends are powering successful storytelling.
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
"Transparency, Purpose, and the Empowered Consumer: A New Paradigm for Advert...yann le gigan
Transparency, Purpose, and the Empowered Consumer: A New Paradigm for Advertising
[bsr.org 23.03.15]
In the past several years, the advertising industry has undergone dramatic changes that have created an array of challenges and opportunities:
-The use of “big data” to target consumers has raised government and consumer concerns about the collection and use of personal information.
-The rise of “native advertising,” in which ads appear as content, has triggered questions about whether consumers are being misled.
-Digital advances have given brands direct connections to their consumers, with the power to gain insights and build loyalty.
-New advertising approaches appealing to consumers’ core values have given brands an opportunity to engage consumers on a deeper level.
-Advertisers using their creative power to share messages related to social, environmental, and cultural issues have built strong brands and are having a positive influence on the world around us.
In context of these developments BSR and Participant Media embarked on research to explore how the major trends in advertising intersect with ideas related to corporate social responsibility.
http://www.bsr.org/reports/BSR_Participant_Responsibility_Transparency_in_Advertising_March_2015.pdf
It can be said that media and entertainment companies are primarily focused on creativity, not security. But as with every other enterprise, creative companies are under attack by increasingly sophisticated criminal organizations that are constantly on the prowl to find and exploit vulnerabilities in any organization’s security posture.
A sample media sales pitch and sponsorship proposal to Verizon on behalf of the creative agency of ESPN. This group project was undertaken as part of our Media Sales and Sales Management coursework at The New School, New York City.
How To Create Content That Will Generate Mentions And PRPointvoucher
Advertising 2015 is about quality! Content that makes sense and creates value to people. This presentations takes you through the overall steps of creating great content that people will share and talk about. And if you're really good at it you might even get a lot of PR.
Blue ocean strategy in the VUCA world - Vikas MehtaVikas Mehta
Keynote address at the Marketing Edge Summit in Nigeria
A perspective on how to find a blue ocean for your business in a VUCA world. Illustrated with case studies
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
"Transparency, Purpose, and the Empowered Consumer: A New Paradigm for Advert...yann le gigan
Transparency, Purpose, and the Empowered Consumer: A New Paradigm for Advertising
[bsr.org 23.03.15]
In the past several years, the advertising industry has undergone dramatic changes that have created an array of challenges and opportunities:
-The use of “big data” to target consumers has raised government and consumer concerns about the collection and use of personal information.
-The rise of “native advertising,” in which ads appear as content, has triggered questions about whether consumers are being misled.
-Digital advances have given brands direct connections to their consumers, with the power to gain insights and build loyalty.
-New advertising approaches appealing to consumers’ core values have given brands an opportunity to engage consumers on a deeper level.
-Advertisers using their creative power to share messages related to social, environmental, and cultural issues have built strong brands and are having a positive influence on the world around us.
In context of these developments BSR and Participant Media embarked on research to explore how the major trends in advertising intersect with ideas related to corporate social responsibility.
http://www.bsr.org/reports/BSR_Participant_Responsibility_Transparency_in_Advertising_March_2015.pdf
It can be said that media and entertainment companies are primarily focused on creativity, not security. But as with every other enterprise, creative companies are under attack by increasingly sophisticated criminal organizations that are constantly on the prowl to find and exploit vulnerabilities in any organization’s security posture.
A sample media sales pitch and sponsorship proposal to Verizon on behalf of the creative agency of ESPN. This group project was undertaken as part of our Media Sales and Sales Management coursework at The New School, New York City.
How To Create Content That Will Generate Mentions And PRPointvoucher
Advertising 2015 is about quality! Content that makes sense and creates value to people. This presentations takes you through the overall steps of creating great content that people will share and talk about. And if you're really good at it you might even get a lot of PR.
Blue ocean strategy in the VUCA world - Vikas MehtaVikas Mehta
Keynote address at the Marketing Edge Summit in Nigeria
A perspective on how to find a blue ocean for your business in a VUCA world. Illustrated with case studies
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
Overview of the latest thinking in marketing and audience development for the cultural sector. Developed and delivered by Heather Maitland in association with Audiences North East.
Seagull Advertising, a 17 year old Branding and Advertising agency from Pune, recently held a Digital Summit on branding in the digital age at Courtyard Marriott, Pune. Hosted by Seagull’s MD Mr. Sameer Desai, the event saw more than 116 participants, including brands like Thermax, Kirloskar Brothers, Lokmat, Sakal, Reliance, 3Di Systems and Solutions, P. N. Gadgil Jewellers, Amanora, O & P Hospital, Kalpaturu, Foliage Outdoors, Jaihind, Akemi Excellence, NeoGrowth, Crème Pure, MAD Beverages and more.
Mr. Sameer Desai touched upon the necessity and benefits of branding in the digital space, backed by powerful case studies. His simple but vital insights about the use of digital medium to help brands connect with their audience, gained a lot of appreciation.
2011 WAFIC Using Social Media In Your Marketing PlanJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business?
This session will share how to integrate what you are doing on-line with your marketing plan.
You will walk away with the tools you need to monitor your website and manage your social media.
And more importantly, you will learn how to maximise your marketing plan by taking it on-line!
Public Good App House: Unlocking Community-Based Fundraising with #GivingAppsTechSoup
Hosted by TechSoup on November 17, 2022.
https://events.techsoup.org/events/details/techsoup-techsoup-events-and-webinars-presents-public-good-app-house-unlocking-community-based-fundraising-with-givingapps/
Cultural, religious, and marginalized communities have a tremendous amount of fundraising potential that is waiting to be unlocked. But how can your nonprofit reach these groups and encourage them to give?
Join us for an introduction to three giving apps that work closely with their community to raise more money. The presenters will share the lessons they’ve learned growing crowdfunding campaigns, and provide tips for how your own nonprofit can raise more money with your own community, building on its unique and authentic local voice and diversity.
This Public Good App House demo event will open with a special opening presentation from GivingTuesday's Lexa Wilson.
Expert Presenters
Hispanics in Philanthropy: The HIPGive digital platform mobilizes resources for social impact projects throughout the Americas. Through its suite of innovative tools, including crowdfunding, permanent digital campaigns, peer-to-peer giving, and Digital Giving Circles, people and organizations come together to create community and make an impact. HIPGive has brought together over 1,000 nonprofit organizations and 48,000 individual donors, resulting in more than $4.4 million in contributions to social impact projects.
Launchgood: Crowdfunding Incredible Muslims: LaunchGood.com believes Muslims have incredible values to share with the world. Together, they set out to build an inspired future. They are the world's largest faith-inspired crowdfunding platform, which has raised over $350 million across 152 countries from more than 1 million users.
Giving Gap: Giving Gap exists to advance racial equity in giving and mobilize positive action for Black lives and building the movement for the equitable funding of Black-founded nonprofits. Giving Gap amplifies Black-founded organizations by providing
A donor platform that allows individuals and institutions to learn about and give to vetted Black-founded nonprofits
Research, data, and reporting that documents the strengths and needs of Black-founded nonprofits
Fundraising and storytelling campaigns to mobilize giving and positive action
Social / Digital Media - A Presentation on New TrendsManeesh Garg
To get a copy of this presentation, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" and "LIKE" button
Marketing for Artists: Best Practices for Fine Artists on Social Media Luke Joerger
A deck we presented for a group of fine artists to help them market themselves on digital platforms including Instagram, Pinterest, Facebook, Linkedin and YouTube. Includes best practices on increasing audience development, ROI, SEO, Likes, Followers, Engagement, Video best practices, AdWords and more!
This is a short version of Social CRM 2010 that shows how the social customer dominates the business ecosystem. It provides multiple examples of what companies are doing about it. AND it has a soundtrack , creative commons licensed music from Maria Daines called Rollin'
We adapt organisations to the needs of a rapidly changing world; one which demands ever greater connectedness, openness and meaningful relationships with customers.
Too often the seismic shift we are experiencing is being dealt with on an issue-by-issue basis. Reactive piece-meal tactics create a permanent state of panic-ridden catch-up. Learnings are lost in silos, failures are swept under carpets.
We believe there is an holistic strategic solution which provides a framework for change, leap-frogging the tick-box exercise of simple implementation of social technologies. It makes organisations future-ready like never before.
That solution is our Open Business Program.
How the web changes the organisation of business and the business of organisa...david cushman
Final version of the slides I presented in a keynote for Webciety at CeBIT in Hannover, Germany on March 8, 2012.
You can see the video of me presenting it here: http://webciety.c.nmdn.net/playlist/list.php#entryId=0_yxkxvl4w or go to my blog FasterFuture.blogspot.com and search for CeBIT
Outlining 90:10's processes for delivering rapid-fire co-creation. We bring internal and external communities together to create best-fit solutions to the benefit of all parties. We do this by using the best set of tools humanity has ever had to connect us.
By way of disclosure I am currently MD of 90:10 Ltd and Global Head of Innovation for 90:10 Group (Ninety10group.com)
The Death Of Advertising: Omexpo Madrid 2010david cushman
If advertising didn't exist today, would you reinvent it? 90:10's Jamie Burke and David Cushman think too much digital tech and innovation has been focused on making a better message when what we should be doing is making better things.
Is it time to end the insanity of repeating the failed experiment of advertising and to start creating platforms for change.
Everything You Ever Wanted To Know About Social Mediadavid cushman
My slides from the seminar I held in Huntingdon on October 1, 2009, titled Everything You Ever Wanted to Know About Social Media but were afraid to ask.
White papers and additional resources available at http://fasterfuture.blogspot.com. Quality cartoons included by Hugh McLeod (GapingVoid.com). You'll find many more in hi book Ignore Everybody. Bad graphics authors own :-)
I presented this slide deck at Widget Web Expo in London on Oct 6, 2008.
You can watch the video of that presentation here:
http://video.google.com/videoplay?docid=777948013783564228&hl=en
Full title is The User Is the Destination Now: Widgets role in the eighth mass media.
See the video and slidedeck together at http://fasterfuture.blogspot.com
A short slide deck explaining how brands can adapt to flourish by engaging with the emerging networked world as distinct from the broadcast world they were developed for. By David Cushman and derived from thinking developed at http://fasterfuture.blogspot.com
This link offers further explanation and links: http://fasterfuture.blogspot.com/2008/08/networked-world-can-make-brands-more.html
Graphical description of why assembling the skills of the networked world enables richer PR. By David Cushman. Find me at http://fasterfuture.blogspot.com
Why Traditional Ad Models will not work in social networks (and what will...)david cushman
Quick graphical represenation of why traditional ad models won't work and how messages which are allowed to evolve are better suited to survival in this group-forming environment
The presenation I'm due to give on June 25 in London, at the Henry Stewart Digital Asset
Management event.
Very close to the one I previously presented at WidgetWebExpo in NYC on June 16, 2008.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
When stars align: studies in data quality, knowledge graphs, and machine lear...
Media Owner Co-creation Solutions
1. Making media more valuable Building better businesses The Co-Creation Consultancy
2. We are.. We are a global network of leading social media specialists. Our backgrounds are Marketing, PR, Research, Brand Planning, Business Consultancy & Web Development We help departments or whole-businesses locally or internationally adapt and win in social media We are a crowd of experienced researchers, planners, brand strategists, web developers, traditional & social - media specialists We use co-creation techniques to deliver insight, innovation and rapid outcomes for organisations We aim to make your media space more valuable to all stakeholders; including the advertiser, the audience, and most importantly you We achieve this at significantly reduced cost thanks to our long experience and deep expertise in the latest social technologies and co-creation processes
6. In 2010 Facebook will account for 25% of all social network related spend earning $605 millioneMarketer
7. But.. Facebook still only offer brands the ability to buy ads or figure out the social media game for themselves. Most buy the ads and fail at the rest. We know because they come to us as a consultancy to fix the problem Facebook will keep with the old ad model and only focus on improving targeting because when your earning $605 million from it you don’t care But ad money isn’t using Facebook because its ad model works better than anywhere else in fact its lower (Average CTR 0.07%) that’s 99.3% waste! Ad money is just following the eyeballs and not questioning the fact that people simply don’t respond to ads in social media You have the opportunity to address the problem and offer something that gives a better ROI
8. We advise brands to use their ad money on more productive means of user engagement Media owners can help make this possible and retain the client spend We aim to help the world’s big media owners create a ‘new way’ with alternative revenue streams that deliver a greater value to all parties; the users, the brands and media owners With them we can truly help brands be less wasteful, more efficient and more relevant
9. Media owners should look at things differently: By having great content you have earned access to people and their friends. This gives you rich social data and a powerful platform.
10. What can you do with this data and platform that is more valuable than advertising?
11. So be a platform: For Consumer Insight... Cynical ‘Companies always pretend to be green’ Liberal ‘I would never vote for them’ Sensitive ‘I feel fat in everything’ Anti-sweat shops ‘I hate Nike’
12. A platform for Collaborative Action (beyond just your own spaces). Platform 1.Action 2.Group Action ! 3. Inspired Crowd
22. Customers can give their opinions on everything from; (Product), (Service), in-store music, layout, (Involvement) corporate social responsibility, marketing and advertising
23. They feature and reward the most active users and implement a high number of suggestions that directly feed back into 92,346 Ideas submitted Monthly Users, 1,320,294 Daily Users, 43,407 Monthly Page views 5,532,032 28 Ideas have been actioned E.g. a Blackberry App, ‘I’ll buy you a drink remotely’ and Mocca Coconut Frapuccino
24.
25. Direct2Dell av. 3.5 million + monthly page views / ranked 3,683 out of 107 million (Technorati).
29. With a target of 100,000 votes, there were nearly 400,000 in total - with 150,000 cast from within the rich media ads.
30.
31. The online service launched in 1999 and gave the ability to choose from a limited range of different material and colours to develop their own style of tennis shoe.
32. Giving a total of 31 different customizable and a choice of 82 different materials and option types.
35. In July 2008 Walkers launched ‘Do us a favour’ to give power back to the consumers and ‘capture the heart of the nation’ inviting the public to create the next great flavour of Walkers Crisps.
36. 6 new flavours got introduced into the market for consumers to decide which one ‘tickles their taste buds’ the most.
37. All 6 finalists have received £10,000 with the final winner to receive £50,000 plus 1% from sales’ profit.
40. Influenced all Above-The-Line creative activity (Press, TV, Radio)
41.
42. Directed by – Claudio Von Planta (Long Way Down & Long Way Round) and produced by and with a team of bloggers from the UK, France, Germany, Spain and Italy, a final cast of 13 were chosen from journey ideas submitted online.
43. All the journeys are taken in the new Honda CR-Z as they undertake their leg of the journey across Europe. Coverage of the trips were covered by a team of bloggers.-1000 Trips Submitted in 4 weeks -13 trips Selected for the final film -A production team of 18 bloggers involved helping steer decision making
44.
45. The DEWmocracy platform has become a pedestal for collaboration among fans, as Pepsi loosens control and turns over the creative process.
46. Recently they opened up NPD for 3 new flavours in a year long project even down to names, package, and ad campaign and media buying
47. Mountain Dew lovers even guided the media-buying process with 4,000 Dew Labs members polled about their favourite Web sites and then media partners then pitched the DEW Labs community.
51. As part of the campaign, the youth have been asked to give their answers on situations like what they would do if their father appeared while they were hanging out with their girlfriend. The participant providing the winning answer would get his/her picture on a Pepsi My Can.
57. make better products be better businesses improve their services get consumer opinion and buy-in on their decision making co-create their marketing campaigns Help brands:
58. By already having the basis for such a platform you save clients time & money in trying to build one themselves. You guarantee scale.
59. Offer the Full Cocreation Package Purpose Discover Co-creation Process Introduce Surface Fix / Act for a fixed price.
60. The 90:10 Co-Creation Process OPEN Attracts more users more ideas, potential new customers Private, Safer, faster; greater control CLOSED
61. Next steps We’d like to talk to you about how you can: a) understand the social lives of your communities and sell those insights to clients b) provide co-creation solutions to your clients c) become a 90:10 Rewards Network Partner
62. What are you waiting for? Contact: Jamie Burke CEO 90:10 Group jamie@ninety10group.com David Cushman MD 90:10 Group UK david@ninety10group.com